From selling box lunches to becoming a famous Chinese chef

When they saw Gao Fengyi, Feng Zhengming and Luo Qing knew at a glance that the other party must have come to see them specifically.

Maybe even waited for them in the hotel for quite a while.

Feng Zhengming smiled and greeted Gao Fengyi.

Luo Qing also greeted them, and then went upstairs to her room first.

Feng Zhengming and Gao Fengyi went to the hotel restaurant to sit down.

"Brother Gao, I'm really sorry to have kept you waiting for so long. We originally wanted to come to see you tomorrow."

Gao Fengyi smiled widely: "Junior Brother Feng is too polite. Since you are coming to the island city, I should be the one to perform the hospitality."

Feng Zhengming got straight to the point and asked, "Senior Brother Gao, are you here to see me about the restaurant branch in Island City?"

Gao Fengyi saw that Feng Zhengming was so straightforward, so he stopped being polite.

"Yes, I have heard of the Zheng Luxing brand in Island City. Since Junior Brother Feng wants to build a brand, can he also open a branch in our Island City?"

Feng Zhengming nodded: "To be honest with you, Senior Brother Gao, my branch in Yancheng is already under renovation. Because the renovation will take some time, I came to Daocheng first."

After hearing this, Gao Fengyi was immediately excited: "Junior Brother Feng, are you planning to open a branch in Daocheng?"

Feng Zhengming responded with a smile: "This year, Zheng Luxing will open five branches in various places in the province, and Daocheng will definitely be one of the places to open a branch."

Gao Fengyi immediately said excitedly: "Okay, where do you want to open a branch, Brother Feng? Just tell me, I will arrange and coordinate, and make sure that your Zheng Luxing branch will have the best location."

"Hahaha, thank you so much, Senior Brother Gao." Seeing Gao Fengyi was so enthusiastic, Feng Zhengming did not bother to be polite with him.

"I plan to let Gu Zhicheng be in charge of the branch in Island City. In the next few days, I will go to Island City to look for some places suitable for opening a store. After confirming it, I will tell Senior Brother Gao.

As for the subsequent decoration matters, we may need Senior Brother Gao to help find a construction team.

The construction team I am familiar with is now responsible for the store in Yancheng, so it is impossible for them to come to Daocheng."

After hearing what Feng Zhengming said, Gao Fengyi smiled and agreed: "Don't worry, Junior Brother, you can make any requests for the decoration, and I will find someone to do everything according to your requirements."

Then Gao Fengyi mentioned Gu Zhicheng again.

"Are you really planning to let Zhicheng come back? To be in charge of the branch in Daocheng?"

Feng Zhengming nodded: "Yes, my consideration is that he is a local of the island city, and his family also hopes that he can come back. I heard that when he comes back for the New Year, his family will find him a wife.

This way, letting him come back to take charge of this branch will make it easier for him to take care of his family and get married at the same time."

After hearing what Feng Zhengming said, Gao Fengyi felt a little embarrassed.

"Zhengming, you, as an uncle, are more responsible than me, as a master."

Feng Zhengming responded: "Why did Senior Brother Gao say that? If you were not responsible for your apprentice, why would you agree to let him go to my Huiquan Restaurant?
If he didn't go to Huiquanlou, I wouldn't have made the arrangements I have made for him now.

So in the final analysis, you, as a master, are very good to your apprentice."

Gao Fengyi felt even more embarrassed after hearing this.

"Zhengming, what you said makes me even more embarrassed."

Feng Zhengming smiled and said, "Brother, don't feel ashamed. We are all here to help Shandong cuisine be passed down and developed better."

Gao Fengyi agrees with this very much: "Yes, it is all for the purpose of allowing Shandong cuisine to be inherited and developed better."

I chatted with Gao Fengyi about some details about the branch.

Gao Fengyi especially asked Feng Zhengming whether his branch in Yancheng had received any local support?
Feng Zhengming was also very frank about this: "Yancheng wanted to give me some support, but I didn't ask for their support. I don't think I need their support to open a branch."

Gao Fengyi asked curiously, "Junior brother, do you think the support from Yancheng is not high enough?"

Feng Zhengming responded with a smile: "No, I think that the local area is still in the early stages of development, so I should give more help to the local area instead of asking for things from it.

Wait until the local area develops, and then ask the local area to give me some support when I may need it in the future.

As the saying goes, good steel should be used where it is needed most."

After hearing what Feng Zhengming said, Gao Fengyi laughed again and appreciated his idea.

"Yes, Junior Brother, your idea is right. We should help various places develop first. Only after they develop, can we get better help from them when we need it."

