Reborn in 2011, 985 missing from two copies

Chapter 732 Samsung's perennial runner-up status, Qualcomm's despair!
Having lost its chip advantage, Samsung phones are no longer able to surpass the Starry Night phone.

Lee Kun-hee was filled with sorrow, but he couldn't help but say, "President Choi, we all understand this defeat. It's not your fault; it's just that the opponent was too strong."

"But what I want to know is, is there really no hope for Samsung phones to surpass the Starry Sky X2? Is there really no hope for Samsung phones to surpass the Starry Sky X2?"

Cui Zaizhi shook his head: "Difficult, extremely difficult!"

"In terms of processor, there is no advantage; the Kunpeng 920 is twice as powerful as the Exynos 7420."

"The system is even worse. Android has released a 64-bit version of Android 5.0, but most of the applications are still 32-bit, which is still lagging behind."

"Fast charging? We bought the 20W fast charging module from Starry Sky Technology for our Samsung S6, but then they released a 30W fast charging!"

"In terms of imaging, the hardware of Samsung's own lens modules is inferior to the Sony modules that Starlight Technology purchases. The difference in algorithms is even greater compared to Starlight Technology's imaging algorithms."

"Sound quality, fingerprint unlocking, fingerprint payment, etc., are all inferior to the Xingyi phone."

"It can be said that Samsung was completely defeated, and was inferior to Xingyi Technology in every aspect."

Upon hearing this, Lee Kun-hee's expression turned even more unpleasant.

He expected that Samsung was not far behind Starry Sky phones, but he did not expect the gap to be so large.

It's inferior in every aspect!
Wouldn't that render it useless?

"What about the screen? Our screens have an advantage!"

Lee Kun-hee was still undeterred: "Especially the S6 edge series, with its dual-curved screen, isn't that amazing? Starway Technology doesn't have that technology."

Cui Zaizhi waved his hand: "Chairman, the S6 edge series screen, the dual-curved screen, is indeed very innovative, but it is still far inferior to Xingyi Technology's full-screen screen."

"In short, our dual-curved screen still has a large forehead and a large chin. How can it compare to the Xingyi X series' full-screen design with a pop-up camera?"

"This……"

Lee Kun-hee's lips twitched; he was speechless.

Yes, no matter how amazing a curved screen is, it's not as good as a full-screen display!

The S6's screen-to-body ratio is only 65%!

The S6 edge series features a dual-curved screen that greatly improves the sides, achieving a screen-to-body ratio of up to 70%, but it still has a forehead and a chin.

The Xingyi X2 series features a full-screen display with no forehead and an ultra-narrow chin, achieving a screen-to-body ratio of over 92%!

With its 70% screen-to-body ratio, how can Samsung's dual-curved screen compare to others' 92% screen-to-body ratio full-screen displays?

They're not even in the same dimension!
"If we don't even have the advantage of Samsung's proud dual-curved screen, how can we compete with the Starry Sky phone?"

Lee Kun-hee murmured, his eyes filled with sadness.

The other senior executives fell silent, with only sighs rising and falling.

Everyone knows that one era has ended and another has begun.

Samsung's absolute dominance and sales champion status have come to an end.

The future belongs to Xingyi phones!

All Samsung can do is compete with Apple for the perennial runner-up position!

This made Lee Kun-hee extremely unwilling, and after thinking it over, he couldn't help but speak up:
"If we cut off Xingyi Mobile's supply chain, can we curb Xingyi Mobile's rise?"

Cui Zaizhi shook his head: "It's no use, Chairman. Xingyi Technology has not purchased any Samsung components. We can't cut off their supply even if we wanted to!"

"!!!" Lee Kun-hee fell silent.

Open competition is unsuccessful.

Even if you try to strangle someone with dirty tricks, you can't stop them!
This is dying.

"Chairman, not only can we not control Xingyi Technology, but we can also be controlled by Xingyi Technology!"

"The fast charging modules in our new Samsung flagship all use the StarCharge standard and StarCharge chips! If the other party wants to cut off our supply of chips, they can do so anytime, anywhere!"

"!!!" Lee Kun-hee was dumbfounded, completely speechless.

Instead of trying to strangle Xingyi Technology, they ended up being strangled by Xingyi Technology!
There's nowhere to seek justice!

Cui Zaizhi took a deep breath: "More importantly, not only can we not control Xingyi Technology, we also have to beg Xingyi Technology not to control us and to give us priority in supplying them!"

"Now, Starry Sky Technology has launched Starry Sky Fast Charge 3.0, a 30W ultra-fast charging technology, continuing to lead the world. Our S6 won't be able to catch up, but the Note 5 in the second half of the year still needs to use it. Otherwise, if our competitors' new flagship phones all use Starry Sky Fast Charge 3.0 and popularize 30W fast charging in the second half of the year, while our Samsung Note 5 continues to use Starry Sky Fast Charge 2.0, a 20W fast charging, then we're doomed! Note 5 sales will continue to plummet!"

