The diva and I cross each other

Chapter 452: Dispute on the Headlines

On Monday morning, after a week of wandering, Luo Ming returned to his loyal Zhanguang Technology.

At 9:, the new weekly meeting of Zhuoguang Technology began.

The top executives of Shining Light Technology gathered in the conference room.

"Everyone, let me introduce to you. The person on my right is the new CEO of Glowing Light Bio, Mr. Qian Ning." At the beginning of the meeting, Rong Mu first introduced the person in charge of Glowing Light Bio to the company's senior management.

Qian Ning, female, unmarried, 38 years old this year, graduated from the Department of Biology of Tsinghua University, and then went abroad for further studies. She studied for a master's degree in biology at the University of Leeds in the UK, and then went to Boston University in the United States to pursue a doctorate in biology.

After obtaining her doctorate degree, she worked in the United States for five years. At the age of 5, she gave birth to twins through artificial insemination in the United States. The following year, she returned to China with her children and joined a listed company in Shanghai to engage in medical research.

Last year, the company was found to have serious tax evasion, so Qian Ning chose to resign and was later poached by Rongmu.

The reason why Rong Mu handed over Zhuoguang Bio to Qian Ning was, on the one hand, because Qian Ning had many years of experience working abroad and had a better understanding of the foreign biopharmaceutical processes, making it easier to negotiate with foreign companies.

On the other hand, Qian Ning's personal professional level is very strong. During the five years she worked in the United States, she participated in many large projects, two of which won the Nobel Prize.

Qian Ning agreed to Rong Mu's invitation because her son and daughter were about to go to kindergarten, and she urgently needed a stable job and living environment, and even more so, money.

After so many years in the United States, Qian Ning actually did not save much money. At most, he only had $43.5 in his hands.

After returning, Qian Ning's wallet was empty after buying a house in Shanghai for more than 300 million yuan.

I used the money I earned from working for a whole year last year to buy a 20 yuan car and renovate my house, and now I have no money left.

If her previous company had not been involved in serious tax evasion, which might have implicated her, Qian Ning would definitely not have left her previous company at this stage.

Fortunately, there is always light in the west. Not long after Qian Ning resigned, Rong Mu found her and hired her to be the CEO of Zhuoguang Bio, with an annual salary of one million, plus 1% of Zhuoguang Bio's equity incentive.

Qian Ning knew that Zhanguang Biotechnology was just a shell at the time, but she couldn't refuse the million-dollar annual salary alone.

As for the 1% equity incentive of Zhuoguang Bio, Qian Ning simply ignored it.

But what Qian Ning didn't expect was that after she signed the contract, Rong Mu told her that Zhuoguang Bio had actually obtained the commercial patent rights for activating innate immunity.

Qian Ning was a biology student, and he was very clear about the commercial value of this patent. If it was managed well, the annual revenue could be as high as 10 billion Chinese yuan.

By then, a 1% equity incentive would be enough to get eight figures.

This overwhelming wealth directly knocked Qian Ning unconscious, and even now Qian Ning still felt that it was a little unreal.

Of course, no matter how untrue it is, Qian Ning will definitely not show his weakness at this time.

She stood up and introduced herself, then said some pleasantries, and finally talked about her development plan for the Burning Light Creatures.

Luo Ming felt it sounded good.

After Qian Ning sat down, Luo Ming cleared his throat and asked, "Mr. Tong, how is the Toutiao app going?"

"The last test has ended. Our APP is very stable and the algorithm is well adapted. It can be released at any time." Tong Ming replied.

Every APP needs to undergo extensive testing before it is launched on the market.

As the core promotional APP of Zhuoguang Technology in the next stage, Toutiao is tested very frequently and will only be released after ensuring that there are no problems.

"The main body is fine, what about some activities?" Luo Ming continued to ask.

"Don't worry, boss. We have tested the corresponding activities many times and there are no problems. Besides, Toutiao's main activity is the gold coin system of Neihan Duanzi. These are all ready-made things. We can just copy and paste them and move them over. There won't be any problems."

“Who is responsible for the relevant publicity?”

"Mr. Luo, I am responsible for the main publicity work of Toutiao." Chen Junmiao said.

"Has everything been arranged?"

"It's all arranged. The initial campaign has already begun. We have arranged for some small self-media to promote Toutiao. The big campaign can start at any time as long as you give the order."

“It’s better to do it now than wait for a good day. Let’s release the Toutiao app this Friday! We will start promoting it after the meeting.”

"Okay, Mr. Luo." Chen Junmiao nodded in response.

