Reborn in 2011, 985 missing from two copies

Chapter 694: Self-developed graphics card is launched, Nvidia's hegemony is shaken!

"The only question now is whether the performance of the RTX 970 is inferior to that of the GTX 770 or the GTX 970!"

"If it's not as good as the GTX 770, it doesn't matter. The GTX 770 was a high-end sub-flagship graphics card last year, but this year it's at most a mid-range graphics card."

"Xingyi Technology's RTX 970 is at the same level as our 770, which is a mid-range discrete graphics card. It has limited impact on us."

"But if it is benchmarked against our sub-flagship graphics card GTX 970, then it will be troublesome, and will directly impact our newly released GTX 970!"

Old Huang waved his hand and said, "Don't worry. Although it's called RTX 970, it can't really compete with our GTX 970. Xingyi Technology doesn't have that capability!"

"Yes, I estimate that the RTX 970 is at best the same level as the GTX 770, so it won't have much of an impact."

“No, even if it’s only at the level of GTX 770, the impact is huge!”

"why?"

Many senior executives at Nvidia looked confused.

Old Huang sighed: "It is comparable to the level of GTX 770, which is the level of GTX 960. Our 960 will not be released until the beginning of next year. Xingyi Technology is releasing RTX 970 at this time to take advantage of the time difference and snatch the market and potential users of our GTX 960!"

“So that’s what Wang Yi was planning! He knew they couldn’t beat our GTX 970 and GTX 980, so he took advantage of the fact that our GTX 960 wasn’t on the market yet and launched it a few months earlier to snatch our potential customers. How insidious!”

"He is such a cunning old man... No, Wang Yi is really a young guy, but he has a lot of ideas!"

"Don't be too nervous. What if the performance of Xingyi Technology's RTX 970 is not even as good as our GTX 770? It is only at the level of GTX 760. It is at most an entry-level mid-range graphics card, and it will not pose a threat to GTX 960."

"I hope so. If so, that would be great."

"But no matter what, the fact that Xingyi Technology has produced a graphics card is not good news. Wang Yi is too ambitious."

"He is not only ambitious, but also arrogant! Too arrogant!"

"In the CPU field, they have won a victory over Intel by chance with their powerful integrated graphics, and now they are thinking of competing with NVIDIA in the graphics card field? How arrogant! Too arrogant!"

"Graphics cards are not CPUs, let alone mobile phone SOCs! Xingyi Technology has the qualifications to be arrogant in the fields of CPUs and mobile phone SOCs, but it does not have the confidence to be arrogant in the field of graphics cards!"

"But even a lion will use all its strength to fight a rabbit, so we can't be careless."

Huang’s face was solemn. “Notify TSMC immediately to speed up the mass production of GTX 970 and GTX 980 and put them on the market as soon as possible to kill RTX 970. As for GTX 960, if necessary, we can also put it into mass production ahead of schedule.”

"Is this necessary?"

Everyone was puzzled.

According to NVIDIA's habit, GTX 9 and GTX 980 will be released in September this year, GTX 970 will be released in January next year, and GTX 960 will be released in May next year!

The biggest advantage of this is that it sells the most expensive GTX 980 and 970 first and attracts high-end users.

Later, it will sell cheaper GTX 960 and 950 to attract mid- and low-end users.

"It is necessary. Previously, the GTX 960 was launched late to prevent the GTX 960 from snatching users from the 970. Now if our GTX 960 is not launched, the users and market will be snatched away by Xingyi Technology's RTX 970."

"Yes, rather than letting Xingyi Technology take away the market, it is better to launch the GTX 960 in advance!"

"Well, notify the GTX 960 team to speed up mass production and market launch!"

"Yes!"

“As for the specific performance of RTX 970, whether it is inferior to GTX 970, GTX 770, 760, we will know in three days!”

Lao Huang spoke calmly, but he felt his left eyelid twitching wildly, and had a bad feeling.

Could it be that Xingyi Semiconductor has beaten us to a pulp in the field of mobile phone chips and is now going to surpass us in the field of graphics cards?

impossible! Absolutely impossible!

Graphics cards are our home turf!
Old Huang shook his head and suppressed this unrealistic idea.

Unlike Nvidia, Jack Ma is in a good mood:
"Xingyi Technology has shifted its focus to Intel and Nvidia, so it has no time to worry about us, Alibaba!"

"That's right, this is the best time for us to fully develop enterprise social software and create DingTalk!" Mo Yi was also delighted.

The situation is similar at Tencent.

"Haha, Xingyi Technology focuses on computer CPUs and graphics cards. Next, it will have to focus on dealing with Intel and Nvidia. We, Tencent Taxi, will take this opportunity to expand. Even if we launch an all-out money-burning war, I guess the other party won't have enough energy to deal with it."

