From selling box lunches to becoming a famous Chinese chef
Chapter 409 Questions attract customers
In Quancheng, it can be said that there is no such thing as overnight business in the catering industry.
Because the circle of the entire Quancheng catering industry is only that big, what happens will spread quickly.
A few days later, Yuanji visited Huiquan Tower again, and the news spread that Mr. Yuan wanted to invest in Huiquan Tower.
There are many versions that have been spread. It is said that Mr. Yuan and his party saw the potential of Huiquan Building and wanted to buy the shares of Huiquan Building from Feng Zhengming, and continued to let Feng Zhengming manage it.
It is also said that Mr. Yuan took a fancy to Feng Zhengming's personal ability and charm, so he decided to invest in him.
There is also a rumor that Yuan Wenzi took a fancy to Feng Zhengming and hoped to recruit him as his son-in-law.
In short, various rumors spread like wildfire and became the talk of many people in Quancheng after dinner.
And when this kind of rumor spread like wildfire, it started to cause a storm in the city.
It also helped Huiquan Building, which had always had poor business in the lobby, suddenly bring a lot of customers to the lobby.
Although no one knows which rumor is true?
However, many people saw Genji and his entourage going to Huiquanlou to eat continuously.
Especially something like "a relative of the seventh aunt's next-door neighbor works as a waiter in Huiquan Building". He personally served food to Mr. Yuan and his party, and even heard Mr. Yuan praise Feng Zhengming with his own ears.
I don’t know how many times this rumor has been relayed orally, and they all express in eloquent words that Mr. Yuan likes Huiquanlou’s dishes very much.
In addition, there were many people on the streets around Huiquan Building, and we did see Mr. Yuan and his party entering and exiting Huiquan Building again and again.
It is confirmed that Mr. Yuan and his colleagues who came from Japan to exchange cooking skills really recognized the craftsmanship of Huiquanlou.
As a result, many people who were originally hesitant to try Feng Zhengming's craftsmanship at Huiquan Tower no longer hesitated and chose to go to Huiquan Tower to try it.
Once more people tried this, the business in the Huiquan Building lobby improved instantly.
Originally, only the private rooms in Huiquan Building could be filled every day, and the lobby could hardly seat more than a few tables of customers in a day.
Now that there are so many people trying it, the hall suddenly becomes noisy and lively.
Not long after, some people in Quancheng met and chatted.
From "Are you treating us today? Where should we treat you? Oh, Jufengde? A great place."
It became "Jufengde treats guests? Don't we all go to Huiquan Restaurant now? Yes, Huiquan Restaurant's dishes are more beautiful. Treating guests, isn't it just a matter of face?"
Such a change of words suddenly elevated the position of Huiquan Tower in the hearts of many people in Quancheng.
He Yunqing was sitting at the front desk of Huiquan Building, answering the phone one after another.
"Hello? Oh, Mr. Lin? Do you want a private room tonight? I'm really sorry, the private room tonight has been booked. Why don't you go to another hotel and ask?"
There was a conversation on the phone, and a trace of pride appeared on He Yunqing's face after hearing this.
"Mr. Lin, I have always reserved a private room for you before, but haven't you been here for a while? We also have to do business in Huiquan Building, so it will definitely not work if the private room is always empty. You also know that now there is indeed business every day. It’s so good that we can’t always reserve a private room for you.”
The tone on the phone was obviously very soft, and there was even a hint of pleading in the words.
He Yunqing said in a difficult tone: "Mr. Lin really has no choice. The private rooms tonight are indeed fully booked. Besides, Huiquan Tower is not the only place in Quancheng. Jufengde, Taifeng Tower, and Jubinyuan have traditional Shandong cuisine is better than ours, why don’t you go to one of their restaurants tonight and ask?”
The other party seemed to sense that He Yunqing was in trouble, so he could only say that he would go to another place to ask tonight, and then asked He Yunqing about setting a fixed private room.
He Yunqing said with a smile: "Mr. Lin, I'm really sorry. The private rooms are too popular now, so we can't reserve them. Private rooms can be reserved up to five days in advance. We also need to prepare the raw materials for the private room dishes, right?"
In the end, He Yunqing politely welcomed the other party to come to Huiquan Building when he was free, and the other party hung up the phone in frustration.
Today's situation of offensive and defensive reversal is no longer an exception in Huiquan Tower.
It was previously launched in several large restaurants and allowed the master chefs and even senior chefs to personally cook for the private rooms. It has indeed attracted many customers who originally booked private rooms in Huiquan Building to start booking private rooms in several large restaurants.
