Reborn in 2011, 985 missing from two copies

Chapter 733 Choi Jae-ji: Samsung has no shame?!

“卖！都卖！星逸快充2.0模组原本130元一套，降为120元一套，3.0模组150元一套！”

"Only 150 yuan?" Zhu Changlin was somewhat surprised.

Compared to the previous 20W fast charging, the price increase is only 15%, which is very cheap!

But soon, Zhu Changlin understood Wang Yi's plan!

The fast charging module technology is not as advanced as the Kunpeng 920 SoC. Major mobile phone manufacturers can develop it themselves by investing in it, and it can be done in two or three years.

Instead of selling at high prices and forcing major mobile phone manufacturers to develop their own systems, it's better to sell at low profit margins and high volume, so that major mobile phone manufacturers will feel that R&D is not worthwhile, give up on self-development, and continue to purchase Xingyi fast charging!
The Kunpeng 920 SoC chip is different; Wang Yi raised its price by 50%, and major mobile phone manufacturers still have to purchase it.

There's nothing they can do. They can't even develop a 14-nanometer chip in four years, let alone two.

More importantly, 14-nanometer chips will be obsolete in four years!
Of course, you can sell it at a premium!
Moreover, the price is reasonable.

The 20nm Snapdragon 810 has failed, yet it still costs 400!
Although the 14nm Snapdragon 820 from its previous generation also had its failures, it still sold for five or six hundred!
The 14nm Kunpeng 920 didn't flop; its performance is even stronger, so selling it for 600 is perfectly reasonable.

The fact that major manufacturers are lining up to buy it is the best proof.

"At the same time, we are launching the Kunpeng 920 motherboard chipset design service, including Kunpeng 920 SoC + Xingyi Fast Charging 3.0 30W module + Tianlai Dual HiFi chip module + fingerprint module. The motherboard design + component kit + algorithm tuning are sold as a complete package, and the price is based on the bulk purchase price, with an additional 5% discount!"

"it is good!"

Zhu Changlin quickly made arrangements to forward all the quotes to the major mobile phone manufacturers.

After a brief discussion, the mobile phone manufacturer quickly placed an order.

Xingyi Technology ships orders according to order volume and payment sequence.

The brand with the most orders will be prioritized for shipment.

The brand that pays first will be shipped to first!
With the Kunpeng 920 being so powerful, sales are sure to be booming, and there will definitely be a queue for delivery. Of course, we should place our orders and make payments as soon as possible, and try to place as many orders as possible!
Soon, Zhu Changlin approached Wang Yi again with a document:
"Chairman, the first batch of orders has been received."

【LG：3000万套主板组设计全家桶：三千万颗鲲鹏920芯片+ 3000万套30瓦快充模组+ 3000万套天籁hifi模组+3000万套轻触式指纹模组……】

ZTE: 2000 million units.

OPPO: 2000 million units.

[vivo: 2000 million units.]

Lenovo: 2000 million units.

HTC: 1000 million units.

Gionee: 1000 million units.

Meizu: 1000 million units.

Xiaomi: 1000 million units.

Sony: 1000 million units.

Motorola: 1000 million units.

BlackBerry: 500 million units sold.

Sharp: 500 million units.

"The first batch consisted of 13 customers who placed orders for a total of 1.8 million units!"

Wang Yi smiled: "This time the customer is really supportive. We raised prices quite a bit, but they still placed even more orders, a whopping 1.8 million sets! Awesome!"

"Yes, Chairman, the clients are very supportive."

As for the reason, Wang Yi was also clear about it.

The core reason is that the Kunpeng 920 SOC is powerful enough, too powerful, a generational leap forward!

Currently, the Kunpeng 910 SOC is already very powerful, enough to suppress all Qualcomm processors, and only slightly inferior to the Samsung Exynos 7420!

The Kunpeng 920 SOC has more than twice the performance of the Kunpeng 910!

Not only will we be invincible this year, but we will be invincible even in the first half of next year!
If it wants to surpass the Kunpeng 920 SOC, next year's Snapdragon 820 won't be able to do it, and Samsung's next-generation flagship will also have a hard time. We'll have to wait and see what the Kunpeng 930 will do next year!

But the Kunpeng 920 is so powerful that the Kunpeng 930 won't be available until around this time next year, which is a year from now.

Therefore, the most powerful processor that major mobile phone manufacturers can use in the coming year is the Kunpeng 920 SOC!

In addition, the Kunpeng processor has powerful performance and stable price, so it will not be discounted at all. Even if a new model is released, it will only be more expensive!

The more you order at once, the lower the price!

Under this strategy, major mobile phone manufacturers have filled their order books, placing all their annual orders at once, all for the lowest price!

