Reborn since 1993

Chapter 137 Suspicion

After determining the plan and goals, Tanglin Hi-Tech headquarters immediately started taking action. A group of senior executives from Tanglin Hi-Tech flew to America, New York, Mexico, Canada and other places to start setting up America's North American offices.

Compared with Siemens Phone, which hired many Hollywood stars as spokespersons in America, reached a sales agreement with Wal-Mart, and spent a lot of advertising money on promotion, Shenzhou Phone, with its two brother brands, kept a low profile when it arrived in North America. many.

Shenzhou just started discussions with retail giants such as Best Buy, Target, Costco, etc., to let the three major Shenzhou brands be sold in these retail stores, and then put Shenzhou Phone advertisements on TV stations to position Shenzhou Phone as a business phone. One of the standard features for middle-class families in America!

The entire Tanglin Hi-Tech began to operate in full swing again. The two major production centers located in Pingyang and Yangcheng began to operate at full capacity, increasing production capacity again to prepare inventory for the Shenzhou series of phones to enter the North American market.

Many companies that are developing digital cordless phones and are preparing to enter this industry have also set their sights on Siemens and Shenzhou Phone. This is the second time the two sides have competed. Although the battlefield has been changed to the North American market, The result is still the same. Whoever wins this battle will become the leader in the North American digital cordless phone market in the next six months!

As for Philips, General Electric, Panasonic and other brands, although they have announced that they will launch their own brand of digital cordless phones at the end of the year or early next year, countless people outside believe that in a short period of time, these brands of phones may get some Sales volume, but it is unrealistic to immediately replace Shenzhou and Siemens.

Even if these two brands do not want to make progress and stand still, it will take several months or even a year and a half for other brands to replace these two brands. In a short period of time, the global digital cordless phone market will still be The duet between Shenzhou and Siemens!

“A Shenzhou parts supplier issued an announcement announcing the receipt of large new orders from Shenzhou Phone and its two major brands, Coolpad and Simon Electric.

Sources said that this is Shenzhou's preparation for the North American and American markets. If the news is true, this means that Shenzhou, which defeated Siemens in Europe, will once again compete with Siemens in America! "

As the best-selling electrical appliance brand abroad, every move of Shenzhou can cause uproar in China. Now it is suddenly increasing orders from parts suppliers. Some parts manufacturers even received a single order of more than 500 yuan. Thousands of pieces, this is obviously a posture of preparing for a big fight.

In the Asian and European markets, Shenzhou Phone has an advantage, and sales have entered a stable period. This sudden large order is obviously preparing to open up a new battlefield.

In addition to these great disciples, Boss Duan also has another proud disciple. I haven’t met him yet, but in the future his name will definitely be known to everyone. If he is a brother, come and chop him down. The founder of Xixi is also Duan. The boss's disciple.

"For Shenzhou, this test in America will be far better than in Europe!"

When he was in Xiaobawang, Duan Yongping had a very unhappy relationship with Xiaobawang's parent company, Yihua. Yihua used Xiaobawang as a cash machine, constantly draining Xiaobawang's money to fill the holes in other industries.

Following Duan Yongping, Chen Mingyong, who came out of Little Overlord, asked Duan Yongping curiously, although colleagues in the industry are enemies and BBK is also developing cordless phones, even within BBK, it has never been said that BBK is preparing to challenge Shenzhou. if.

This naturally made Duan Yongping dissatisfied. After all, who wants to be an old scalper and work hard to cultivate the land, only to have all the food grown taken away, which led to a tense dispute with Yihua.

Six people, following Duan Yongping, resolutely left the Xiaobawang Company with an annual output value of nearly one billion, including Chen Mingyong, Shen Wei, Jin Zhijiang, and, ahem, later brands such as Oppo, Vivo, and Little Genius Watches. It depends on several people.

"Shenzhou will enter the North American market. Can it continue the myth that has been staged in Europe?"

Finally, during the Little Overlord period, Duan Yongping wanted to get rid of Yihua's endless blood draws on the Little Overlord, and wanted to allocate equity to the Little Overlord, that is, he and the management team obtained the equity of the Little Overlord. Regarding this request, Yihua Naturally, the other party flatly refused, and the two parties completely broke up, and Duan Yongping left directly.

In the BBK company, Duan Yongping looked at the newspaper in his hand. Shenzhou had not yet gone to North America. The domestic media had already begun to build momentum and comment and analyze, creating an atmosphere where dark clouds were threatening to destroy the city.

"Mr. Duan, who do you think will win in America this time between Shenzhou and Siemens?!"

"If it can defeat Siemens again in North America, Shenzhou Phone will completely secure the top position in the global digital cordless phone market!"

However, after Boss Duan left Little Overlord, the turmoil in Little Overlord was not over yet. It was Yang Minggui who took over the position of Yongping. Not to mention how he performed in Little Overlord, the key is that after he took over, he also ran away soon, and brought him with him. The other two people Liu Lilong and Hu Hai left, and finally another brand appeared, Gionee mobile phone!