After all, bosses who need to book private rooms every day usually need private rooms in restaurants to give them some identity blessing.
Several big restaurants are famous not only in Quancheng, but also in Qilu.
In addition, the restaurant promises that all dishes in the private rooms are cooked by the master chef and master chef himself.
This really satisfies the identity needs of the bosses who book private rooms to treat guests.
Just imagine, when the bosses are treating guests, they introduce to the guests that the dishes on this table are cooked by a certain master chef in Quancheng. That will really win a lot of praise, and it will also make the bosses feel very proud in front of the guests. Have a face.
This move was indeed a big blow to Huiquan Tower.
Although Huiquanlou's dishes are very innovative, their service is also very good.
But everyone knows that Feng Zhengming, the top young chef at Huiquanlou, leads a group of young chefs.
In this way, let alone comparing it with the master chefs who cook in person.
Even compared with the reputation of the master chefs in several big restaurants, Feng Zhengming and the others are much inferior.
There are many bosses like Boss Lin who called He Yunqing this time.
They originally fixed a private room in Huiquan Building for their banquet needs.
As a result, they all canceled their long-term reservations for private rooms in Huiquan Building in order to pursue the good chefs and senior chefs in several big restaurants who would cook in person to give them a face-saving blessing.
Even when faced with this situation, He Yunqing personally visited several bosses with whom he had good relationships.
I hope they will not cancel all fixed private rooms in Huiquan Building.
Feng Zhengming also retained some private room customers through the help of his third uncle and Chang Zongfu.
What several big restaurants didn't expect was that their plan for the private rooms in Huiquan Building would take effect soon.
Due to various rumors among Feng Zhengming and Genji's group, the Huiquan Tower hall has experienced a turn for the better.
Even with the loss of part of the owner of private room reservations, the number of guests in the lobby of Huiquan Building has continued to increase, which has made up for part of the turnover.
As a result, for a period of time, Huiquan Tower and several large restaurants formed a kind of tug of war.
Several large restaurants took away customers who booked private rooms at Huiquan Tower.
Huiquan Building attracts customers sitting in the lobby.
After such a back-and-forth between the two sides, it seemed like a few big restaurants had won the game.
But in fact, the two sides are still in a tug of war. The number of guests in the lobby of Huiquan Building continues to increase, and it gradually begins to happen that tables have to be arranged in the lobby for dinner at night.
In this tug of war, everyone in the kitchen may have the most special experience.
Because the private room lost some reservations from the owner, the kitchen gradually became busier and busier.
Qi Jiale was the first to "protest" on this point.
"This is wrong, chef. I heard that many bosses who booked private rooms in the past have gone to Jufengde and the others. Why are we busier than before?"
Gu Zhicheng said with a smile on his tired face: "Don't you know? Now it's become popular for us to sit in the lobby."
Qi Jiale heard this and asked strangely: "Why has sitting in the lobby become popular?"
Several other people saw Qi Jiale's strange expression and asked questions, and they all couldn't help laughing.
Bao Feng smiled and said, "Don't you understand? Now that the business in the Huiquan Building lobby is getting better, how many private rooms are there? How many tables are there in the lobby?"
These words made Qi Jiale suddenly stunned, and then a little unbelievable.
"Is our business so good now?"
Yao Zhenhui asked with a smile: "Are you dizzy from work? Didn't you see that on the orders delivered every day, most of the dishes ordered are more home-cooked?"
Qi Jiale immediately said: "Yes, yes, let me ask, why are we busier now? It's all about home-cooked things. We are not busier."
Feng Zhengming said at this time: "Although it is a home-cooked stir-fry, everyone still has to do it seriously. Today, Lao Qi, your apprentice had a problem with the liver. The liver requires willow leaves. He cut it too thickly. You must pay attention to it in the future."
Qi Jiale turned to look at the apprentice who had done the job for him, and also warned: "Be careful next time, the liver was cut a bit too thick today. If it is cut like that next time, I will have to cut it all again, and that You have to pay for the liver yourself, you know?"
The apprentice immediately responded obediently: "I know Chef Qi, but I won't do it next time."
Feng Zhengming continued: "There is also fried chicken. Don't be reluctant to add oil. Why do you come to Huiquan Tower? Why don't you eat more oil and water? So in the future, you must add more oil to fried chicken, including green onion and pepper oil. Don’t chop the chicken into too small pieces. After all, it’s not a private room dish, but it still needs to be enjoyed by customers.”
After pointing out some issues, Feng Zhengming asked everyone to summarize some other issues.
At this time, He Yunqing was waiting for him outside. He said a few words and walked out of the kitchen.
