Reborn in 2011, 985 missing from two copies

Chapter 693: High-end domestic graphics cards are launched, and listen to the dragon's roar

If NVIDIA can't solve the video memory problem, it will solve the person who raised the problem!
It wasn't until the GTX 970 memory scandal in February that Nvidia could no longer suppress the controversy and was forced to admit it.

It's just that there are so many GTX 970s and GTX 980s sold that it's impossible to recall them all.

So although Nvidia admitted the design flaw, it argued that it was a "documentation error" and refused to recall the product, only pretending to optimize the driver.

However, this driver optimization cannot solve the defect of low-speed video memory at all.

Of course, NVIDIA will give an additional compensation of US$30 to users in the United States, but users in other regions will not receive this compensation.

This time, it will develop in the same way if nothing unexpected happens.

In the eyes of those arrogant foreign giants, only American users are the masters and must be served well, while Europe, Japan and South Korea have to follow behind.

As for us, just put us at the end and ignore us.

This is the tradition of European and American giants.

Whether it was the Nvidia video memory scandal or the Samsung note 7 incident, they were all handled in this way.

The only difference is that Samsung has issued a recall to regions and countries such as Europe, Japan and South Korea, while Nvidia ignores even Europe, Japan and South Korea.

But for the Xiaguo market, everyone is of the same character and just ignores it!
What compensation, what recall? There is no such thing.

Xiaguo users treat them as big names, so they act like big names to Xiaguo users!
Wang Yi was extremely angry about this kind of behavior, but many of his compatriots were unwilling to live up to their expectations and insisted on admiring the other party's products.

The Nvidia memory scandal shouldn't have been that easy to discover.

We have to wait until December, when the non-official retail version of GTX 12 is launched on the market on a large scale, before the explosion will happen.

Unexpectedly, Yu Longxing's team tested the memory gate problem and found out the cause about a week after the release of GTX 970!
This is interesting.

There is too much room for maneuver.

"Chairman, the GTX 970 is stuck in the memory issue, and its future is worrying. Should we expose it directly? And then strongly launch our RTX 970 graphics card?"

Yu Longxing smiled and said: "Once the other party's memory scandal is exposed, the sales of GTX 970 will drop, and our RTX 970 will definitely sell well!"

Wang Yi waved his hand and said, "Don't worry, it will be exposed, but not now."

"Chairman, what you mean is... wait until the GTX 970 GPU is mass-produced, the public version is on the market on a large scale, and brands such as ASUS and MSI purchase it on a large scale and produce and retail non-public version GTX 970, then we will expose it?"

Yu Longxing's expression became very interesting: "In this case, it will be difficult for Nvidia to recall the products. The quantity is too large, then it's completely over, hahahaha!"

Williams was also overjoyed: "Yes, this is the right way. If we expose it now, Nvidia will probably recall all of them directly because GTX 970 has not sold many units, repair and upgrade them, and make them full-blooded 4G high-speed video memory. In that case, our RTX 970 will be in danger."

"After all, according to our tests, if the GTX 970 does not crash, the performance of the public version is similar to our RTX 970, but the retail non-public overclocked version is definitely 10% better than ours! But once it crashes, the retail non-public overclocked version is completely inferior to ours, and is even 20% to 30% worse than ours! Especially when the video memory is above 3.5G, the frame rate of the GTX 970 drops directly to a level that is unbearable to watch, and even the operation is stuck. However, our RTX 970 can run smoothly and with ease."

Some users refer to "non-public version graphics cards" as OEM graphics cards.

But this statement is not accurate.

Strictly speaking, graphics cards from brands such as ASUS and Gigabyte are not OEM graphics cards, but "retail non-public version graphics cards"!
That’s right, graphics cards are actually divided into three types: public version graphics cards, OEM graphics cards, and retail non-public version graphics cards!

(PS: The following descriptions are based on this standard.)
The public version graphics card is the retail version directly launched by NVIDIA with a standard design.

Like the public version of GTX 970, 1050MHz, single turbo fan, 4+2 phase power supply.

The OEM version is a customized version made by NVIDIA for computer manufacturers such as Lenovo, HP, and Dell. It is usually branded with the PC manufacturer's brand and used in major brand computers. The performance is further reduced and the price is lower.

For example, the core frequency of the OEM version of GTX 970 is 50-100MHz lower than the public version.

The heat dissipation is further simplified than the public version, made into a single fan or short PCB.

The power supply and PCB will also be reduced across the board, from 4+2 phase power supply to 4+1 phase power supply.

As for why OEM graphics cards have reduced performance?

The main reason is cost!
Brands like Lenovo, Dell, and HP first consider profits and costs!

