Reborn in 2011, 985 missing from two copies

Chapter 714 Lao Huang: Xingyi Semiconductor is my enemy!

After the words fell, the scene was shocked:

"If tablets are equipped with image quality enhancement chips, they will be unbeatable."

"The Xingyi Tablet 2 ultra is equipped with Kunpeng 910V, which has unrivaled performance and picture quality. Whether it is watching TV series or playing games, the experience is maximized!"

“Buy it, you must buy it!”

Unlike the excitement of the majority of netizens, there was wailing at Nvidia's headquarters.

Old Huang was so angry that he cursed:

"No martial ethics, no martial ethics!"

"Fuck, the Xingyi Tablet 2 ultra is equipped with Kunpeng 910V. Not only does it have unbeatable performance, it also has integrated image quality enhancement!"

"How can we sell the NVIDIA Shield Tablet when it suppresses us in all aspects?"

In December, NVIDIA just released the NVIDIA Shield Tablet equipped with tegra K12.

Although its system and appearance are not as good as the Xingyi Tablet 2nd Generation.

But with its powerful GPU capabilities, NVIDIA Shield Table's performance crushes the Kunpeng 2C of the Xingyi Tablet 902 Pro and is loved by enthusiasts.

With the title of "the strongest performance", NVIDIA Shield Tablet was once sold out.

Huang thinks that Nvidia's mobile chips are doing well again. At the very least, they can help it sell well with tablets, so he is placing orders crazily and increasing production capacity!

Unexpectedly, after only being a hot seller for a month and before the production capacity ramp-up was completed, Xingyi Technology launched the Xingyi Tablet 2 ultra!

星逸平板2 ultra处理器升级为鲲鹏910V，比起2pro的鲲鹏902C性能翻倍，再加上XOS系统的60%加成，已经完全超越了tegra K1！

The result is predictable. The performance of NVIDIA Shield Tablet was crushed by Xingyi Tablet 2 ultra, and the picture quality was instantly reduced to ashes!
In terms of appearance, system, sound quality, battery life, etc., all other aspects are crushed by the Xingyi Tablet 2 Ultra!

So how can NVIDIA tablets continue to sell well in the future?

What about the newly added production line and increased production capacity?
Big trouble!

Old Huang was helpless.

Although its performance is not as good as Kunpeng 910V, NVIDIA can continue its research and development and develop Integra K2 to slowly catch up.

But image quality enhancement chips are a technical job, and even Nvidia can’t handle it!

Looking around the world, apart from Xingyi Semiconductor, the only TV giants that can develop picture quality enhancement chips are Sony, Samsung, LG, and Hisense.

But even so, the image quality enhancement chips of these four giants are far inferior to those of Xingyi Semiconductor.

As for Nvidia, there really is no skill tree for this!

"Fuck! Our Nvidia's mobile phone chips were killed by Xingyi Technology, so we have no choice but to make tablet chips."

"Well now, the tablet chip has killed me again!"

"More importantly, once the Xingyi Tablet 2 ultra is released, the sales of our NVIDIA Shield Tablet will definitely be hit hard!"

"Xingyi Technology is damn damn!"

"Fake!"

"Fake!"

Old Huang yelled: "Xingyi Semiconductor is better than Nvidia!"

"Fake!"

However, the critical hit of the Xingyi Tablet 2 Ultra against NVIDIA tablets is just the beginning!
Wang Yi continued: "The third product!"

“Graphics card!”

"Yes, the graphics card everyone is looking forward to."

"Last October, we released the high-end graphics card, the RTX 970, which has been favored by a large number of users for its powerful and stable performance. Three and a half months after its launch, the global activation volume exceeded 500 million, making it the best-selling high-end graphics card of the year!"

"What? Xingyi RTX 970 has sold more than 500 million units?"

In an instant, everyone at the scene was shocked, and netizens watching the live broadcast were also shocked.

However, the most shocked person was Lao Huang!

"Made!"

