Reborn since 1993

Chapter 1068 Moat

"Please say!"

Feng Jun put down his wine glass, glanced at Li Dongling, Fu Cheng and others, and said with a serious expression.

Li Dongling laughed and signaled Feng Jun not to be so nervous. "There is no order without rules. This is just an advance agreement with Huaqi and Patriots."

"First, the future positioning of the Patriot MP3 launched by Huaqi cannot compete with the Feiyan MP3. It is better to take the cost-effectiveness as the advantage!"

To put it bluntly, what Li Dongling said is to lock the upper limit of the Huaqi and Patriot brands. In the future, they will be positioned as mass-market MP3 models, and at most they will climb into the mid-range MP3 field.

If Huaqi launches Patriot's high-end MP3, it will compete with Feiyan, and then there will be internal strife.

Li Dongling supported Huaqi's entry into the MP3 market in the hope that it would become a knife in Feiyan's hand that could be used to chop down opponents.

Just like, the brands launched by the Chrysanthemum Factory in the previous life, such as Honor, ViVo's iqoo, Oppo's OnePlus, etc., were used to fight opponents, not to cut a few times into their own aortas.

As for Huaqi, is it really a disadvantage to act as Feiyan's thug?
That depends on how you look at this matter. If Huaqi wants to become a giant company, it will probably be difficult without high-end brands.

But to say that Huaqi and Feng Jun will earn less in the future, that is not necessarily the case. In the mid- and low-end market, with the support of Dongling Hi-Tech's auto parts industry chain, Huaqi's Patriot brand has too great a cost advantage, just like BYD's cars compared to other brands, the cost can beat the competitors!

It's not just MP3. In the future, Patriot, with the support of Dongling Hi-Tech, will have the opportunity to enter the market for mobile phones and other products. As long as Feng Jun doesn't do anything weird or suddenly backstab someone, he may have a place on the list of the richest people in mainland China!
Feng Jun also understood what Li Dongling meant. When Huaqi Company and the Patriot brand were incorporated into Dongling Hi-Tech, he knew the positioning of Huaqi in Dongling Hi-Tech. To put it bluntly, it was a gun and a shield.

Whoever Dongling Hi-Tech needs Huaqi to stab, Huaqi will do it. If Dongling Hi-Tech needs it to block the attack of any opponent, Huaqi will act as cannon fodder!
"Hua Qi... is willing to agree!"

Feng Jun struggled slightly in his heart, but still accepted it calmly. It was a pity that the upper limit of the future of Huaqi and Patriot brands was locked.

But even if it is to serve as a mass electronic product and take the path of small profits but quick turnover, looking around the country, how many companies can live as comfortably as Huaqi?

You know, many copycat companies in China envy Huaqi for being able to whitewash itself.

In order to get on Dongling Hi-Tech's good side, they are willing to work for Dongling Hi-Tech for free to show their loyalty.

Not to mention just restricting entry into the high-end MP3 market, as long as there is a rumor that Dongling Hi-Tech allows a domestic manufacturer to enter the MP3 market, believe it or not, people will fight to the death to compete for this spot?
In fact, not only those companies, but also the municipal governments, science and technology parks, development zone management committees and the like where they are located may not be able to hold back and compete for this spot.

Li Dongling was not surprised to hear Feng Jun agreed. He who knows the times is a wise man. Most people in Feng Jun's position would make a "rational" decision.

“Secondly, the Patriot MP3 brand launched by Huaqi is indeed pursuing cost-effectiveness, but the quality must be guaranteed.

I don’t want Patriot MP3 to appear in media reports due to quality issues.”

Li Dongling said in a serious voice that Huaqi and Patriot would use the Dongling High-tech parts industry chain.

If something goes wrong with it, the reputation of Dongling Hi-Tech will be affected. For Dongling Hi-Tech, it would be a loss for a small profit.

Li Dongling is not just worrying about nothing. During the MP3 melee in the past, all MP3 manufacturers tried every possible means to reduce costs.

The body of the machine has become a plastic shell, and the rechargeable battery has been changed to a disposable battery, such as the Nanfu battery. As for the internal components, as much money can be saved as possible.

These tricks have brought down the price of MP3 players to less than 3 yuan, or even cheaper. In the end, MP players have been turned into monthly disposable players. After you buy them, they will break down within a month of use.

Finally, domestic MP3 players became synonymous with electronic waste, while Apple, Korean and Japanese brand MP3 players became synonymous with mid-range and high-end and reliable, and the domestic MP3 market was handed over to others.

Li Dongling also had to remind Feng Jun in advance that Huaqi cannot engage in a price war just for the sake of engaging in a price war, otherwise it will end up in a mess.

"Third, Huaqi and Patriot brands need to enter overseas markets. We cannot let foreign MP3 brands rush to our country to grab the market. We need to take the initiative to enter the Korean, Japanese, old European and even American markets!"

Li Dongling said that allowing Huaqi to enter the MP3 market was originally intended to help Feiyan share the pressure and suppress its competitors.