"God help me, this is our chance, I'll go find Mr. Ma right away!"

……

Three days passed quietly.

On October 10, the exhibition hall of Mayu Technology Park was once again crowded with media.

Unlike half a month ago, there are many more media coming this time, including many international media.

Even the official media came.

Although the previous xphone 4 has given everyone many surprises, the graphics card is different and of great significance.

Especially mid-to-high-end domestic graphics cards have always been a blank in the industry.

Now Xingyi Technology has made a breakthrough, filled the gap, and directly launched high-end graphics cards!

That's really amazing, no one can remain calm!

Many bigwigs are paying attention to this press conference.

Wang Yi walked onto the stage and said: “Three weeks ago, we held the Xingyi Technology Autumn New Product Launch Conference here, launching a series of new products, and it was a huge success.”

"For example, the Xphone 4 series has sold over 3500 million units worldwide in just three weeks since its launch."

"Xingyi X1 series, global sales have exceeded 2000 million units!"

"Thank you for your support!"

"What? Xphone 4 sold 3500 million units in three weeks!"

There was an uproar at the scene, and even Yu Dong, who was watching the press conference, was dumbfounded:
"It would be great if we could sell five million Mate 7s a year!"

Apple Chairman Cook was even more livid:
"No wonder our global sales of iPhone 6C series are only over 6 million, and the full payment reservations for iPhone 4 are only over 1 million. Everyone is buying Xphone and Xingyi X!"

"Fake!"

"Fake!"

Samsung CEO Lee Kun-hee was equally horrified: "The fact that the Xphone 4 sold 3500 million units in three weeks is not the scariest thing. The scariest thing is that the flagship model Xingyi X1, which costs nearly 2000 yuan, has sold million units in three weeks! This is too scary."

"Yes, this means that Mingxing Yi mobile phones have completely surpassed our Samsung and Apple, becoming an absolute high-end brand in the mobile phone industry!"

"And the Xingyi X1 series is even more successful and will become a true super flagship brand in the mobile phone industry, even our Samsung W series is inferior to it."

"That's right. Although our W series is more expensive, our sales are only a fraction of theirs. Our annual sales are not as good as their daily sales."

"One day's sales? I'm afraid it's even less than half a day's sales."

"X1 sells one million units a day, and our W 2013 sales were 2014 units. This year's W 1 was impacted by X, and the annual sales are at most units, which is less than half a day's sales of the X series."

"Shit! If this continues, is there any need for the W series to exist?"

Hearing this, the entire conference room fell silent.

Yes, is it necessary for Samsung’s super flagship W series to exist?

This question appeared in everyone's mind.

Before the Xingyi X series, although the sales volume of Samsung's W series was low, the average order value was high and the overall profit was good.

But now, under the impact of the Xingyi X series, the sales of Samsung's W series, which were already small, have been halved again. It is really terrible, and it seems that there is really no need for it to exist.

Wang Yi continued: "It's not just the mobile phones that are hot-selling, but also our original Xingyi three-zone washing machine."

"Three weeks after its launch, the global sales of Xingyi three-zone washing machines exceeded one million units."

"There are more than 150 million full-price reservations, but we just can't keep up with the supply."

"I have to apologize to everyone here. Who would have thought that a washing machine could sell 150 million units in three weeks?"

"Hahaha!"

Everyone at the scene laughed: "Director Wang is in Versailles!"

"I think the bosses of Haier and Midea must be furious. This is so fucking mediocre."

"There's nothing we can do. Xingyi Technology has the confidence. Apart from anything else, why can't other brands think of an innovative three-zone washing machine?"

"I'm definitely furious. In the past half month, the sales of other brands of washing machines have all been cut in half. Only the Xingyi three-zone washing machine is selling like hot cakes. It's out of stock in most parts of the country, and it's even harder to find one overseas."

"It's so strong. I'll make an appointment as well and queue up as soon as possible."

"+1 for reservation!"

Wang Yi continued, "But don't worry, this shortage won't last long. In the past three weeks, we have introduced three-zone washing machine production lines in many Xingyi Industrial Parks across the country to create four Xingyi washing machine production bases. Many industrial parks have already started production."

"In the future, the production capacity of Xingyi three-zone washing machines will only increase, and they will soon be available in China. Interested users can make reservations. The production capacity is constantly increasing and the delivery time will be continuously shortened." "As for the time to achieve spot delivery, the head of the washing machine business department told me that it will take a long time to achieve spot delivery overseas. But in China, it can be available in stock within half a month. If it cannot be achieved, he will go and screw the screws himself!"

"Hahaha!" Everyone laughed again.

However, several major washing machine giants were collectively shocked.

