Reborn in 2011, 985 missing from two copies

Chapter 734 has too high a sales volume and is not suitable for display.
Xingyi Technology is the supply chain patriarch, technology guru, and algorithm grandpa for many domestic mobile phone manufacturers!

The components, technologies, and algorithms used by major mobile phone manufacturers are all provided by Xingyi Technology!

If they were to copy Xingyi Technology's full-screen + pop-up camera design, wouldn't that be going against the natural order?

Wouldn't this force Xingyi Technology to cut off its supply and strangle its supply chain?

Isn't that courting death?
As a result, domestic manufacturers tacitly gave up on copying full-screen designs. They couldn't afford to offend the supply chain giants and the technology giants.

But international giants like Apple and Samsung have a lot to lose!
I didn't plagiarize in my past life, and I won't plagiarize this time either!
Even with the popularity of foldable screens, Apple has never considered copying them; they wouldn't want to lose face like that!
As for Samsung's foldable screen phones, they were one of the pioneers!

Both the Samsung Galaxy Fold and the Huawei Mate X were released in February 2019 and were among the first mature foldable screen phones to hit the market, making them pioneers in the foldable screen market.

As for Royole's foldable screen, although it was released four months earlier than Samsung's Galaxy Fold and Mate X, it was not mature at all and was just a premature half-finished product. Even if it had been released a few months earlier, it wouldn't have amounted to much.

Unlike many domestic manufacturers, Apple and Samsung value their reputation, are keen on independent research and development, and disdain direct copying.

Therefore, after the Starry Sky X1 was released last year, Samsung thought it was great and didn't think about copying it. Instead, it continued to focus on its own dual-curved screen technology!
Now Lee Kun-hee has actually suggested copying the Starlight Full-Screen display!

Choi was shocked!
They even used the public's opinions to bluntly say, "Has Samsung lost all sense of shame?"

But Lee Kun-hee didn't care: "I know that for a big brand, face is important, brand image is important. But life and death are more important."

"Without a full-screen design, do you think Samsung can compete with the Starry Sky X series ultra-flagship?"

“This…” Cui Zaizhi fell silent.

Yes, without a full-screen display, we can't compete with the Xingyi X series.

But if we make a full-screen phone, users will hate us to death, and Samsung's brand image will plummet!
None of these big brands were copied!

On the contrary, they all have their own solid foundation, original technology, and industry-leading core competitiveness.

Apple's iOS system and ecosystem, A-series processors, unique design language...

Samsung's Exynos processors, memory, storage, camera modules, batteries, screens, and other components are almost entirely self-developed.

They all have their own core technologies and core competitiveness.

Simply copying and assembling, relying entirely on supply chain technology and competitor technology, even if it carries the name of Ziyan, is just so-so. It might work for the low-to-mid-range market, but it will be difficult to make it into the high-end market!

Once a competitor blocks the technology from leaking and revokes the authorization, they are instantly brought back to square one.

The new flagship doesn't even take things a step further; in fact, it cuts many of the features that the old flagship already had!

Why?

Our competitor has revoked the technology license!
It's unusable!

By sharing supply chain resources and using competitors' technology, they repackage it as a word research and development company, and then turn around and crush their competitors!
It would be strange if such a rebellious act didn't get it banned by competitors.

Once it's banned, it becomes unusable.

After all, if they continue to use it, and don't want to pay patent fees, their only option is to sue the intellectual property office and apply for the invalidation of the competitor's patent...

But even if you sue this thing three thousand times, you'll only win a few times...

"Chairman, we must make full-screen displays, but we cannot copy Xingyi Technology's full-screen displays. We must use a completely new technical solution to achieve full-screen displays!"

Cui Zaizhi couldn't help but speak up.

"Oh? What do you plan to do?" Lee Kun-hee asked in a deep voice.

He looked somewhat displeased, but in his heart he thought even more highly of Choi Jae-jik!

This guy is quite capable, and the key is that he can uphold Samsung's integrity!
If it were anyone else, they would have readily agreed to his probe, taking the opportunity to copy Xingyi's full-screen design and pop-up camera!

So the Note 6 in the second half of next year will feature a Samsung full-screen display and a pop-up camera. Sales may not be great, but its reputation will definitely be ruined.

Samsung will definitely be torn apart by users and fans!
It's not just Starway Technology fans who are criticizing them; Samsung fans are criticizing them too!
At that time, Samsung's brand image will plummet!
However, Cui Zaizhi adhered to his principles and refused to simply adopt the old ways, which is commendable.