If it just stays in China, it will be equivalent to passive defense. What Dongling Hi-Tech needs Huaqi to do is to go to the markets in South Korea, Japan and other places to thoroughly muddy the waters.

Let Huaqi compete with brands such as Samsung, LG, Sharp, Toshiba, iRiver, iOdi, Panasonic, etc. first, so that they have no time to challenge Feiyan.

The best defense is offense. Instead of passively defending and waiting for brands like Samsung to attack Feiyan, it is better to take the initiative and let Aigo fight with these brands first. If you don’t solve the goalkeepers of Huaqi and Aigo, you can’t challenge Feiyan! This is equivalent to having a fuse, which allows Feiyan to maintain its high-end MP3 brand positioning, and it is also equivalent to having a moat.

"Attack the Japanese and Korean MP3 markets and compete with local MP3 brands?"

Feng Jun felt a little dry in the mouth, but he couldn't help feeling a surge of heat in his heart.

Especially when he thought that Huaqi's Patriot would compete with Sony, Samsung, Panasonic, Toshiba and other famous Asian technology giants in the MP3 field, Feng Jun couldn't help but tremble.

Regardless of whether it can win or not, the mere fact that it dares to show its sword is enough to make Huaqi a synonym for a first-class domestic technology company.

After all, looking at the domestic technology industry, there are only a few companies that dare to challenge foreign giants, and even fewer that dare to take the initiative to attack!

Li Dongling looked at Feng Jun's expression and poured him a glass of wine.

"MP3 is an emerging industry, a new track, and there is no brand influence.

There is no need to put any filters on those brands, Huaqi still has a chance to win! "

With the support of Dongling Hi-Tech, who would dare to regard Huaqi as a rookie in the MP3 field? Those Japanese and Korean manufacturers who want to enter the MP3 field are probably a little afraid of Huaqi!

"Huaqi doesn't have to follow the same path as Feiyan in MP3!"

If Huaqi is expected to go head-to-head with Samsung, Toshiba, Panasonic and the like, Li Dongling will definitely have to teach him some unique skills, otherwise it will fall apart at the first touch, which would bring disgrace to the reputation of Dongling Hi-Tech.

Mr. Feng had long heard about Mr. Li's vision, so when he heard that Mr. Li wanted to give him some advice, he immediately began to listen attentively.

Not only Feng Jun, but Fu Cheng who was sitting next to him also pricked up his ears.

The Feiyan MP3 project can now be considered a great success, and it has achieved its goal of becoming the largest brand in the MP3 industry.

Fu Cheng himself was praised to the sky by the media, and the flattery and compliments almost never stopped.

But amidst all the flowers and applause, Fu Cheng was not lost. He understood clearly that he had indeed worked hard on the Feiyan MP3 project, and he led the technical staff to complete the research and development day and night.

But the design of Feiyan's first generation MP3 models and its operation, including diverting trouble and supporting Napster, broke the monopoly of the five major record groups on record copyrights. These operating techniques were all ingenious, but they were all led by Mr. Li!
Without Mr. Li’s management, it is hard to say what the Feiyan MP3 project would be like now. But even if it could succeed, Fu Cheng is sure that it would never be as triumphant as it is now!

“Huaqi wants to make Patriot MP3 have its own characteristics.

There is no need to pursue sound quality too much. This is not a problem that Patriot can solve in the short term.

The design of Patriot MP3 must be trendy and fashionable to attract users' attention at a glance. The appearance does not need to be limited to the style of Feiyan MP3. It can be made into lipstick shape, water drop shape, perfume bottle shape, round shape, square shape, lighter shape, mirror cube and other shapes.

After the launch of the product, we will continue to launch three to five new models every quarter, and we will increase production capacity based on whichever model is popular with users.”

The path that Li Dongling let Huaqi and Patriot MP3 take was the same route as that of Korean MP3 in the previous life.

The technology of the Bangzi MP3 is average, but its appearance is really fancy and particularly eye-catching. Just by virtue of its appearance, it has become the first electronic product that young people buy. No, it is the first electronic product they buy.

In terms of technology, Huaqi has no hope at all. Compared with Feiyan and future rivals such as Sony and Apple, it is probably not good enough. It is better to find another way.

"In addition to the appearance of the model, Aigo can also cooperate with Bandai, Dior, Yves Saint Laurent and other luxury brands, cosmetics and other brands to launch co-branded MP3s specifically for various IP users and female users!

In other aspects, Patriot MP3 can also develop its own features, such as large-capacity battery for long battery life, LED running lights, etc.

At this time, Feng Jun no longer cared about his image. He took out a piece of paper from somewhere and wrote down everything that Mr. Li had told him, for fear of missing a single word.

This is a route that is completely different from that of Feiyan MP3. Feng Jun even feels that even if it is other MP3s, if they follow this route, they will definitely be able to achieve sales!

Fu Cheng was staring at Mr. Li in amazement. He knew that Li Dongling was pointing out a new path for Patriot. Patriot and Feiyan were both in the MP3 industry, but they would never fight each other.

(End of this chapter)