In order to increase the profit of the entire machine, the cost of the graphics card will be reduced, and therefore the configuration will be reduced.

In addition, power consumption limitation is also a factor.

In order to control costs, branded computers often have lower power supply wattage, which can only reduce the graphics card TDP.

Another factor is that branded machines need to consider warranty and after-sales service.

If the configuration is too powerful and users often overclock the graphics card, the life of the graphics card will be shortened and it will be prone to malfunctions, which will increase the after-sales cost.

For this reason, the OEM customized versions of major brands will be simplified, lowered in frequency, and restricted in overclocking to reduce costs.

As for the retail non-official versions of graphics cards, graphics card manufacturers such as ASUS, MSI, GIGABYTE, GALAXY, and Colorful purchase GPU chips from NVIDIA, and then design their own cooling, PCB, etc., and produce graphics cards of various brands for sale.

But whether it is first-tier brands such as ASUS, MSI, and GIGABYTE, or second-tier brands such as Colorful and GALAXY, their retail non-public version graphics cards need to compete with each other to meet the overclocking needs of enthusiasts.

So we made improvements on Nvidia's public version architecture, improved heat dissipation, power supply and PCB, and achieved overclocking...

For example, the retail non-official version of GTX 970 can overclock to 1300MHZ+.

The heat dissipation is further improved, making it into dual fans, triple fans + heat pipes.

The power supply and PCB are also upgraded simultaneously, from the public version's 4+2 phase power to 6+2 phase power, or even higher.

Some big manufacturers even perform special optimization on drivers!
Generally speaking, the OEM graphics cards for Lenovo, HP, and Dell have the lowest performance, 5%-10% lower than the public version, and the lowest price.

Public version graphics card, with mid-range performance and mid-range price.

The retail non-public versions launched by brands such as ASUS and MSI have the highest performance, 5%-10% higher than the public versions, and are also sold at a higher price.

Of course, the retail non-official version may also be negatively optimized, and its performance may be lower than the official version.

Similarly, large manufacturers like ASUS will not only launch their own brand of retail non-official versions, but will also customize OEM graphics cards for Lenovo, Dell and other brands according to the needs of Lenovo and Dell, but these are a small proportion.

85%-95%+ of graphics cards from brands such as ASUS, MSI, and GIGABYTE are retail versions.

However, the Xingyi graphics card is simple, as it is fully self-developed and produced.

Currently there is only one version, which is the retail non-public overclocking version, with three fans + heat pipe cooling, all high-end!
Whether it is the Xingyi computer for personal use or for external retail, it is comparable to non-public retail products.

From GPU research and development to mass production to heat dissipation, PCB research and development to graphics card mass production, Xingyi Technology develops and produces everything in-house. Whether it is cost control or driver optimization, it is more competitive than its competitors.

Even though they are all high-configuration, the cost is still lower than NVIDIA's public version and OEM version.

There is no other reason, there is no middleman to make a profit from the price difference.

And Nvidia's public versions are all manufactured by TSMC, and TSMC will make a lot of money from the manufacturing fees!
The results of the Xingyi graphics card department test are very clear:

In games with less than 3.5G video memory, the performance of Xingyi Technology's RTX 970 and NVIDIA's public version GTX 970 is comparable!

But when it comes to games above 3.5G, the GTX 970 lags severely and can't even run the game, which is completely inferior to the RTX 970.

All in all, Nvidia's GTX 970 is not as good as Xingyi Technology's RTX 970!

Zhu Changlin also said: "If we expose the GTX 970 memory issue at this time, Nvidia can still recall all of them at a relatively low cost to fix the memory problem, which is disadvantageous to us."

"But two months later, when mass-produced retail non-official GTX 970s from manufacturers such as Asus, Gigabyte, and Colorful were launched on the market, and the GTX 970 memory scandal was exposed, the GTX 970 was completely finished. The quantity was too large to be recalled completely!"

"We will hit the snake at its weakest point. Then it will be just the right time for us to expose the GTX 970 memory issue."

"Very good, let's do it!" Wang Yi smiled.

Now these executives have already started their mission, and each one is more ruthless than the other!

Just like the GTX 970 memory gate incident, it has now been exposed that only the public version of GTX 970 was launched in small batches. They could have just recalled all of them, upgraded to 4G high-speed memory, and completely solved the memory gate issue. The loss would not have been too great.

Without the memory issue, two months later, the GTX 970 retail non-official version was fully launched on the market, leading Xingyi Technology's RTX 970 by 10%. Isn't that the end of the game?
But we can wait until the end of November, when the memory issue is exposed just before the large-scale launch of the GTX 11 retail non-official version. By then, it will be just right for GTX 970 to fail completely.

