Reborn in 2011, 985 missing from two copies

Chapter 713 New Year Goods Festival Conference, Indiscriminate Attack on Friendly Businesses

Huang is well aware that Xingyi Technology has already launched the high-end graphics card Xingyi RTX 970.

Then it is not difficult to develop a mainstream mid-range graphics card RTX 960.

Just do some subtraction on the Xingyi RTX 970.

This is what research and development is like. It is very difficult, very difficult to go one step further from high-end graphics cards and move up to the flagship graphics card RTX 980.

But taking a step back from high-end graphics cards and moving down to mid-range graphics cards is easy, very easy!

Going down a mountain is always easier than going up.

"Fuck! If Xingyi Technology releases a mid-range graphics card, we'll be in trouble!" Old Huang couldn't help but feel terrified.

However, what are you afraid of?

There is actually a graphics card pictured on the promotional poster for Xingyi Technology’s New Year Goods Festival strategic conference!

And not just one graphics card, but three!

This made Lao Huang both shocked and angry:
"Fuck! Xingyi Technology is really going to make mid-range graphics cards!"

"And he drew three at once, what does that mean?"

"To demonstrate their inflated ambitions?"

"They just took advantage of our GTX 970 failure to bully us in the high-end graphics card field, and now they want to snatch our mid-range graphics card market from our mouths?"

"It's so damned!"

Old Huang was so angry that he started cursing.

Other senior executives also looked solemn.

If there hadn't been the GTX 970 memory gate incident, it would have been fine. Nvidia wouldn't have been too worried about Xingyi Technology entering the mid-range graphics card market.

After all, AMD has been developing for so many years, but it is still no match for Nvidia, let alone Xingyi Semiconductor?

But now, NVIDIA GTX 970 has failed, NVIDIA's reputation has been ruined, and many users have protested against it!
Under this situation, if Xingyi Technology releases another mid-range graphics card, it would be a fatal blow to Nvidia.

You know, mid-range graphics cards are not just mid-range graphics cards, they are mainstream graphics cards!

The mainstream graphics card with the highest sales volume, selling 1600 million units a year!
In the past, NVIDIA could capture 1600%, or 7.5 million, of the 1200 million graphics cards in the mid-range graphics card market!

AMD can only take 2.5%, 400 million chips!

But now Xingyi Technology is coming with great momentum and has released promotional posters for three graphics cards!
What do you mean?
In the mid-range graphics card market, Xingyi Semiconductor wants 3%?
If Xingyi Semiconductor takes 3% and AMD takes 2.5%, then Nvidia's 7.5% market share will only be reduced to 4.5%? Almost halved!
What’s even worse is that with the current failure of GTX 970, 9% of Nvidia’s sales in the high-end graphics card market have been taken away by Xingyi Technology!
If Xingyi Technology takes away half of the mid-range graphics card market, and the flagship graphics card field is small, then won’t Nvidia be finished?
Is there only the entry-level low-end graphics card market left to compete with AMD?
"Fake!"

"Damn it!"

"Xingyi Technology deserves to die!"

Old Huang was furious. He picked up the notebook on the table and threw it to the ground!

The marketing director froze in place: "..."

Then he showed a complicated expression and muttered in his heart: "Great, I was just worrying about how to explain to the board of directors, now it's all right, the computer was smashed and the data is gone!"

Different from Nvidia's desperate passivity, the majority of netizens are full of expectations for Xingyi Technology's mid-range graphics cards.

The RTX 970 is good, but at 2499, it’s expensive.

For many people, mid-range graphics cards priced between 1500 and 2000 are the mainstream and have the highest sales.

If you have a limited budget, buy the low-end version for 1500.

If you have enough budget, you can buy a high-end model ranging from 1799 to 1999.

It’s okay.

For a time, many netizens were looking forward to it, and paid less attention to NVIDIA GTX 960.

In particular, there is no GTX 960 public version in China, and the retail non-public version will not be available until early next month.

Xingyi Technology’s mid-range graphics cards will most likely go on sale as soon as they are released on the 25th. As long as the price is right and the performance is reliable, you can buy it right away!

This is really exciting!
The 25th arrived as scheduled.

The Mayu Science Park exhibition center was crowded with media.

The New Year Goods Festival strategy launch conference officially begins.

"The Spring Festival is approaching, and I believe many users are considering replacing their old TVs with the latest smart TVs!"

"Today, the first blockbuster new product at the Xingyi Technology New Year Goods Festival press conference is the third generation of Xingyi smart TV!"

Hearing this, everyone became interested:
"What a coincidence! I was just about to buy a TV when a new model came out."

"Haha, I was still struggling to decide whether to buy the 2-inch 4K Galaxy Note 60 or the 65-inch Galaxy Note , but then the rd generation Galaxy Note came out."