"Xingyi RTX 970 has sold more than 500 million copies!"

“Sales volume is so high!?”

"How can it be so high?"

"It's too damn bad!"

Lao Huang’s eyes widened and he almost lost his mind!

Nvidia has produced nearly 970 million GTX 500s in total, but only 200 million have been sold so far.

Of the remaining 300 million copies, 200 million are rotting in Nvidia’s warehouse, and another million are rotting in the warehouses of major graphics card manufacturers and PC manufacturers!

It’s not selling. It’s not selling at all!
Only the initial 200 million copies were sold before the video memory scandal broke, and now users have begun to defend their rights and file lawsuits.

The sales volume of Xingyi RTX 970 has exceeded 500 million!

And it is the activation volume, not the shipment volume!

In terms of shipment volume, NVIDIA can also say that its shipment volume exceeds 300 million, and those rotten in customers' and distributors' warehouses are counted as shipment volume.

But the activation quantity is different. It counts only when it is sold to consumers and activated and used by consumers!

There is no doubt that the activation volume is more real and more valuable.

Just like in the past, a certain mobile phone brand officially announced that its mobile phone shipments ranked first, but after a while, its sales volume ranked fourth.

Why?

All of them are piled up in the dealer's warehouse and counted as shipments, even if they cannot be sold and will rot in the dealer's warehouse.

But when it comes to actual sales calculation based on activation volume, it ranks fourth.

Wang Yi spoke again: "The Xingyi RTX 970 has achieved such a good result, thanks not only to the support of our users, but also to the support of our friendly companies."

"If it weren't for their fraud, our Xingyi RTX 970 might not have achieved such an outstanding result so easily!"

"Thank you."

"thanks very much!"

“Hahaha!” Everyone at the scene burst into laughter, and the comments became lively:

"Thanks to our friends for their support, and thanks to Nvidia for overturning the memory scandal!"

"What a lot of bamboo shoots! Hahaha!"

"I guess Old Huang is going to be pissed off right now."

"I'm sure you'll be pissed to death. You can't even slap someone in the face like this."

As expected, Old Huang flew into a rage:
"Fake!"

"Fake!"

"Damn it!"

"It's too damn bad!"

"This is a slap in my face!"

“It hurts so much!”

"And you accused us of cheating. Damn it! Damn it!"

"Fake!"

"Fake!"

In a rage, Lao Huang picked up the notebook in front of him and threw it to the ground, breaking it into pieces.

Next to him, the marketing director couldn't help but hug his notebook.

What a familiar scene!

But the vice president was dumbfounded!

If I remember correctly, this is his notebook!
I brought it with me when I was discussing work with Lao Huang, but it broke...

Hey!
With a sigh, the vice president also felt melancholy.

I don’t know if it’s because of my broken laptop or Nvidia’s broken future.

The press conference continues:
"Today we are launching the mid-range mainstream graphics card, RTX 960!"

There was a round of applause.

Xingyi RTX 960 is here!
"Like RTX 960, RTX 970 uses the XM210 intelligent display architecture developed by our Xingyi Semiconductor and the 28nm process of Xingyi Semiconductor."

"The number of crystals exceeds 3 million, and the number of cores is 1135."

"Base frequency 1100MHz, Boost frequency up to 1250MHz!"

"The video memory is the same as that of other products, with two specifications: 2GB/4GB GDDR5."

"But the difference is that the memory bus width of competitors is 128-bit, which seriously restricts the performance bottleneck. However, the memory bus width of our Xingyi RTX 960 is 256-bit!"

"Like the Xingyi RTX 970, both are full-blooded 256-bit. Even the 4G version is full-blooded. There is no 3.5G high speed + 0.5G low speed!"

The corner of Lao Huang's mouth twitched: "Fuck!"

“Who does it mean?”

"Are you polite?"

There was even laughter at the scene.

The failure of Nvidia GTX 970 has been nailed to the pillar of shame.