Nvidia's recall is in vain. In the past few months, GTX 970 GPU chips have been mass-produced, and brands such as ASUS, GIGABYTE, and Colorful have also purchased them in large quantities and processed them into retail non-public version graphics cards, which are now widely available on the market!
Even if the video memory scandal broke out, there is no way to recall the product.

With such a large scale and so many GPU chips, if all of them are recalled, Nvidia will have to pay huge losses!
Manufacturers such as ASUS, GIGABYTE, MSI, Colorful, etc. will also have to pay huge losses!

This is not realistic.

As for the memory scandal that will be exposed again at the end of November, will it lead to hot sales of GTX 970 in the next two months and affect the current sales of RTX 970?
This is not a problem either.

The main sales volume of NVIDIA graphics cards is retail non-official versions, accounting for 60%-70%.

OEM versions come second, accounting for 20%-30%.

The public version has the lowest sales volume, accounting for only 5%-10%.

Currently, only the public version graphics card is on the market, and it has not yet been launched in China, so sales are very limited.

Even OEM manufacturers will have to place orders in October, November, or next year.

For example, Lenovo will only place orders next year.

The only ones who placed orders early were the retail non-public version manufacturers.

Before the launch, brands such as ASUS, GIGABYTE, and Colorful had already obtained the GTX 970 GPU, and the first batch of orders were negotiated after the launch.

It is precisely for this reason that they have no interest in Xingyi Technology's CPU and graphics cards, and have no plans to buy them for retail non-public versions.

This forces Xingyi Technology to make finished graphics cards and CPUs by itself, and to research, produce and sell them by itself!

Brands such as ASUS, GIGABYTE, and Colorful obtained GPU chips in September and completed the research and development and design of cooling, PCB and other solutions.

Graphics cards will be able to be mass-produced in October, distributed globally in November, and fully launched and sold worldwide in late November and early December!
But by then, even if retail non-official graphics cards are on the market, they may not be sold!
As long as Xingyi Technology exposes the GTX 970 memory issue before the GTX 970 retail non-official version goes on the market on a large scale in late November, the sales of the GTX 970 retail non-official version graphics cards will be completely ruined!

The retail non-official version of GTX 970 has a higher price, but its video memory has failed, and its actual performance is not as good as the RTX 970 sold by Xingyi Technology at a lower price.

How many users will buy it?

会放着2399性能更强不翻车的的RTX 970不买，非要买2799、2999翻车的GTX 970零售非公版？
Not many people would do this and become the scapegoat!
The GTX 970 failed in its previous life, but its sales volume is still very high. This is simply because the GTX 980 is too expensive, the GTX 960 was launched too late and has poor performance, and AMD is not strong, so users have no choice but to buy the GTX 970.

Therefore, even if the GTX 970 fails, you have no choice but to buy it.

But this time it’s different. Xingyi Technology’s RTX 970 has stronger performance, lower price, and is not a failure. It is obviously a better choice.

It is conceivable that by then, the retail non-official version of GTX 970 graphics cards from Asus, Gigabyte, and Colorful may be unsold and have warehouses filled with rotten things!

Sales of Nvidia's GTX 970 graphics cards have also tanked.

The RTX 970 can surpass the GTX 970 and become the god in one battle!
"With this layout, it's not just NVIDIA that will be miserable, but also Asus, GIGABYTE, GALAXY, Colorful and other manufacturers," said Yu Longxing with a smile.

"They deserve it. Who told them to disdain our Xingyi graphics cards and Xingyi CPUs and only recognize Intel and Nvidia?"

"That's right, not worthy of sympathy."

"Especially since their non-public CPUs have failed miserably before, they still don't think highly of the Xingyi graphics cards this time. They deserve to continue to fail miserably!"

"Yes, they have learned their lesson this time. Maybe next year they will purchase our Xingyi CPU and GPU and make them into non-public version CPU and graphics cards."

"I hope so. I'm just afraid they won't learn their lesson."

"There are also OEM manufacturers such as Lenovo, Dell, and HP. Seeing the failure of GTX 970, they may purchase our Xingyi graphics card RTX 970 in the future!"

"It is also possible that they are against us making graphics cards as well as PCs, so even if the GTX 970 fails, they will still use the failed GTX 970."

Hearing this, Wang Yi smiled:
"Haha, if that's the case, it'll be even more interesting. Their PCs and notebooks equipped with GTX 970 will also fail, and they won't be able to sell well. This is our chance to sell Xingyi PCs and Xingyi notebooks equipped with RTX 970 well!"

Zhu Changlin also said: "Yes, no matter what, we can sell well. Right now we can attack or defend. We are just waiting for the right opportunity to detonate the GTX 970 memory issue and make all the giants suffer together."