Some customers even placed orders exceeding expectations.

Brands like ZTE, OPPO, Vivo, and Lenovo originally only planned to order 1500 million units, but the unit price for 1500 million units was 500 yuan each, and the unit price for 2000 million units was 450 yuan each!
It's 10% cheaper now!

These major brands are all working hard to reach the 2000 million mark in order to get a 10% discount!
And then there's LG, which originally had a scale of only 2000 million, but it managed to jump straight to 3000 million!
The reason behind this is that they want to take advantage of the fact that the Kunpeng 920 SOC is superior to the Samsung Exynos 7420, thereby defeating the Samsung S6 and Note 5 series and seizing Samsung's market share!

As a result, LG placed an extra order for a full 1000 million!
Moreover, LG abandoned its previous approach of only purchasing Kunpeng chips and designing its own motherboards. Instead, it directly purchased the Kunpeng 920 SOC motherboard chipset design service from Starry Technology, and directly purchased the entire Starry Technology suite!
The reason is simple: LG's flagship phones in the first half of the year suffered heavy losses and dismal sales due to the Snapdragon 810's failure.

Even if we replace the chip with the Kunpeng 910, it will be a bit too late.

In the second half of the year's battle for the Kunpeng 920, LG doesn't want to fall behind and is eager to crush Samsung as soon as possible!
If we design the motherboard ourselves, it will take at least six months, and it won't be available until December. That's too late and too slow.

Therefore, LG decisively abandoned its own motherboard design and directly purchased motherboard design and complete system packages from Starway Technology.

As a result, LG's new flagship G4, equipped with the Kunpeng 920 SOC, will be in mass production in August and will be available on the market in September!

Launched around the same time as the Samsung Note 5, it can naturally leverage the power of the Kunpeng 920 SOC to outperform the Samsung Note 5 and S6!

Not to be missed!
This is LG's perfect opportunity to overthrow Samsung and seize Samsung's market share!

To this end, LG went all in, not only increasing the order volume of Kunpeng 920 SOC to 3000 million units, but also directly choosing the Xingyi motherboard design + full suite!
Similarly, other brands share similar ideas.

In the mobile phone industry, speed is of the essence!
Designing your own motherboard would take at least half a year, and it would take almost a year to bring it to market. That's too slow.

Using Starway Technology's motherboard design service and purchasing Starway Technology's complete suite of solutions only costs a little money, but it can be completed in three months and launched within six months!

The mobile phone industry is constantly evolving; time is everything!
So this time, all the major brands have tacitly chosen the Starry Sky motherboard chipset design and the Starry Sky full suite!

Wang Yi welcomed this with open arms.

The production capacity of Xingyi mobile phones is limited. No matter how much production capacity is increased for Xingyi X1, it is impossible to capture the global market.

Selling chipsets and the Starry Sky full suite of products still yields huge profits, or even more!

A motherboard chipset, with just one Kunpeng 920 SOC, costs 450-650 yuan!
The 30W Starry Sky Fast Charging 3.0 module costs another 150 yuan!
The dual Tianlai M1 hifi module, with two M1 chips, was originally priced at 280 yuan, but the price has been reduced to 200 yuan.

A set of touch-sensitive fingerprint sensor, sapphire protective layer, technical support, and seamless payment integration originally cost 150 yuan, but now it costs 120 yuan.

Including the motherboard chipset design, chip tuning, etc., this whole set costs 1000-1200 yuan!
Even with a 95% discount, it's still 950-1140 yuan!
How much money can you make with a mobile phone?

Let Wang Yi take 1000 yuan directly!
And from this 1000 yuan, the gross profit exceeds 700 yuan!
This doesn't even include patent fees!
It's fair to say that whether it's LG, Sony, HTC, BlackBerry, Sharp, or ZTE, OPPO, Vivo, Meizu, Xiaomi, or Lenovo, they were all working for Qualcomm and making money for Qualcomm!
And now they're all making money for Xingyi Technology, working for Wang Yi!
The money they earn from painstakingly making a flagship phone costing three to five thousand yuan is less than what Xingyi Technology earns from motherboard chipsets!

Under these circumstances, Wang Yi was not worried at all that these brands would rise to prominence and steal sales and market share from Xingyi Mobile's Boundless phones simply because they used Xingyi Technology's motherboard chipset design.

I'm not worried at all.

It's just a different form, continuing to make money for Wang Yi.

There's no other way; that's the significance of independent research and development.

Xingyi Technology invests hundreds of billions of yuan annually in the research and development of various advanced technologies and chips; it deserves to make a fortune.