And it would be even better if other solutions were proposed!

Cui Zaizhi spoke in a deep voice: "Chairman, I've actually been considering the full-screen issue as well. The current wide forehead and chin designs are outdated. The forehead and chin of the phone's front take up 35%, more than a third, it's too ugly!"

"That's why Xingyi Technology's full-screen flagship phone with a screen-to-body ratio of up to 92% sold out instantly!"

"As for curved screens, they are not only expensive, but also difficult to produce, resulting in low output and low yield."

"A four-curved screen is even more useless."

Lee Kun-hee nodded: "Without Starlight Technology's full-screen display, our dual-curved screen would definitely be an innovative product, an absolute game-changer. But with Starlight Technology's full-screen display, our dual-curved screen is somewhat lacking, too outdated."

Without comparison, there's no harm done!

"Yes, that's why Samsung definitely has to make full-screen displays too!"

Cui Zaizhi said in a deep voice, "But we can't copy Xingyi Technology. Samsung is an international brand, and it has its pride!"

"Therefore, we can only adopt a completely new technical approach and a completely new solution."

"You have an idea?" Lee Kun-hee asked.

Lee Kun-hee took out his tablet and opened a folder:

"Chairman, the technical challenge of full-screen displays is the large forehead and chin!"

"A large chin is easy to solve. If we make it a side fingerprint recognition or a rear fingerprint recognition, the chin can be removed."

"But it's difficult if you have a large forehead, because the front-facing camera on your forehead will definitely take up a lot of space."

"In response, Xingyi Technology's full-screen solution is to eliminate the forehead, make the front camera pop-up, and remove the chin, thereby achieving an ultra-high screen-to-body ratio of 92%."

"My planned technical approach is to remove the chin, retain the front-facing camera, and reduce the forehead to increase the screen-to-body ratio."

"How can you increase the screen ratio by keeping the forehead?" Lee Kun-hee was dumbfounded.

You want both, don't you!

“Like this!” Cui Zaizhi presented his solution: “Remove the sides of the forehead to make a screen, leaving only the middle forehead, where the front-facing camera will be installed!”

"I see!" Lee Kun-hee's eyes lit up: "This solution is good. Although the screen-to-body ratio is not as high as Xingyi Technology's full-screen display, it can still reach over 80%, which is a huge improvement! It's quite good!"

“But it looks a bit awkward, with blank sides and a tuft in the middle… It looks like bangs!” Lee Kun-hee couldn’t help but say, the more he looked at it, the more it resembled bangs.

"Liu Hai..." Cui Zaizhi was speechless for a moment, then said, "It does look quite similar."

“However, our notch screen doesn’t need a pop-up camera, so the cost is lower than Xingyi Technology’s full-screen screen, right?” Lee Kun-hee saw the key point.

"Yes, Chairman, that's our advantage. It may not look as good as Xingyi Technology's full-screen display, but it's cheaper."

"Most importantly, it's based on our own Samsung-developed technology, not a copy of Starway Technology!"

"Okay, let's do the notch screen then, but how long will it take you to make it? Can it be done next year?"

Cui Zaizhi shook his head: "It's impossible to do it next year. Chairman, while it's true that Liu Haiping doesn't need a pop-up camera, which lowers the cost, it's also more technically challenging!"

"The notch screen requires a completely new generation of packaging technology, which the current packaging technology simply cannot achieve; we must break through to the next generation!"

"How long will it take?" Lee Kun-hee frowned.

If you can't do it, what nonsense are you spouting?

"Two years, I'll definitely be able to use the Note 7 in the second half of the year after next!" Cui Zaizhi said.

"Wouldn't that mean that next year's S7, Note 6, and the year after's S8 will all continue to lag behind and continue to slump?" Lee Kun-hee frowned.

That's how it seems at the moment.

Cui Zaizhi said earnestly, "Chairman, if we copy Xingyi Technology's full-screen design, we can launch it in the second half of next year, but we will definitely be criticized, which will affect Samsung's reputation and brand image."

"Moreover, Xingyi Technology has made comprehensive patent arrangements for its full-screen products, laying many patent mines. It will be very difficult for us to bypass them all, and it will take a lot of time."

"If we want to bypass all of Xingyi Technology's patent landmines, it will take at least until the year after next. In that case, we might as well use our notch screen!"

"If we go public in the second half of next year, we'll have to pay Xingyi Technology a huge patent fee, and we'll also be accused by the public of copying and following the trend! Our brand image will suffer a huge loss!"

