Reborn in 2011, 985 missing from two copies

Chapter 678: Countdown to HTC bankruptcy, get out if you are left behind!
HTC Chairman Wang Hong was depressed for several days:
"When Apple and Samsung were selling well, HTC wasn't selling well. Now that Apple and Samsung are finally experiencing a performance crisis and their sales are falling, HTC's sales aren't doing very well either. Have you ever thought about the reason?"

Upon hearing this, all the senior executives fell into silence.

The greater the hope, the greater the disappointment.

When major international brands were caught in the vortex of performance scandals and sales were plummeting, everyone at HTC was delighted. They all felt that this wave of good luck was going to fall on HTC and that HTC was going to make a comeback and rise strongly.

But the reality is cruel.

HTC's sales did not increase much, with an increase of only about 10% compared with last year's new flagship.

This increase would have been good in the past, but considering that Samsung, Apple, and Motorola are all having problems, it can only be said that the increase is too small and disappointing.

"Chairman, the key issue is the lawsuit, which has had a huge impact on the reputation of our HTC phones."

The marketing director said: "Three years ago, HTC had not yet been sued or involved in litigation, and HTC smartphones were hot sellers around the world, second only to giants like Samsung and Apple."

"That was our peak, and dealers all over the world were buying our HTC phones in large quantities. Every time a new phone was released, it goes without saying that all the major dealers would rush to buy it."

"But now, because we have been sued repeatedly and our products have been frequently banned, dealers are a little worried about our products. They are afraid that if they are banned, the HTC phones they purchased will be stuck in their hands and will not be able to sell. Therefore, they dare not purchase in large quantities."

"Similarly, HTC's brand image has been greatly damaged due to the lawsuits and frequent sales bans. Many former fans have begun to abandon HTC and choose Xingyi mobile phones, Apple, Samsung and other brands. Many have also chosen domestic brands such as China Cool Union, Meimi, OV, etc."

"This change has also led to a decline in HTC's mobile phone sales and a lack of market competitiveness. It has also forced dealers to not purchase in large quantities, and even the number of HTC dealers and stores has continued to decrease."

"The reduction in dealers and stores has further exacerbated the decline in HTC's sales."

"These factors reinforced each other, making HTC's sales even worse."

"That's why even though Apple, Samsung and Motorola were struggling with poor performance, HTC's sales only increased slightly."

Wang Hong frowned, opened her mouth and wanted to say something, but then took it back.

The marketing director's words tend to shirk responsibility, but they are all true.

All I can say is that after being sued and banned from sale repeatedly, HTC’s high-end brand is ruined!
Even if they adopt the strategy of launching a large number of new phones and directly stop production and launch the next one when the sale of the phone is banned, they will not be able to change the decline in reputation and the damage to the brand image.

Especially for high-end mobile phones, who doesn’t look at the brand?
Who likes a brand that is often sued and banned?
Shameless?

It is precisely because of this that HTC’s sales are somewhat bleak.

Wang Hong sighed: "I can only say that HTC phones are useless... their future is uncertain."

The marketing director nodded: "At least at the high-end level, there is not much development, let alone returning to the peak, it's too difficult!"

Today, HTC dares not deny that its annual sales volume reaches tens of millions of units, let alone break 100 million.

On the contrary, it would be good if all models could sell 200 million units a month and million units a year.

No matter how glorious the past was, it is only the past!
Now HTC is not only unable to compete with Samsung and Apple, it is even inferior to China Cool Alliance, O, and V.

The sales volume of these major brands is also tens of millions of units.

Seeing that Wang Hong did not refute, the marketing director continued to test: "Chairman, if we focus on the high-end market, our future is unpredictable, but if we focus on the mid- and low-end markets like other domestic manufacturers, it will still be very promising."

"HTC now sells flagship phones for 5000 yuan, but the sales are average. The annual sales of a new product are only a few million units. But if it sells for 3000-4000 yuan like those domestic brands, the sales will definitely increase dramatically!"

Then someone agreed: "Yes, if HTC sells for 3,000 or 4,000 yuan, who would buy Mi, OPPO or Vivo? Our sales will definitely explode!"

"Yes, we can't compete with Apple, Samsung, and Starry Technology in the high-end market, but we have no pressure to compete with domestic brands in the mid- and low-end market."

