The diva and I cross each other

Chapter 406: The burning light that stands firm

At this time, at the Burning Light Game Headquarters, the technical staff left behind were already cheering:
"Fuck! Awesome! We made history!"

"When I wanted to come to Burning Light Games, many classmates advised me that there was no future in Burning Light Games. Now I was slapped in the face!"

“I can’t wait to see what Clash of Clans will look like!”

"Isn't this already taking off?"

"By the way, did the boss just say he was going to give out red envelopes?"

"Yes! Boss, come out and hand out red envelopes!"

"Boss, "Clash of Clans" is stable! Based on today's data, I'm sure that "Clash of Clans" will definitely be a hit game." Zhao Ningyuan rushed into Luo Ming's office and said excitedly.

"Senior Brother Zhao, you are too happy too early. The data from Europe and the United States haven't come out yet! It's not too late to wait until the data from over there comes over." Luo Ming said with a smile.

"Speaking of Europe and the United States, A Ming, their 24 hours are calculated according to their time zone, right?" Lin Shuwen asked curiously.

"In fact, with so much investment in advertising, it is not incomprehensible that there will be this data on the first day."

"That's true. Burning Light Games invested 8 figures in the early stage for heavy publicity. The 24-hour results will definitely be outstanding. The key is to look at the subsequent retention rate, ARPPU, ARPU and import cost."

"How is this possible! This game is really popular?"

"It's unlikely to be a lie. Everyone should have someone keeping an eye on it. If the results are fake, they should have received feedback by now."

A moment later, all the official accounts of Burning Light Games released an announcement:
Dear players, I am very happy to tell you that in the 24 hours after the national server of "Clash of Clans" was launched, a total of 952 million players downloaded "Clash of Clans", and 550 million players registered to log in to the game. There are 1 million players who have played for more than 350 hour, and 200 million players have played for more than 3 hours.

"Not only these, but also the feedback from foreign markets is also very important. Don't forget that they have finalized an agency agreement with Polaris."

"Then should we issue an announcement first to report our results today? Or should we wait until the data from Europe and the United States comes out?"

The gaming group that Xu Jiale had quit earlier, which were all industry insiders, has now exploded:

Burning Light Games is probably going to create a legend in the industry!
Among the players, this announcement from Burning Light Games made them even more excited. Many players went to leave messages under "Clash of Clans":

"Damn it, are these results really fake? Burning Light Games isn't lying about the data just to save face, is it?"

"This should be."

Thank you very much for your support of "Clash of Clans". In order to repay everyone, we will send gifts to all players before 12 noon tomorrow. We wish all players a happy time in "Clash of Clans". "

"Then let's do it! By the way, I'll give out some rewards to the players, and by the way, there's also the red envelope just promised to the employees, which is 2000 yuan each." Luo Ming made the final decision.

Zhao Ningyuan has withdrawn from the group. If Zhao Ningyuan still sees these people's remarks, he will probably just laugh at them for deceiving themselves.

"Okay, then I'll thank the boss for them!"

The 200 million players who have played for more than three hours are not fake, right?
These two data alone prove that "Clash of Clans" is popular.

It’s true that Burning Light Games has invested a lot of resources in promoting it, but the download data of 952 million is definitely not fake, right?

In fact, those game companies also understand that with the support of such a huge number of downloads, as long as the quality of the game itself is not bad, even if it is just reasonable, it can bring huge economic benefits.

"Mr. Lin, I suggest developing them separately. This will attract more attention from netizens and is good for the promotion of the game." Zhao Ningyuan said.

And this does not include foreign markets. If all were added, this number would probably be quite terrifying.

"Wow! Is "Clash of Clans" so popular? It has nearly 1000 million downloads in one day, which is more impressive than some PC games."

"The number of downloads is actually nothing. The key is that 200 million people have played continuously for more than 3 hours, and the number of people online at the same time should be hundreds of thousands. This data is considered very good in a PC game, right? I don't know about Penguin. How does the head end game compare?”

"Don't make trouble, Penguin's head game is not that easy to deal with. The number of people online at the same time in Penguin's LOL has exceeded 500 million."

"No, do you understand? Duanyou counts the number of people online at the same time, while mobile games count online time. These two are not the same data at all, right?"

"What you said above is right. Besides, this is a mobile game. Why do we have to compare it with PC games? The statistics of "Clash of Clans" should be invincible among mobile games, right?"

"It's true. The first-day results of "Clash of Clans" are unprecedented among mobile games."

"After playing for a day, "Clash of Clans" is really well done and deserves this score."

"This game is really fun. My base camp is about to reach level 5. I look forward to the flying dragon coming out soon!"

"Damn it, you almost read five books in one day. How did you play? The boss will take care of me."

