Full-time actor

Chapter 299 [126] The powerful figure of China Film Group!

Arriving downstairs at the China Film Distribution Branch, looking at the unremarkable 6-story white building in front of you, it’s hard to believe that this is a branch affiliated to one of the top ten film industry giants in China and even the world. company.

It's comparable to some old and small residential buildings.

But the huge row of golden characters in front of the door still indicates to passers-by that it is a central enterprise affiliated to the state.

China Film Group, Distribution and Exhibition Branch.

"Hello, Director Xu, I am Chen Yu!"

Chen Yu made a phone call to Xu Jianhai, director of the China Film Planning Department whom Jiang just introduced.

"I'm in the office of the distribution planning department on the third floor!"

Xu Jianhai spoke concisely and to the point, and directly reported his address to Chen Yu.

"Ok!"

Your abilities and the benefits you bring to China Film are the credentials for cooperation!

When Chen Yu arrived at his small office, he had already heard the noise outside, and he could hear his name from time to time; this unit was not at all like the public offices he knew in later generations, but it seemed very casual, and the employees were here When we talk outside, the boss doesn’t say anything?
"Lao Jiang has told me everything about you!"

"Chen...Chen Yu?"

"This is an award-winning film, and you also know that once the popularity is over, it will definitely be even worse after it is released!"

At the moment, the approval from the Film Bureau has obviously not yet come out.

However, art films are art films after all, and theaters in many areas did not buy it, making way for blockbusters, New Year films, etc. It was not until February 2004 that "Warm" finally got a schedule, and by then the audience had already forgotten about it. , so the box office was very unsatisfactory.

Li Changcheng is the real power figure who controls the life and death of distribution.

Of course, Jiang Gang couldn't know him, so he could only recommend him through Xu Jianhai.

But in first-tier cities, it is indeed a reality that there are currently no schedules.

In China Film and Television, he will also be the one with the right to speak in the future.

After "Warm" returned from Tokyo with great acclaim, it received the attention of the film bureau. Therefore, "Warm" was tested for a six-month long-term screening in 6 theaters in the imperial capital.

Chen Yu said to Xu Jianhai, and Xu Jianhai nodded: "It will definitely be okay to hand over the distribution of "Warm Spring" to China Film Group Corporation, but, as I said on the phone, the Lunar New Year movie is about to start, and there is no room for your movie at all!"

"Director Xu, I still have movies, not just "Warm Spring"!"

The next second, the office was obviously a little alarmed.

"Teacher Jiang, you really helped me a lot!"

"Director Xu!"

This unconventional operation is a special screening format based on the special nature of art films. It can be said to be the first of its kind in the distribution of Chinese art films.

Chen Yu talked about "Warm", and Xu Jianhai smiled even more bitterly: "The market for literary films is too small. I know that director Huo Jianqi only sold one copy of his last film "The Mountain", right? You... Distribution is a big loss!”

"Chen Yu, this way!"

It's not that he won't help you with distribution. If you have money, China Film will definitely want to make money. However, the release schedule of many movies has been set before. Unless you don't want to schedule the film, you will have to jump in line.

The most important thing about Chen Yu's deeds, he also knew, Jiang Gang should have told him.

This Xu Jianhai, Chen Yu was very familiar with him. He would be one of the most powerful leaders of China Film Group in the future, just a head lower than Mr. Han, Yang Buting, and Fu Ruoqing.

It can be seen that he has a very good relationship with Jiang Gang, and he is no longer polite to Chen Yu, but treats him like a junior.

A slightly bald middle-aged man wearing glasses waved to Chen Yu. He was Xu Jianhai.

Today, Chen Yu just came to China Film Academy to visit the pier, and kept his attitude as low as possible. In the future... maybe.

"Then you mean, go directly?"

Chen Yu hung up the phone, spoke to the doorman, and walked towards the office of the distribution planning department.

Power, in the face of certain interests, definitely requires some concessions; just like the relationship between Mr. Han and Zhou Xingchi.

According to Lao Jiang, Xu Jianhai was his classmate, and the two had a very good relationship.

With the halo of being a Chinese opera student, things are really easy to do.

