Reborn since 1993

Chapter 151 Secretly assassinating Chen Cang

"As long as you can win the battle with Shenzhou in America, you can mobilize and use Siemens' funds, resources, and connections in North America!

When the day comes that I win, I will personally report Thomas your contribution to President Superior, and the future candidate for Siemens North America President may also be selected in advance! "

Carlot also drew a pie for Thomas. If he wins the war with Shenzhou, Thomas might really be able to become the president of Siemens North America.

As for Carlot, although he is now acting as the puppeteer's microphone, as a professional manager, how can he not have the slightest ambition? What Frankl originally wanted to obtain has become a powerful figure in Siemens. Character, why doesn’t Carlott think about it? !

If he really avenges his humiliation for Siemens in North America and defeats Shenzhou, then Thomas might really be able to become the president of Siemens North America, and Carlott will get even more!

After putting down the phone, Carlott and Thomas had different moods. Thomas was full of confidence. He did not underestimate the Shenzhou phone, but believed that Siemens would undoubtedly win this war in North America.

As for Carrot, they are both worried and looking forward to it. The worry is that Siemens has lost again in the American market this time, which basically means that Siemens digital cordless phones have lost to Shenzhou on a global scale and can only be used as digital phones. A second-rate brand in the field of cordless phones.

If it loses again, Siemens will definitely need someone to take the blame. Just like Frankel, Carlot will be kicked out just like Frankel.

Of course, if he wins, Carrot will also get unimaginable benefits, become a confidant of Siemens President Su Biluo, be valued by Siemens executives, and have the opportunity to become a powerful figure in Siemens headquarters in the future!

Carlott's fate has been tied to the Siemens phone. He only prays that Thomas can really defeat Shenzhou in America as he said!

"Keep an eye on Shenzhou's phone number. If you have any news, report it to me!"

In the office, Thomas shouted to his subordinates, "Increase advertising efforts. I want to see advertisements for Siemens digital cordless phones on TV stations, newspapers, magazines, and outdoor advertising screens!"

Thomas is America's professional manager, and his work style is also American style, just like America's current fighting style, saturated with three-dimensional artillery coverage, and destroying the opponent's ground department in one wave.

America has a mature and modern sales system, and there are not as many countries as Europe, resulting in a very fragmented market. The local push has long been outdated in America!

Six years ago, Arthur Andersen, already a giant in the accounting and consulting industry, split its business into two, namely Arthur Andersen Accounting Firm and AXA Consulting.

He believes that no matter what means Shenzhou has, if all Americans see are Siemens advertisements and all they can buy are Siemens phones, then no matter how Shenzhou Phone uses its means, it will not help.

However, both Coolpad and Simon Electric have reduced their prices. Coolpad is currently priced at US$72, and Simon Electric has even reduced its price to about US$.

Now is the time when AXA Consulting is in full glory. It is the world's largest consulting firm in the business and technology fields. In terms of staff and scale, it is comparable to the old consulting firms such as McKinsey, Boston Consulting Group, Bain, etc., and even the staff size In terms of revenue, it also surpassed these competitors.

This time Thomas invited AXA for consultation, and he also spent a lot of money, just to defeat Shenzhou in one fell swoop!

Compton also showed his professional style and pulled out a piece of information at his fingertips, "Currently, Shenzhou and its series of brands, Coolpad and Simon, have entered the American market through retailers such as Best Buy, Target, and Costco.

Although Thomas just sounded like he was giving off big words to Carlot, he was not a reckless person. This time he specially invited a professional consulting company to consult on the war with Shenzhou. To put it bluntly, it was to make suggestions and find ways to deal with it. Shenzhou Telephone and Tanglin Hi-Tech.

Likewise, Thomas acted in a big way. He carried out extensive publicity in America and invited many celebrities to promote the Siemens telephone platform.

At present, Shenzhou Phone, Coolpad and Simon have not carried out large-scale promotion. Shenzhou Phone currently continues the high-end brand pricing in Europe, and the current price is still US$150!

Compton was a person sent by AXA Consulting, a consulting company owned by Arthur Andersen. Well, just a few years later, that company was implicated in the largest financial fraud scandal in American history, the Enron scandal, and collapsed. Andersen's consulting firm...

After letting all the Siemens America executives leave, Thomas looked at the time and asked the staff from the consulting company specially invited, "Has Shenzhou Telephone Recruitment been put on sale? What is the price?!"