Xiaobawang is a very magical company. It has never produced mobile phones, but a large number of familiar mobile phone brands are all due to it. It is not an exaggeration to say that the Whampoa Military Academy is the leader in domestic mobile phones...

"The outcome is unknown, but Siemens has clearly learned the lessons it learned in Europe. In America, it has prepared a tight battle and fought hard. If Shenzhou wants to defeat Siemens as hard as it did in Europe, I'm afraid it won't be that easy!" Listen Hearing what Duan Yongping said, another disciple Shen Wei also asked curiously, "Mr. Duan, do you think Siemens might win in America?!"

Whether Shenzhou can defeat Siemens in America is of little significance to domestic brands such as BBK, TCL, Changhong, Haier, Konka, and Xiamen Xin that have entered this industry. In mainland China, the Shenzhou brand has been deeply rooted in the hearts of the people. In addition to being expensive, There are almost no shortcomings in the eyes of consumers. Brands such as BBK also know that it is impossible to replace Shenzhou in China.

However, this kind of cross-ocean battle between domestic brands and foreign brands in a foreign country, this kind of war in the business world, which is like opening up a new territory, has still attracted the attention of countless people such as Shen Wei and Chen Mingyong.

"Unknown!"

Duan Yongping still said the same thing, "No one knows how Shenzhou will fight Siemens in America. Shenzhou fought so beautifully in Europe, from publicity to sales strategy to brand planning. With all the strategies behind it, Siemens’ defeat in Europe was not unjust at all!

I have reviewed the review many times. If I were to fight Siemens in Europe, I would most likely lose in the end. There are really experts on the Shenzhou parent company! "

“I talked to Mr. Wang from BOE about Tanglin Hi-Tech, and he met with Li Dongling, the founder of Tanglin Hi-Tech, and the two parties have now jointly established Donglin Optoelectronics to develop LCD panel technology.

I understand Mr. Wang’s character. He respects everyone on weekdays, but he is arrogant deep down. There are not many people who can catch his eye. I have known him for so many years and I rarely hear him praise anyone, but Li Dongling is exception!

When we talked about Li Dongling that day, he talked about things related to Li Dongling in front of me for more than half an hour. He highly praised Li Dongling. With a founder like Li Dongling in Dongling High-Tech, no one knew what he could do in America. , it is estimated that even if Siemens is not defeated, Shenzhou will not be easily defeated! "

Duan Yongping and Wang Dongsheng of BOE are old friends and colleagues. After graduating from college, Duan Yongping was assigned to the Yanjing Electronic Tube Factory, the predecessor of BOE, and worked as a colleague with Wang Dongsheng for three years. Then he went south to Yangcheng and established Xiaobawang brand.

For Shen Wei and Chen Mingyong, Duan Yongping is the most powerful person they have ever seen. He was able to turn a factory that was losing two million a year, had only a dozen employees, and was on the verge of bankruptcy into a factory with an annual output value of nearly 100,000 yuan. It only took Duan Yongping three years to build a billion-dollar giant company.

For Shen Wei and Chen Mingyong, Duan Yongping is a shocking existence. This is the main reason why they are willing to follow Duan Yongping. And now it is Duan Yongping who also admires Dongling Hi-Tech in his words. This makes They have a new understanding of Dongling Hi-Tech and Li Dongling!

……

At the Siemens headquarters in Germany, Carlot knocked on the door and entered the office of Siemens President Supil. He took over the position of Siemens Telephone Division Manager after Frankel was kicked out.

It’s not necessarily true that Carlott’s ability is stronger than Frankel’s, but Carlott has one advantage, that is, he follows the rules step by step, does not go beyond the rules, and conscientiously completes everything requested by Superior. He does not seek merit, but seeks success. No fault, Subile is easy to use.

"Shenzhou Telephone has started advertising in America and is in contact with retailers such as Best Buy, Target, and Costco!" Carlot said to Superior.

Hearing that Carrot did not continue speaking, Subile was a little surprised, "Who is the advertising spokesperson Shenzhou selected in America? That Zhang Ao didn't go to America?!"

Carlot shook his head, "Shenzhou Phone has not chosen a spokesperson in America, and it does not even have a lot of advertising funds. However, Shenzhou Phone has contacted dealers in many regions in North America and seems to want to develop other markets in North America.

Zhang Ao, the sales manager of Tanglin Hi-Tech, did not go to America either! "

Listening to these, Su Bi Le frowned instead. He was already preparing with all his strength, waiting for Shenzhou to attack, but in the end, he waited alone and didn't even hit him with a punch. This made Su Bi Le helpless for a while.

"Keep an eye on Shenzhou's phone number and continue to follow our plan!" Su Bi Le explained. Tangling Hi-tech did not take any action, but it made him feel uncomfortable. It always felt like digging a hole and waiting for Siemens to jump.

While Siemens was suspicious and constantly lining up in America, the Wanjia Foundation's acquisition of Boulanger Electric was also in full swing. When the Wanjia Foundation's acquisition amount continued to increase, the resistance of the Boulanger Electric Mall It is getting weaker and weaker!

(End of this chapter)