“Buy new instead of old, go for the third generation!”

"After a year of hard work, it's time to buy a Xingyi smart TV to reward the whole family."

Wang Yi continued: "Compared to the second generation, the biggest upgrade of the third generation of Xingyi smart TV is still the configuration and performance, as well as the lower price!"

"That's right, this time the third generation of Xingyi TV has added features and reduced prices for the entire series."

"Wang Dong is mighty!"

There was cheering at the scene.

"The third generation of Xingyi TV starts at 50 inches and 4K!"

"And all the processors have been upgraded. Can you guess which one it is?"

Everyone became interested:

"Kunpeng 910C?"

"All models are equipped with Kunpeng 910C as standard? If so, that's amazing!"

Wang Yi waved his hand: "It's not Kunpeng 910C, it's Kunpeng 910V!"

"Kunpeng 910V?"

Everyone looked confused and puzzled.

Wang Yi smiled and said: "Although Kunpeng 910V is similar to Kunpeng 910C, it is also different. It is an upgraded version of Kunpeng 910C in terms of image quality."

"The biggest difference is that compared to Kunpeng 910C, Kunpeng 910V has an additional professional image quality enhancement chip V1 developed by Xingyi Technology!"

"With this professional image quality enhancement chip V1, both the decoding capability and the display effect have been improved by several levels."

"The simplest thing is that the smart TVs of rival companies currently either do not have professional picture quality chips, or their picture quality chips are of average quality, and they have difficulty decoding 4K."

Everyone nodded.

In the past two years, 4K has just started to develop rapidly, and most smart TVs have poor performance and cannot decode at all.

Only Xingyi smart TV, Wujie smart TV, products from friendly companies that purchase Kunpeng chips, and TVs from Samsung and LG that cost RMB 4 or 30 can smoothly decode K -frame video.

But it is also prone to lag and the display effect is average.

As for hard decoding of 4K 60 frames, that will have to be available after 2016.

Wang Yi continued: "And our image quality chip V1 can greatly improve the optimization of 4K resolution and enhance clarity. It makes our 4K video playback smoother and clearer."

“In addition, HDR dynamic tone mapping is introduced for the first time!”

"As for the specific effect, please watch the demonstration!"

Wang Yi waved his hand, and a series of video images appeared on the big screen:

"These TVs are Xingyi TV 2nd Generation X60, Samsung's new flagship, LG's new flagship, Sony's new flagship, Hisense's new flagship, and our Xingyi TV 3rd Generation X60!"

“Everyone can see at a glance how well the display works.”

Instantly, the barrage became lively:

"Don't say it, the difference is too obvious. Xingyi TV 3rd generation is far ahead!"

"That's right, the third generation has no rivals at all. The effect is too delicate, with much more details than other ones, and it is also smoother."

"The third generation is definitely the first, and the second generation of Xingyi TV from a year ago can actually rank in the top three!"

"It's true. The second generation is even better than the new models from Samsung and LG. I can only say that Xingyi Technology has optimized its algorithm well."

"But the third generation is still the best, leading by a huge margin."

"This is the power of the image quality chip V1!" Wang Yi continued:

"The picture quality is great, but it's useless if the performance is not strong enough."

"Although the Kunpeng 902C of the second generation of Xingyi TV is already the most powerful smart TV chip, our competitors have not pursued it, so we cannot!"

"The entire third-generation Xingyi TV series has been upgraded to Kunpeng 910C, and the performance has doubled!" Applause broke out at the scene.

"For better performance and compatibility, we at Xingyi Semiconductor have combined the image quality chip X1 and Kunpeng 910C with our powerful technology to create the Kunpeng 910V!"

"This is our third generation Xingyi TV, a brand new TV SOC chip that integrates super performance chip and advanced picture quality chip - Kunpeng 910V!"

"The performance is unbeatable, the image quality is unbeatable, and it attacks all competitors without distinction. I don't even know who the opponent is!"

The scene exploded instantly:

"Wang Dong is mighty!"

"They attack their allies indiscriminately, without knowing what an opponent is! So domineering, but they have the qualifications to be domineering!"

"Nothing else matters, but with this super powerful fusion chip, the third generation of Xingyi TV is already invincible."

"My heart is moved. I am really moved. My Xingyi TV 2nd Generation is less than a year old. Is it going to become Mrs. Niu?"

"Haha, I almost bought a new Samsung flagship. What a close call."

"Director Wang, please put it on the shelves. I'll be the first to place an order!"

Wang Yi continued: "Moreover, it is not just the 60-inch high-end version that has Kunpeng 910V, but all models of the third generation of Xingyi TV are standard across the entire series!"

Screams were heard again at the scene.