Feng Zhengming smiled and said, "The key is to ask for help from the local government. This is something that can only be done once and not again, so it should be used at the most critical moment."

After hearing what Feng Zhengming said, Gao Fengyi also laughed.

"Okay, Junior Brother, if you need anything, just let me know. Our Island City Chefs Association will do its best to help you."

Feng Zhengming nodded: "Okay, I will definitely not be polite to you if I need you."

Gao Fengyi then said goodbye and made an appointment with Feng Zhengming to take him to see some shops in the next few days.

Of course Feng Zhengming agreed and did not refuse Gao Fengyi's enthusiasm.

After talking with Gao Fengyi, Feng Zhengming saw Gao Fengyi off and returned to his room upstairs.

Luo Qing, who had already taken a shower and was sitting on the bed looking through some materials, saw Feng Zhengming coming back.

"Has it been settled? Master Gao is willing to help you?"

Feng Zhengming walked over and pulled Luo Qing into his arms.

"Of course he is willing to help me. To be more precise, he hopes that I can help him. He knows that I am already renovating the Yancheng branch and is quite anxious. He hopes that I can open the branch in Daocheng as soon as possible."

Luo Qing was a little curious: "Why does Master Gao want you to open a branch in Daocheng so much?"

Feng Zhengming gave some of his own speculations.

"They probably want to help Daocheng win me over. Although Daocheng is much more developed than other cities in the province, and many people in Daocheng are also attracted to the southern provinces, no matter what, Daocheng is still in the Shandong cuisine circle."

After hearing this, Luo Qing didn't quite understand what Feng Zhengming meant at first.

Feng Zhengming went on to explain to her: "Gao Fengyi is aware of my influence and knows that I want to use my influence to promote a set of Shandong cuisine restaurant and hotel standards in the province, so he hopes that the island city can receive some attention."

Luo Qing thought for a moment and asked, "Does he want to participate?"

Feng Zhengming nodded: "He hopes that the island city's cooking industry will not be left behind and eventually fall behind other places."

After hearing this, Luo Qing began to understand a little.

Thinking about the things that Feng Zhengming and Sixth Senior Brother discussed in Yancheng, she often heard them.

Especially some of Feng Zhengming’s innovations, which can be easily seen from the reaction of Sixth Senior Brother.

Feng Zhengming's innovations will indeed lead to tremendous changes in the culinary industry.

In the next few days in the island city, with Gao Fengyi's help, Feng Zhengming found a shop very smoothly.

Gao Fengyi's influence in Daocheng is indeed much stronger than that of Sixth Senior Brother in Yancheng.

Gao Fengyi's original suggestion was to let Feng Zhengming choose a shop in a bustling commercial district.

But Feng Zhengming did the opposite.

He finally chose a place that was not in the business district but closer to the port and factories.

Feng Zhengming is still very clear about the positioning of Ganfanpu.

The main customers are not wealthy people, nor are they tourists from other places.

The main customers are some hard-working local workers.

So Feng Zhengming opened the shop closer to the port and factory area.

In this way, after the opening, many people from the port and factory areas will be attracted to the dry rice shop. Only by allowing more hard-working people to afford it and eat it every day can the reputation be spread faster.

What's more, the original positioning of the dry rice shop was to be a popular restaurant similar to the canteens of the past.

The location of the shop was chosen, but Gao Fengyi was not very satisfied with Feng Zhengming's choice for a while.

But after all, Feng Zhengming is the boss, and Gao Fengyi can only obey his choice.

After the renovation, Feng Zhengming became a completely hands-off boss and handed over everything to Gao Fengyi.

Then, he got in the car and took Luo Qing directly back to Quancheng.

The reason why we rushed back to Quancheng directly was because we needed to arrange personnel.

Both the Yancheng branch and the Daocheng branch need to arrange a group of staff.

Although Sixth Senior Brother and Gao Fengyi help in Yancheng and Daocheng respectively, Feng Zhengming is still responsible for arranging the staff in the kitchen in order to ensure the quality of the products.

The second thing that made me rush back to Quancheng was because I agreed to record a program for a TV station.

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The programs that were recorded in advance are almost finished.

Feng Zhengming had no choice but to hurry back to Quancheng to continue recording the cooking program.

But Feng Zhengming didn't expect that he would rush back to Quancheng at the same time.

Luo Jinliang from Gangcheng also rushed to Quancheng to find him with the contract.

Luo Jinliang came here obviously prepared, he even brought two senior lawyers with him.

These two lawyers, one is from Hong Kong and the other is from the mainland.

It is obvious that Luo Jinliang is quite serious about this cooperation.

