Reborn since 1993

Chapter 139 The law of true fragrance never goes out of style

"I understand. I will talk to Lan Qi later. Thank you for your hard work this time. If you have the opportunity to come to Hanxi, I will treat you!" Li Dongling said to Ning Wenke on the other end of the phone.

"That's not necessary!"

Ning Wenke said to Li Dongling with a somewhat relieved tone, "I don't want Manager Yao from Feiyan Technology to have any objections to me anymore. I'm afraid Han Xi won't be able to go, so you still have to Come to Hong Kong City if you have a chance. I’ll treat you to a treat when the time comes. I don’t know how many people in Hong Kong City, as well as the media, want to meet you, the King of Mouse and Asia’s Telephone King!”

When Li Dongling heard this, he just smiled and heard Ning Wenke continue to say, "Will the European Wanjia Electrical Appliance City really be managed by Lan Qi?"

Lanqi has been recruited into Wanjia Electric City, and after the acquisition, the Blange Electric City was renamed Wanjia Electric City. The new Wanjia Electric City includes the 68 large chain malls that originally belonged to Blange Electric City, and also There are 32 small stores being acquired, ranking third in the French electrical appliance retail industry, with a total value of more than million US dollars!

In the eyes of Ning Wenke, such a chain of electrical appliances stores, with a total value of more than 200 million U.S. dollars, was quite risky and bold to hand over to Lan Qi, who had just been recruited. Dare to let an outsider manage Wanjia Electrical Appliances City.

"Don't doubt people who are suspicious of you, don't be suspicious of people who are employed!"

Li Dongling said this, but still with a bit of helplessness, "Of course it is more convenient to send personnel from Dongling Hi-Tech headquarters to manage it, and it is easier to control the European Wanjia Electrical Appliance City, but if you want Wanjia to gain a complete foothold in Europe, let For Vanjia to localize in Europe, someone who is familiar with Europe must serve as the European general manager of Vanjia Electrical Appliance City!"

In previous lives, whether foreign multinational giants entered the mainland or mainland companies went abroad and failed overseas, countless companies were hit with bloodshed.

There are of course many reasons why these companies failed in overseas markets, but one thing is particularly obvious, that is, they all want to copy their own set of management, systems, sales, publicity, culture, experience, etc. at the headquarters. Overseas branches will then send headquarters personnel to supervise the implementation.

Except for some products with luxury attributes and precious materials, which specifically emphasize their place of origin for the sake of Bige, the rest of the truly top foreign brands are localized and even more local than local brands. Let users feel that the brand they buy is local.

Lanqi will be responsible for managing Vanjia Electrical Appliance City in Europe in the future. Ning's Trading Company will become the operator of Vanjia Electrical Appliance City in Southeast Asia, while the mainland market will be directly managed by a vest company built by Dongling Hi-Tech.

Li Dongling said to Ning Wenke on the other end of the phone that Wanjia Electric City will definitely begin to rapidly expand in mainland China, Southeast Asia, Europe, North America and other places.

"Now, can you tell me who I need to be responsible to?!"

It is definitely not easy to build Wanjia Electrical Mall into a retail channel covering Asia, Europe and North America, and it will cost a huge amount of investment. But with it, Dongling Hi-Tech will no longer have to be controlled by others in the future, and even those with Wanjia Mall Wherever you go, Donglin Hi-Tech products are for sale!

Ning Wen may be able to tell that Li Dongling attaches great importance to Wanjia Electric City and almost treats it as Dongling Hi-Tech's most important sales channel overseas in the future.

For Wanjia Electrical Appliance City, this is what we need to do. In Europe, we must make Europeans feel that Wanjia Electrical Appliance City is the local electric appliance chain store in Europe. We must also implement the same strategy in Asia and North America!

"Mr. Ning, you will be responsible for the management of not only Europe but also Wanjia Electric City in Southeast Asia. Let Wanjia Electric City enter the Southeast Asian markets such as Hong Kong City, Singapore, Bangzi, Nippon, and Siam!"

Naturally, there are successful brands in this kind of gameplay, but there are more failures because they are not adapted to the local environment and cannot be localized locally, and it can easily cause resentment among local users overseas.

In addition, all decisions must be submitted to the headquarters. For example, when encountering a public relations crisis, modifying a certain program, or engaging in a price war, you must first report to the headquarters, and then wait for the headquarters to make a decision before implementing it. This set of procedures When I walked down, the day lilies were completely cold, and the market had already been robbed by competitors!

After signing several confidentiality agreements and compensation agreements, Lan Qi couldn't help but ask Ning Wenke.

Suddenly, he went from being the head of the European computer department of Texas Instruments to becoming the general manager of Vanguard Europe, taking charge of the European Vanguard City worth over 200 million US dollars. For Lanqi, both his salary and status have been raised to a big level. As a result, he has now entered the category of top professional managers.

But now, Lan Qi only knows that the major shareholders of Wanjia Electric City are Wanjia Foundation and Ning's Trading Company, but Lanqi does not know who the major shareholders of Wanjia Foundation are. Ning Wenke looked at several confidentiality agreements in her hand. The regulations stipulated in them were that Lan Qi could not leak information about the major shareholders of Wanjia Electrical Appliance City to the outside world, whether during his employment or when he suddenly ran away. Otherwise, he would be compensated. The astronomical amount of compensation given to Wanjia Electrical Appliance City was something that could not be afforded in three lifetimes.

