From selling box lunches to becoming a famous Chinese chef

With the help of the lawyer sent from Beijing, the discussions between Feng Zhengming and the businessmen from the province and Hong Kong became somewhat serious.

This investment by Hongcheng Seasoning Company in Quancheng has gradually attracted a lot of attention.

Feng Zhengming was at a slight stalemate in the three-party negotiations.

He simply asked for help from the province and contacted the chefs in Gangcheng who he was familiar with, and Dai Long, Long Kunbao and Jiang Chengzhe did some coordination.

In the end, they even had to ask Grandpa Situ to come out.

When Mr. Situ came forward, Luo Jinliang finally realized the powerful background of Feng Zhengming, the national culinary champion.

Feng Zhengming specially arranged for Grandpa Situ and Luo Jinliang to meet at Huiquanlou.

Luo Jinliang was invited to a family dinner alone.

Luo Jinliang did not bring his lawyer this time, but attended with his wife.

Feng Zhengming naturally brought Luo Qing along, and asked both Grandpa Situ and Grandpa Feng to come out.

At this family dinner, Feng Zhengming also cooked personally and prepared several classic Shandong dishes for Luo Jinliang and his wife, as well as some well-known Cantonese dishes from Hong Kong.

Luo Jinliang and his wife also witnessed Feng Zhengming's cooking skills once again.

In particular, Feng Zhengming specially prepared a soy sauce chicken, which allowed Luo Jinliang and his wife to taste the flavor of traditional Cantonese cuisine.

When tasting the soy sauce chicken, Feng Zhengming told Luo Jinliang that he used the local soy sauce from Quancheng.

Listening to Feng Zhengming's introduction, chewing the very fragrant soy sauce chicken.

Luo Jinliang and his wife couldn't help but feel that they had indeed underestimated Feng Zhengming, the top scholar.

"It seems that we do know a little bit about the customs and practices of Qilu."

"Yes, yes, we underestimated Feng Zhuangyuan's cooking skills. This soy sauce chicken is really authentic."

After hearing what the couple said, Feng Zhengming responded: "I can't say it's authentic. Although I followed the most traditional method of making soy sauce chicken, the seasonings are all local, and even the chickens I used are all local chickens.

So maybe in the eyes of some Cantonese chefs, it is not considered authentic.”

After saying this, Feng Zhengming continued to express his attitude to Luo Jinliang and his wife.

"I want to make it clear to you that we in Qilu also have our own products. Although there are some differences between different places, I think as long as we persist in doing our best, we should be able to do well."

Feng Zhengming then brought the topic back to the current cooperative factory establishment.

"This time, Mr. Luo, you are here to invest. In fact, the province is very welcoming. If Mr. Luo didn't think highly of me and was willing to cooperate with me, I'm afraid Mr. Luo could easily reach a cooperation agreement with the province.

But I am a serious person. When I cook, I will be more serious than others.

I will try every possible means to make every dish meet my requirements.

Whether it is the selection of ingredients, the combination of seasonings, various auxiliary ingredients, or even the plates used for serving, I will be very strict and select them myself.”

After listening to Feng Zhengming's words, Luo Jinliang and his wife nodded and said that they could indeed see it.

Feng Zhengming continued to talk about his thoughts on this cooperation.

"So, in your eyes, Mr. Luo, I may seem a little too demanding in our cooperation this time, with too many requirements for details.

But I want to say that this is a habit I have developed from cooking. I would rather cook again for the customer than serve the dish I am not satisfied with to the customer. "

After hearing what Feng Zhengming said, Luo Jinliang and his wife naturally understood what he meant.

This is telling them that Feng Zhengming has exactly what he wants and will not make any concessions.

In fact, Feng Zhengming's requirements are indeed a bit harsh.

He asked Luo Jinliang to provide investment and new equipment and technology, but in terms of technology, he wanted to retain the traditional technology of Qilu's own brewery.

Especially when it comes to soy sauce and pickles, they must be made strictly according to traditional techniques.

Feng Zhengming also requested that if he was to endorse a product, it must be his company's brand.

This actually means that in the end, Luo Jinliang's investment helped Feng Zhengming set up a new factory.

Of course, under such conditions, Feng Zhengming is also willing to give up 70% or even 80% of his shares to Luo Jinliang.

Simply put, Luo Jinliang can get more benefits.

However, they cannot interfere with the operation of the factory in Quancheng. Even the brand belongs to Feng Zhengming and Qilu Province.

This is where Luo Jinliang’s opinion on this lies.

