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Chapter 1514 The Dawn of the Great Entertainment Era (Second update, please subscribe)

Over and over again!

Many viewers who have watched Star Wars will watch this movie repeatedly.

"Star Wars 2" became the most popular movie in the world that year. Even the landing of the Soviet Union's unmanned lunar module on the moon could not compare to the sensation caused by "Star Wars".

Jedi Knight's laser sword, Jedi Knight's robe, princess's long skirt, as well as various robots, storm troopers and other various spaceship models.

Star Wars is not just a movie, it has also spawned a large number of products. The popularity of these peripheral products around the world is unprecedented, so much so that its total sales far exceed the box office.

From London to Paris, from Paris to Berlin, from Berlin to Vienna, and then to Rome, all the way to New York, Chicago, Los Angeles on the other side of the ocean... Almost all cities around the world are showing this movie and people are buying the peripheral products in the movie there.

It's like another world, where Star Wars isn't just a movie, it's a cultural phenomenon.

This cultural phenomenon is even crazier than it was a decade later. After all, people in this era are more innocent and simple.

I have not experienced the impact of various shock waves such as anti-war movements.

While "Star Wars" was gaining momentum, another thing also attracted the attention of the entire entertainment industry and even ordinary people. That was that in the movie, some negative characters were secretly created, and most of them were of African descent!

This is actually a kind of potential cultural penetration. Just like the correctness of the black mermaid in another era, those African Americans not only play some negative roles, but their appearance is also hard to describe, which is absolutely in line with the correct aesthetics of Hollywood in another world.

When they stand next to those beautiful and handsome Asian or European actors, the sharp contrast is hard to conceal.

However, this kind of subtle psychological suggestion is just a silent narrative, nothing more than that. As for what changes will happen in the future, I am afraid only God knows.

Like many people, although he is only twelve years old, Li Yijie is also a Star Wars fan. After the release of "Star Wars 2", he watched it several times. Although he did not need to queue like ordinary people, he still wanted to watch it more times.
It was for this reason that Li Yijie came to the company's laboratory. Although Changhong Company belonged to his grandfather, his mother was also a major shareholder. However, he did not come to the company to show off his status.

In fact, in the company, only a few people knew that he was the grandson of the chairman and the son of the general manager, and Levis was one of them. As the inventor of the cassette tape and tape recorder, although the invention brought him huge wealth, like all technology geeks, Levis was more inclined to experiment, so most of the time, he was doing research.

"Uncle Li, I need a videotape!"

As soon as he entered the laboratory, Li Yijie said:

"video tape?"

"Yes, it's the videotape."

Li Yijie held a book-sized videotape in his hand and said:

“It’s this, but it’s not this either…”

Videotapes are not new technology. As early as more than a decade ago, the spiral scan tape recorder was invented. The VR-2000 launched by TCL became the world's first commercially successful video recorder. Due to its price of $50000, only TV networks and the largest independent TV stations would buy the TCL VR-2000.

Five years ago, TCL launched the first home video recorder. It cost $1800. Not only was it expensive, but it could only record 20 minutes of black-and-white video at a time.

Three years ago, the CV-2000 VCR developed by Levis was first launched on the market. This was Changhong's first home VCR. Based on a half-inch tape, it could record not only black and white videos, but also color videos.

"What I need is a machine that plays it..."

Li Yijie put the videotape on Levis' desk and said:

"It doesn't need a camera function, it just needs to play a videotape, and the videotape should be able to store more than an hour of film..."

"Movie?"

Levis looked at the boy in front of him with some surprise and asked:

"You want to play movies on it?"

"Store and play, just like the machines in a TV station."

Li Yijie explained:

"But it should be smaller, and it's not that expensive, maybe a little more expensive than a TV..."

Sitting on the chair, Li Yijie explained his idea.

“In the future, everyone will have it in their home and use it to play movies.”

“Everyone uses it to play movies?”

Levis wondered:

“It seems there is no need for this.”

His answer prompted Li Yijie to ask:

"How can there be no need? Just like the cassette tape you invented, people can buy a tape and listen to whatever they want. The same goes for movies. With a VCR, people can watch whatever they want!"

