Reborn in 2011, 985 missing from two copies

Chapter 689: To make matters worse, Apple’s strategy is wrong again!
"Xphone 4 sales exceeded 6 million in three days, while iPhone C sales reached million in three days!"

"That's a full ten times difference!" Cook became angrier and angrier as he thought about it, slamming the table.

"What do you guys do for a living, you bunch of rubbish?"

"Even if the gap was five times, I wouldn't be so angry. But now, the gap is ten times, a full ten times!"

"Fake!"

"Fake!"

"Fake!"

"What do you do for food?"

Cook was furious at every word.

Angry, so angry!

Even after the release of xphone 4, Cook already knew that iPhone 6C would not sell well, or even very poorly.

But Cook felt that no matter how bad it was, it was still an iPhone, and no matter how bad it was, it should be able to sell two million or even three million units in three days.

After all, the iPhone 6C is said to be a low-end version, but in fact it is just the flagship version of the iPhone 6 with a different name.

If it weren't for the Collapse 6 issue that caused the performance issue of Apple phones, this year's Apple flagship would still be the iPhone 1C, still with G of RAM.

It was only because of the emergence of Honkai Impact 1 that the disadvantage of 6G RAM became known to everyone, and Apple had to downgrade the iPhone 6, rename it iPhone 2C, and then create an iPhone 6 with G RAM.

It can be said that there is a huge difference between 5C and 5S. Many aspects have been drastically castrated and they are not positioned the same at all.

But the only difference between iPhone 6C and iPhone 6 is the running memory, one is 1G and the other is 2G. Other aspects are exactly the same, a true flagship configuration.

With such flagship configuration and a 1000 yuan cheaper price, the iPhone 6C should be a hot seller all over the world.

In the first few days of the launch, the average daily sales volume is 1 million units, 1.5 million units, which is normal!
But the reality is, sales on the first day were less than one million, less than half a million, and sales in three days were only one million!

Pull across!

It's too bad!

After venting his anger, everyone was silent, and Cook was so angry that he had a headache and chest tightness:
"Everyone is aware of the current situation. If the sales were only slightly worse, it would be fine. But the current sales are really too bad. It's too bad to be true!"

"Fake!"

Everyone looked pale and continued to remain silent.

This result is really too bad, and no one has any excuse.

Seeing that no one was talking, Cook became even angrier: "Don't be silent, come on, tell me how to solve the current problem?"

"We have produced 2000 million iPhone 6C series. Given the current momentum, how long will it take to sell them all? Come on, Marketing Manager, tell us!"

The marketing manager spoke tremblingly: "iPhone 6C has sold 200 million units in the past five days. According to this situation, the first month's sales will be million, the second month's sales will be million, the third month's sales will be million, and the subsequent nine months' monthly sales will be million... It is expected that the annual sales will be million units, and it is expected to be sold out in one and a half years."

"iPhone 6C series, two models, million will take a year and a half to digest. Good, really good. Is this still our Apple?"

Faced with Cook's questioning, everyone remained silent.

Everyone expected sales to be bad, but no one thought sales would be this bad!

The sales volume will be as short as 2000 million, which will take a year and a half to digest!
It's really unbearable to watch.

"The iPhone 6C is a complete failure. I won't say any more. The most critical issue now is how to increase sales and how to sell these 2000 million iPhone 6Cs as quickly as possible!"

Cook shouted, "You don't want to spend two thousand years preparing the stock and only sell it out after a year and a half, do you?"

Everyone nodded and fell into thought. Then someone spoke:
"Chairman, although I don't want to say it, lowering prices is the best way to promote sales."

“No, the iPhone 6C has just been released, how can the price be reduced?” But then someone objected.

"That's right. The iPhone 6C is a flagship phone and should start at 5288. Now 4288 is already a huge price cut and it can't be reduced any further!"

"But what if we don't bargain? Do you have any way to increase sales without lowering the price?"

"This..." Everyone was silent.

Yes, what else can we do if we don’t bargain?
Even though the starting price is 4288, consumers still won’t buy it!

Otherwise the sales wouldn't be so bad.

I can only say that the price is not right.

But it is not possible to continue to lower the price of a newly released phone, after all, it is a new phone!
Apple has some shame too!
"Chairman, since we can't lower the price openly, let's organize some activities to give out benefits and lower the price secretly!"

"How do we do this?" Cook became interested.

"Let's learn Xingyi Technology and give away a big gift package."