"Yes, this is a big problem. We still need to continue purchasing 30W fast charging. Contact Xingyi Technology immediately and place an order right away! The Note 5 must use Xingyi Fast Charging 3.0!"

"How much should I order? I estimate the price will be significantly higher than a 20W fast charging module."

"A little price is fine, it's a Samsung flagship phone, it can't fall behind. Let's order 30 million units first!"

"Yes!"

"Sigh!" Lee Kun-hee sighed, "Does this mean we're destined to always be second to Apple?"

"That's how it is!" Cui Zaizhi sighed.
"Most importantly, we absolutely cannot offend Xingyi Technology before Samsung's fast charging breaks through and surpasses Xingyi's fast charging. But realistically, Samsung's fast charging can't reach that level, at least not yet!"

Then, the entire conference room fell silent—a permanent silence!
Not only are they holding Xingyi Technology by the neck, but they also have to treat Xingyi Technology like their father!
This is so damn frustrating!

"Hey!"

"Hey!"

After sighing several times, Lee Kun-hee finally spoke again: "We can't keep being controlled by Starlink Technology. Samsung must break through in fast charging and get rid of our dependence on Starlink Technology as soon as possible!"

"Yes!" Cui Zaizhi nodded quickly: "Samsung has been developing fast charging and has never given up."

"Very good, keep up the good work. When do you expect to catch up with Xingyi Fast Charging and take its place?"

Cui Zaizhi thought for a moment and said, "This year, we can only achieve a maximum of 20W fast charging, but Xingyi fast charging has reached 30W, so we can't catch up. Next year, we will be able to achieve 30W, but we can't guarantee that Xingyi fast charging will continue to be upgraded."

"Then the year after next! The Note 7 the year after next must get rid of its dependence on Samsung's Star Charge and use Samsung's self-developed battery + Samsung fast charging!" Lee Kun-hee said without any room for doubt.

"Yes!" the subordinate replied quickly.

Qualcomm headquarters.

Jacob was extremely distressed: "It's over. Our 20nm Snapdragon 810 has seriously failed. The actual experience is not as good as Xingyi Technology's 28nm Kunpeng 910, 906, 902, or even 706, so sales are dismal!"

"Now that Xingyi Technology has launched the 14nm Kunpeng 920, with performance more than doubled, won't our Snapdragon 810 be unable to sell a single unit?"

The vice president nodded: "Chairman, it's not just this year's Snapdragon 810, but next year's Snapdragon 820 might also be difficult to sell!"

"!!!" Jacob was struck dumb, completely stunned: "Wasn't the Snapdragon 820 supposed to be a huge improvement? And it even returned to a self-developed CPU architecture? How could it continue to underperform?"

The subordinate said with a hint of helplessness: "Chairman, although the performance of the Snapdragon 820 is greatly improved, a huge improvement over the Snapdragon 810, and the power consumption is reduced quite a bit, it is still much worse than the Kunpeng 920 SoC."

"To put it bluntly, it can't even beat this year's Kunpeng 920 SoC, let alone next year's Kunpeng 930!"

"???" Jacob was dumbfounded: "Next year's Snapdragon 820 can't even beat this year's Kunpeng 920 SoC? How is that possible? Our Snapdragon 820 is also made with a 14-nanometer process?"

"Chairman, in terms of specifications and performance, next year's Snapdragon 820 will definitely be on par with or even slightly surpass this year's Kunpeng 920 SoC. However, the problem lies in the system. The XOS system has a 60% 64-bit advantage, but 99% of Android applications are 32-bit, which cannot fully utilize the 64-bit advantage of the Android 5.0 system. That's a 60% difference!"

“That’s true, a 60% 64-bit bonus is something we can’t compete with.” Jacob saw the reality clearly, then changed the subject:
"However, while the XOS system offers a 60% performance boost, other customers who purchase Kunpeng chips also use the Android system and don't have that 60% boost. So, won't they still be surpassed by our Snapdragon 820?"

"Yes, theoretically that's right. Theoretically, its performance can surpass that of Android phones without 64-bit support, but the problem is that Xingyi Technology buys Kunpeng chips and includes tuning services as a bonus!"

"Their tuning services are very powerful, much stronger than ours, which results in the Snapdragon 820 having stronger specifications than the Kunpeng 920 SoC, but a weaker actual user experience."

"Sigh!" Jacob sighed. There was no comparison.

The engineers in Xia are incredibly efficient; they can customize and fine-tune algorithms for each brand individually.