"The memory bandwidth is 182.4 GB/s, which is much higher than the memory bandwidth of competitors at 112.2 GB/s."

"In addition, our Xingyi RTX 960 graphics cards have a full range of dual-fan designs."

"Powerful heat dissipation ensures full performance!" "TDP power consumption is 160w, standby is 15 watts, the power consumption is slightly higher than the non-public version of competitors, but our performance is much stronger than that of competitors!"

"More powerful performance naturally requires a bit more power consumption."

Everyone nodded in agreement.

If the graphics card has high power consumption, the performance may not necessarily be strong. But if the power consumption is low, the performance is likely to be poor.

That is why the power consumption of GTX 980 is much greater than that of GTX 970, and the power consumption of GTX 970 is much greater than that of GTX 960.

Unless the architecture is very advanced and there is a generation gap, it will be possible to use 120W of power consumption to beat the 150-watt graphics card of a competitor!

But this is unlikely.

After all, Nvidia's graphics card architecture is already very advanced and powerful.

It can be said that Huang's knife skills are precise, he squeezed the toothpaste, brought disaster upon himself, and cut his own performance, but it cannot be said that Nvidia's graphics card architecture is backward and its energy efficiency is backward.

Seeing this, Lao Huang no longer cared about cursing:

"It's over!"

"It's all over!"

“GTX 960 is done!”

"The configuration of Xingyi RTX 960 is not inferior to GTX 960, and is even slightly stronger. Especially the 256-bit video memory bus width, which crushes the 960-bit video memory bus width of our GTX 128!"

"It's over!"

"We're in big trouble!"

The R&D director was also panicked: "This is unethical, really unethical!"

"The RTX 960 is also a mid-range graphics card, how can it use a 256-bit memory bus width?"

"It stands to reason that mid-range graphics cards all use 128-bit, which is enough!"

Huang was also very angry: "Xingyi RTX 960 uses 256-bit memory bus width, which is almost twice as wide as ours. Its performance will definitely crush GTX 960! Aren't you afraid that it will impact your own Xingyi RTX 970?"

"The mid-range graphics card Xingyi RTX 960 has such high configuration and performance, so you don't want to sell your high-end graphics card Xingyi RTX 970?"

"Damn Xingyi Technology, they're here to cause trouble!"

"Don't you know that graphics cards are all about knife precision?"

Lao Huang's knife skills have always been precise.

GTX 980性能第一，GTX 970性能达到980的77%，那怎么能行？980不卖了？
So Huang gave the GTX 970 a cut and chopped off the memory controller of the GTX 970, turning the 4G high-speed memory into 3.5G high-speed memory + 0.5G low-speed memory!
As a result, the performance of GTX 970 is much worse than that of GTX 980, but it will not affect the sales of 980.

But as a result, the GTX 970 failed and its sales were not very good. There were still three million GTX 970 graphics cards in stock that had not been sold.

What should I do?
If the performance of GTX 960 is too strong, it will also have a serious impact on GTX 970, making the already poor sales of GTX 970 even worse. The three million GTX 970 graphics cards in stock will also rot in the warehouse!

So Huang made another move and gave GTX 960 a blow, cutting the memory bus width from 256 bits to 128 bits!
As a result, due to the limitation of 128-bit video memory bus width, GTX 960 has performance bottleneck and will not impact GTX 970 at all.

Even if the GTX 970 fails, consumers will have to buy the GTX 970 if they want higher performance.

As a result, the flagship graphics card GTX 980 is a hot seller.

The high-end graphics card GTX 970 is also hot-selling.

The mid-range graphics card GTX 960 is still hot-selling!

Half a year later, the GTX 950 was launched again. Even after another price cut, it was still a hot seller at a price of only a thousand yuan.

Precise knife skills!
NVIDIA's full range of graphics cards are clearly differentiated and all are hot-selling, capturing 75% of the graphics card market.

These were determined as early as the beginning of the development of the 9 series graphics cards.

Lao Huang’s knife skills are so precise!

