Reborn since 1993

Chapter 108: Build walls high, accumulate grain widely, slowly become king

The establishment of overseas sales channels was decided after many discussions between Li Dongling, Ren Yuefeng, Huxian and Zhang Ao in Europe.

It costs a lot to establish overseas sales channels now, but it is definitely worth it. This money will be spent sooner or later, and the further it goes, the greater the cost will be!

As long as there are sales channels, it will be much more convenient whether it is selling Tanglin Hi-tech's own products or acting as an agent for domestic electrical appliances, home appliances and other products overseas, and you no longer have to worry about being tripped up and stuck.

Not to mention now, even if we push it back thirty or forty years, when domestic brand cars stand up and want to go overseas, they will have to have the cooperation of overseas car dealers, otherwise they will still be made things difficult for them by foreign car brands. Those overseas dealers act as agents for inland domestic car brands to sell locally!

The idea that sales channels are king is really not just a boast. It exists equally now and in the future.

Ren Yuefeng has discussed with Li Dongling, Zhang Ao and others several times and has made up his mind, "The first stop for Dongling Hi-tech's overseas channels is France!"

With the current strength of Tanglin High-tech, it is definitely impossible to plant the flag across Europe in one breath. That is unrealistic, and Tanglin High-tech cannot afford so many US dollars.

"According to the data obtained by Zhang Ao from a professional consulting company in Hong Kong City, the largest chain of electrical appliance stores in Europe is now mainly composed of Metro and Carrefour. The rest of the Saturn Electric Appliance Stores also belong to Metro!"

Ren Yuefeng took out some information and said, "It is impossible for Tanglin Hi-Tech to compete directly with Metro and Carrefour. Our plan is to first occupy the French retail market, and then establish a foothold in Europe before moving on to other areas."

"France now has three major home appliance store chains: Fornaco, Dalti, and Boulanger. Fornaco and Dalti are too expensive now. The acquisition price is more than 1.5 billion U.S. dollars. They are not something that Tanglin Hi-Tech can touch. It is best My target is this company!" Ren Yuefeng's finger clicked on the name of French Boulanger Electric.

If you want to conquer Europe, you must first conquer France. No, if you want to invade the European electrical appliance market, you must first win the French electrical appliance market, and then enter other European markets from France.

Li Dongling looked at the plan formulated by Ren Yuefeng. He first acquired the Blanche Electrical Appliance Mall, which has 78 chain appliances malls, then acquired some small retail stores in France, and finally formed an appliance sales channel with chain appliances retail stores.

Hu Xian, Gao Peng, Gao Zhiyuan, Li Dongshan and others also looked at the plan. The whole plan was not radical, but it was definitely not a trivial matter. Especially when they saw the final budget, everyone couldn't help but Take a breath.

"$1.7 billion?!"

Gao Peng rubbed his teeth, looked at the number and said, if he bought this, before Lenovo acquired IBM Computer, it would be the largest overseas acquisition by a domestic private company.

Hu Xian calculated it and frowned, "I'm afraid this is the lowest price. If the acquisition doesn't go smoothly, the cost will probably be far more than that!"

Ren Yuefeng, Hu Xian, Gao Peng and others all looked at Li Dongling. It was up to Li Dongling to decide whether to proceed with this acquisition. This was not a small amount of money, and it would almost cost the entire Dongling Hi-tech family. Fill it in and use foreign exchange to purchase it!

"We can't acquire it in the name of Dongling Hi-Tech. Wait until Ning Wenke comes to Hanxi and make an agreement with Ning Wenke to carry out the acquisition in the name of Ning's Trading Company!"

Li Dongling said in a deep voice that Tangling Hi-Tech still needs to rely on sales store channels such as Metro, Carrefour, Wonder City, Media, and Saturn Electric City. Breaking with these retailers now will not benefit Tangling Hi-Tech at all.

Building high walls, accumulating food and slowly becoming king is what Tanglin Hi-Tech should do. When in the European market, it has enough sales channels and stores to compete with Metro, Carrefour, etc.

After hearing what Li Dongling said, Ren Yuefeng, Huxian and others knew that Li Dongling had made up his mind to establish his own sales channels in Europe.

When returning to the courtyard behind Dongling Hi-tech, Li Dongling saw Li Dongyue operating the computer with great interest as soon as he entered. Although the computer was not connected to the Internet, in addition to the minesweeper and Tetris that came with the computer, it also installed There are several games spread from Hong Kong City, including Dune 2, Mysterious Island, Civilization and other games, which are all games that have not yet been Chineseized.

But even so, this girl Li Dongyue is still playing with great interest, and she has the attitude of becoming the first generation of Internet addicted game girl.

"It's time to go back today!"

"You have to take the college entrance examination next year. If you fail, I won't give you the money to be a self-funded student!"

Li Dongling pinched the girl's cheek. These days, students are allowed to be self-financed, which means they can go to university by paying for it, including Huaqing and other prestigious schools. As long as the scores are not too far off, you can pay for it, and The proportion is not small. In some schools, self-financing students account for more than half of the enrollment.