But getting Qualcomm engineers to do that would be difficult. Qualcomm engineers are typically inefficient and prone to procrastination.

Let alone training multiple mobile phone brands at once, I can't even train two mobile phone brands!
Qualcomm chips, even those from major customer Samsung, have to be custom-tuned by Samsung itself.

"There's no other way. The Snapdragon 820 can only continue to improve its performance, completely surpassing the Kunpeng 920 SoC, or even surpassing the Kunpeng 920, in order to have any hope of winning back our customers and getting back our orders!"

The vice president waved his hand and said, "It's no use, Chairman, it's pointless."

"Why?" Jacob was very confused.

The vice president sighed:

"The main reason is that Xingyi Technology lacks ethics! They buy chips and offer tuning services, which makes our Qualcomm chips unsaleable. They also directly provide motherboard design services, allowing major mobile phone manufacturers to easily DIY their own phones."

“Developing a new mobile phone originally takes one to two years, but with Xingyi Technology’s motherboard design service, we can directly use the reference design and it only takes three to six months!”

"It saves time and effort, and you don't have to worry about it tipping over."

"Making a closed-book exam an open-book exam is something that major mobile phone manufacturers simply cannot refuse."

"But if you use Xingyi Technology's motherboard design, you have to use the entire Xingyi product suite!"

"The processor chip must be Xingyi Technology's Kunpeng chip, the fast charging module must be Xingyi fast charging module, and the audio module must be Xingyi Tianlai HiFi module..."

"Fuck! Doesn't this motherboard design team just tie all our clients to them? If everyone uses Kunpeng chips in the future, who will still use Qualcomm?" Jacob couldn't help but want to curse.

"Yes, it's bondage."

"!!!" Jacob broke out in a cold sweat!
This kind of bundling is terrifying. Xingyi Technology has tied down all the major mobile phone manufacturers and also completely tied down Qualcomm!
In the future, all mobile phone manufacturers will be tied to Xingyi Technology and will all use Kunpeng chips. So who will Qualcomm sell its chips to?

Who else is willing to be Qualcomm's lackey? To make money for Qualcomm?
Isn't that the end of it?

"Isn't this kind of binding by Xingyi Technology tantamount to being completely controlled by Xingyi Technology? If Xingyi Technology wants them to live, they can live; if Xingyi Technology wants them to die, these brands must die?"

"Are those mobile phone manufacturers all idiots? How could they possibly accept such a partnership? Don't they have any sense of strategic security?"

Jacob was filled with incomprehension, and even a little resentful of his lack of ambition!
The vice president waved his hand: "Chairman, small brands don't have much choice to begin with. The only difference is who they choose to make money for."

“Choosing Xingyi Technology is much better than choosing Qualcomm. At least sales are guaranteed, there are motherboard design services and chip tuning services, the difficulty of mobile phone R&D is low, the investment is low, the risk is low, and the return is high.”

"But if you choose Qualcomm, you have to design the motherboard yourself and tune the chip yourself. It's a huge investment, and these small brands can't handle it. So they naturally prefer Xingyi Technology's motherboard design service, which makes mobile phone development a bit of a hassle!"

"As for big brands, they have strong R&D capabilities and may not need motherboard design services. However, Qualcomm chips have failed for two consecutive generations and have lagged behind Kunpeng chips for several generations, so not many big brands dare to choose Qualcomm anymore."

“This…” Jacob fell silent.

He opened his mouth, wanting to refute, but he couldn't refute it at all.

Qualcomm's reputation is ruined!

Small brands with limited R&D capabilities who want to save time and effort can use Xingyi Technology's motherboard design services.

Big brands have strong R&D capabilities, and to avoid problems, they even use Kunpeng chips!

Does that mean Qualcomm is truly finished?

"Furthermore, Xingyi Technology does not force customers to purchase motherboard design services or use the Xingyi suite of solutions. Customers can make modifications themselves. However, if you make modifications, the original motherboard design cannot be applied and needs to be readjusted. The original algorithm tuning will also no longer work and needs to be adjusted. That makes it more difficult, so major brands are too lazy to switch and directly use the Xingyi suite of solutions for a one-stop solution!"

“This is an open conspiracy! This is a damn open conspiracy!” Jacob roared.

The vice president nodded.

It's an open conspiracy.

Starry Technology doesn't force users to use the Starry full suite of components, but if you want to change parts, that's fine, but the reference motherboard design and reference chip tuning won't work, and all major brands will have to modify them themselves!
This is going to kill me!
"So, all the major mobile phone brands are willingly being tied to Xingyi Technology, using Xingyi Technology's entire product line, lining up to be bundled with them!"

