The diva and I cross each other

Chapter 547: Douyin is gaining momentum
Rong Mu still has a clear understanding of himself.

Although he is the CEO of Zhuoguang Technology and he is in charge of all external affairs of Zhuoguang Technology, he is not a celebrity. His influence is brought by Zhuoguang Technology. There is no actual benefit in discrediting him.

So the online atmosphere should not be directed at him.

As for the possibility that he did these little tricks out of jealousy of "The Richest Man in Xihong City", it is not impossible.

However, those who would be jealous of "The Richest Man in Xihong City" would probably be some entertainment companies.

Do entertainment companies dare to offend Zhuoguang? If they are found out, which entertainment company dares to face the wrath of Zhuoguang Technology?
So Rong Mu felt that the other party would not come for "The Richest Man in Xihong City".

The guy who did this trick had only one purpose, and that was Tik Tok.

"It seems that the publicity effect of Douyin for this Spring Festival Gala was too good, and it made some people jealous!" Rong Mu murmured to himself.

As Rong Mu said, this time Douyin’s promotion with the help of the Spring Festival Gala can be said to be a great success.

After the Douyin red envelope carnival, the number of Douyin's registered users skyrocketed from 1.36 million to more than 2.87 million overnight, a direct increase of 1.51 million registered users.

What’s even more terrifying is that Tik Tok seems to have some kind of unique magic, with short videos one after another, and you can’t stop watching them once you start.

Not only is a large amount of users' time occupied by TikTok, but the number of daily active users is also increasing at a terrifying rate.

As a result, the advertising space of Douyin also began to rise.

On the second day of the Chinese New Year, the staff on duty at Douyin received many calls, most of which were asking about the price of advertising space.

After learning about this situation, Rong Mu was certain that no one could stop the rise of Douyin.

Such a scene of flowers in full bloom will naturally arouse the jealousy of others.

Rongmu knew that Penguin and Alibaba were both developing short videos.

The difference is that Penguin has no intention of expanding short videos, but only opened a small program called Video Account on WeChat.

Alibaba is different. It acquired a short video company and plans to support this company to compete with Douyin.

According to Alibaba's plan, this short video platform will be released after the new year.

From this perspective, Alibaba is a bit suspicious. When a similar competitor is about to be launched, it is a normal business operation to find an opportunity to throw dirty water on Douyin and suppress its popularity.

Thinking of this, Rongmu smiled. He had planned to give them a big boost when Alibaba's short video platform was launched.

Now it seems that just having a big move is not enough, we need to increase the firepower.

"Mu Tou, what are you daydreaming about? My dad is calling you!"

Wen Wan's words interrupted Rong Mu's thoughts. Let's put the company's affairs aside for the moment. The important thing now is to please his father-in-law.

Before they knew it, the New Year holiday was over and Lin Haizhou and Zhou Qingping had returned to the capital.

It is worth mentioning that Zhou Qingping did not win the Nobel Prize last year for her research in the field of activating innate immunity. This is not to say that activating innate immunity is not enough to win the prize, but that the organizing committee classified the activation of innate immunity into patents published in 2015, and did not count them according to 2014, so if there is any award, it should be this year's Nobel Prize.

Zhou Qingping also has to work hard for awards this year, so she has a lot of things to do.

As Zhou Qingping's husband, Lin Haizhou naturally had to support his wife in her work, so he went back with her.

Luo Jianguo and Cao Hongying also took the flight yesterday. There was nothing wrong with them, but they were not used to living in Shanghai.

Today is February 2016, 2, the eighth day of the Lunar New Year, and also a new week.

The annual holiday had just ended, and Lin Shuwen was supposed to go to Huayue Entertainment for a meeting.

But Zhuoguang Technology did a lot of things during this New Year holiday, and Luo Ming also had something important to announce. As a major shareholder of Zhuoguang Technology, Lin Shuwen had to be present at this event, so the two of them went to Zhuoguang Technology together.

Lin Shuwen found that there were more and more shared bikes on the road.

She looked at the yellow cars on the street and asked, "Ah Ming, aren't you afraid that these cars will be stolen?"

"Of course they are afraid! There should be a lot of cars lost like this, but the company is expanding rapidly now. Even if there are cars lost, they will think it is a small problem and ignore it directly."

"Is that so? Then why would this type of car crash?" Lin Shuwen continued to ask.

Hearing Lin Shuwen's question, Luo Ming couldn't help but recall the reason why ofo collapsed in its previous life.

The main reason why ofo went bankrupt in its previous life was due to the company’s management, or rather, the problem of the president alone.

When the money-burning war of shared bikes began, the president of ofo intended to obtain investment from Mr. Sun, the major shareholder of Alibaba, SoftBank. It is said that the investment was as high as 18 billion yuan. If he really got it, other competitors would have no chance of fighting.