"Mr. Luo, is it really necessary for us to invest so much in Toutiao? I think our Neihan Duanzi and Kuaishu already have a large number of users. It should be enough to maintain the stability of these two apps, right? There is absolutely no need to invest so much." said a senior executive of the company.

Luo Ming had already guessed that the company would have some objections to the development of Toutiao.

As he just said, Zhuoguang Technology now has two apps with over 100 million users, so there is no need to take any more risks. As long as it develops steadily, the company's prospects will only get better and better. Why take any more risks? Luo Ming smiled and said, "Why the company wants to develop Toutiao starts with the way we read news.

In the past, people mainly read newspapers, listened to the radio and watched TV to get news, but now they use the Internet and mobile phones to get news.

Everyone here has more or less experience working in an Internet company, and I believe you all know that in the Internet era, we have four major news portals, namely Penguin, Sohu, Sina and NetEase News.

These four major news portals all adopt the "editorial system", which means that the company's internal editorial team is responsible for the production of daily news reports.

Some write news reports themselves, while others collect existing news and then edit it.

This way of output can only produce a few hundred pieces of news a day, and the news that all users on the entire platform can see is the same.

Our Toutiao today adopts an "algorithm system" and relies on big data to deliver accurate push notifications to users.

Push different news articles to different users to ensure that each user can read the content that interests them most.

This "algorithm-based" output method can produce tens of thousands to millions of news articles every day, which is something the "editorial system" can never do.

I believe that with the launch of our Toutiao, "algorithm-based" will soon become the standard for Internet news products.

By then, whether it is traffic monetization or the sale of related algorithm technology, it can bring huge profits to the company, which is good for everyone.”

After saying that, Luo Ming glanced at everyone, and the others were tactful enough not to interrupt.

Luo Ming waited for a while to make sure no one spoke and then continued, "Besides, Toutiao has not been a simple news recommendation client since its inception. If you regard it as a pure news recommendation client, you are totally wrong.

Personalized recommendation technology based on big data algorithms is of strategic significance to Toutiao.

Toutiao is not a news distribution client. Based on data mining of users, each user sees different content, achieving “one thousand faces for one thousand people”.

Relying on personalized technology, Toutiao is also a big data advertiser.

For Toutiao, content is just a means to create user profiles.

By granulating the content by tags, and then using these granules to describe the users, we can understand their preferences. With accurate user portraits, we can provide better services to users.

To put it bluntly, while all news apps are still pushing news indiscriminately, our Toutiao app has begun to label all users and started to provide personalized recommendations based on user interests.

This is our biggest advantage, and it’s also why I want to promote Toutiao. Does anyone have any questions now? "

After hearing Luo Ming's words, everyone discussed it in a low voice and then said nothing more.

"Very good! Since there are no problems now, I don't want anyone to come out and oppose Toutiao's promotion in the future."

Everyone nodded in agreement.

"That's it then! Mr. Rong, do you have anything else to say?" Luo Ming handed over the hosting rights of the meeting to Rong Mu.

Rong Mu immediately stood up and said, "What Mr. Luo just said is actually the development strategy that we at Zhuoguang Technology have already formulated.

To be honest, Toutiao is not the last APP our company uses big data algorithms to make personalized recommendations.

These apps were determined when the company was first established. In other words, the company's discovery plan had already been formulated.

We are just acting step by step according to the plan, and the promotion plans formulated by the previous company have all been successful.

Zhuoguang Technology has also come to where it is today step by step, and Toutiao will surely continue the company's previous glory.

Of course, what I mean by this is not that the route the company set at the beginning is 100% accurate. I just want to emphasize that our company's understanding and cognition of big data algorithms is definitely higher than that of most companies on the market. Do you understand?"

Rong Mu has said so much, and everyone here is not a fool, so who can not understand?

Seeing this, Rong Mu smiled slightly, skipped this topic and moved on to the next one.

After the meeting, Rong Mu came to Luo Ming's office. Although Rong Mu supported Luo Ming at the weekly meeting, he was also dissatisfied with some of Luo Ming's decisions today.

"Er Ming, isn't it too hasty to start the large-scale promotion today and put Toutiao online on Friday?" Rong Mu asked straight to the point.

“No rush, I think it’s just right, the large-scale online publicity is just to attract the first batch of new users to Toutiao.

In the future, Toutiao’s main publicity channel will be Neihan Duanzi. After all, the gold coin system of Toutiao and Neihan Duanzi are interoperable.

In the future, you can earn more coins by reading the news, and withdraw money faster, which is our biggest bargaining chip. "Luo Ming explained.

(End of this chapter)