The diva and I cross each other

Chapter 453 Propaganda and Momentum
Luo Ming has always felt that the two most correct moves made by ByteDance are: one is to develop various businesses based on big data algorithms, and the other is the gold coin system.

The most brilliant thing about ByteDance’s gold coin system is that it allows users to click on ads willingly.

Luo Ming will definitely transplant such a useful system to Toutiao.

Like Neihan Duanzi, users of Toutiao can earn gold coins by reading news and more gold coins by watching advertising videos. Gold coins can be exchanged for cash at a ratio of 10000 to 1.

However, unlike Neihan Duanzi, which only requires sharing videos and pictures as rewards, Toutiao's setting is that the number of gold coins users get for reading news is related to the length of the news.

The longest news can earn 100 gold coins, while the shorter ones only earn a few dozen gold coins.

It takes most users about two minutes to read a piece of news, and gold coins will be automatically distributed to the account after reading the news.

Users can see the gold coins in their gold coin account as long as they open it.

Luo Ming had done a test before the last internal test of Toutiao. If you read a news article of about 500 words from beginning to end, you can get about 30 gold coins.

According to the exchange rate on Toutiao, 10000 gold coins can be exchanged for one dollar, and 30 gold coins are equal to 0.3 points.

If you just read the news, you would need 1000 articles to earn 3 yuan.

This is also a very normal thing. Toutiao is a news APP. Its purpose is not to do charity. There is no such thing as giving away money for free.

Apart from this, the gold coin systems of Toutiao and Neihan Duanzi are not much different, and even the gold coins of the two apps can be shared.

Like the Neihan Duanzi, Toutiao’s news will automatically refresh to an advertisement after three to five messages.

In the past, most users would have simply quit, but now with the ability to make money, many users will choose to patiently finish watching the show.

The advertising video of Toutiao is only 15 seconds long. After users watch the advertisement, they will be directly prompted with how many gold coins have been deposited into their accounts, which will make users feel the joy of gaining something.

According to the background settings, users are guaranteed to receive 15 gold coins for watching the entire 500-second ad, and additional rewards ranging from 1 to 100 gold coins will be randomly given to users.

In other words, for watching a 15-second ad, users can earn 5 cents at least. If they watch 100 ads a day, they will earn 5 dollars.

Of course, this is just the beginning. After users receive the first 5 yuan reward, the gold coins given in the future will become less and less, and eventually remain at this fixed number.

In other words, the more you watch advertising videos, the less you earn. You could earn 5 yuan in one or two days before, but now you only make a few cents a day.

Many users do not value such a small profit, but there will inevitably be many users who think that a small amount of money is still meat, and it is better than nothing, such as some middle-aged and elderly people who like to take advantage of small opportunities.

After users earn enough gold coins, they can click to redeem gold coins, and the gold coins will be converted into corresponding amounts in their wallet on Toutiao. Gold coins can only be redeemed in integers, that is, every 1 gold coins can be exchanged for one dollar.

In the previous life, Byte’s gold coins were automatically converted into cash at dawn every day. In this life, Luo Ming chose to retain the option for users to click to redeem the coins themselves, which would give users a greater sense of accomplishment.

All it takes is a bit more data processing.

With such a perfect gold coin system, Luo Ming sincerely feels that there is no need to invest too many publicity resources.

Just do some proper publicity to attract some new online users, and the rest will depend on the gold coin system and the UC shock method used in the previous promotion of connotation jokes, and promotion can be carried out within the Zhuoguang Technology's own APP.

Luo Ming told Rong Mu all his thoughts, and Rong Mu nodded after listening: "It's good that you know what's going on. I won't say anything more."

"Well, by the way, Mu Tou, what's the situation with this Qian Ning? 38 years old, divorced and with two kids?"

"No, her child was conceived through artificial insemination." Rong Mu replied calmly.

"Ah? She's not married?"

"Well, I did some research on her before I went to dig her up. She didn't get married because she doesn't like men." "Fuck! How did you find out that?" Luo Ming asked in shock.

"I contacted Qian Ning's classmates at the British Empire."

"Forehead."

"What? Erming, do you discriminate against this situation?" Rong Mu asked.

"I'm not! I didn't! Don't talk nonsense! I respect their freedom to date. They can like whatever they want. I asked her to find out if she would delay her work because of the child. Don't make it up."

"You are worried about this! Don't worry, Qian Ning won't. When she was in the U.S., she insisted on working even with a big belly. Her attitude towards work is absolutely impeccable and her work ability is also outstanding. Otherwise, why do you think I would offer her a million-dollar annual salary?"

After listening to Rong Mu's words, Luo Ming no longer had any doubts about Qian Ning. He believed in Rong Mu's vision.

"By the way, Erming, there is something else I want to tell you."

"What's going on?" Luo Ming asked.

"This Thursday, our Happy Match 2000 game broke through the -level mark after the update. Senior Brother Zhao asked Xu Jiale to ask me if we should organize an event to celebrate. I didn't want to do it at first, but isn't it just so happens that you're going to be on Toutiao on Friday?
So I thought I could just use the time when Happy Match 2000 broke through levels to organize a promotional event and promote Toutiao at the same time.”

"That's fine. How do we do it specifically?" Luo Ming asked with interest.

"How about a Toutiao sponsorship?"

"Is there anything special about this sponsorship level?" Luo Ming continued to ask.

"Just set it to an infinite mode that doesn't require physical strength. There are no clearance limits, and no perfect clearance conditions. Once you clear a map, you can jump to the next map and repeat. The maps are randomly selected from the levels that have been released in Happy Candy Crush."

Luo Ming thought for a moment and said, "This idea sounds good, but if there is no reward, I guess players won't be very interested.

Set a clearing time for each map! If you fail to clear the map within the specified time, you will be considered a failure. If the player clears more than five maps at a time, he or she can get a certain number of paid props. Each person has only one chance to get paid props per day. The more you clear, the more paid props you get.

Then, a daily elimination ranking list will be created based on the city. The first place will be rewarded with 188 million headline gold coins, which can be directly exchanged for 188 yuan. The 2nd to 10th place will be rewarded with 88 headline gold coins, and the 11th to 100th place will be rewarded with 18 headline gold coins.

The ranking list ends at 12:1 every day and is settled in hour. If any cheating behavior is detected, the results will be cancelled directly and the account will be banned without any tolerance. "

"Er Ming, your idea is great! It not only promotes Toutiao, but also provides benefits to the players of Happy Match 3, and it doesn't cost much.

There are 333 prefecture-level administrative regions in China, and each region only earns 54 yuan a day, so a month of activities will only bring in more than 1600 million yuan. The publicity effect may be better than that of Weibo or something like that.”

Luo Ming laughed and said, "To be honest, I think this reward is a bit stingy, but it's not appropriate to give too many Toutiao gold coins as a reward, and directly giving money won't have the effect of promoting Toutiao, so let's just leave it this way! Let's be stingy for once!"

"Then I'll tell Senior Brother Zhao and ask him to get these out as soon as possible."

"Okay, I'll leave it to you then."

At the same time, Chen Junmiao has already started large-scale publicity for Toutiao.

This was the first time that Chen Junmiao took over a job outside of Zhuoguang Entertainment. Although promoting works was her specialty, Chen Junmiao was still somewhat nervous.

Before the promotion began, Chen Junmiao checked the promotional channels he had arranged many times for fear that there might be any problems.

After repeatedly confirming that there were no problems, relevant content about Toutiao soon appeared on Weibo, Tieba, Zhihu, Bilibili, and of course, Zhuoguang Technology’s own product, Neihan Duanzi.

(End of this chapter)