But the problem is that it is not easy to get Mr. Sun’s money. Mr. Sun put forward a requirement at the time, that is, ofo must have more than 3000 million users per day before SoftBank will invest money.

At that time, ofo was burning too much money. Without funds, it would be impossible to reach this number in a short period of time.

Therefore, in order to obtain this investment, ofo's management chose to take a risk and used the deposits of shared bicycle users, a total of 40 billion yuan.

After obtaining the funds, ofo once again increased its publicity efforts, and its advertisements were bombarded like crazy. In this way, ofo successfully reached 3000 million visits per day in a short time.

At this time, ofo’s management was still complacent, they felt that they were about to get Mr. Sun’s investment.

As long as they can get Mr. Sun’s $18 billion, they can not only easily fill the gap of 40 billion deposit, but also eliminate all competitors.

However, they did not know that Mr. Sun had already sent people to investigate the financial status of the leading shared bicycle companies in the early days of the rise of shared bicycles, and ofo's financial problems made Mr. Sun feel very unhappy.

Because Mr. Sun discovered that ofo's management, especially the president Mr. Dai, has always had the habit of spending the company's funds indiscriminately. Not to mention luxury cars and houses, they are even buying antiques and calligraphy and paintings.

What Mr. Sun hates most is spending investors' money on himself, and he will definitely not invest in them.

The final outcome of ofo was that they did not get a penny and even burned the users' deposits.

After this incident was exposed by competitors, the entire ofo entered a countdown to bankruptcy.

At that time, many people thought that Mr. Sun’s deliberate disclosure of his intention to invest 18 billion euros in the shared bicycle industry might be a move against ofo.

But in the final analysis, the ofo team's inability to resist temptation was the fundamental reason for the company's bankruptcy.

Thinking of this, Luo Ming smiled and said, "I think the small yellow car may die because of their greed!"

At the same time, at the Penguin headquarters in Shenzhen, Mr. Zhang, the head of WeChat, was looking at the data of Douyin.

"This time, Tik Tok's promotion is really big, it can be called a gamble!" Mr. Zhang exclaimed after looking at the data.

"Yes! The senior executives of Blazing Light Technology are so bold that they dare to invest so much money in it.

You have to know that their Douyin has never raised funds. This money is all their own funds. If they lose money, the entire Shaoguang will be seriously damaged. " said Mr. Zhang's secretary standing nearby.

"It is precisely because of this that it shows that Zhuo Guang attaches great importance to short videos. With so much funding and this once-a-year opportunity, he did not choose to promote Neihan Duanzi, nor did he promote Toutiao, let alone Kuaishu.

We consider these businesses to be the core businesses of Zhuoguang, but they have all been suppressed by Douyin and made way for it.

Zhuoguang is a strange company that can make such a huge investment in a newly launched APP, as if they had already predicted that Douyin would be popular. "Mr. Zhang said in a complicated tone.

“The prediction is too exaggerated. Mr. Zhang, I think it’s because we didn’t pay enough attention to TikTok before, which is why we have this feeling.

When I gave you the report just now, I found that the data of this APP has been increasing very rapidly since the launch of TikTok.

On the iOS platform, TikTok has been at the top of the new APP download rankings for five consecutive weeks, with more than 5000 million downloads, not to mention the Android platform.

You have to know that it has only been 6 weeks since TikTok was launched, and the fact that it has topped the download charts for 6 of those 5 weeks is very telling.”

"Yes! So far, with the help of the Spring Festival Gala, Douyin has gained 1.5 million new users. If the retention rate is half, Douyin will be unstoppable. It would be a waste of money for us to enter the market and make similar short video mini-programs on WeChat."

After listening to Mr. Zhang's words, the secretary agreed with him deeply. As one of the domestic Internet giants, Penguin knows the rules of the Internet industry very well.

For content-based Internet platforms, once they have a sufficient number of users, a stable business model can support a large number of third-party content creators. With more creators, more high-quality content will be created, which will attract more users and form a virtuous circle.

At this time, if latecomers want to catch up, they will face the dilemma of no content and no users. By investing enough funds, they may be able to attract some content creators, but in terms of total volume and quality, it will be difficult to reach the peak of the first place.

As for users, it is even more difficult to attract them. Generally speaking, when the first place has an absolute advantage, latecomers basically have no chance.

Douyin’s investment in the Spring Festival Gala is really huge. More importantly, before this big move, Zhuoguang already had a large number of content creators on Douyin.

In addition, Douyin is backed by the best big data recommendations on the entire network. Mr. Zhang knows very well that the rise of Douyin is a foregone conclusion.

I just don’t know what Zhuoguang Technology or that young man Luo Ming will do next?

"A-choo~" Luo Ming and Lin Shuwen sneezed as soon as they entered the company.

"Who is talking about me again!" Luo Ming muttered to himself.

(End of this chapter)