He even went so far as to hire a mainland lawyer to discuss every detail of the contract with Feng Zhengming.

Luo Jinliang came with two lawyers and was clearly well prepared.

Feng Zhengming simply left Luo Jinliang alone for a few days.

I made an excuse that I needed to cooperate with the TV station to record a program and avoid them for a few days.

At the same time, Feng Zhengming was recording the program while looking for a suitable lawyer.

As a result, this incident alarmed many people.

First, this matter was reported to the provincial government. The provincial government felt that since this was a businessman from Hong Kong who came to invest, they should be given the most preferential policies to facilitate Luo Jinliang's investment as much as possible.

So the province found Feng Zhengming and told him that it was willing to provide some help.

The province is even willing to provide some conveniences as long as Feng Zhengming can reach an agreement with the other party as soon as possible.

Even when Feng Zhengming wanted the other party to make more concessions, the province said it could provide some support to Feng Zhengming to make up for the difference in cooperation between Feng Zhengming and the other party.

This made Feng Zhengming feel a little bit amused and helpless.

He expressed his thoughts directly to Tao Jingwen and Chen Zhiheng who came to talk to him.

"Now they are actively seeking cooperation with me. They want to use my title as the national number one scholar to help them open up the domestic market. I am trying my best to secure sufficient benefits for us.

And I don’t want to just be a spokesperson and do some advertising for them.

I care a lot about my own reputation, and if I want to advertise for them, they must ensure quality.

Those are all condiments, used in thousands of households.

If the quality cannot be guaranteed and something goes wrong, they can just walk away. What will happen to me, the top student in the country? My reputation will be ruined, how can I continue to run my store? "

After Tao Jingwen and Chen Zhiheng heard Feng Zhengming's words, they thought about it carefully and understood.

In fact, both of them know that there have indeed been many problems with advertising by some celebrities in recent years.

As a result, if there is a problem with the product, the first people to be blamed are bound to be the celebrities who did the advertisement.

Of course, many celebrities don’t care about damaging their reputation in order to make money.

But Feng Zhengming is different, he is the national champion in cooking.

He is recognized as the best young chef in the country.

He still has a long way to go in the future.

And this time, Luo Jinliang asked him to collaborate on condiments.

Anyone could guess that as long as Feng Zhengming helped with advertising endorsements, Luo Jinliang's company's condiments would definitely be sold well across the country.

The key is that many restaurants and even hotels may follow suit.

Not to mention the viewers who have been learning cooking from him on TV during this period.

If those people knew that the condiment was endorsed by Feng Zhengming, they would probably really buy it.

Such strong and predictable purchasing power, once there is a problem with quality.

Then it's not just Feng Zhengming's reputation that will be damaged.

It could really cause big problems.

Feng Zhengming saw that Tao Jingwen and Chen Zhiheng both understood what he meant.

They also realize how great the impact will be if product quality cannot be guaranteed.

He confessed to the two of them in all seriousness: "Luo Jinliang brought two lawyers, one is a barrister from Hong Kong, and the other is a lawyer he hired from the mainland. It is obvious that he wants to play legal word games with me.

So I didn’t find a suitable lawyer who could fight against the two lawyers he brought, and I certainly wouldn’t talk about cooperation with him.”

Tao Jingwen and Chen Zhiheng went back and immediately reported what Feng Zhengming had said.

Then the province continued to report the matter to the higher authorities.

In the end, this collaboration actually alarmed quite a few people.

Not long after, the capital sent several lawyers who were quite experienced in this type of matter to Feng Zhengming.

They also brought greetings from the leaders to Feng Zhengming, affirming that Feng Zhengming cherished his reputation and that he was also considering the thousands of potential households that would purchase the condiments.

The leaders also support all of Feng Zhengming's ideas.

The leader instructed that there is no need to accommodate the other party blindly in order to retain their investment.

After all, condiments are related to the safety of the dining tables of thousands of households.

Therefore, the leadership’s instructions were for the province to fully cooperate with Feng Zhengming.

Help him to protect his rights as much as possible.

Of course, some preferential treatment can still be given to merchants in Hong Kong.

In the following period, Feng Zhengming, with the support of his leaders, began to negotiate with Luo Jinliang together with the provincial government.

The reason why they were doing it together with the province was because Feng Zhengming planned to let Luo Jinliang invest in and acquire an old soy sauce factory in the province.

Some more advanced brewing technologies were introduced from Hong Kong, while also retaining the old sauce factory's own features.

We need to re-run the old sauce factory and turn it into a famous condiment brand in Qilu. (End of this chapter)