Lee Kun-hee felt a pang of melancholy. Completely bypassing the patents would take two years; that would be a waste. It would be better to use their own notch screen.

Even if you don't spare the patent, it only takes a year, but you still have to pay! And you'll get criticized for it!
dilemma.

"Forget it, let's continue pushing curved screens next year. The year after that, if the technology breaks through, Samsung can go straight for a notch screen on the Note 7!"

"Chairman, you're brilliant!" Cui Zaizhi was in high spirits. Finally, they didn't have to copy Xingyi Technology anymore; this was the right thing to do.

Nobody knew that the butterfly effect was about to happen.

In its previous life, the iPhone X, launched in 2017, featured a notch display, using Samsung's notch screen.

That year, Samsung continued to insist on using curved screens.

Until 2018, Samsung launched the punch-hole screen A8s.

This time, with Starry Sky Technology taking the lead in launching a full-screen display with a pop-up front camera, Samsung suffered a major blow and had to change its strategy.

The first notch screen will be released in 2017!

"It's only the 2017 Note 7 that was able to surpass Starlight Technology with its notch screen. So, the subsequent Note 5, S7, Note 6, and S8 models will continue to be crushed by Starlight phones!"

Lee Kun-hee looked somber, but there was nothing he could do.

I have high hopes for the Samsung Note 7!
Unlike Samsung's lackluster performance, Xingyi Technology is extremely busy.

Xingyi's motherboard business unit continues to expand and develop.

There's no way around it, we have more and more customers!

Initially, there were only four or five brands and four or five teams, which was enough.

Now it's great, there are already more than a dozen brands, and we need more than a dozen teams!

Fortunately, Starry Semiconductor's chips are all self-developed and self-produced, and its engineers are skilled at tuning them.

In addition, major brands are using the Kunpeng 920 SOC motherboard chipset from Starway Technology.

Both feature the Kunpeng 920 SOC processor, Xingyi Fast Charging 3.0, Tianlai HiFi chip, Xingyi fingerprint module, and run Android 5.0...

The underlying systems are similar; the difference lies in the deep customization of each brand. They can all use the same tuning scheme, and then make appropriate optimizations according to the specific models of different brands, so the tuning is relatively easy.

And in just ten days, the sales of the Xingyi X2 were also terrifying.

However, Xingyi Technology has not disclosed any information to the public.

The sales figures for the first day, the first week, and the ten-day sales were not released!

Unfortunately, sales are too high to be displayed!

After all, the Xingyi X2 series sold over 1.7 million units globally within just one hour of its launch!

In the first 24 hours, global sales exceeded 700 million units!

In the first seven days, global sales exceeded 2000 million units!

Within ten days of its launch, global sales exceeded 2500 million units!

Such terrifying results not only made Samsung and Apple feel hopeless, but also broke all the previous sales records of the Starry Night phone and set a new record!
How should such outstanding achievements be announced?

I can't publish it!

Just like BYD cars many years later, with monthly sales of hundreds of thousands of vehicles!

They are also hesitant to disclose their actual sales figures, for fear of provoking their competitors!
Similarly, Xingyi Technology was vague about the sales figures for the Xingyi X2 series. All senior executives gave the same answer: sales were very good, but they refused to disclose specific figures.

In addition to operating its own factories at full capacity, BYD has also added a production line for the Xingyi X2 to further increase production capacity!
Sales were so high that we had to place a massive increase in orders!
Two or three years later, when the new generation of packaging technology makes a complete breakthrough and notch screens and waterdrop screens become popular all over the world, full-screen + pop-up camera will be just so-so and sales will become very dismal.

After all, the waterdrop screen is more appealing!
However, at present, the packaging technology cannot be improved, so neither waterdrop screens nor notch screens can be made.

Then Xingyi Technology's full-screen display + pop-up front camera is just too good to be true, it's unbeatable.

Current outdated packaging technology uniformly restricts the large forehead and chin of all brands. To break through, they have to find new ways!

Similarly, the Switch is selling very well.

In just ten days, global sales exceeded 500 million units!

Furthermore, 80% of these purchases are bundled with Star Trek: Breath of the Wild!
This sales figure is incomparable to the 2500 million units sold by the Xingyi X2.

But in the gaming console field, it is undoubtedly the champion, the champion that broke industry records!
Wang Yi remembered that in his previous life, the first generation of the Switch sold less than three million units in its first month.