But unfortunately, ideals are full and reality is skinny.

Xingyi Semiconductor suddenly appeared out of nowhere.

The high-end graphics card RTX 970 has powerful performance and is not inferior to GTX 980. It surpasses GTX 970 and even surpasses GTX .

The mid-range graphics card RTX 960 has good performance and a 256-bit memory bus width, which makes it likely to beat the GTX 960 again!

This is totally unethical!

It’s so disrespectful of martial ethics!

The more Old Huang thought about it, the angrier he became: "These idiots of Xingyi Graphics Cards, don't they know how to use a knife?"

"How can a graphics card be played like this?"

"vulgar!"

Wang Yi continued: "It can be seen that our Xingyi RTX 960 is very powerful. As for how powerful it is?"

"Let's compare it with the GTX 960 just released by our competitor."

"This is the public version of GTX 960 we got abroad and ran a series of tests on it."

Then, Wang Yi showed a series of test results.

Everyone at the scene was shocked:
"The performance of the Xingyi RTX 960 2G version is 960% stronger than the GTX 30 public version. Doesn't that mean it is 960%-20% stronger than the non-public version of GTX 25?"

"That's for sure. The GTX 960 is useless. The 128-bit memory width limits the performance ceiling."

"The Xingyi RTX 960 4G version is 960% more powerful than the GTX 4 35G version, the gap is even bigger! It is estimated that it is only 970% behind the non-official version of GTX 25!"

"No, the Xingyi RTX 960 4G version is 970% worse than the Xingyi RTX 25, and only 970% worse than the non-official version of GTX 15. Don't forget that the GTX 970 memory issue caused the performance to suffer!"

"Yes, the non-official version of GTX 970 also had a memory issue. Once the memory is full, the difference between it and the Xingyi RTX 960 4G version is really not that big, at most 15%. Xingyi RTX 960 is nearly 1000 cheaper. Who would still buy GTX 970?"

"Sure enough, the GTX 960 crashed again. The difference is that the GTX 970 crashed in the video memory controller, while the GTX 960 crashed in the 128-bit video memory bandwidth, and the performance lags behind by 25%-35%!"

"GTX 960 is really useless, and the non-official version will also fail. It is better to just buy Xingyi RTX 960."

"Yes, compared to the Xingyi RTX 960, the GTX 960 is just trash."

"Old Huang is still so disgusting, his knife skills are precise, and he squeezes the toothpaste like a fucking shovel. He deserves to be unsalable. Go buy the Xingyi RTX 960!"

Wang Yi continued: "The above is our Xingyi Semiconductor's first mid-range graphics card, Xingyi RTX 960, which is 960%-25% more powerful than GTX 35 and does not overturn."

“The price is also very good.”

“2G version is 1599, 4G version is 1999!”

It is one hundred yuan more expensive than the public version GTX 960, and is about the same price as the non-public version GTX 960, but its performance is far superior to the non-public version.

Wang Yi made a very accurate judgment on the pricing.

Although it is sold at a higher price and can still be sold well if it is sold for more than 2000, the sales volume is not that good.

After all, the Xingyi RTX 970 starts at only 2499, and the Xingyi RTX 960 4G version is 1999, with a price difference of 500 and a performance gap of 25%, which is still acceptable.

If it’s more expensive, sales won’t be good.

As the first mainstream graphics card of Xingyi Semiconductor, the main task of Xingyi RTX 960 is not to make horrible profits, but to ensure considerable profits while taking more market share, to kill GTX 960 and Nvidia!

Lao Huang sighed: "It's over, GTX 960 is dead, really dead!"

"Xingyi Semiconductor is my enemy!"

The R&D director is still wondering:
"With the powerful performance of Xingyi RTX 960, Xingyi Semiconductor is not afraid of impacting its own Xingyi RTX 970?"

But Huang knows the answer clearly: "RTX 960 has a 970% performance gap compared to RTX 25. The price difference of 500 yuan may not necessarily impact RTX 970."