However, Wang Hong decisively refuted this: "It's meaningless. We are often sued and banned from selling. Only by maintaining high profits can we avoid losses. If we focus on the mid- and low-end markets, the profits will be low, and then we will be banned from selling, which will be even more unprofitable."

"Chairman, we are prone to being sued and banned from selling in foreign markets, so we can focus on the domestic market, where patent issues are not particularly serious."

"Forget it. The domestic market is so competitive right now. If we go mid-range or low-end, not only will we lower our prices, but we may not be able to compete with them. Besides, there are wireless phones starting at 999. How can you compete with them?"

Wang Hong still shook her head: "Besides, Huawei has also launched the Honor, which is also a thousand-yuan phone, and other brands are also following suit. We can't have HTC also get into the thousand-yuan range? We can't afford to lose face!"

"HTC is high-end. Even if we die, we will die standing tall and proud!"

"This..." No one was talking anymore. The chairman insisted on doing so and there was nothing they could do.

"But we can give the mainland market a try. We can launch a mainland-only version with reduced configurations compared to the international version to reduce costs and make it in line with the standards of the Unlimited S series. This will reduce costs."

Hearing this, the marketing director was a little confused.

You should know that the UB-S series is just a mid-range phone, at most a sub-flagship phone, with the processor of the previous generation and the configuration of last year's flagship phone. The Xingyi phone is the high-end one.

Now the chairman says that he wants to make a mobile phone that is comparable to the Wujie S series, which means it is a mid-range mobile phone.

The chairman just said that HTC will not produce low- and mid-end products, so why is it now making mid-range phones again?
Isn't this a joke?
Confused, the marketing director asked, "Chairman, how do you determine the price?"

"Price? HTC doesn't have a low-end product, so it's naturally the price of a high-end flagship."

“???” The marketing director was stunned, and everyone else was also dumbfounded.

Even the deputy director couldn't help but ask: "Chairman, do you mean to launch a special mobile phone with mid-range configuration in the mainland market and sell it at a high-end price?"

"That's right, only in this way can we increase profits!"

"!!!"

For a moment, everyone was dumbfounded.

This behavior seems a bit suicidal no matter how you look at it.

While other domestic brands sell high-end configurations at mid-range prices, HTC goes the other way and sells mid-range configurations at high-end prices!
They even developed a special version for the mainland, specifically to target mainland users?
No matter how you look at it, it's courting death.

But since the chairman has said so, there is nothing others can do but let it go.

Wang Hong changed the subject:
“Since HTC’s mobile phone business has not developed much, we have to shift our focus and find a new way out, focusing on VR!”

“VR?” Everyone continued to be confused.

One vice president couldn't help but ask: "Chairman, the VR market is not mature enough. Should we take it slow?"

"Yes, Chairman, the future of VR is unclear. Let's wait and see. Mobile phones are still important at the moment."

“Haha, it is precisely because of immaturity that there are many opportunities. When it matures, there will be giants everywhere, so where will there be room for us, HTC? VR business, layout as soon as possible!”

Wang Hong made the final decision.

At this moment, the image of the iron-blooded female boss was fully revealed, leaving no room for doubt.

The subordinates were angry, but they could only let it go.

Soon, the VR business unit was established, and a large number of core senior executives were drawn to join the VR business unit.

Even many core senior executives and talents from HTC's mobile phone division were transferred here.

There is no way. The chairman personally proposed it and has high hopes for it. Who dares to say no?

However, this made the situation even worse for the mobile phone department, which was already facing budget cuts.

What’s more interesting is that Wang Hong mentioned that the VR business is intended to replace HTC’s mobile phone business and has given it a top strategic position.

Even when the VR business unit was just established, Wang Hong had already arranged hot searches to warm up HTC's VR products!
【HTC gathers R&D elites to enter the VR business with great force and will launch a groundbreaking VR product next year! 】

Looking at this news, Wang Yi smiled:
“Wang Hong is still the same Wang Hong, and HTC is still the same HTC.”

“The mobile phone business is no longer viable, so let’s go all in on VR!”

"really interesting."

"Chairman, does the VR business really have a future? Should we also invest in it?" Zhu Changlin couldn't help but ask.

He also has only a vague understanding of the emerging industry of VR.

Wang Yi waved his hand: "There is no future, at least not in the next ten years."

Wang Yi is very clear that VR will be a niche product and a small-scale product in the next ten years or so.

