Reborn since 1993

Chapter 136 The cake is so big that I can’t eat it in one bite

Li Dongling did not expect to make much money when Tanglin High-tech entered the American market for the first time. As long as Tanglin High-tech could do two things in America, Li Dongling would be satisfied.

The first thing is to establish Dongling Hi-tech's sales channels in North America. This is very important. Shenzhou can only be regarded as a pioneer in exploring the road. With this sales system, Dongling Hi-tech's products will be continuously supplied in the future. Enter the North American market.

Another thing is to establish the impression that the Shenzhou brand is a high-end brand in North America. This is very important!

Domestic brands, even those that can enter the North American market, have always existed as high-impact brands.

Just like in the previous life, an American family said they did not like domestic products, but from the clothes they were wearing, to the slippers on their feet, to the electric toothbrush, TV, refrigerator, coffee machine, etc., even if they were of different brands , but the place of production is without exception the mainland.

But the strange thing is that even though the things Americans use are produced in mainland China, the money they make does not reach the hands of domestic companies. It is basically divided up by various foreign brands, agents, and distributors. In the hands of the production company, only one hard-earned money is left, and countless manpower, resources, energy, and the environment are consumed.

Li Dongling does not hope that Shenzhou will also encounter this situation. In Europe, Shenzhou has barely established itself as a high-end electronics brand. Although it is only the first step, at least it has a firm footing.

In America and North America, Li Dongling also hopes that Shenzhou can become a representative of high-end brands and earn high value-added income from the brand. When they hear the brand Shenzhou, they are willing to pay for it, not just to earn a hard-earned fee, but also to be Complaining about the poor quality...

Shenzhou wants to focus on the high-end digital cordless phone market. As for whether Siemens, General Electric, Philips, Panasonic and other brands can make money in this industry in North America, Li Dongling is not willing to care. Anyway, he will use Coolpad and Simon Electric to negotiate prices with them. Fighting, fellow Taoists will die but benevolent Taoists will not die. Will they die? What is wrong with Guandong Ling High-Tech?

After listening to Li Dongling's words, Ren Yuefeng, Zhang Ao, Hu Huxian and others all had strange expressions on their faces, but they also felt a sudden decrease in pressure.

Li Dongling clearly wants to play Tianji horse racing and replace the high-quality horses from companies like Siemens and Panasonic with low-grade horses. He doesn't expect how much money Coolpad and Simon can make. It's just momentum, which will disgust those opponents to death!

"Dongli Hi-tech will build the Asian and European markets into the basic market of Tanglin Hi-tech. As for the North American market, we must also strive for it, but we should not put all our thoughts on America. North American markets such as Canada, Mexico, and Panama , we should also pay attention to it!”

After the others left, Ren Yuefeng stayed and asked Li Dongling tentatively, "Mr. Li is not optimistic about the American market?!"

You can't be too careful in America. Whether you are listing your products in America or selling your products there, you have to be much more cautious than in other places. The methods used to attack opponents there are almost undisguised. Sometimes it's even done openly.

With Li Dongling, everyone here at Dongling High-tech knows what to do and is not prepared to fight with Siemens in America. It will be much easier for Zhang Ao and the others.

The experience of the Chrysanthemum Factory in the previous life has already explained everything. When they can't be defeated, the Angsa people will really turn over the table without Bilian.

To sum up, let Shenzhou Phone maintain its high-end brand positioning in North America, and then use Coolpad and Simon Electric to compete with Siemens, Panasonic, Philips, Telephone and Telegraph Company, etc. For Ren Yuefeng and Zhang Ao, this operation is just Much easier.

Except for Wall Street harvester Luckin Coffee and Boss Jia, who returns to China next week, they have taken advantage there. Other domestic companies, large and small, have suffered losses there.

Looking at Ren Yuefeng, who was frowning, Li Dongling smiled, then stood up and opened the window. It was already the turn of autumn and winter. When the window was opened, the cold wind rushed in instantly, but it was refreshing.

Ren Yuefeng and others were a little puzzled when they heard Li Dongling's words. Nowadays, many domestic companies are proud to enter the American market, and regard being on the New York Stock Exchange and NASDAQ as an honorary achievement, but Li Dongling seems to be They were not looking forward to it, which made them feel a little strange.

You can enter the American market, but if you rely on America to survive, you will definitely be unlucky. You can't put all your eggs on America's plate.

As the general manager of Dongling Hi-tech and the person who handles all matters of Dongling Hi-tech, Li Dongling has nothing to hide from Ren Yuefeng.

Pour a cup of hot tea for Ren Yuefeng, "America is of course the most important market, and it is also very important to Tanglin Hi-tech. If it can enter America, it can bring a lot of revenue to Tanglin Hi-tech, but it also Do it well and lose its existence at any time!”