"As for the other configurations, I'll briefly introduce them and announce the prices directly. Let's speed up the process."

Wang Yi continued:

"X50, the third generation of Xingyi TV, uses a 50-inch Sharp top 4K screen, XOS system, and the processor is upgraded from the Kunpeng 50C of the second generation X902 pro to the Kunpeng 910V picture quality enhanced SOC, doubling the performance and enhancing the picture quality several times. 3G + 32G, dual Tianlai M1 hifi chips..."

"As for the price, is it still 10999?"

"No, we'll add more features and lower the price, the selling price will drop by 2000 to 8999!"

"I will also get a two-year membership of Galaxy Video worth 720 yuan and an X-motion game controller worth 399 yuan. The actual price is equivalent to 7880 yuan!"

"What? A direct reduction of 2000!"

The barrage exploded:

"Such high configuration, such powerful performance, such good picture quality, and it's a 4K smart TV, but it only costs around !"

"It's so hot! It's so hot! Now new phones from brands like Samsung and LG are having a hard time selling, haha."

"It's definitely not going to sell well. The configuration is not as good as the third generation Xingyi, the performance is not as good, and even the picture quality that they are proud of is beaten by the picture quality enhancement chip of Xingyi III."

"The key is the price. A direct price reduction of 2,000 yuan and a gift package worth 1,000 yuan are also given. It's so damn good. I have to buy it."

Wang Yi continued: "Xingyi TV third generation X55, 55-inch Sharp top 4K screen, Kunpeng 910V picture quality enhancement SOC, 3G + 32G, dual Tianlai M1 hifi chips, 10999, with a gift package worth yuan!"

"Xingyi TV third generation X60, upgraded hidden ultra-clear camera, 60-inch Sharp top 4K screen, Kunpeng 910V picture quality enhanced SOC, 3G + 32G, dual Tianlai M1 hifi chips, 13999, with a gift package worth yuan!"

"Xingyi TV third generation X65, upgraded hidden ultra-clear camera, 65-inch Sharp top 4K screen, Kunpeng 910V picture quality enhanced SOC, 3G + 32G, dual Tianlai M1 hifi chips, 16999, with a gift package worth yuan!"

"Xingyi TV third generation X70, upgraded hidden ultra-clear camera, 70-inch Sharp top 4K screen, Kunpeng 910V picture quality enhanced SOC, 3G + 32G, dual Tianlai M1 hifi chips, 19999, with a gift package worth yuan!"

After the words fell, there was another exclamation at the scene:
"What? 70 inches 4K, and less than 2 yuan, and a gift package worth yuan!"

"Damn, at this price I could only buy a 60-inch model last year, but this year I can buy a 70-inch model!"

"Surprise, what a surprise!"

"This is the best New Year's gift. Thank you, Mr. Wang."

"I'll buy a 70-inch one. That's awesome. I'm excited just thinking about it. Hahaha."

Wang Yi smiled and said: "All five models of Xingyi TV's third generation are now available. You can buy them on major platforms and offline stores. You are welcome to place orders."

"In addition, the prices of the entire series of Xingyi TV 2nd Generation and Wujie TV 2nd Generation have been reduced. Although the performance and configuration are not as good as Xingyi rd Generation, they still beat most of the products of other competitors. The cost-effectiveness is very high. Welcome to buy."

星逸电视3代砍掉了40英寸和45英寸两个产品线，直接50英寸开始，上冲70英寸。

The 2-inch and 2-inch product lines of Xingyi TV 40nd Generation and Wujie TV 45nd Generation will be retained for a long time and continue to be sold.

It's 2015 now, and sales of TVs below 50 inches are getting lower and lower. The product line doesn't need to be updated every year. A minor upgrade of the processor after two years will be enough.

The most important thing is that 2015 is the first year of 4K, and the prices of 4K TVs, which were out of reach in the past, have begun to drop.

It is for this reason that the third generation of Xingyi TV, with 4K all series, picture quality enhancement chips all series, and high configuration all series, is still 2000-6000 yuan cheaper than the second generation!

For example, the 60-inch 4K model was priced at 19999 yuan last year, but this year it is only 13999 yuan.

70 inches is only 19999.

The times have changed.

All products are equipped with Kunpeng 910V as standard, which is also because the Kunpeng 1V with integrated image quality chip V910 is mass-produced and has lower costs.

If it is further divided into 902V, 906V, 910V... then the three chips of the integrated image quality chip V1 need to be developed, taped out, and produced... the cost will be even higher.

It is better to do it in one step and directly use 910V for the entire system.