Then he asked again:

"Uncle Li, have you seen Star Wars?" "Yes, it is indeed a very good movie."

"Then don't you want to watch it at home when you have time? You don't have to go to the cinema and queue up. If you want to watch something, just buy a video tape and watch it in your living room."

In an instant, Levis understood everything. Li Yijie's explanation made his eyes light up, and he immediately said excitedly:

"Yes, yes, that's right, Yijie, you are really amazing..."

Then Levis picked up the half-inch videotape on the table and said:

"Our videotapes can record a one-hour program, but because of the price, we haven't put them on the market. If it were a movie, the price would definitely not be a problem..."

“It’s not just about the price, it’s about the standard!”

Although he is young, Li Yijie has always had his own views on business under the influence of his father:
"The key is standards. Just like the tape, its standards are set by us. Now the tape recorders and walkmans produced by various companies all comply with our tape standards. As for record companies, it is even more so. The same is true for videotapes. We set the standards first, and after launching the products, we reach an agreement with other companies on our standard video format. In this way, a tape recorded on a manufacturer's machine can be played on another machine. Only in this way can the consumer market become possible."

Looking at the young man who was talking in front of him, Levis nodded repeatedly, and then he said:

"This machine that plays videotapes is not complicated. The technology is readily available. Well, we can produce a sample in half a month at most."

Levis was not exaggerating. After all, the technology of videotapes and video projectors had been developed for more than ten years. It could even be said that with the rise of television, this technology had already become very mature.

There has been no development in this area before. It is essentially because of the idea, not because it is technically impossible to achieve.

Sometimes an unexpected idea can bring about earth-shaking changes. Perhaps this is the one percent of inspiration, but most of the time it is more important than the other 99% of sweat.

"Oh well,"

Li Yijie nodded, then looked at Levis and said:
"Uncle Li, I'll wait for your good news."

Originally, Li Yijie thought that Levis was just trying to put him off or comfort him, but soon, just a week later, as soon as he got out of school, he received a phone message from Levis from the servant.

So I went back to the company as soon as possible. As soon as I entered the laboratory, I saw a machine about the size of two shoe boxes in Levis' office.

"This is the video projector, isn't it?"

Looking at the machine in front of him, Li Yijie asked curiously:

"Is it connected to the TV like a video camera..."

"Yes, that's right."

Levis said with a smile.

“When we designed the video camera, we had already considered how to transmit its signal to the TV for playback.

Now it's just a matter of turning the video camera into a simple video projector.

Look at this projector, its specifications are much smaller than those used in TV stations, and it is also lighter. Of course, its performance is definitely much worse.

But it’s also cheaper.”

While he was speaking, Levis had already inserted a video tape into the projector. Soon the video screen appeared on the TV, and the screen was just a simple landscape.

Watching the images on TV, Li Yijie looked excited. He grinned and spoke.

"Yes, yes, it's him. It's exactly what I thought. Okay, now, all we need is the movie."

Because he was a little too excited, Li Yijie couldn't help but rub his hands vigorously, and then said:
"How many prototypes were produced? Can I have one?"

Without waiting for Levis to refuse, he continued:
"And the videotapes. I need to record the entire Star Wars. Well, then I can watch both movies at home..."

When saying this, Li Yijie no longer had any business in his mind, only personal preferences remained.

Levis and the others all tried hard to suppress the urge to laugh as they looked at the excited young man in front of them. At the same time, they were feeling emotional in their hearts.

Perhaps, this is the invention brought about by interest.

This was not Li Yijie's invention, but it was his unexpected idea that led to the emergence of home video projectors.

This invention may not seem like a big deal, but the invention of videotapes and home video projectors really promoted the development of the entertainment industry.

After all, before this, apart from radio, television and movies, people could only hear the voices of their favorite stars through tapes, and at most hang a poster of him or her on the wall.

But all of this has changed dramatically with the invention of the video projector. After the video player, people can watch their favorite star's movie or concert on TV at home as long as they want. This combination of sound and picture is unmatched by any product in the past.

This also marks the beginning of the true entertainment era.

However, the video player is now just a toy for the rich. In the near future, it will need to rely on the "money power" of the rich to incubate it little by little and eventually enter thousands of households. ...

(End of this chapter)