“但离着我们GTX 970只有15%的性能差距，还便宜500-1000，肯定会严重冲击我们的GTX 970！”

The marketing director suddenly realized: "Xingyi RTX 960 beats GTX 970 on top and GTX 960 on the bottom. This is Wang Yi's strategic intention!"

"He wants to use the RTX 960 to get rid of our GTX 960 and GTX 970! What a sinister intention!"

The ASUS CEO who was watching the press conference also had a drastic change of expression:
"GTX 960 is useless, GTX 970 is also completely useless! Our GTX 970 graphics cards are destined to rot in the warehouse!"

"Chairman, that's not the case, is it? The worst-case scenario is to downgrade the price. GTX 970 won't sell at 2899, and it won't sell at 2499 either. Let's just sell it at 2399 and lose money! We can still make back our investment, right?"

Asus's CEO waved his hand and said, "It's difficult. It's very difficult."

"The 960G version of the Xingyi RTX 4 is so powerful, its performance is 970% lower than that of the Xingyi RTX 25, which will not affect the sales of the Xingyi RTX 970. But compared with the ASUS GTX 970, the overall gap is only about 15%, but they are not overwhelmed, and they only cost 1999. Our GTX 970 is sold at 2399 and the sales are not good."

"Yes, the GTX 970 is 10% more powerful, but it may fail, and it is so much more expensive. If I were a consumer, I would also hesitate. Either buy the Xingyi RTX 1999 960G version for 4, or go for the Xingyi RTX 2499 for 970."

"Doesn't that mean that even if we reduce the price of our GTX 970 by 500 and sell it at a loss, it won't work?"

"It looks like this now, unless the price is reduced to 2199 to compete with the Xingyi RTX 960 and GTX 960. But the loss at this price is too big, and Nvidia will not agree to it."

"Yeah, GTX 970 is Nvidia's high-end graphics card. If we really sell it for 2199, the Nvidia brand will be ruined. Huang won't agree to that."

"It's difficult to deal with." The CEO of ASUS was very helpless: "Damn Nvidia, they are really causing trouble."

"Forget it. It's better to force Nvidia to recall the GTX 970 graphics cards. As for what we should do next..."

"Contact Xingyi Semiconductor immediately and place an order for 50 Xingyi RTX 960 GPU chips."

Hearing this, the subordinate was shocked: "Chairman, do you mean that ASUS will completely abandon Nvidia GTX 960 for mid-range graphics cards and choose Xingyi RTX 960?"

"That's right. The memory bus width of GTX 960 has failed. It is beaten by Xingyi RTX 960. Why do we still order GTX 960? Will we continue to repeat the mistakes of GTX 970? Will we continue to rot in the warehouse?"

"Yes, I will contact Xingyi Semiconductor right away."

Shenzhou Headquarters.

"The Xingyi RTX 960 actually has a 256-bit memory bus width! That means the GTX 960 is completely finished. The GTX 960 OEM version is also a bad product. We in Shenzhou cannot use it."

"Yes, Chairman, fortunately we didn't rush to place an order for the GTX 960 OEM graphics card, otherwise Mr. Huang would have refused to cancel the order and return the goods, and would have forced the shipment."

"Haha, God will not let Shenzhou Computer fail. Nvidia is really a failure. We can't just follow Nvidia all the way to the end. Place an order for 10 Xingyi RTX 960 graphics cards immediately!"

Acer Computer Headquarters.

"Has Nvidia lost its mind? The memory bus width of GTX 960 is 128 bits. Now, it is outperformed by RTX 960. It's what they deserve. You guys are making a fuss."

"Chairman, Acer purchased 5 GTX 960 OEM graphics cards..."

"Damn, who ordered the purchase?" Acer's chairman's face changed drastically.

The purchasing director trembled: "Chairman, every time NVIDIA releases a mid-range graphics card, Acer will launch a new machine equipped with NVIDIA's mid-range graphics card, and we will purchase it..."

(End of this chapter)