He originally invested in the hope of making Feng Zhengming the spokesperson so that their company's products could enter the mainland.

He could use Feng Zhengming's reputation as the top scholar to successfully expand his market across the country.

But now, Feng Zhengming wants to use his investment to support the Qilu Old Soy Sauce Factory.

We also need to make the brand of the old sauce factory famous throughout the country again.

This is completely different from what Luo Jinliang thought.

Moreover, in Luo Jinliang's view, his investment enabled Feng Zhengming to successfully support the old sauce factory in Qilu and make the time-honored brand famous again across the country.

Doesn't that mean he is blocking the path for promoting his own brand nationwide?

This aspect has become the most important point that both sides have difficulty in reaching an agreement on.

As for the other various share ratios, there is also the question of how to use Feng Zhengming's title of top scholar.

It can be said that once the key problem is solved, other problems are not so important.

Luo Jinliang said: "Feng Zhuangyuan, we really admire your craftsmanship and your persistence in striving for excellence.

But I still want to say that you require that the quality of our company's condiments must be guaranteed, and I can agree to this. I can even sign a disclaimer and quality assurance agreement with you.

But you asked me to invest in Quancheng, and after acquiring the old soy sauce factory, you cannot use our company's brand.

I may not agree with this matter and cannot agree to your request."

After hearing what Luo Jinliang said, Feng Zhengming looked at Grandpa Situ and smiled.

Grandpa Situ was quite taciturn and spoke at this time.

"Mr. Luo, since I am the middleman today, coordinating between the two sides, I will tell you my idea, a compromise solution, and you can consider whether you are willing to do so."

Luo Jinliang still has great respect for Mr. Situ, after all, the other party is his predecessor.

Overseas, Luo Jinliang had also heard of Mr. Situ.

"Okay, old sir, you go ahead."

Grandpa Situ slowly explained his compromise.

"Zhengming will endorse your company. The endorsement fee is the investment you made to the Old Soy Sauce Factory this time. Then the Old Soy Sauce Factory will give you 30% of the shares in exchange for your technical and equipment support.

In this way, both of you can achieve your cooperation goals, what do you think, Mr. Luo?"

Although this method was proposed by Grandpa Situ.

But in fact, it was the result of Feng Zhengming's discussion with Grandpa Situ and his family before the dinner party.

The idea was thought up by Feng Zhengming, and then Grandpa, Grandpa Situ and Third Uncle helped to optimize it. After Luo Jinliang heard this idea, he showed a surprised expression on his face.

The ideas proposed by Mr. Situ are indeed feasible.

Luo Jinliang's original intention was to ask Feng Zhengming to help him endorse his products so that he could open up the national market.

Luo Jinliang was not very interested in investing in the Qilu Old Soy Sauce Factory from the very beginning.

Now Mr. Situ has turned one thing into two things.

Feng Zhengming and Luo Jinliang collaborated separately.

In this way, things suddenly become simple.

Luo Jinliang thought for a moment and asked again: "If this is the case, will there be competition between me and the Old Soy Sauce Factory?"

Mr. Situ continued to answer with a smile.

"With the technical and equipment support provided by Mr. Luo, as well as your investment, the Old Soy Sauce Factory can completely provide OEM services for your company.

Read more latest popular novels at 6.9*shuba!

Doesn't this also solve your company's long-distance transportation problem? "

Feng Zhengming took over the conversation: "Originally, the factory in Qilu was to be used as a production and delivery point. After all, everything is transported from the south. Mr. Luo, the transportation cost you need to invest may not be low."

After hearing this, Luo Jinliang smiled and nodded: "Okay, this method is indeed very good. It solves the conflict between us in one go."

Feng Zhengming also laughed and gave Luo Jinliang some explanations.

"Mr. Luo, actually, I asked you to invest in the Old Sauce Factory not because I wanted to steal your business. I originally planned to continue using your brand for the condiments produced by the Old Sauce Factory.

I just want to re-promote some of the pickle products of the old pickle factory, and continue to use the old brand. "

Luo Jinliang agreed with a smile: "Sure, Mr. Situ is indeed a senior who has been doing business for many years. He is more experienced in this area and can solve the problems that are difficult to coordinate between us in one go."

Grandpa Situ smiled and responded: "This idea was thought up by Zhengming, I just let me tell you through my mouth."

Luo Jinliang looked at Feng Zhengming in surprise.

Feng Zhengming smiled and said, "Mr. Luo, I hope we can have a pleasant cooperation. You should understand that I cherish my reputation very much, which is different from most celebrities nowadays.

