Financial freedom starts with a monthly income of XNUMX

"When I say the word 'eager to recruit talented people', you must think I'm kidding you." Gao Yuan said with a smile.

"The development of YouNi APP has indeed encountered difficulties. My personal IP capacity is limited. Although I am now a household name, the actual daily active users of YouNi APP have remained at around 100 million, and it has reached a bottleneck period."

"How to increase the daily activity of YouNi APP? This is what I have been thinking about. There are two ways in front of me. The first way is to invite a large number of big Vs and bloggers from other video websites to join. The other way is to give benefits to users, such as giving money for downloading and signing in, to attract users."

“The second method is obviously not as effective as the first one. I have always believed that good short video content is the way to increase user retention.”

In the early days, the cost of an active user of an Internet APP was about 10 yuan, but now it has risen to 100 yuan.

This cost mainly covers the promotion cost. For example, a 1,000-yuan advertisement can attract 10,000 users to watch. Among these 10,000 users, only 1/20 will download the app, which is 500 people. Among these 500 people, it is considered good if 1/20 of them can log in frequently after downloading.

If you want to attract another 100 million users, you will have to spend at least 10 billion yuan.

However, with the content of short videos becoming increasingly homogenized and vulgar today, this kind of large-scale new customer acquisition campaign is obviously not cost-effective. A lot of money has been spent with little effect, and in the end, it is Yuanfang Group that suffers the loss.

Instead of doing this, it is better to attract a large number of high-quality bloggers to join. Teacher Dong is a leader in this field. Let Teacher Dong join first and see the effect.

Gao Yuan continued, "Another very important point is how to monetize short videos. I remember that Douyin was always losing money when it first started, and the channels for monetization were extremely limited."

"It was not until last year or the year before that Douyin started to make a profit. Youni APP does not need to follow the old path of Douyin. It needs to start converting traffic as soon as possible. The model of bringing goods and shopping malls is one of the fastest channels for monetization."

With 100 million daily active users, it would be a real loss if we didn’t create a shopping mall model.

As the controller of Yuanfang Group, Gao Yuan needs to think about too many things. Not to mention how much money the YouNi APP can make, at least the revenue of this APP must be balanced and sufficient to support it.

Otherwise, the storage information of these 100 million users and the cost of renting servers would be a huge expense every year.

"I have to say, Mr. Gao, you are really far-sighted." Teacher Dong said sincerely.

"It's a bit far-fetched to think about the long term. Currently, Yuanfang Group has more than 600,000 employees, and behind them are millions of families." Gao Yuan said, "In the end, an enterprise must not only make money, but also bear corresponding responsibilities."

"My ultimate goal is to provide jobs to society and enable these employees to earn money to support themselves."

……

While the two were chatting, the plane landed in Hangzhou.

As soon as he got off the plane, Gao Yuan brought Teacher Dong to his office, then called the human resources director Hu Xuelin and asked him to come over and sign the contract with Teacher Dong.

After the signing is completed, we can start setting up a company for Teacher Dong.

Next, according to this model, Gao Yuan plans to sign a group of high-quality anchors to drive the development of Youni APP.

One hundred million daily active users is already a lot, at least ranking in the top ten or even top five in China, but in Gao Yuan's eyes it is far from enough. Since he is going to do it, he will do it to the end and become one of the apps with the highest daily active users in China.

On the other hand, the statistics from Lei Jun came out. The live broadcast of selling goods last night was very effective. Coupled with the publicity of some review bloggers, the sales of Xiaomi’s hot series of mobile phones have exceeded eight million so far.

In less than two days, more than 8 million units were sold, which was really amazing. This also reminded Gao Yuan of his own Yuanfang mobile phone, and he wondered what a spectacular scene it would create when the Yuanfang mobile phone was launched.

Lei Jun sat in a chair, listening to the report from his subordinates.

"Boss, our popular mobile phone series has continuously broken the sales records of the domestic mobile phone industry. At present, our biggest problem is not how many mobile phones we sell, but how many mobile phones we produce."

The deputy general manager in charge of production said, "According to our current production volume, even if we work overtime, it will take about a month to produce this batch of pre-sold mobile phones."