"There are also dramas invested by China Film Group before!"

Many people recognized Chen Yu and whispered there.

The domestic box office of "Warm" in the previous life was slightly better than that of "The Mountain", with more than 100 million. This is still the result of half a year of release.

"Director Xu, I just want to take advantage of the popularity of the Tokyo Film Festival and release it as early as possible!"

The planning department he is currently in is also a powerful unit. It is mainly responsible for scheduling, preparing film promotion and distribution plans in advance, submitting them to the film studio and national theaters, and organizing their implementation, which is considered the most important part of distribution.

Han Sanpin is very good, but within China Film Group Corporation, he is mainly in charge of group production and film and television investment. Distribution is not under his control at the moment, but is under the responsibility of Li Changcheng, the head of the distribution and projection branch.

"I just want to arrange it for you, but New Year movies and Hollywood blockbusters must be given priority!"

Xu Jianhai didn't waste any time and asked Chen Yu to pour the tea himself. This office seemed to be quite old.

Arriving on the third floor, Chen Yu searched all the way and finally came to the door of the large office of the distribution planning department. It was a little old and seemed like many people were working together inside. He knocked on the door and the door opened, revealing a huge office with many people inside. The staff raised their heads and looked at him.

Xu Jianhai was talking about the current situation. So many copies of "Warm Spring" were sold in the secondary market, and Xu Jianhai obviously knew it.

It’s not that Mr. Han has the final say as to the entire China Film Group.

Xu Jianhai was looking at the movie schedule there. On his desk were the movie release schedules for the next two months. Coincidentally, he was mainly responsible for this.

"There are currently 16 movies released, including 3 Hollywood blockbusters!"

"The Hulk", "The Matrix 3", "Pirates of the Caribbean"!
"And "Heroes of Heaven and Earth", how do you get into it?"

Xu Jianhai pointed to the schedule: "The Lunar New Year schedule is fully open in December. "The Cop", "Cell Phone", "Eagle", "Infernal Affairs 12"... You should know the nature of these films better than me, right?"

"The fastest and fastest, it won't be until January next year. Be safe, February is better!"

"On January 1nd, during the Spring Festival, cinemas will be closed for half a month!"

Xu Jianhai is a senior person, and his suggestions are exactly the same as the operation of the previous release of "Warm".

Even though the previous life "Warm" was not released by China Film, in the final analysis, this is the idea.

Blockbusters dominate, not to mention literary and artistic films, even small-budget films will be crushed and no one will be left. During the Lunar New Year festival, today's audiences are all watching commercial blockbusters, Hollywood and Hong Kong films.

The so-called "Lunar New Year films" were also introduced to the mainland from Xiangjiang.

It’s just that Feng Xiaogang is the first person to break the monopoly of Hong Kong films and Hollywood on the Lunar New Year movies. So many people in later generations will think that he started the Lunar New Year stall; in fact, in foreign countries and in Hong Kong, there was a Lunar New Year stall in the 80s.

The Mainland's Lunar New Year movie was launched in 1995 with Cheng Long's "Red Zone".

Every one of Xingye's movies has been placed in this schedule, and people in Hong Kong have long been accustomed to it; but all this has changed since 2013.

Prior to this, most cinemas in the mainland were not open during the Spring Festival, and there was no concept of Spring Festival schedules.

On the first day of the Lunar New Year in 2013, "Journey to the West: Conquering the Demons" directed by Zhou Xingchi was released in the mainland, and it took 12.46 billion yuan at the box office, becoming the mainland's annual box office champion that year. More importantly, the film was commercially successful. The success of the event officially opened a unique period in the world - the Spring Festival period.

Chen Yu certainly doesn't have the guts to open this schedule now.

Because he hasn't reached this kind of influence yet, this requires the cooperation of theaters across the country and the support of China Film... It doesn't mean that if you just set a Spring Festival schedule, someone will buy it.

So even if he wants to release it during the Spring Festival, it is obviously impossible.

Theaters across the country are on holiday for 10 days, who will open the door to show movies for you?

"Director Xu, "Warm Spring" can be delayed, maybe in February next year; but "Warm" will definitely not be delayed until then!"