Other brands don't have this capability, and those that do are unwilling to invest in R&D like this. So they deserve to make money for Xingyi Technology and work for Wang Yi!
You get what you put in, that's perfectly reasonable!

As for whether the large-scale launch of flagship phones from other manufacturers equipped with the Kunpeng 920 SOC in September will affect the sales of last year's Xphone 4?
After all, the Xphone 4 still uses the Kunpeng 910!

That's not a problem either.

In September, the Xphone 5, equipped with the Kunpeng 920 SOC, was also launched. With the support of the XOS system (60%), it still outperformed other manufacturers' new flagship phones with the Kunpeng 920 SOC and would not be significantly impacted.

"By the way, Chairman, Samsung is also placing an order, but they're only buying the StarCharge 3.0 fast charging module," Zhu Changlin said again. "How many?"

"3000 million units, would we sell them?"

"Sell! We have to sell. A set of fast charging modules with three chips sells for 150 yuan, while the cost is only a few yuan. The gross profit is 140+ yuan, and with 3000 million chips, the gross profit is 42 billion+ yuan. There's no reason not to sell!"

Wang Yi laughed and said, "Moreover, we will not only sell to them, but also treat them equally. Apple and Samsung are welcome to place orders."

Seeing Wang Yi's happy and sincere smile, Zhu Changlin had a bad feeling.

There must be something fishy!
It's definitely not just about making money!

It's even less likely to be about caring for competitors or being selfless.

But what the chairman was really thinking is unknown.

This time, however, Xingyi Technology made a killing!
Putting aside everything else, the 1.8 million motherboard chipsets alone represent a massive order of nearly 2000 billion yuan, with a gross profit of up to 1500 billion yuan!
Qualcomm was furious about this!

Jacob trembled with anger: "1.8 million Kunpeng 920 SOCs, and 5.7 million fast charging chips and power management chips!"

"Xingyi Technology can earn at least 100 billion yuan. Damn it, damn it all!"

"Most of those profits of over 100 billion came from stealing Qualcomm's customers, orders, and profits!"

Jacob was furious, his eyes blazing with rage, and he gritted his teeth in hatred!

Without Starry Semiconductor, these customers would not have purchased the Kunpeng 920 SOC, but the Snapdragon 810!

Qualcomm is making a lot of money!

But now, everything is over; Xingyi Technology has taken it all away!
"Fake!"

"Starry Sky Technology deserves to die!"

Jacob roared incessantly, but could only bark helplessly!

Samsung headquarters.

Lee Kun-hee also received the news: "Starway Technology can earn 1.8 billion won from 1500 million motherboard chipsets!"

"Xiba!"

"This is fucking enviable. When will Samsung be able to make this much money?"

"Could we also sell Exynos chips? And also launch motherboard chipset designs?"

"This..." Upon hearing this, all the senior executives fell silent.

After a long pause, Cui Zaizhi spoke up: "It's not impossible, we can try. If Xingyi Technology promotes the Kunpeng 920 SOC + Xingyi fast charging module + HiFi module + fingerprint module, we'll promote the Exynos 7420 + Samsung storage module + Samsung imaging module + fingerprint module + Samsung screen + Samsung battery!"

"Yes, it's definitely possible. Samsung has a great advantage and we have a good chance of making it happen."

"That's right. Now it's not just a competition in mobile phones, but also a competition in the supply chain. If Xingyi motherboard chipsets can be made, then Samsung also has hope!"

"Okay, let's do it."

Samsung acted swiftly, immediately drawing on its top talent to establish the Samsung Motherboard Chipset Division.

A specific plan and price were formulated the next day.

On the third day, I started visiting various clients, going door-to-door to promote Samsung motherboard chipsets...

Unfortunately, Samsung's efforts were not successful.

I spent a whole week running around, but I still couldn't close a single deal!
This greatly frustrated Choi Jae-ji, and Lee Kun-hee was even more furious:
"How could this be? Why did Xingyi Technology's Kunpeng 920 SOC motherboard chipset sell so smoothly, selling 1.8 million units on the first day! But Samsung's chipsets can't sell at all? Why is that?"

Lee Kun-hee couldn't understand it at all!

Cui Zaizhi was also at a loss and could only deflect the blame by saying, "Chairman, we are being too idealistic."

"In fact, I have also communicated with several potential customers. Their reasons for rejection are very simple: they feel that our Exynos 7420 is far inferior to the Kunpeng 920 SOC, and they are not interested."

"Especially in terms of performance, as we all know, the actual performance of the Kunpeng 920 SOC is twice that of the Samsung Exynos 7420. Before, everyone thought Wang Yi was just bragging, but after many review organizations and users got their hands on the Samsung S6 and Xingyi X2 and conducted actual tests, it is indeed twice the performance, or even more."