Four major production bases!

With such huge sales volume, domestic stock is available within half a month!

All these indicate that the production capacity of the Xingyi three-zone washing machine has increased terribly, very terribly.

It also means that when their three-zone washing machine is launched in a year and a half, it might be hard to even get soup from it.

The sales volume of three-zone washing machines is divided into two parts.

Part of it is the natural purchasing demand for buying a washing machine because there is no washing machine at home or the washing machine is broken.

The other part is the demand for replacement of three-partition washing machines.

Natural purchasing demand will always exist in the future, but it will not be too much, only accounting for a small proportion, and there will not be much sales in a year.

There is more demand for replacement. Even if you have a washing machine at home and it is not broken, you have to replace it for the three-zone function!
This type of demand will explode in a concentrated manner and is currently the main sales growth group. It is also the fundamental reason why the Xingyi three-zone washing machine has sold more than 1.5 million units in three weeks!
However, this concentrated outbreak of replacement demand will not always be so terrible, perhaps only 10 million units in total.

At the current rate achieved by Xingyi Technology, all requirements will be met in less than a year.

A year and a half later, when other brands of three-zone washing machines were launched on the market, the replacement demand had already been completely consumed by Xingyi Technology, leaving only natural purchasing demand.

It would be tragic if so many brands of three-zone washing machines competed with the Xingyi three-zone washing machine to satisfy the remaining natural purchasing demand.

Many brands are even considering whether to abandon three-zone washing machines and focus on ordinary washing machines to compete in the low-price segment!
After all, in a year and a half, this wave of replacement demand will be exhausted, and the market for three-zone washing machines will quickly become saturated, with supply exceeding demand. Not to mention eating meat, there might not even be soup to drink.

Now we are investing huge manpower and material resources in the research and development of partition washing machines, but by the time the time comes, we can only lick the pot pitifully!

The market is so cruel. The previous generation eats meat and the next generation licks the pot.

The press conference continued: "Our Xingyi Ultrabook S1 pro is also a hot seller! Sales have exceeded one million units in three weeks since its launch!"

"What? The sales of the Xingyi Ultrabook S1 pro has also exceeded one million!"

Lenovo Chairman Lao Yang was shocked and felt terrible: "One million units in three weeks, horrible, too horrible!"

"Don't even mention Lenovo, even Thinkpad doesn't have such high sales!"

The vice president was also full of emotion: "Let alone Thinkpad, even MacBook doesn't have such high sales!"

"This is a high-end ultrabook that costs more than 10,000 yuan. One million units in three weeks. It's terrifying. Too terrifying."

"We can't help it. Our ThinkPad X1 Carbon, which costs more than 1 yuan, doesn't have a discrete graphics card, and the integrated graphics performance is poor. The Xingyi Ultrabook S7 Pro also doesn't have a discrete graphics card, but the integrated graphics performance of its X750 CPU is very powerful, comparable to Nvidia's mid-range graphics card GTX 720, a true entry-level gaming card. It can even run 3P A, so it's normal that sales have exploded."

"That's right. We cut prices in various ways. Even if we didn't make any money, we had to start a price war to ban the Xingyi Ultrabook S1, but we still failed."

"There's nothing we can do. We only have a price advantage, but the Xingyi Ultrabook S1 pro not only has a price advantage, but also has a powerful core graphics card that is comparable to an entry-level mid-range discrete graphics card. With such a powerful performance advantage, we simply cannot compete. Alas!"

Wang Yi continued: "In addition, our X7 CPU has become a global hot seller due to its powerful CPU performance and integrated graphics performance comparable to mid-range discrete graphics cards. Retail sales exceeded 100 million units in three weeks. Thank you for your support!"

"What? X7 CPU sold 100 million units in three weeks? Or retail sales?"

"Oh my god, this is so scary, it must be more than the fourth generation I7!"

"It's definitely better. At the same price, the X7's integrated graphics beats the fourth-generation I7. I'll definitely buy the X7!"

"That's right. If you buy an i7, you have to buy a discrete graphics card. But if you buy an X7, the integrated graphics card is comparable to an entry-level mid-range discrete graphics card. It's enough, and you can save to yuan!"

"I have already bought an X7, and many people around me have bought an X7!"

“How is it? Is it easy to use? Are there many bugs? How stable is it?”

"It's very easy to use. I can say it's a pleasant surprise. I haven't found any bugs. It's very stable. I've been using it for more than half a month and there haven't been any problems."

"I've been using it for 720 or 3 days. It's very powerful. I can play A games at P without any problems."

"It looks like it's really worth buying. I'll buy it too."

The press conference continued: "The success of X7 is just the beginning. Today, we will release Xingyi Technology's first independent graphics card, which is also the first high-end graphics card RTX 970!"

