The diva and I cross each other

Chapter 548 Tik Tok International Edition

"It's probably wood!" Lin Shuwen said with a smile.

Luo Ming looked down at the time when he heard this. It was already 8:55. The company was probably waiting for him, the boss, to give out red envelopes for the start of work! It was normal for Rong Mu to nag him because he was afraid that he would be late.

In the end, Luo Ming did not arrive late. He entered the company on time, distributed red envelopes for the start of work, and then went to the conference room with the senior executives of Zhuoguang Technology.

As usual, the meeting was chaired by Rong Mu.

After an impassioned speech, Rong Mu changed the subject and got to the point: "Mr. Tong, please tell us about the situation of Douyin first!"

"Okay, Mr. Rong." Tong Mingwei stood up and cleared his throat and said, "Ahem! Colleagues, our Douyin had 1.36 million registered users before the Spring Festival Gala, and about 1.02 million daily active users.

From the Spring Festival Gala to the end of the New Year holiday, the number of registered users of Douyin exceeded 3 million, reaching 3.09 million, an increase of 1.73 million, and the number of daily active users also reached an astonishing 2.33 million.

If this trend continues, within three to five months, our Douyin registered users will exceed 5 million, becoming the fourth national-level APP."

Upon hearing that TikTok’s data was so good, the top management of Zhuoguang Technology was in an uproar.

They knew that the massive publicity for the Spring Festival Gala was quite successful, but no one knew how successful it was until they saw the specific data.

Now they knew, but they were also shocked.

The number of registered users increased by 1.73 million, and the number of daily active users more than doubled. This is not just a great success, it is no exaggeration to say that it is a huge success.

Luo Ming has always emphasized to the company's senior management that Douyin is the future of Zhuoguang Technology. They did not understand it before, after all, the development of Neihan Duanzi and Toutiao was also very successful.

There is absolutely no need to focus the development core on a new APP.

But now they understand that Tik Tok is really awesome!

Of course, apart from TikTok, the number of users of other apps have increased to varying degrees during the New Year holiday, but with the example of TikTok, the senior management of Zhuoguang are not too surprised.

In addition to Douyin, "The Richest Man in Xihong City" is also eye-catching.

During the New Year holiday, "The Richest Man in Xihong City" has grossed 25.9 billion yuan, breaking China's Spring Festival box office record.

If nothing unexpected happens in the future, it should not be a problem to break 30 billion. If the key is extended for one month, the box office will be even higher.

You should know that the investment + publicity of "The Richest Man in Xihong City" only adds up to 1.2 million yuan, which means that a box office of 3.6 to 4 million yuan is enough to break even, and now the minimum box office is 30 billion yuan.

Excluding the costs, the profit is at least 8.5 to 8.8 million yuan. Making movies is really profitable!
Seeing everyone's reaction, Luo Ming smiled and said, "It seems that everyone is very supportive of investing in movies! I also have a movie here called "The Wandering Earth", which is a science fiction film. I plan to invest 3 million to make this movie. Do you have any opinions?"

"The Richest Man in Xihong City" just made a huge profit, so the executives of Zhuoguang Technology naturally had no objection. On the contrary, Lin Shuwen and Chen Junmiao both looked as if they wanted to say something but hesitated.

Obviously, the two of them are not optimistic about the field of science fiction films.

Luo Ming didn't care about it. Seeing that no one objected, he passed it directly.

The investment in the previous life of "The Wandering Earth 1" was 3.5 million yuan, of which 2 million was for filming costs and 1.5 million was for publicity and distribution costs.

If the film is shot by Zhuoguang Entertainment now, the publicity and promotion will definitely not cost so much money. After all, the two apps, Douyin and Toutiao, are both controlled by Zhuoguang Technology itself. It would be enough to take out 3 million from the 2.5 million for filming and 5000 million for publicity and promotion.

After talking about the movie, Luo Ming cleared his throat and continued: "The initial development of TikTok was very smooth, but the direction of TikTok's development will have to change in the future.

First of all, I decided to separate Douyin from Zhuoguang Technology and make it a wholly-owned subsidiary of Zhuoguang Technology, and set up Douyin’s headquarters in the imperial capital. After that, Mr. Rong will send people to the imperial capital to conduct research and select a suitable place to build Douyin’s headquarters.

Secondly, in the next update of Douyin, a live broadcast section will be added and the live broadcast function will be officially opened. Last but not least, Douyin will develop an international version.”

As soon as Luo Ming finished speaking, the entire conference room was in an uproar.

"Boss, why do we need to separate Douyin? And why do we need to set up Douyin's headquarters in the capital? It's a waste of money and effort. Isn't this a waste of effort?"

"Yeah! Boss, I don't think it's necessary to let Douyin go to the capital."

“Boss, are we going to release TikTok overseas?”

“Will foreign markets allow us to enter?”

The company's top executives were arguing with each other, and Luo Ming was getting overwhelmed.

"Stop, stop, stop! Everyone be quiet. Let's talk about the separation of Douyin first. Our Douyin is destined to become the next national-level APP. Going to Beijing is to reassure the higher-ups, to show our company's attitude, and to let the higher-ups help our APP to go overseas.

Moreover, our TikTok now has many overseas users, so it is only natural for us to develop an international version. Believe me, the benefits that the international version of TikTok will bring are beyond your imagination.”

The company's top executives looked at each other in bewilderment when they heard this, and finally chose to agree.

After the meeting, Lin Shuwen and Chen Junmiao both came to Luo Ming to talk about "The Wandering Earth".

Just as Luo Ming thought, they felt that investing in a science fiction movie was too risky.

Luo Ming did not explain much, just said that the loss was only 3 million, which was completely affordable for the current company.

The two looked at each other after hearing this and said nothing more.

Three days later, Douyin carried out its first update after the New Year. This update was very simple, just adding a live broadcast function.

This function did not attract much attention. Now the concept of live streaming is very common, and it is not a big deal for Douyin to launch the live streaming function.

Even the top executives of Zhuo Guang did not ask any questions about live streaming at the weekly meeting, which shows that they all think so.

It’s just a live streaming function, is there anything to be concerned about? Compared to live streaming, whether it is the separation of Douyin from the head office and the relocation to the capital, or the boss’s plan to take Douyin on an international scale, these are more worthy of attention.

Except for Rong Mu and Lin Shuwen, no one else knows that Luo Ming added the live broadcast function to Douyin more in preparation for selling goods in the future.

Live streaming sales do not bring much revenue to the platform, which mainly earns advertising fees. In 2021, more than 70% of Douyin’s annual revenue came from advertising fees, and the revenue from live streaming sales was less than 10%.

Luo Ming is pushing this matter not for the purpose of making money, but to provide content creators with a new monetization channel.

Only when content creators can make money will they produce better content. This is a virtuous cycle.

Of course, even if the live streaming sales function is to be launched, it does not have to be launched right away, because live streaming sales involves a lot of things, and Luo Ming wants to be more cautious.

After the live broadcast function was launched, many users tried it, but not many persisted in doing so. Most content creators only regard live broadcast as a pastime.

Luo Ming did not intervene and allowed the live streaming function of Douyin to develop freely.

A month later, Douyin had basically digested the huge traffic brought by the Spring Festival sponsorship, with registered users reaching 3.5 million, and daily active users finally stabilized at 2.5 million.

You have to know that it has only been three months since TikTok was launched, so it is no exaggeration to say that this data is a miracle.

(End of this chapter)