"Do you have enough holy water? I'm almost dying waiting for the upgrade." Unknowingly, the discussion on Weibo changed direction and turned to the game content of "Clash of Clans", but this happened to be The best performance that proves that the game "Clash of Clans" is extremely successful.

If the game wasn't fun, how could players have such heated discussions?
The next day, Burning Light Games successively announced the download data of "Clash of Clans" in other countries and regions.

The overseas countries that Polaris is responsible for contributed a total of 1170 million downloads, which is higher than the domestic downloads.

Among them, 600 million people have entered the game, 410 million people have played for more than one hour, and 300 million people have played for more than three hours, directly surpassing the domestic data.

In comparison, the data of several countries surrounding China, namely the Asian servers operated by Burning Light Games itself, are not very good.

There are less than 10 registered users, but nearly 9 people have played for more than three hours continuously.

A week later, Shaoguang announced its weekly retention rate. The weekly retention rate of 37% shocked everyone.

You must know that the weekly retention rate of most games on the market is between 20% and 25%. If it reaches 30%, it is already a hit. However, the weekly retention rate of "Clash of Clans" is as high as 37%, which is really strong. .

What's even more terrifying is that the conversion rate of paid users of "Clash of Clans" is as high as 8%. 100 out of 8 people spend money on "Clash of Clans", and the ARPU value is as high as 39 yuan.

In other words, each registered user spent an average of 39 yuan on "Clash of Clans" this week.

What is this concept? The weekly turnover is as high as 3.7 million.

Such terrifying flowing water makes even penguins look askance at it.

With the release of these data, those who badmouthed "Clash of Clans" all disappeared, and Burning Light Games slapped them in the face with the facts.

At the same time, more and more people are realizing the huge potential of the mobile game market.

According to official news, as of December 2014, 12, global smartphone shipments reached 31 million units, of which domestic smartphone ownership reached 9.79 million, and monthly shipments exceeded 3.89 million units. , it is conservatively estimated that by April 2015 at the latest, the number of domestic smartphones will reach 4 million.

In the face of such a huge market, all walks of life are looking for development directions under the general trend.

Among them, Burning Light Technology is undoubtedly at the forefront.

The Neihan Duanzi of Zhuoguang Technology uses a big data algorithm that is at least two generations ahead of its peers. It has huge technical advantages and has caused many companies that want to imitate the Neihan Duanzi to fail.

Not to mention mobile games. Starting from 2048, Burning Light Games has made steady progress step by step and is now the undisputed leading company in the field of mobile games.

Now that "Clash of Clans" is out, as long as Burning Light Games operates this game well, it will be popular in the next five years.

In addition, Zhuoguang Games also has "Happy Match". Although this game is not as profitable as "Clash of Clans", it is the mobile game with the most registered users.

With its achievements in the fields of Neihan Duanzi and mobile games, Zhuoguang has established a firm foothold among many Internet companies.

Some of those first-tier Internet companies in the past are no longer as good as Zhuoguang.

At this time, Penguin headquarters.

Originally, Mr. Luo, Penguin's CFO, was supposed to visit Zhuoguang on January 1th and 4th after the New Year's Day holiday.

But because of the launch of "Clash of Clans", Luo Ming pushed back the time by two days, and the two made an appointment to meet on January 1, which is the day after tomorrow.

Mr. Luo expressed his understanding of this, and he could understand that Luo Ming could not spare time for the time being when his own game was online.

But after seeing Zhuoguang's public report today, Mr. Luo suddenly realized that Luo Ming couldn't spare the time. He was clearly delaying the time. He would wait until the data for the first week of "Clash of Clans" was released. Be more confident to deal with penguins.

"Lao Luo, the data of Burning Light Games' "Clash of Clans" is so impressive. Do you think our MOBA mobile games can beat them?" Mr. Liu asked while looking at the report.

"Mr. Liu, now it's not a question of whether we can, it's a matter of overcoming the game of Zhuoguang!" said Mr. Luo.

"Yes, but you don't have to be so impatient, Luo. I think our game can definitely beat "Clash of Clans"."

"Mr. Liu is so confident?"

"The game "Honor of Kings" they are working on at IEG's Timmy Studio is based on the game framework provided by Luo Ming, and Luo Ming helped complete most of the hero design."

"You can pay 15% of the income." Mr. Luo said after a moment of silence.

"Don't we still have the big head in our hands? Besides, if we don't have this 15%, how can we ask Luo Ming to help design heroes?"

"But Mr. Liu, we have also exchanged resources for these heroes." Mr. Luo reminded.

"There is no free lunch in the world. Luo Ming is a businessman just like us. The exchange of resources and interests is a normal thing. As long as the two sides don't completely break up, we don't need to have too much hatred towards Zhuo Guang. Lao Luo, you Do you understand me?"

(End of this chapter)