"Xingyi mobile phones will come with a free annual membership of Xingyi Video and Xingyi Music worth 360 yuan. Apple will give away a half-year Apple Music membership, but it's not enough."

"I suggest that we also give away a one-year Apple Music membership and a one-month 20G iCloud membership for a year. This way, the total cost will be to yuan cheaper, which is a disguised price reduction."

Cook nodded and said, "With the additional membership fee of over 6 yuan, the actual price of iPhone 4000C will be less than yuan, which makes it very cost-effective."

“Yes, and we announced that it was a limited-time promotion, and that only the iPhone 6C model was available. Consumers might be stimulated and place orders quickly, and our iPhone 6C stock would be shipped quickly, so that we wouldn’t have too much inventory.”

"Okay, let's do it." Cook nodded with satisfaction, and then changed the subject: "But that's all. It's not enough. Even if all are sold out within a year, there are only 2000 million units. It's too little."

"Yes, Chairman, the next key is iPhone 6. I suggest accelerating the launch of iPhone 6. iPhone 6C is no match for Xphone 4. We can only launch iPhone 6 as soon as possible and let iPhone 6 compete with Xphone 4. Although we can't beat it."

Everyone's mouth twitched: "..."

This is really heartbreaking.

"That makes sense. Although the iPhone 6 cannot beat the Xphone 4, at least the 2G RAM is not too bad, so it can at least compete." Cook said solemnly:

"Okay, then the iPhone 6 will be fully accelerated. When will it be available on the market at the earliest?"

"Chairman, iPhone 6 will be available for sale in some countries and regions in large quantities by mid-October at the earliest."

"Mid-October?" Cook frowned. "By mid-October, the Xphone 4 will have been on sale for a month and its sales volume will have exceeded 6 million. It's too late for our iPhone to be released! Early October, no, it would be best if it could be released in early October!"

"This..." Everyone looked embarrassed.

"What? Are you feeling pressured?" Cook said coldly.

"Chairman, in early October, time is too tight and our inventory is limited. We can't distribute the products to most areas, nor can we distribute too much..."

Cook waved his hand and said: "We don't need to have too many regions for the first batch of sales. We just need to cover the mainstream market. We don't need to have too much stock in each region. After all, looking at the sales of iPhone 6C, we don't expect iPhone 6 sales to explode. A little less stock will be enough."

"Uh..." Everyone was stunned upon hearing this.

But if you think about it carefully, this is indeed the truth.

In the past, Apple had to ship 5 million units to the Xiaomi market in its first launch, but it was still not enough to sell!
But now, we don’t need so many, and we can’t even sell two million units.

Times have changed, and Apple is no longer what it used to be.

Coupled with the fatal impact and first-mover advantage of xphone 4 and Xingyi X1, the sales of iPhone 6 are really not optimistic, and there is no need to distribute too much of it.

"In this way, we don't need too much spot stock and can start selling it in early October."

"Okay, then we'll start selling it in early October!" Cook said.

But then, a vice president spoke again: "Chairman, it's too late to start selling in early October. I suggest that we start pre-selling now, pre-selling in full, and lock in users in advance."

"Yes, Chairman, we have to pre-sell them. Otherwise, those users won't be able to wait until October and will buy Xingyi Technology's Xphone 4 and Xingyi X1 Pro!"

Cook nodded and said, "Okay, then we will start pre-sale of iPhone 6 with full payment immediately, lock in orders in advance, and compete with Xingyi Mobile for customers."

"Yes!" everyone responded and took quick action.

Soon, a piece of news became a hot topic.

【iPhone 6C limited time promotion, starting immediately, as long as you place an order for iPhone 6C and iPhone 6C plus, you will immediately receive an Apple Music annual membership + iCloud annual membership, worry-free listening and storage! 】

As soon as the news came out, it attracted widespread attention.

Even Song Si Ning was interested: "Giving away annual memberships to music and cloud storage. This is a disguised price cut by Apple."

Wang Yi nodded. "The crazy hot sales of our Xphone 4 and Xingyi X1 have caused the iPhone 6C to be seriously unsalable. The newly released new phone cannot be greatly reduced in price, so Apple can only reduce the price in disguise."

"Yes, it seems that the sales of iPhone 6C are extremely low. Apple has no choice but to do this to boost sales, but I don't know how effective it is."

"Is there an effect? ​​Yes, but it's very small, and even negative."