In fact, if Mr. Luo feels that it is troublesome to cooperate with me, he can choose to let other stars or celebrities endorse it.

Maybe the price you have to pay will be smaller.”

Luo Jinliang immediately took over the conversation: "But the rewards I can get will be much smaller. I heard that you, Feng Zhuangyuan, are now cooperating with a TV station to make a cooking program. I heard that the ratings are very high, not only in your province, but also many people watch it.

Before we went north, we saw quite a few people watching your cooking show in some places in the south. "

At this time, Mrs. Luo also echoed, "Yes, yes, before we came north to Quancheng, I also watched a few episodes of the program, and I felt that Feng Zhuangyuan's teachings were really detailed."

Mrs. Luo took the opportunity to ask, "I wonder if Feng Zhuangyuan will teach you how to cook some dishes from other places in the future? For example, how to make a homemade soy sauce chicken?"

It can be seen that Mrs. Luo likes the soy sauce chicken made by Feng Zhengming today.

She picked up her chopsticks frequently, and most of the time she would pick up a piece of soy sauce chicken.

Seeing that Mrs. Luo liked it so much, Feng Zhengming immediately agreed: "Okay, I'll tell the TV station later and film a special episode about soy sauce chicken."

Luo Jinliang couldn't help but ask, "Feng Zhuangyuan, if you publish the recipe of soy sauce chicken, won't it affect your business?"

Feng Zhengming disagreed: "Mr. Luo, it doesn't matter. I think even if I teach everyone all the dishes I know, it will definitely not affect the business of my store."

As soon as these words were spoken, Luo Jinliang and Mrs. Luo were both stunned.

But soon, the couple had to admit it.

Mrs. Luo smiled and said, "As expected of the national champion, no wonder so many famous chefs in Hong Kong praise Feng Zhuangyuan. Feng Zhuangyuan is indeed confident."

Feng Zhengming said calmly: "If a chef is not confident in his own skills, how can he cook for customers in the kitchen?"

Mr. Luo and Mrs. Luo nodded frequently at this.

Now that things have been said, the rest will be easier to talk about.

So in the negotiations over the next few days, things suddenly became much smoother.

In the end, Luo Jinliang made an investment in the Laojiangyuan Factory as a reward for asking Feng Zhengming to endorse his company's brand seasoning.

In the future, Luo Jinliang will also provide equipment and technical support to the old sauce factory.

Help the old sauce factory complete technological innovation.

At the same time, he also authorized the Laojiangyuan Factory to serve as the OEM processing factory for his company's condiments.

This is the final step in making Luo Jinliang's investment come to fruition.

It also successfully revitalized the old soy sauce factory in Quancheng.

Feng Zhengming also became the general manager of the Laojiangyuan Factory, and he acquired the Laojiangyuan Factory with the investment of Luo Jinliang.

As for the time-honored trademark of Laojiangyuan Factory, Feng Zhengming will continue to use it to produce the pickles of Laojiangyuan Factory.

The investment has finally come to fruition, and the province is quite happy.

The province even announced a grant to Feng Zhengming to support him in reviving the brand of the Laojiangyuan Factory.

Many of the original masters from the factory were personally invited back by Feng Zhengming.

Let the old masters continue to make pickles, and also let them train new apprentices.

We must continue to pass on the pickles from the Quancheng Old Pickle Factory.

People from the capital were also very satisfied with the result.

After witnessing the signing of the contract between Feng Zhengming, Luo Jinliang and the provincial party committee, the person sent from the capital went back to report first.

When the capital city received the report, a commendation was also given to the province.

At the same time, Feng Zhengming's family was also given a reward.

At this point, many people realized that Feng Zhengming, the top scholar, had really attracted the attention of certain leaders in Beijing.

Everyone is looking forward to his future development.

After Feng Zhengming and Luo Jinliang signed the contract, all matters concerning the factory were handed over to the former factory director.

The other party was recommended to him by the old masters when Feng Zhengming visited and invited them back.

Because when the factory was in difficulty, the factory director still worked hard to maintain it, especially ensuring the retirement allowances of the old masters.

If it weren't for this factory director, the old soy sauce factory would have closed down completely long ago.

Feng Zhengming felt that such a factory director was trustworthy.

So he simply handed over the production and operation of the factory to the factory director.

After dealing with matters in Quancheng, Feng Zhengming drove back to Yancheng with Luo Qing.

This time, they were going to preside over the opening of the first branch of Fengjia Dry Food Shop in Yancheng outside of Quancheng. (End of this chapter)