"Even if other competitors use the Kunpeng 920, without the 60% boost from the XOS system, it is still more than 1.4 times more powerful than the Exynos 7420!"

"Moreover, the Kunpeng 920 SOC chipset business is very mature, covering complex modules such as processors, fast charging, audio, and fingerprint, but without interfering with simple modules with high profit margins such as screens, batteries, storage, and imaging, giving users a lot of room for adjustment and ensuring profits."

"Not only are Samsung's chipsets not as good as their competitors', but they also haven't solved the complex technical issues of chip tuning, fast charging, and fingerprint technology, and have limited high-profit modules such as screens, storage, lenses, and batteries."

Lee Kun-hee understood: "It means that although they are both motherboard chipsets, Starway Technology solves the complex and technically difficult parts, without restricting high-profit modules. This greatly reduces the R&D difficulty for major mobile phone manufacturers, while still ensuring profits, so they are naturally willing to buy them."

"On the contrary, Samsung has failed to solve the technically challenging modules and has instead restricted the high-profit modules! This not only reduces the profits for our customers, but also forces us to tackle fast charging, chip algorithm tuning, fingerprint unlocking, and fingerprint payment ourselves, which is extremely difficult to develop!"

"Is such that."

"I see. No wonder we haven't had a single customer a week after launching our Samsung motherboard chipsets. Even our ally Nokia isn't interested!"

Lee Kun-hee suddenly realized.

Xingyi Technology solves the most difficult part, making it easier and more cost-effective for customers while still allowing them to make money.

Samsung takes away the most profitable part, leaving customers with no money to earn and no peace of mind!

Only a fool would agree to that.

"Moreover, our motherboard chipset design does not include chip tuning. Third-party manufacturers have no experience in tuning Exynos chipsets; they have to do it all themselves, starting from scratch, which is extremely difficult. It would take three to four months to get the chipset tuning done. In contrast, Xingyi Technology's motherboard chipsets include chip tuning, with a professional team dedicated to the task, and it's done within a month!"

Choi Jae-ji continued, "Using Samsung chips, users will have to spend an extra three months just on chip tuning."

"!!!"

Lee Kun-hee frowned, clearly aware that in the mobile phone market, speed is of the essence, and time is everything!
If it's three months later, then it's all over!
You'll be completely outdated!

"Then can't Samsung also provide professional chip tuning services to third-party customers, just like StarTech?" Lee Kun-hee couldn't help but ask.

Cui waved his hand: "It's difficult. We have a limited number of engineers, and we're not good at tuning other brands of phones. Most importantly, our engineers' tuning skills are limited..."

Choi Jae-ji's words were very tactful, but they were practically saying bluntly, "We Samsung phones aren't even that well tuned, let alone third-party phones..."

Lee Kun-hee understood this implication and sighed.

"Forget it, let's just leave the Samsung chipset project as it is. Our focus should be on making breakthroughs in product development!"

A week ago, Samsung's motherboard chipset business unit was officially established.

A week later, Samsung's motherboard chipset business unit was disbanded in a dramatic fashion.

The entire week passed, both gloomy and fleeting.

Lee Kun-hee fiddled with the Xingyi X2 Plus in his hand, then glanced at the S6 edge next to him, his eyes filled with disdain:

"Since curved screens are not as good as full-screen displays, we will abandon the curved screen technology route and switch to the full-screen + pop-up camera route!"

"???" Cui was completely bewildered, almost thinking he had misheard:

"Chairman, should we also make a full-screen display with a pop-up camera?"

"Wouldn't consumers criticize us for lacking innovation and only copying Xingyi Technology's full-screen design? Or for following Xingyi Technology's pop-up camera trend?"

"After all, the full-screen design and pop-up camera were both pioneered by Xingyi Technology, and Xingyi Technology has given them their own brand. If Samsung follows suit, they will definitely be criticized to death!"

"Have we no shame at Samsung?"

Unlike domestic mobile phone manufacturers who have no bottom line and copy everything without restraint.

International brands like Samsung, Apple, and LG still maintain a certain level of integrity, respecting their status.

They will also pursue their own design language and brand innovation, and disdain directly copying their competitors.

It is precisely because of this that after the Xingyi X1 became a hit, other domestic brands were tempted and wanted to copy it, and wanted to quickly launch a full-screen + pop-up camera.

Unfortunately, these domestic manufacturers all use Xingyi Technology's Kunpeng chip, Xingyi fast charging, Xingyi fingerprint sensor, Xingyi HiFi...

They even directly purchase motherboard chipsets from Xingyi Technology, and Xingyi Technology handles the chip's algorithm tuning!
(End of this chapter)