Of course, as a price for signing these agreements, Wanjia Electric City will compensate Lanqi with a large additional bonus every year.

"You will know soon!" Ning Wenke put away these documents and said to Lan Qi.

The phone on the table suddenly rang. Ning Wenke nodded to Lan Qi, then turned and left. Things on the European side were almost settled. After handing over the European Wanjia Electrical Appliance City to Lan Qi, Ning Wen Ke was about to return. Hong Kong city.

Just as Li Dongling said to her on the phone, Ning Wen may clearly feel that the market situation in Europe is completely different from that in Hong Kong City and Southeast Asia. If she stays here, she may have a situation where laymen lead insiders. So for The newly acquired and reorganized European Wanjia Electrical Appliance City is simply a disaster. It is better to return to Hong Kong City and build an Asian Wanjia Electrical Appliance City in Southeast Asia!

"Congratulations Lan Qi, you will be the future president of the largest electrical appliance chain mall in Europe. I am Li Dongling from Donglin Hi-Tech!"

As soon as Lan Qi answered the phone, a man's voice came out. The voice was gentle and magnetic. He drew a pie for Lan Qi as soon as he came up. But Lan Qi didn't pay attention to the pie. He heard Li Dongling After hearing the name, my scalp suddenly went numb, and I felt like my heart was about to explode.

"Dongli Hi-tech, the same Tanglin Hi-tech that launched the Shenzhou phone?!"

Lan Qi's voice changed a bit. When he heard that the major shareholder and parent company of Wanjia Electric City was Dongling Hi-Tech, Lan Qi couldn't help but raise his voice several points.

As the most popular drama in Europe's electronics and electrical industry this year, Shenzhou defeated Siemens with random punches, which really opened the eyes of European people. How could Lan Qi not have heard of the name Dongling Hi-Tech?

But it was because he had heard that he felt his scalp was numb. Wanjia Electric City was actually a retail channel created by the parent company of Shenzhou Telephone. The amount of information was too great. Lan Qi felt that Dongling Hi-Tech was too audacious. , How dare you play tricks under the tiger's nose.

If Metro, Carrefour, Wonder City, Media, Saturn Electric City and other European retail channels knew about this, I am afraid they would immediately attack Wanjia. The entire European electrical appliance brands, including Siemens , Philips, Electrolux, Bosch, AEG and many other electrical appliance brands will refuse to cooperate with Wanjia!

Because whether it is the channel dealers like Metro or the electrical appliance brands like Philips, they are all nominal competitors with Wanjia Electric City and Shenzhou Telephone. Who would be willing to help their competitors develop? Well, if the price is high, it is still possible. Yes, after all, as long as there is a 300% profit, even if the rope seller knows the rope, he will still dare to sell it if he wants to tie it around his neck...

Lan Qi smiled bitterly. Now he regrets it. He would rather not know anything. It's better now. Looking at Europe, there are all opponents, and they are all opponents that Wanjia Electric City and the parent company want to kill.

Li Dongling didn't care what Lan Qi was thinking at this moment, "European Vanjia Electrical Appliance City will operate independently in the future and does not need to have anything to do with companies such as Dongling Hi-Tech and Shenzhou. You are fully responsible for Vanjia Electrical Appliance City in Europe. You only need to report to It's enough for me to be responsible, and no one else has the right to interfere with your decision!

In the first five years, Europe Vanjia Electric City does not need to pay any profits to the parent company. On the contrary, the parent company will continue to provide funds and support to Europe Vanjia Electric City through the Vanguard Foundation. Lanqi, you want There is only one thing to do, and that is... push Wanjia to major cities in Europe. I need to see Wanjia become the largest chain of electrical appliances in Europe! "

Li Dongling's voice suddenly became a little louder, which made Lan Qi's heart skip a beat. This time he was not scared, but a little excited. Li Dongling was completely empowering him and letting him flex his muscles in Europe. As a professional manager, Who doesn’t want to completely prove their ability!

"Your salary and bonus are all linked to the scale and revenue of Vanjia Electric City. If Vanjia Electric City can become the largest chain of electrical appliance malls in France, you will receive 3% of the equity reward of Vanjia Electric City in Europe. If you can enter the top five electrical appliance chain malls in Europe, you will also receive another 5% equity reward. In the future, European Vanguard Electrical Appliance City may also be listed on France or other European exchanges..."

The money was so exciting that after hanging up the phone, Lan Qi still couldn't calm down. He knew that Li Dongling was drawing a pie for him, but the pie was really delicious.

The entire European Wanjia Electrical Appliance City was completely managed by Lanqi, allowing him to use his talents. In the first five years, Lanqi did not need to worry about how much profit he paid to the parent company. As long as the scale of Wanjia Electrical Appliance City was expanded, he would be able to obtain equity Rewards, working as a worker and working as an emperor may be essentially different!

When he first heard about Dongling Hi-tech, Lan Qi was a little worried. Now Lan Qi feels it is so delicious. He is no longer dissatisfied with Wanjia Electric City, and is even somewhat looking forward to competing against rivals like Metro and Wande City. !

(End of this chapter)