Even Apple's VR product, Vision Pro, priced at 2.5 RMB, is still a failed industrial waste!

IQ harvester!
What about HTC?

VR products are light, have weak functions, low configuration, and poor experience.

The configuration is high and the functions are powerful, but the weight is too heavy and the experience is even worse.

For example, the initial price of Apple Vision Pro is 25,000 yuan and it weighs more than one kilogram. Wouldn’t it be tiring to wear it on your head?
People who have no problems with their cervical spine will get sick after wearing it for a long time, not to mention that many people are exhausted from work and already have poor cervical spine.

Similarly, HTC's VR, or all VR products, will face this problem.

Xingyi Technology is also not in a hurry to enter the market.

When the industry develops rapidly, the supply chain advances by leaps and bounds, and it can be made thin and powerful, then VR will have its spring. But the prospects are still not optimistic, especially because many people feel dizzy when wearing VR...

"There's no rush for VR. After a few years, we can get a pair of VR glasses and link them with Xingyi Video to test the waters." Wang Yi said calmly:

"When the time comes, Xingyi Video will provide the content, and Xingyi VR glasses will provide the hardware equipment, which will be a perfect match."

Of course, this all happened a few years later.

At least it's not necessary now, not at all.

"By the way, Chairman, HTC recently ordered a batch of Kunpeng 906 chips."

"Kunpeng 906 chip?" Wang Yi was a little surprised: "Kunpeng 910 is already on sale, why don't they order 910 but 906?"

"Yeah, I'm also confused. They said they were going to develop a new phone. But the new phone will be available in half a year at the earliest. Half a year later, new Kunpeng 910 phones from rival companies will be launched. In addition to launching the Kunpeng 910, HTC is also going to launch the Kunpeng 906. It's really..."

"A new Kunpeng 906 phone..." Wang Yi laughed, "Sure enough, HTC is still the same HTC. It's really disgusting."

"When the time comes, HTC will release two new versions of the phone, one with Kunpeng 910 for overseas markets and one with Kunpeng 906 for mainland China."

"???" Zhu Changlin was confused: "What kind of operation is this? Differential treatment?"

Wang Yi nodded: "Yes, that's probably what they're going to do."

"What the hell, is this a stupid idea that little cutie came up with?"

"Who else could it be? Apart from that shopkeeper Wang, who else would dare to play like this?" Wang Yi laughed in silence.

"Well, HTC is completely ruined. The last bit of its reputation and popularity in China has been exhausted."

"Yes, misfortunes sent by heaven can be forgiven, but misfortunes brought by oneself cannot be forgiven. Let him be!" Wang Yi laughed dumbly: "HTC has entered the countdown to bankruptcy!"

"Who would have thought that HTC, which once competed with Apple and Samsung, is about to decline completely!" Zhu Changlin was filled with emotion.

Wang Yi was not surprised at all: "It's normal. Nokia was in trouble, let alone HTC."

"Too."

"Keep working hard and don't forget your original intention. If one day, Apple fails, that's normal."

Wang Yi looked out the window and spoke calmly.

But Zhu Changlin was shocked: "The apple is going to get cold!"

He had a feeling that the chairman's plans, step by step, were all aimed at Apple.

And every step is successful.

Even starting from Xphone 1, the chairman’s goal was clear: to surpass the iPhone and defeat Apple.

Whether it was the initial launch of the antifreeze battery, the later launch of the 64-bit processor, or this year's full-screen mobile phone, the recent performance scandals are all aimed at Apple.

The result was also very successful.

By last year, the iPhone was no longer a competitor to the Xingyi phone in the domestic market.

After going international this year, iPhone has also begun to lose ground in overseas markets.

Especially the launch of Xingyi X1, the first full screen + lifting camera, caused a sensation around the world.

Now users in Europe, America, Japan and South Korea have also given up on iPhones and chosen Xingyi phones.

Anyone who owns a Xingyi X1 will be the coolest guy even if he is abroad.

Even many Hollywood superstars, Grammy queens, sports stars, Olympic champions, etc. have started using Xingyi X1.

It can be said that the current Xingyi X1 has replaced the iPhone in the celebrity circle and is unrivaled.

However, at this time, the iPhone still has a large number of users and fans, and there is hope for a comeback.

But the recent performance gate incident has brought Apple to the bottom and caused Apple to suffer heavy losses.