When He Yunqing saw Feng Zhengming coming out, he stepped forward and whispered, "Boss Lin called. Like the previous bosses, he wants to rebook a private room."
"As expected." Feng Zhengming was very calm.
Seeing Feng Zhengming's calm expression, He Yunqing felt a little strange.
"Chef, how do you know that after Mr. Yuan and his party arrive, some rumors will spread? And then they will attract customers to our Huiquan Building lobby?"
Feng Zhengming was very honest with He Yunqing: "Because I asked my third uncle to find someone to spread those rumors for me."
He Yunqing was dumbfounded and stared at Feng Zhengming in disbelief for a long time.
"Uncle He, don't be so surprised. This is how business is done. You have to make some changes at any time. I didn't tell you about this in advance. When I made the decision at the time, I wasn't sure whether the method would work."
In fact, there are various rumors about Feng Zhengming's cooperation with Genji, and even the scandal between him and Minamoto Fumiko.
Feng Zhengming deliberately asked his third uncle to help find someone to spread the news.
The purpose of this is very simple, that is to create more topics for Huiquan Tower.
With enough topicality, Huiquan Building will attract more people's attention.
More and more people are paying attention to Huiquan Tower, so they will go to Huiquan Tower to taste the food out of curiosity.
Feng Zhengming is absolutely confident in his own skills and those of the other chefs in the kitchen.
Therefore, he feels that as long as everyone is willing to try Huiquanlou, they will be conquered by their craftsmanship and taste the unique home-cooked Shandong cuisine.
Of course, it also made many people realize that the prices of Huiquanlou dishes are not as high as they thought.
Even ordering home-cooked stir-fries in the lobby of Huiquan Building is cheaper than in some big restaurants.
In this way, Huiquan Restaurant can be talked about, the dishes are delicious, and the price is cheaper than that of several big restaurants.
Naturally, it will become the first restaurant that people think of visiting when they have dinner together.
"Creating buzz is like advertising on TV. Uncle He, think about it, if the people around you always mention Huiquan Tower to you, is it the first thing that comes to mind when you and your friends and family want to go out to a restaurant today? The first impression that pops up is Huiquan Tower?”
When asked this question, He Yunqing thought about it carefully and nodded in agreement.
"Really, at least I am curious, are the rumors about Huiquan Tower true? Since we are going to a restaurant anyway, why not come to Huiquan Tower to try it out, maybe we can also hear the truth about some related rumors. "
After He Yunqing said these words, he gave Feng Zhengming a thumbs up.
"Chef, I really didn't expect you to have such a clever method. This is more effective than any publicity or advertising. It really has an immediate effect."
What Feng Zhengming was thinking at the moment was: These are nothing in the Internet age, they are all things played badly by the entertainment industry and Internet celebrities.
Feng Zhengming sighed and said, "Isn't there nothing we can do? Several big restaurants are forcing us too hard."
He Yunqing couldn't help but sigh: "I didn't expect that those big restaurants, which are already well-known in Quancheng, would join forces to suppress us. Huiquan Tower can't compare with them now, so It’s impossible to have much impact on them, so why be so aggressive?”
Feng Zhengming could only say: "There are no fathers and sons in the business world. Huiquan Building has really gained a reputation due to our work. It is a threat to them after all."
He Yunqing then asked: "What should we do about Boss Lin and the others?"
Feng Zhengming said: "Since they went to Jufengde to book private rooms, let them continue to stay in those restaurants. Otherwise, we have done too bad and I will not be able to meet those uncles and uncles in the future." ”
This was also recognized by He Yunqing: "Yes, we cannot be unjust if they are unkind."
Feng Zhengming laughed and said, "Being friendly makes you rich. After this period, I will ask Master to come forward and resolve this grudge with several big restaurants, so that everyone can do good business in the future."
Speaking of this, He Yunqing suddenly remembered something more important.
"By the way, does our Huiquan Building still host wedding banquets? Today, a customer eating in the lobby asked if Huiquan Building can order wedding banquets. It seems that they intend to hold a wedding banquet in our Huiquan Building."
Feng Zhengming immediately said: "Of course I will pick it up, but don't pick it up publicly for the time being, to save some face for a few big restaurants. If the inquiring customers come to ask again, Uncle He, talk to them in detail, and you can show them what you have prepared." If they can accept those flyers, let’s give them a try first.”
He Yunqing admired Feng Zhengming's caution. Even though he had gained an advantage, he was still not arrogant or impetuous. This calmness was even somewhat inconsistent with his age. (End of chapter)
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