"In addition to relying on popularity to boost the box office, it is impossible for this kind of movie to rely solely on publicity!"

Chen Yu looked at the film schedule that Xu Jianhai took out, and finally decided on a time: "Director Xu, can you schedule it for November 11st?"

There is exactly a week's gap.

If Chen Yu can't get 100 million for this week, forget it; he is different from Huo Jianqi. Huo Jianqi must be full of confidence in "Warm", and he probably also fantasizes about hitting a box office of million. , otherwise I wouldn’t have delayed it again and again in my previous life.

Chen Yu just wants to make quick money now, and he will win if the box office exceeds 100 million in his previous life.

If China Film can give a high-ranking film, taking advantage of the current wave of popularity of Dongying, this thing is still possible.

"Xuanfa...don't do it anymore?"

"Do!"

Chen Yu has a very mature approach.

In his previous life, there was a literary film "The Last Night on Earth", which grossed nearly 3 million at the box office and was nominated for Cannes and Golden Horse for Best Director.

What can I say about this movie? It is definitely incomparable to "Warm". The average movie audience will not understand it at all. It is a "fraudulent movie", but it is actually not too bad. You can watch it. It is literary and artistic. The carnival of youth.

So the film is about 6 minutes long.

In fact, there are still many such movies in China; but it is obviously unrealistic for literary and artistic films to win 3 million box office.

It relied on fraudulent marketing to earn 2.6 million on the first day of release. On the second day, the box office instantly became more than 1000 million. On the third day... nothing.

It's just a flow.

The marketing was very successful.

It packages the movie as a romance film and at the same time, promotes it in universities!

College students still like literary films, especially young couples.

Therefore, as soon as it was released, many students rushed to buy it.

"I'm going to contact several domestic universities to have a school premiere!"

"..."

Xu Jianhai somewhat understood Chen Yu's method.

It's a bit radical and risky, but it's still a way to go.

"Then I will talk to the leader and try to arrange a schedule for you, but I can't guarantee whether it will work or not; if the film is scheduled, I can only give you one day at most!"

"After that, it depends on the quality of your movie itself!"

"If it's February next year, I can arrange a few more days for you. There won't be any movies at that time!"

"Okay, thank you, Director Xu!"

Chen Yu's gratitude was truly sincere.

If you can give it one day, this is already a level that 90% of movies cannot reach; for many movies, let alone the popularity when they are released, they only give you 1% or 5% in the schedule. In the future, even worse will be a few tenths.

Since Xu Jianhai has promised to give it a day, he must have a film schedule, mainly because many domestic theater chains are basically in the hands of China Film.

Either it holds a controlling stake or it joins.

And Xu Jianhai is responsible for arranging and planning the films.

He has a say in the arrangement of films, but not in distribution.

"Go back and wait for the notification!"

"I'll give you a call when the schedule is confirmed!"

Xu Jianhai smiled, and Chen Yu withdrew with a grateful look on his face. For Xu Jianhai, this might have been just a small episode, but after Chen Yu walked out of the China Film Distribution Company, he directly called Jiang Gang: "Jiang Gang Director, really...don't you need to give Director Xu something? Or a meal or something?"

"No, if you really feel sorry for yourself, wait until the movie comes out before we treat you!"

"Is this okay?"

Don’t you treat guests first and do things later?

"It's okay. You invited me. What if Lao Xu can't handle it? I know him. It's done. Why don't we celebrate together?"

"Okay, then I'll listen to you, Director Jiang!"

"This boy!"

Jiang Gang hung up the phone, still quite relieved.

Chen Yu is quite capable at his young age.

On the other side, Chen Yu, who had just gotten into the car, received a call from Zhang Jizhong.

"Dragon" is finally going to be broadcast.

"Chen Yu, I have to make a hard trip to you next weekend and attend a few press conferences with the crew!"

"There are still some exclusive interviews, I'll leave them to your agent, you can arrange your own time!"

Zhang Jizhong seemed very polite on the phone, and Chen Yu certainly didn't put on any airs: "Okay, I will be there on time!"

Tianlong, this is the first wave of Chen Yu becoming completely famous!
Of course he takes it seriously!
(End of this chapter)