This loss is not just a loss of sales, but also a decline in brand image and reputation!
At the same time, the Xingyi mobile phone became a hit overnight and its sales soared worldwide.

The most significant thing is that after the performance gate incident, the sales volume of Xingyi mobile phones increased by 35% compared to before!

Most of the new users are old users of brands such as Apple, Samsung, Nokia, and Motorola.

The sales of borderless phones are even more impressive, with an increase of more than 40%!

With a price only half that of an iPhone and performance far superior to that of an iPhone, it’s hard not to see the Wujie phone become a hot seller.

So far, the mobile phone industry has formed a pattern where ultra-high-end buyers buy Xingyi X1, high-end buyers buy Xingyi mobile phones, and mid-to-low-end buyers buy Wujie mobile phones.

But Apple has never recovered.

If this continues, Apple may very well become the next HTC or even Nokia!

This is very possible.

If Zhu Changlin had told Wang Yi three years ago that he wanted to destroy Apple, he would never have believed it.

But now, Zhu Changlin believed it and believed it firmly.

Unless a miracle happens, Apple's R&D speed and capabilities will make it no match for Xingyi Technology.

The fate that awaits Apple is bankruptcy and acquisition.

The gap is a matter of time.

In ten years at the longest or five years at the shortest, Apple may go bankrupt and be acquired.

Just like the subsequent HTC, the former Nokia and Motorola.

Nokia, which had been prosperous for twenty years, could fail, let alone the iPhone, which had only been prosperous for three years?

That’s right, the iPhone only lasted less than three years!

The first generation of iPhone was released in 2007, which revolutionized the industry, but it was still in its infancy and limited to the U.S. market. Sales in the first year were only more than 0.3 million units, with a market share of less than %.

In the second year, iPhone 3Gs was released, sales increased to tens of millions, and the market share reached 1.1%, which is still a niche!

It wasn't until the release of the iPhone 2011s in 4 that Apple's annual sales finally broke through 5000 million units for the first time, reaching 7200 million units, making it a giant.

Then in 2012, Apple's annual sales exceeded 1.25 million for the first time, reaching million.

But this was also Apple's peak.

In 2013, Apple had hoped to reach 1.5 million units in sales, but due to the impact of the Xingyi phone, iPhone sales in the Chinese market plummeted, and ultimately the annual sales volume was only 1.2 million units, which was worse than in 2012.

Similarly, this year's iPhone is even worse. Since the internationalization of the Xingyi and Wujie phones, the iPhone has been squeezed from both sides by the high and low performance, causing its sales to plummet further.

In the first half of this year, iPhone sales were less than 5000 million units, and sales have continued to halve in recent months.

If the new phone doesn’t perform well, iPhone’s annual sales may drop below 100 million again this year!
It can be said that the real glory of iPhone was only in the three years of 2011, 2012 and 2013.

Nokia, which had been glorious for 20 years, is finished. It is only natural that iPhone, which had been glorious for three years, is finished.

Zhu Changlin was shocked, as if he had seen the ending of iPhone going bankrupt and being acquired.

Wang Yi smiled faintly: "There is no such thing as a permanent giant, only constant progress. This statement is valid for Apple, and it is also valid for us at Xingyi Technology."

"If our R&D capabilities continue to decline and our strategic decisions continue to go wrong, then we will inevitably end up in bankruptcy."

Zhu Changlin nodded repeatedly: "Chairman, rest assured, I will ask myself and other senior executives to keep our original aspirations in mind and forge ahead!"

"Yeah." Wang Yi nodded with satisfaction: "And our internal talent echelon training plan should also keep pace with the times."

"Do we need to increase the recruitment of overseas talents and sea turtle talents?" Zhu Changlin couldn't help but ask.

Wang Yi waved his hand and said, "No, we should continue to recruit top overseas talents like Williams, industry experts. We will take as many as we can."

"But we must be cautious with returning overseas talents, especially in mature fields. In fields where there are enough domestic talents, we should not use overseas returnees if we can!"

"If there are few domestic talents in some emerging fields, then we can consider overseas talents with experience, qualifications and achievements!"

"As for those useless people, get them out of here as far as you can!"

"No matter if she's a nephew or niece of a high-ranking official, or even a daughter, we won't accept her."

"Whoever used connections to get in here, let Liuzi, his connections, and the management behind him get out together!"

(End of this chapter)