The vice president said helplessly, "I can guarantee that all major mobile phone brands are now focusing on placing orders for Kunpeng 920 SoC and Kunpeng 920 SoC motherboard chipset design services."

"The new flagship for the second half of the year features a top-notch Kunpeng 920 SoC, 30W Starry Sky Fast Charging, and a complete suite of Tianlai HiFi modules!"

Jacob was speechless: "!!!"

But it's clear, this is the truth!
Sure enough, even before the press conference ended, major brands were already excited after seeing the Kunpeng 920 SoC!
They all held high-level meetings to discuss order volumes!

Don't even mention the terrifying performance improvement of the Kunpeng 920 SoC, which is twice as good as the Kunpeng 910. Even if the improvement is only 30%, you still have to buy it!

Nothing more than the hype surrounding 14 nanometers!
The Kunpeng 920 SoC is not only the world's most powerful 14-nanometer processor at present!
It is also the only 14nm processor that major mobile phone brands can buy this year!
Another Samsung 14nm Exynos 7420 is not only inferior to the Kunpeng 920, but it is also almost never sold to the public.

Meizu used to buy them, but now they don't.

Moreover, Samsung has a history of such practices, and other brands are worried that using Samsung processors will put them at a disadvantage.

The only reliable and powerful 14nm processor currently available for purchase is the Kunpeng 920 SoC!

As a result, major brands rushed to place orders!
Starry Semiconductor Headquarters.

Zhu Changlin approached Wang Yi with a document in his hand:
"Chairman, the Kunpeng 920 SoC is incredibly popular. Major brands are rushing to place orders, eager to secure a supply of Kunpeng 920 SoC as soon as possible!"

Although Zhu Changlin had anticipated this, he was still shocked when he saw the specific order details:

"Unlike the previous Kunpeng 920 SoC, this time, major brands are not only placing orders, but doing so on a large scale! Even though we haven't announced the specific prices yet, they've already lined up to place their orders. LG has placed the largest order, ordering 3000 million units!"

"So many?" Wang Yi was somewhat surprised.

Currently, among major mobile phone manufacturers, apart from Starway Technology, Apple and Huawei use their own chips.

The remaining largest flagship chip customers are Samsung and LG.

In the past few years, Samsung's flagship phone sales have exceeded 1 million units.

Previously, Samsung would use 60-70% Qualcomm chips and 30-40% of its own Exynos chips.

But now everything has changed. Samsung will increasingly choose its own Exynos chips, with a small number of Qualcomm chips.

LG became the largest flagship chip customer, placing a super order for 3000 million chips!
"Chairman, LG's flagship chips have always been produced in large quantities. Originally, for this order of 30 million units, LG would have included some Kunpeng chips and some Qualcomm chips. But now, LG has been badly let down by Qualcomm, especially the Snapdragon 810, which has ruined LG's new flagship! We have decided to completely abandon Qualcomm and only purchase Kunpeng chips. We've placed an order for 30 million units at once!"

"Hehe, this is interesting."

"Yes, other brands have also placed a lot of orders, some even saying they'd buy it even if it's more expensive!" Zhu Changlin said with a smile. "Now the key is how much we quote!"

The Kunpeng 920 SoC has just been released, and before any price quotes or order meetings have been held, major brands are already getting restless and rushing to purchase it!

They even specified their intended purchase volume, just asking for the goods to be shipped first!

This situation is unprecedented.

There's no way around it, the Kunpeng 920 SoC is just too powerful!
Unbeatable!

Wang Yi thought for a moment: "The Kunpeng 920 SoC is too powerful, twice as powerful as the Kunpeng 910, so it has to be priced higher."

"As for the Kunpeng 910, although it has become a second-tier flagship, it is still very powerful, second only to the Exynos 7420. The price does not need to be reduced too much. For the million-level, it will still be purchased at 400 yuan per chip, for the five-million-level, it will be purchased at 350 yuan per chip, and for the ten-million-level, it will be purchased at 300 yuan per chip!"

"And the price of the Kunpeng 920 SoC continues to rise!"

"Million-level procurement, 600 yuan per chip, chip tuning included!"

"A five million-level purchase, 550 yuan per chip, plus chip tuning included!"
"Millions-level procurement, 500 yuan per chip! Chip tuning included!"

"A purchase of 20 million yuan, at 450 yuan per chip, plus chip tuning included!"

"As for small-batch purchases in the hundreds of thousands, it's 650 yuan per piece, no training included!"

"Yes, Chairman!" Zhu Changlin quickly wrote it down.

The Kunpeng 920 SoC enjoys a performance monopoly, so it would be unreasonable not to raise its price.

"Chairman, our customers also want to purchase our Xingyi Fast Charging 3.0 module in large quantities..."

(End of this chapter)