"There are still a steady stream of people placing orders. The company's preliminary statistics on large-scale model data show that the order volume should exceed 10 million in three days, 15 million in half a month, and 20 million in a month."

This number is by no means groundless. The company's big model data is already very mature.

The sales of 8 million units in two days was just a sign of high popularity when the product was first released. After a period of time, the growth rate will gradually slow down. But even so, the sales of 20 million units still made the vice president in charge of production feel overwhelmed.

Customers who place an order today will have to wait a month to receive their phones.

If a customer places an order at the end of the month, it may take two or three months to receive the phone.

For most people, mobile phones are as important as their own organs. If it takes two or three months for them to receive the goods, I am afraid those users will curse Lei Jun and Xiaomi to death.

Good mobile phone sales are also a burden.

"When I talked to Mr. Gao, I estimated that the annual sales of the new phone would be good if it could exceed 30 million. Mr. Gao set a sales target of 50 million for us." Lei Jun smiled bitterly, "At that time, I thought this sales volume was impossible to achieve. I didn't expect that in just one month, we have achieved nearly half of the goal."

The sales target of 50 million Xiaomi Hot Series mobile phones does not seem so difficult to achieve.

"If it's a production issue, let's temporarily stop the production of other series of mobile phones," said Lei Jun.

Xiaomi also has several other mobile phones, such as the Redmi digital series, which is the lowest-end series with prices ranging from 500 to 1000 yuan.

As for the Redmi Note series, the original pricing of this series of mobile phones was not high. The price was adjusted once a few years ago. The selling price is basically between 1000 and 2000 yuan, and the configuration has been greatly improved.

The Redmi Turbo series of mobile phones are mainly online models with strong performance and weak peripherals, and are priced at around 1500 to 2000 yuan.

The Redmi K series is positioned as a mid-range brand, priced between RMB 2000 and RMB 3500, and is the most important product in the Redmi family.

There is also the Xiaomi digital series. The most classic mobile phone of the entire Xiaomi company is the Xiaomi 6. This phone is a milestone product of Xiaomi and has accumulated a large number of loyal fans for the company.

Now, Lei Jun plans to temporarily shut down all production lines of these mobile phones and only produce the Sizzling series.

"Mr. Lei, the sales of those mobile phones are actually quite good. I think we should keep a few production lines." said the vice president.

He joined Xiaomi not long after it was founded, and he is considered a veteran, accompanying the company to where it is today. He has put a lot of effort into these products, and now that they are suddenly planning to stop production, he is somewhat reluctant.

"This is the only solution. I don't want to stop production of these series of mobile phones." Lei Jun sighed, "But you can see the current situation. The Sizzling series of mobile phones are at least ten years ahead of our mobile phone system."

"At present, the sales of both the Redmi series and the Digital series seem to be good, but in the future, after knowing the benefits of the Zhire series and Yuanfang series, people will definitely only buy these two series of phones. By then, the sales of the Redmi series and the Digital series will still decline sharply."

"Instead of stopping production then, it is better to be brave enough to do it now!"

Lei Jun looked out the window. "In such a huge imperial capital, a group of companies rise every day, and a group of companies go bankrupt. If we don't seize the opportunity, we may be the ones to go bankrupt."

“But even if we shut down the production line, we won’t be able to finish production in a short period of time based on the sales of the Hot Series phones! Even if we keep working 24 hours a day and the employees below work in three shifts, there will still be a big gap.” said the vice president.

"I will discuss this with Mr. Gao later. You go ahead and issue a notice and an internal letter to inform all employees about this matter." Lei Jun waved his hand, signaling his subordinates to leave.

At midnight that day, an internal letter was issued within Xiaomi Group.

【Good afternoon, everyone. After discussion by the company's board of directors, the Redmi series and Xiaomi digital series phones currently produced by the group will be discontinued today, and all production lines will start to produce the Zhire series phones. All students have been with Xiaomi through thick and thin to get to this point today. I know that everyone has deep feelings for Redmi and Xiaomi digital series phones, but in view of the company's current changes in development strategy, we made this decision with great sadness in our hearts. I hope that all students can understand. 】

Not long after this internal letter was sent out, it was uploaded to the evening.