Wang Yi nodded: "That's right. The GTX 970 memory scandal is definitely the best time for our Xingyi graphics card to become a best-seller and become a hot seller."

"The memory gate incident must be kept strictly confidential. We can't let them fix it in advance!"

"Yes!" Everyone responded, and they were extremely excited!
Everyone knows that the Nvidia GTX 970 memory scandal is definitely the best opportunity for the Xingyi graphics card to rise!
The Kirin chip became a legend in the past because of several serious failures of Qualcomm.

In 2016, Snapdragon 820 failed and its battery life collapsed, Huawei Kirin 960 became a god, and Mate 9 was a global best-seller!

In 2021, Snapdragon 888 failed and its power consumption went through the roof. Huawei Kirin 9000 became the king, and Mate 40 became the king of mobile phones!

The same is true for the Xingyi graphics card today.

Taking advantage of the GTX 970 crash, it rises rapidly!
As for the public version architecture of GTX 970, its sales volume is low and it won't make much waves, so it won't be a problem unless the memory issue is exposed.

On the contrary, it is not as good as the RTX 970 which was sold directly and has better sales.

Soon, Xingyi Technology issued a statement:
[On October 10, the technology feast is coming again. The domestic high-end graphics card RTX 2 is released, and listen to the dragon's roar! ]

When this news came out, the world was shocked:

"What? Xingyi graphics card is coming? And it's a high-end graphics card? Damn, it's so awesome!"

"Xingyi CPU has filled the gap in domestic high-end CPUs, and Xingyi graphics cards are going to fill the gap in domestic high-end graphics cards? Xingyi Technology is too strong!"

"RTX 970, this name is comparable to GTX 970, does it mean that the performance of RTX 970 is comparable to Nvidia's newly released sub-flagship high-end graphics card RTX 970?"

"That should be the case. Xingyi Technology's names are usually benchmarked, and they are stronger than the other party, not weaker."

"That's right. X3 is comparable to Intel's fourth-generation i3. The CPU is similar, but the integrated graphics beats the i3. Similarly, X5 is comparable to i5, but the integrated graphics beats the i5. X7 is comparable to i7, but the integrated graphics beats the i7!"

"So, RTX 970 is comparable to GTX 970, and it may even surpass GTX 970?"

"It is very likely that even if it cannot surpass the GTX 970, it will be on the same level as the GTX 970."

"Oh my god, if that's the case, isn't it too strong?"

"It's really amazing that domestic graphics cards can achieve this level. It's not easy."

"Haha, what are you dreaming about? The graphics card is not the CPU, it's not that simple."

"That's right. AMD has been developing graphics cards for so many years, but it is still no match for Nvidia, let alone Xingyi Technology."

“Haha, you said the same thing about the previous Xingyi CPU, saying that AMD was no match for Intel, let alone the Xingyi CPU. But in the end, the Xingyi CPU beat both AMD and Intel!”

"Graphics cards are different from CPUs. Graphics cards are much more complicated. As the sticker shows, it would be great if the RTX 970 could have half the performance of the GTX 970."

"I agree. The RTX 970 is said to be a high-end gaming card, but I guess it's just a mid-range gaming card. Let alone competing with the GTX 970, it would be good if it can compare with the previous generation GTX 770."

"GTX 770 is a compliment to RTX 970. Xingyi Technology has no experience in making graphics cards."

"Who said that? The integrated graphics card of Xingyi CPU is very powerful, comparable to Nvidia's entry-level discrete graphics card."

"You also said that it is an entry-level discrete graphics card. It is indeed great that Xingyi Technology can develop an entry-level discrete graphics card, but it is really a dream to compare it with high-end graphics cards like GTX 970!"

"As a Star fan, I am very happy to see a breakthrough in domestic graphics cards, especially those from Star Technology. But the graphics card market is very complicated, and I am skeptical."

"Hahaha, the person above, you don't have enough faith."

"Don't talk nonsense, I'm being rational. It will take a few more years for the Xingyi graphics card to catch up with Nvidia's sub-flagship graphics card."

At the same time, Nvidia was also shocked and quickly convened a high-level meeting.

"The Xingyi graphics card is here, and it's coming with great force."

Old Huang looked very unhappy: "No wonder Xingyi Technology has never purchased our NVIDIA graphics cards, it turns out that they are self-developed and self-produced!"

Others also spoke one after another:
"Xingyi Technology makes gaming laptops and desktops. It seems that they plan to equip all of them with their own RTX 970!"

"Low-end PCs use CPU X3 or X5 integrated graphics, mid-range PCs use X7 integrated graphics, and high-end PCs directly use X5 or X7 CPU + RTX 970. Xingyi Technology is very calculating!"

(End of this chapter)