With powerful performance and picture quality, the 50-inch, 55-inch and 60-inch third-generation Xingyi TVs are distinguished from the corresponding products of Samsung, LG and Sony, and they are beaten by performance and picture quality!
If Kunpeng 906V is used, the price will have to be lowered. It is better to get it all in one go, with high performance across the board, enhanced image quality across the board, and truly high-end across the board!
The subsequent third-generation Unbounded will still use the Kunpeng 910V, but the screen will be replaced with a domestic screen, and the price will be lower, engaging in a price war with mid-range competitors.

Even though the display quality of BOE's screen is not as good as that of imported screens from other competitors, with the image quality enhancement chip from Xingyi Technology, the display effect can be soared. It is 50% to 50% or even better than the top imported screens from domestic competitors.

If the screen isn’t enough, the picture quality chip will make up for it.

Now the TV department has begun the full series integration optimization of BOE screen + Kunpeng 910V picture quality enhancement chip!

Once it is completed, the third generation of borderless TV will be launched and it will dominate the market with its domestically produced screens.

And this is not far away, it will be launched in the second half of the year.

Many netizens started a series of rush purchases, but LeTV boss Jia was confused:
"With the third generation of Xingyi TV, the performance has doubled and the picture quality has been enhanced. How can LeTV continue to move to the high-end market?"

"Chairman, we can buy Kunpeng 910V chips from Xingyi Technology!"

"Yes, this is a solution. If we buy the Kunpeng 910V chip, won't we also have super performance? And also a chip for image quality enhancement?"

Boss Jia was delighted: "When the Xingyi Technology X60 sells for 8999, we will sell it for 5999, and we will crush them!"

"Chairman, I'm just worried that the other party won't sell it!"

"Yes, picture quality enhancement requires huge investment in capital and technological research and development. It is the culmination of the core technologies of major TV manufacturers, so it may not be sold."

"That's right. Especially since LeTV has been using Qualcomm chips, which competes with the Borderless TV, it's even more impossible for them to sell it!"

"Hey, this is a problem. If we don't sell it, it will be troublesome. Without Kunpeng 910V, we can't compete with Xingyi TV. If the third generation of Wujie TV also comes with Kunpeng 910V as standard, then Wujie TV will be able to beat us in seconds."

“It would be great if I could buy the Kunpeng 910V.”

"Don't even think about it. The purchasing department just contacted Xingyi Semiconductor. They said that the production capacity of Kunpeng 910V is tight and it is not available for sale for the time being!"

"..." Boss Jia was speechless for a while, then cursed:

"What do you mean it's not for sale? It's just not for sale!"

“Yes, but they said that the Kunpeng 910C without the image quality enhancement module can be sold!”

"!!!" Boss Jia's mouth twitched: "It's over. Without the picture quality enhancement chip, LeTV TV's high-end road is completely cut off. Once Kunpeng 910V is deployed on boundless TV, LeTV TV's low-end road will also be difficult to follow."

"Yeah, it's a big problem. Unless Qualcomm also develops a chip to enhance image quality."

"Haha, I can't say there is no possibility at all, I can only say it is almost impossible."

Boss Jia waved his hand and said: "Qualcomm is already in a difficult situation, how can it have the energy to develop image quality enhancement chips?"

"That's right. Qualcomm's mobile phone chips have failed repeatedly and were beaten by Xingyi Semiconductor, not to mention the image quality enhancement chip."

"But I heard that Qualcomm's upcoming Snapdragon 810 is very powerful. Should we consider it?"

Boss Jia said leisurely: "That's possible. We have already offended Xingyi Technology, so we still have to cling to Qualcomm's thighs, even though Qualcomm's thighs are a little lame recently!"

Lei Jun was also full of emotion: "Damn! The picture quality enhancement chip is involved. The water in the TV field is getting deeper. Let's give up Xiaomi TV!"

Lao Li agrees: "LeTV TV is almost being abused to death. There is no need for us Xiaomi to humiliate ourselves. We should just sell mobile phones honestly."

"That's right. Although Xiaomi phones are not very popular in China, they are selling well in India. So we can see their future!"

The press conference continues:
"In addition to the TV, we also brought the brand new Xingyi Tablet 2 ultra."

"Compared to the Xingyi Tablet 2 Pro, the biggest change in the Ultra version is the major upgrade of the processor!"

“Not only has the performance been upgraded from the second-generation Kunpeng 2C to the Kunpeng 902 series, which has doubled the performance, but it has also integrated the image quality enhancement chip V.”

"That's right, the Xingyi Tablet 2 ultra version is also equipped with Kunpeng 910V, which has unbeatable performance and unbeatable picture quality."

"From now on, tablets are divided into two types, Xingyi Tablet 2 ultra and others!"

"The most important thing is that the price remains the same even with the increase in quantity. The starting price is still 3999! We still give away a 360 yuan Xingyi Video and Xingyi Music biennial membership!"

(End of this chapter)