Major marketing accounts and some economic video bloggers began to analyze the situation of Xiaomi, and opinions varied.

This piece of news quickly became the top trending search on major websites.

All the netizens who saw the video were deeply moved.

"My family was poor. When I was in college, my parents sold several sheep to raise money for my college tuition and bought me a Redmi phone. I didn't expect that this phone would be discontinued."

"I have no future. I am now in my thirties and work as a security guard in a company, earning about 3,000 yuan a month. My dad's phone broke a while ago, so I bought him a Redmi phone. If it is discontinued in the future, I won't be able to afford those high-end phones."

"Alas! Xiaomi has been developing for more than ten years, but I didn't expect it to end up like this. It can't be said to be up and down, but I always feel like an era has come to an end..."

"..."

At the same time, Gao Yuan was also watching videos on the YouNi APP.

The previous video was about repairing a donkey's hoof, but the style of the next video changed, and the situation of Xiaomi Corporation appeared in Gao Yuan's eyes.

After reading this internal letter, Gao Yuan felt calm.

The elimination and development of things take place simultaneously. If you want to stay at the forefront of the times, you must always follow the trend and never stand still.

Xiaomi's several series of mobile phones are indeed not that good. When compared with the Xiaomi Sizzling series of mobile phones, they are like heaven and earth.

It is a smart move to stop producing those series of mobile phones now and minimize the losses.

If the production line is shut down after a few months when sales have dropped sharply, the loss will be at least hundreds of billions.

"Buzzing..."

Just then, Gao Yuan's cell phone rang. It was Lei Jun calling.

After the call was connected, Lei Jun first sighed and said, "Mr. Gao, the production lines of other series have stopped, but the current production of Redmi phones is still a little insufficient."

It was originally enough, but Xiaomi gave up half of its production lines and planned to produce Yuanfang phones.

This means that even if Xiaomi works in three shifts and produces non-stop for 24 hours, it cannot produce too many mobile phones.

"I didn't expect the popularity of the Sizzling series of phones." Gao Yuan thought for a moment and said, "Such large-scale production is indeed very stressful. But the other half of the production line must be used to produce Yuanfang phones, so I can't give it back to you for the time being."

The system of Yuanfang mobile phone is one generation more advanced than Xiaomi's hot series mobile phones, and its sales will definitely not be bad after it is produced.

In addition, Yuanfang’s mobile phones are priced much higher, so it intends to go for the high-end route.

Therefore, at present, we still focus on the production of Yuanfang mobile phones.

Smartphones are different from cars. At that time, Yuanfang’s car sales were too high and the production line could not produce so many cars, so the delivery had to be postponed.

Gao Yuan's targeted approach was to subsidize those customers, providing daily cash subsidies plus vouchers, which indeed appeased the vast majority of car owners.

A car costs 100,000 yuan, so a subsidy of a few thousand yuan is nothing. If the car needs to be repaired in the future, although Yuanfang Automobile's parts-to-whole ratio is low, it can still make a lot of money.

But the situation is different for mobile phones. The most expensive model in Xiaomi’s Hot series costs 2699 yuan.

If we subsidize users with only a few thousand yuan, we will suffer huge losses.

But if the subsidy is just a few dollars a day, those users will definitely not accept it. Even if they are short of money, they don’t need this.

This is where the problem lies. If we build a new production line, it will definitely be too late. It will take at least half a year.

The only way out may be to acquire other mobile phone manufacturers.

"How are the sales of VIVO and OPPO mobile phones?" Gao Yuan asked.

"The decline is very serious because the user groups of our three mobile phones are highly overlapping, and there is not much difference in price. If users want to buy low-end mobile phones, they will either consider Xiaomi or these two." Lei Jun said, "I don't remember the specific data clearly, I will send you a document later."

"Should we acquire OPPO or VIVO? As long as we acquire one of the mobile phone companies, we can solve the current problem of insufficient production capacity." (End of this chapter)