Hearing this, Ren Yuefeng frowned even more, "Mr. Li is worried that the American market will change?!" As a professional manager, Ren Yuefeng certainly doesn't want to believe anything. The company depends on one person. In other words, it is a shame for professional managers like Ren Yuefeng. If a company cannot do without one person, then what is the meaning of the existence of other people, especially for professional managers.

But at present, Li Dongling is indeed the anchor of Tangling High-tech. Ren Yuefeng cannot deny this. At this stage, Tangling High-tech needs a founder like Li Dongling to take charge of the overall situation. As long as Li Dongling is here, then Dongling High-tech It cannot fail, and it can stand up even if it encounters trouble. The war with Microsoft and Siemens fully illustrates this point!

Li Dongling's will is very influential to everyone at Dongling Hi-Tech, and Ren Yuefeng has to consider Li Dongling's attitude.

Li Dongling did not deny it, "What America needs is an OEM for their brand companies, not a brand that can compete with or even replace them locally!"

Ren Yuefeng didn't want to believe what Li Dongling said. America had always advocated globalization, as if anyone or any company could come to America to make a fortune and reach the pinnacle of life. But now he wanted to know how many people and companies there were. , can really gain a foothold in America.

Take the Hong Kong city where Ren Yuefeng worked before. How many companies and brands wanted to enter the American market, but ended up with a lot of losses. Those Hong Kong superstars and directors entered Hollywood with great expectations and wanted to become International superstars, but in the end no one can stay in Hollywood and still have to return to Hong Kong.

Take the best Japanese benzene company in America as an example. At that time, it clamored to buy the entire America. Sony, Panasonic, Toyota, Mitsubishi and other companies, except for a few companies such as Toyota and Sony, in America has gained a firm foothold, while other companies such as Panasonic and Mitsubishi have been swallowed up to the bone. After losing a lot of money, they ran back to Japan in despair.

Even Toyota and Sony seem to have a pretty good life in America, but they have also paid a large amount of tuition fees. Either they were cheated by Angsa and the Jewish consortium, or they were fined a huge amount of compensation. Anyway, after going there, they did not pay a large amount of money. Don't even think about "protection fees".

Companies like Japan and Benzene are a lesson learned from the past. Tanglin Hi-Tech wants to enter the American market and can earn profits, but if it wants to rely entirely on the American market, it will probably be cut off.

"If Tanglin Hi-Tech wants to enter the American market and become "indispensable", even if they are targeted, they will have to pay a huge price!"

Li Dongling looked at Ren Yuefeng and said, "In the future of Tanglin Hi-tech, America's companies must be inseparable from Tanglin Hi-tech, rather than Tanglin Hi-tech being inseparable from America!"

The order is very important. The result of a single word difference is a world of difference, just like the status of Zhenhua and DJI in America, no matter how duplicitous the American people are, shouting about various sanctions and increased sanctions. Tariffs, but every time sanctions, fines, and tariffs are added, DJI will increase prices in America and earn back the added tariffs and fines with profits.

The reason why this is possible is precisely because America Company cannot do without Zhenhua's gantry cranes, DJI, Daotong's drones and other domestic products. No matter how you target it, the boomerang will be stuck in your body in the end, no matter how you pretend it. Bi, just hit her in the face.

Li Dongling hopes that in the future, Tanglin Hi-Tech will become a company like Zhenhua, DJI, and Datong. America cannot do without Tanglin Hi-Tech, not Tanglin Hi-Tech without America.

If you are desperate just to stay in America and earn US dollars, you will have to accept various investigations and sanctions, and even have people sent to the board of directors by America to supervise you...

Listening to Li Dongling's words, various thoughts flashed through Ren Yuefeng's mind. He had countless things to say, but he didn't know where to start.

The goal that Li Dongling set for Tanglin High-tech was so ethereal and far-fetched that it seemed impossible for Ren Yuefeng to achieve it, but it also made people feel excited. If it could be achieved one day, then Tanglin High-tech would have almost completed Toshiba's goal. A feat that other Japanese companies have failed to accomplish, surpassing America in the technology industry!

By then, Tanglin Hi-Tech will not only become the top technology company in China, but also in America, North America, and Europe, or the one that cannot be replaced!

"This is not something to rush for, but time is in Tangling Hi-tech, isn't it?!" Li Dongling said to Ren Yuefeng with a smile.

Ren Yuefeng nodded. Until he walked out of the office, he was still thinking about the plan Li Dongling had just made for Dongling High-tech. This cake was really too big. It had a bit of idealism, but it was so... Tempting.

Ren Yuefeng has never seen Boss Mou who is also good at drawing big cakes, but he has heard of Boss Mou's name. It's like talking about something, which makes people feel unreliable. However, the cake painted by Li Dongling is also surprisingly difficult. , but... people always feel unconsciously that this cake seems to have a chance to be eaten in their mouths!

(End of this chapter)