In the final analysis, funds are still insufficient. Self-financed students are a means used by major universities to supplement funds. In recent years, many universities have relied on this recruitment to pay teachers and provide subsidies to needy students. However, due to the quality of the students, The unevenness has caused colleges and universities to panic and caused many people to complain.

In a few years, this road will be blocked. After the era of self-financing students is ended, the direct impact will be that tuition fees will skyrocket in those few years. In the past, to get into college, you only had to worry about living expenses, meals and some daily necessities. Self-financing will be cancelled. After I was born, the tuition fees skyrocketed in those few years. I had to pay thousands of yuan a year, which was higher than the annual income of some families. Many people had no money to study after passing the exam, so they had to rely on the whole family, relatives and even the whole village to raise money. It was there. period of time. The Kirin Prize established by Li Dongling will basically be donated and subsidized in the future by these people. Although in a few years, the expansion of university enrollment and the lack of assignments will reduce the value of college students, but in the next ten years, college students will It is the most convenient way to change the destiny of yourself and your family, bar none!

"I didn't delay studying. This is called a balance between work and rest!"

Li Dongyue moved her cheek, took out six test papers from her bag, and raised her head. Li Dongling picked up the test papers and looked at them for a few times. They all did very well in Chinese, mathematics, English, physics, and chemistry, especially in this year. In an era when everyone was weak in English, Li Dongyue managed to score 134 points.

"Sister Xue and Sister Luoying bought me college entrance examination questions and guidance books!"

Li Dongyue said with a sad face, An Ruxue and Yao Luoying would send a batch of new tutorial books to Li Dongyue every one or two weeks, not only college entrance examination questions from Hanxi, but also from Yanjing, Shanghai, Yangcheng, etc. All the local college entrance examination questions were sent to Li Dongyue.

Although Li Dongyue's grades were not bad and she studied diligently and was willing to do the questions, her face turned the color of bitter gourd every time she did the double questions. She couldn't finish those college entrance examination questions, she couldn't finish them at all!

When it came to Yao Luoying and An Ruxue, Li Dongyue stuck out her tongue and looked at Li Dongling. She was relieved when she saw that Li Dongling's expression was as usual.

"You'd better play less. When you get into college, I'll give you a laptop. I can't control what happens to you in college. But if you don't do well in college next year, forget about you. Even I will have to be scolded by the old man!"

"It's time to go back today!"

Li Dongling looked at his watch and said to Li Dongyue.

The Li family's new house in their hometown has been completed. With sufficient funds and sufficient manpower, the new house can be built very quickly.

The Li family's new house is designed according to the two-story house in the previous life. Compared with the current houses, it is definitely much better, but the appearance is not exaggerated. The main internal facilities are all built according to modern standards. , a study, a dining room, a bathroom and a recreation room were all built.

"Thanks for your hard work!"

After entering Li's house and calling Li Zhenlin and Wang Xiulan, Li Dongling said to a young man with a stocky figure and dark skin beside him.

Gong Qing smiled honestly and touched her hair, "It's all what I should do."

Gong Qing, like Yang Zhigao who had been following Li Dongling, was responsible for the security of the Li family. Gong Qing was responsible for protecting Li Zhenlin and Wang Xiulan.

You must not have the intention to harm others, but you must have the intention to guard against others. Especially in recent years, the public security has been good and bad. Li Dongling was followed by Yang Zhigao and other security personnel. However, as the scale of Dongling High-tech became larger and larger, Li Dongling's net worth is also getting higher and higher. It is difficult to guarantee that there will not be the kind of unruly desperadoes who will attack the Li family when they cannot attack Li Dongling. Li Dongling would rather spend more on security than spend the money. Use it to pay ransom to those desperadoes!

For example, Boss Yu from New Oriental and Liu Tianwang's "Rescue Mr. My" are all based on real prototypes. There are also news about rich people being kidnapped in Hong Kong City from time to time.

Li Dongling had to guard against it!

Although Li Zhenlin and Wang Xiulan were not used to Gong Qing following them at first, Gong Qing helped them stay busy. Now, the old couple accepted Gong Qing's following and treated him as a nephew of the Li family.

"Xiao Gong is a nice person. He runs around for me and your father every day. You have to pay attention and find a wife for Xiao Gong in the future!"

Wang Xiulan, who was busy in the kitchen, did not forget to say a few words to the Li family. Li Zhenlin, who was eating a plate of side dishes and sipping wine, shouted to Wang Xiulan, "You are the only one who worries so much. Xiao Gong has already said that." , I have a blind date arranged at home, and he will come to Pingyang after the Chinese New Year, so you have to worry about it blindly. If you still have time, you should worry about your own family!"

Well, after hearing this, Li Dongling and Li Dongshan still don’t know that Wang Xiulan and Li Zhenlin are ordering them to quickly marry a daughter-in-law for the Li family so that they can have a fat grandson. and granddaughter.

Seeing Li Dongling and Li Dongshan walking out, Li Zhenlin took a sip of wine and felt a little tasteless. He muttered in a low voice, "Did you not order it thoroughly?!"

(End of this chapter)