According to the analysis of professionals from our consulting company, Dongling Hi-Tech, the parent company of Shenzhou Telephone, wants to use the two brands of Coolpad and Simon to start a price war with Siemens! "

Compton said that Tanglin Hi-Tech is almost playing its cards right this time in America. Not to mention consulting companies like AXA with many professionals, even a small consulting firm can see through Tanglin Hi-Tech's intentions.

"In addition, I want to remind Manager Thomas," Compton took out another information, "Dongli Hi-Tech is building a complete sales system in North America. They are not only launching in America, but also in markets such as Mexico and Canada. Product!" "Regarding this, we consulted analysts and believe that Tanglin Hi-Tech's move may not only want to open up the North American market, but also just in case, after the failure of America, it can also occupy other North American markets!"

Hearing Compton's analysis, Thomas laughed disdainfully, "It seems that Europe's victory really made those Asian monkeys go to their heads. They actually want to swallow the entire North American market in one gulp without fear of choking to death! "

Compton coughed when he heard Thomas' racial slur. He would never admit to hearing it.

“What is North America?!”

"Whatever has America is called North America. Without America, North America is nothing. Whoever has America gets North America."

Thomas punched the table, "The most important thing for Siemens Telephone right now is the America market. As long as we win this market, we can start from America and drive Shenzhou and those two brands down the Pacific together and let them swim." Go back to the mainland!"

Compton nodded repeatedly. He agreed very much with what Thomas said. This was also the strategy formulated by AXA Consulting for Siemens. As long as it occupied the American market, Siemens would be invincible in North America. It could advance or retreat. , you can enter other North American markets to make Shenzhou calls at any time.

"Manager Thomas has the same analysis as AXA Consulting!"

Compton smiled and said to Thomas, "The most important thing for Siemens is to win the American market as soon as possible. Wal-Mart is indeed America's largest retail channel, but if it wants to defeat Shenzhou, it must combine Best Buy, Target, Shoppers and other channels are also trying to come over!”

When Thomas heard this, he hesitated. Siemens took over Wal-Mart's retail channels in order to re-establish the positioning of Siemens phones as a high-end brand.

If Siemens cooperates with retailers such as Best Buy, Target, and Costco, in order for these retailers to promote Siemens products, it will need to give more profits to Best Buy and other channel providers, and may even need to enter into a price war with Shenzhou.

Compton saw Thomas's hesitation, and closed the document in his hand with a "pop" sound, "Manager Thomas, I have studied Shenzhou's performance in Europe. This is a difficult opponent, and we must not give it to the opponent. Any chance, otherwise a careless moment may lead to catastrophic losses!”

"Siemens Telephone is now the dominant player in the American market. What we have to do is to expand our advantage. After defeating Shenzhou Telephone, we can make back some losses!

If Siemens cannot win this battle, digital cordless phones from Philips, Telephone and Telegraph Company, General Electric, Panasonic and other brands will also start to be launched! "

Thomas understood what Compton meant. If Shenzhou Phone could not be defeated as soon as possible, then Siemens would be even more passive when other phone pro-spies joined the battlefield.

Thomas thought for a moment and said, "Go and talk to retail channels such as Best Buy, Target, and Costco. If they are willing to promote Siemens' phones, or even sell them exclusively, Siemens can give them more revenue shares!"

Compton is very confident about winning these sales channels for Siemens. In North America, Siemens's brand awareness is much higher than that of Shenzhou. In addition, Siemens has many white goods manufacturers. As long as it gives channel dealers profits The share is similar to what Shenzhou offers. He thinks there is no problem in getting retail channel dealers like America to turn around and support Siemens!

"Siemens digital cordless phones, America's single-day sales exceeded 24 units, and sales exceeded US$ million!"

America Electronic News was the first to report citing data from a third-party statistical agency. As the region with the strongest consumer power in the world, Siemens digital cordless phones are priced at US$120, and 24 units were sold in one day, spreading the word to the world. It shows what the world's largest consumer market is.

Following closely, American heavyweight media such as the New York Times, Los Angeles Times, and Wall Street Journal, as well as Colombian TV, ABC TV, etc. reported on it one after another.

Siemens' performance in America is enough to prove that there is a market for digital cordless phones in America. This has greatly increased the confidence of companies such as General Electric and Philips, and they have announced plans to launch their own brands of digital cordless phones.

Compared with American media, media in Asia, Europe, especially mainland China, paid more attention to the first-day sales performance of Shenzhou Phone.

It was not until late at night that a piece of news reached the domestic media industry, "Shenzhou, Coolpad, and Simon series phones sold more than 95,000 units in America in a single day!"

(End of this chapter)