"Why?" Song Si Ning was puzzled.

"It's very simple. One of the major problems with the slow sales of iPhone 6C this year is that it only has 1G RAM, which is discouraging people from buying it. Another major problem is that there is no 32G version!"

"These days, 16G is not enough, and 64G is too expensive, so the best-selling version is still the 32G version. In order to make more money, Apple castrated the 32G version and forced users to pay more to buy the 64G version, which naturally caused resistance from users."

"But 16G is not enough, so they are forced to use 64G." "Now that cloud disks are provided, the 16G version is enough. These users will give up 64G and choose the 16G version."

Song Si Ning was in a good mood: "Haha, if this happens, the iPhone 6C 64G version will be unsalable!"

"Yes, and those who are planning to buy the 128G version will give up the 128 and choose 64G. After all, it comes with an annual cloud disk membership!" Wang Yi said with a smile.

"Hahaha. Isn't Apple shooting itself in the foot?" Song Sining laughed.

"Yes, it's a very painful one."

Wang Yi knows very well how important the 32G version is these days.

In the past, iPhone 6 cancelled the 32G version and forced users to upgrade to the 64G version, which was severely criticized by users.

Apple is simply courting death by doing this again this time.

也正是因此，xphone 4和星逸X1都没有取消32G版本，相反都是16G、32G、64G、128G应有尽有。

For middle-aged and elderly people who do not need a large amount of memory, the 16G basic version is enough.

More users still choose 32G.

Heavy users choose 64G.

High-end users go for 128G.

Of course, Xingyi Technology can cancel 32G and force users to directly switch to 64G, and make more money.

But Wang Yi couldn't do such an immoral thing.

Storage particles are expensive these days, and the starting price is 16G. There is no other way.

By next year, when Xingyi Technology's self-developed storage factory goes into production and the cost is lower, Wang Yi can simply cut off the 16G version and start with 32G!

But this year, not yet.

This year's storage particles are all purchased from third parties and are very expensive.

Next year will be about the same.

After several years of research and development, Xingyi Technology's storage particles have also achieved a breakthrough.

Although there is still some gap compared with top storage giants such as Samsung and Hynix, it is sufficient.

Just like the Yangtze Memory chips many years later, they are not as good as the top ones, but they are enough.

In a few years, catching up with and surpassing Samsung and Hynix will not be a problem.

Sure enough, public opinion on the Internet has changed.

Many users gave up buying the 64G version and chose to buy the 16G basic version.

Users who are planning to upgrade to 128G should give up 128 and choose the 64G version!

This directly led to a huge increase in sales of the 16G version, a sharp drop in sales of the 64G version, and a huge drop in sales of the 128G version!
Looking at this scene, the marketing director was dumbfounded.

What's even worse is that in some places, the 16G version, which has the least stock, is sold out, while the 64G and 128G versions are still in stock in large quantities, but no one wants them and they are not selling at all.

Even loyal Apple fans have become very Buddhist. If there is a 16G version, they will buy it.

If there is no 16G version, then buy xphone 4, or xphone 3 released last year, both are fine.

There is no need to hang on to the iPhone 6C tree!

This made the marketing director panic, and he rushed to the chairman's office:
"Chairman, it seems we have gotten out of hand again!"

"!!!"

"???"

Cook was upset: "Why? Didn't the free membership offer boost our sales?"

"That... boosted sales of the 16G version, but also..."

"But what?" Cook frowned.

“But it also caused a sharp drop in sales of the 64G version and a sharp drop in sales of the 128G version.”

"..." Cook was numb and his head was as big as a bucket: "How could this happen?"

The marketing director sighed, "Chairman, we shouldn't give away cloud drives! With a 20GB annual iCloud membership, users get an extra 20GB of cloud drives every month. Photos, music, etc. can be directly stored in the cloud drives. The 16GB version has been reduced to 36GB, which is more than enough. There is no need to pay extra for the 64GB version."

Cook: "..."

"Similarly, the 64G version has an extra 20G cloud disk, which is enough, and there is no need to spend more money to buy the 128G version!"

Cook: "..."

Cook was furious and understood the reason in an instant!
"For the sake of profit, we deliberately cut off the best-selling 32GB version and forced users to pay extra for the 64GB version. Now that we've given away a cloud drive, users are buying the 16GB version. Not only did we not make more money, but we suffered serious losses!"