Starry Sky Technology's Switch has sold five million units in ten days, exceeding the Switch's monthly sales in its previous life, which can only be described as extremely high.

Of course, the reason why the Nintendo Switch sold less than three million units in its first month was also due to insufficient production capacity, stockouts, and a small number of initial markets!
Nintendo's annual sales target for the Switch was only 1000 million units, so they only prepared 150 million units. In the first month, they rushed to deliver less than 300 million units!

If Nintendo has sufficient stock and the Switch is readily available, sales in the first month will be at least 500 million units!

Unfortunately, Nintendo was short-sighted and never imagined that the Switch would sell so well, resulting in the Switch being out of stock and constantly in short supply since its launch.

Even with scalpers charging double the price, many people are still buying.

More importantly, the Nintendo Switch had very few launch markets, and in such a large market as China, it didn't even have a launch event!
It wasn't until two and a half years later that Tencent finally introduced the long-battery-life version of the Switch!
It's fair to say that the Switch's first-month and first-year sales figures were significantly lower than expected, making them largely irrelevant for comparison.

Therefore, Wang Yi was very optimistic about the Switch. Before its launch, he prepared a stock of up to 800 million units and had the factory operate at full capacity and speed up production!
Sure enough, the Switch sold out!
500 million units were sold in just ten days!

And it continues to be a top seller, selling well globally!

Wang Yi dares to be so confident not only because the Switch is available for global sale, but also because it is available in tens of thousands of stores worldwide, both online and offline.

More importantly, the Switch is inherently more powerful than the Nintendo Switch of its predecessor!

The Nintendo Switch is a hybrid handheld and home console game machine. It has a closed system, so it cannot install software and games from other platforms. The first generation of games only had a limited selection.

But Xingyi Technology's Switch is different; it's not just a handheld and console hybrid game console, but also a powerful mini tablet!

It runs on the XOS system, which is very powerful and has far more apps and games than the Nintendo Switch.

On the StarEasy Switch, all games for the XOS system can be played, which alone makes it far superior to the Switch.

It can also install various applications, such as Changliao, Douyin, Xingyi Video, Xingyi Music, QQ, Baidu, Taobao, X Office office software, etc.!

With the powerful performance of the Kunpeng 920 Pro and 4GB RAM, it's smoother and more fluid than a mobile phone!

It can be described as both a game console and a high-performance tablet!
Whether it's gaming, watching videos, or working, it handles everything with ease!
How can you compare the Nintendo Switch?
In addition, many users have discovered new worlds!
Currently, video memberships on TV are strictly limited. Annual video memberships for mobile phones and PCs costing a little over 100 yuan are no longer interchangeable; the only option is to upgrade to a premium TV membership costing 300 to 400 yuan per year!
This would increase the cost by three times, which many users cannot afford.

But with the Switch, things are different.

The Switch connects to the TV via the dock, allowing you to sync games directly to the big screen. You can also sync mobile video apps from your Switch to the big screen for watching movies!

Then you can control it with the handle!

With a mobile annual membership costing over 100 yuan, you can enjoy watching movies on a big screen on your TV!
Especially since many users have multiple memberships, saving over 200 yuan per membership, and 700-800 yuan a year with three or four memberships?
In three or four years, you can save enough to buy a Switch!

Just for watching TV series, it's like getting a Switch for free!

Of course, the price of 2999 is also quite cheap!
Due to a combination of factors, the Switch sold like hotcakes!
With the Switch's popularity, Star Trek: Breath of the Wild has also become a global phenomenon.

The initial buyers of Star Legends: Breath of the Wild were mostly fans of the three main characters.

I wasn't really interested in games, I only bought them because I wanted to support my idol, but I ended up finding that the games were actually pretty good.

However, those who bought it later were mostly gamers who liked Star Trek: Breath of the Wild!

Douyin is currently promoting the Switch and Star Tales: Breath of the Wild. Gulina, along with some celebrities and internet personalities, are also livestreaming themselves playing Star Tales: Breath of the Wild on the Switch!
With this kind of promotion, Star Trek: Breath of the Wild has attracted more and more attention and has become more and more popular.

Many people have started ordering Switch consoles just to play Star Trek: Breath of the Wild!

Some people who bought a Switch also bought Star Trek: Breath of the Wild to experience this currently popular open-world exploration game!
The two complement each other, and sales have been rising steadily.

As a result, another 500 million Switch units were sold in the following ten days!

(End of this chapter)