Thunderous applause filled the entire venue, and everyone was looking forward to it.

Domestic high-end graphics cards are here!
"Looking at the positioning, everyone knows that the performance of RTX 970 is very powerful, very powerful, and it is definitely a high-end gaming card."

"And the actual performance is the same. Next, I will give you a detailed introduction!"

"The RTX 970 uses our Xingyi Semiconductor's self-developed intelligent display architecture XM210, with 1700 cores."

"Base frequency 1100MHz, Boost frequency up to 1250MHz!"

Hearing this, laymen were confused by these parameters, but experts were shocked:
"These parameters are comparable to Nvidia's sub-flagship graphics card GTX 970!"

“Not only did we match the benchmark, we even surpassed it!”

"That's right, the core count has surpassed it, the base clock speed has surpassed it, and the Boost frequency is probably catching up with the retail non-official version overclocking!"

“Maybe the RTX 970 is really a high-end gaming card that rivals the GTX 970.”

But the Nvidia headquarters was bleak, and Huang's face was grim:

"With this configuration, as long as the driver doesn't crash and the video memory isn't too low, I'm afraid it can really rival our GTX 970."

"Hey, we used to think Xingyi Technology was just bragging, and that the RTX 970 was at most at the level of the GTX 760 or 770. But now it seems to be much stronger than the 770! I'm afraid our GTX 960 is in trouble."

"I hope the RTX 970's video memory is only 2G, or 2G high-speed video memory + 2G low-speed video memory, then there will be no problem. If it is 4G high-speed video memory, it will be a big problem."

However, what are you afraid of?

"As for video memory, the RTX 970 uses 4GB GDDR5 high-speed video memory, 256-bit, and a video memory bandwidth of up to 224GB/s."

"With powerful performance, you can play 3A games with ease."

Applause broke out again.

But Nvidia headquarters remained silent.

4G high-speed video memory!
Others think that this configuration has the same 970G high-speed video memory as NVIDIA GTX 4.

可英伟达清楚，人家RTX 970的4G高速显存是4G真高速，而英伟达GTX 970的4G高速显存，是3.5G的真高速+ 0.5G的假高速！
Even though it’s only a 0.5G difference, it’s actually quite big!
The difference of 0.5G directly reduces the performance by one-seventh, or 14.286%!

Whether it is a graphics card, a CPU, or a mobile phone chip, a 10% performance gap is huge, let alone a 14% performance gap!

要知道4000多的GTX 980比起2399的GTX 970，也就强了18%-20%！

The gap of 14% is almost a generation!

As for the actual gaming experience, the difference is even greater.

Especially for ultra-high image quality, most of them consume a lot of video memory, and many require more than 3.5G of high-speed video memory.

It can be said that below 3.3G video memory, there is not much difference in gaming performance between the two.

But with more than 3.3G video memory, the GTX 970 may have overflowed its video memory!
That’s a huge gap!

GTX 970 only has 3.5G high-speed video memory. If the video memory usage exceeds 3.3G, it is likely to explode. The higher the memory usage, the greater the possibility of explosion. Once it reaches 3.5G, the video memory will definitely explode!
"If the RTX 970 driver doesn't crash, then our GTX 970 will be in danger!"

Old Huang's face was ashen and his back was soaked.

I just hope that Xingyi Technology has just started making graphics cards and lacks experience, so the driver may fail!

As for complete repair, the GTX 970 graphics card has also been upgraded to 4.0G high-speed video memory...completely solving the video memory gate problem.

This is unrealistic and makes no sense.

The graphics card consists of GPU chip, PCB motherboard, video memory particles, cooling module, power supply module, interface, etc.

The video memory particles are easy to deal with. When graphics cards are produced subsequently, they can be directly upgraded to 4G high-speed video memory particles, which means the cost will increase a little.

But it's no use!

It's of no use at all!
Because the original video memory controller has not been upgraded!

The memory controller designed with the GTX 970 architecture is a controller that matches 3.5G high-speed memory + 0.5G low-speed memory.

To solve the video memory problem, you need to upgrade the video memory controller simultaneously.

But unfortunately the video memory controller is located inside the GPU chip!

It's part of the GPU architecture!

In the GTX 970 GPU chip architecture, NVIDIA divides the 4G video memory into four video memory partitions, but the access channel of the last video memory partition is only one-seventh of that of other partitions, which greatly reduces the bandwidth.

This kind of chip-level design is meaningless, no matter how to improve the video memory particles or the PCB layout.

No matter you upgrade to 4G high-speed video memory particles or 8G high-speed video memory particles, it is useless, the effect is still 3.5G high-speed video memory!

(End of this chapter)