"Fuck! Who the hell suggested sending a cloud disk? They should be sent to see God!"

"This..." The marketing director's face changed slightly, and he had to say: "Chairman, we originally wanted to boost iPhone 6C sales, and we didn't think too much, but unexpectedly... Alas. But it's too late to say these now. The key is how to change this situation. Should we continue to implement the policy of giving away cloud disks, or ban it completely?"

Cook took a deep breath and calmed down: "If we continue to implement this policy, we will suffer heavy losses. If we completely cancel the free cloud storage, we will also be scolded by users and suffer heavy losses. It's difficult to deal with it."

"Yeah, it would be nice if there was a way to have the best of both worlds."

"Difficult!" Cook was helpless: "Immediately call all senior executives to hold an emergency meeting to discuss this matter."

the other side.

Wang Yi and Song Si Ning fell on the bed and were also discussing this topic:
"Apple has really shot itself in the foot. Now, instead of harvesting users, it is harvested by users."

"Yeah, originally the cancellation of 32G forced users to buy 64G, but after Apple gave away cloud storage, users started buying 16G, hahahaha."

Wang Yi burst into laughter: "It depends on how Apple responds next, but no matter how it is, it will be difficult."

Song Si Ning nodded: "It is indeed difficult. If we continue to give away cloud storage, both the 64G and 128G versions of the iPhone 6C will be unsalable. But if we suddenly cancel the cloud storage, users will also curse. It will be difficult to deal with it."

"Apple has no difficulties, but it has to create them. We can only say that Apple has been caught off guard by us recently and has become a headless fly. The more anxious it is, the more mistakes it makes!"

Wang Yi doesn't think that all Apple executives are idiots.

But in special times and special backgrounds, the more anxious we are, the more mistakes we make; the more passive we are, the more impulsive we are; the more impulsive we are, the more mistakes we make, and thus the more passive we become!

This is true whether it is corporate strategy or national decision-making.

There's nothing I can do, that's just how life is.

Even with a God's perspective, there is no guarantee that all decisions made are correct, let alone those who are involved are often confused.

It is simply unrealistic to expect everyone to have an online IQ all the time.

If everyone could keep their IQ online at all times and never make mistakes, Nokia would not have fallen. It would have started promoting the Android system three years ago and maintained its dominant position.

Likewise, Motorola will not go downhill in a drastic way.

HTC will not, out of arrogance, launch a high-priced, low-spec version exclusively for the mainland, thus destroying its last base of customers...

No one is a saint. No one is perfect.

Just like what is happening right now with Apple, in order to boost sales of iPhone 6C, it impulsively came up with a disguised price reduction by giving away cloud storage. This was not a problem in itself, but unexpectedly, the gift of cloud storage led to a sharp drop in sales and profits of the 64G and 128G versions!
There is no way. Apple’s top executives are suffering from anxiety, insomnia and excessive pressure due to plummeting sales and stock prices, as well as pressure from all sides. It is difficult for them to make decisions without any mistakes.

And this mistake will lead to another disastrous defeat for Apple.

"Si Ning, if you were the chairman of Apple, how would you respond?" Wang Yi said.

Song Si Ning thought for a moment and said, "This is a difficult matter. Canceling the free cloud disk will damage our reputation and some users will boycott it."

"But it's impossible not to cancel it. The 16G version is not profitable, and according to information from Foxconn, 6 million iPhone 2000C series have been produced, of which at least 1000 million are 64G versions and 500 million are 128G versions."

"If we continue like this and continue to give away cloud disks, then within two months, all 500 million 16G versions will be sold out, but the sales of 1000 million 64G and 500 million 128G versions will be very small, and the inventory will be seriously overstocked, which will be even more troublesome!"

"As for the idea of ​​increasing production of the 64G version when there are millions of 128G and 16G versions sitting in the warehouse and they are not selling, this is also unrealistic."

"Choose the lesser of two evils!"

"If I were the chairman of Apple, I would resist the pressure and cancel the free membership activity immediately. Of course, in order to prevent user resistance, we have to further appease them, such as extending the free music membership to two years!"

"It's a more sensible approach, but not perfect," said Wang Yi.

"If you were the chairman, what would you do? If your answer is perfect, there will be a prize!"

As Song Si Ning spoke, she pulled her hair back and tied it up skillfully.

Wang Yi smiled faintly: "Simple. I will continue to send cloud disks, but I will make adjustments."

(End of this chapter)