Reborn since 1993

Chapter 152: Concealing the truth

In comparison, when Shenzhou and Siemens first entered Europe, digital cordless phones were still a new gadget, so single-day sales were not high.

But now, in markets around the world, people have basically heard reports and news about digital cordless phones, and have begun to accept this thing. Coupled with Siemens's overwhelming publicity, digital cordless phones have begun to explode as soon as they are launched in the American market. Amazing sales!

Facing the Shenzhou series of phones, the sales performance on the first day of sale in America was far inferior to that of Siemens phones. The media in mainland China, Hong Kong, and Europe who received the news were unusually silent for a while.

This is not the style of the media. Generally, the media will report it as soon as possible after receiving the news. News is about effectiveness, but this time it is an exception.

Because last time, the overturn was too severe. How many media outlets had overwhelmingly publicized the news about Shenzhou Telephone's defeat in Europe and its disastrous defeat by Siemens. How many famous media commentators ridiculed Shenzhou Telephone for overestimating its capabilities and trying to control the car. I don't know. The sky is high and the earth is high, and I dare to challenge a world giant company like Siemens.

But who could have imagined that a month later, there would be a shocking comeback, and Shenzhou would actually overthrow the white goods giant Siemens to the ground in the home of Siemens!

The original news that criticized and ridiculed the Shenzhou Phone is still fresh in my mind. I don’t know how many media outlets were slapped in the face, including some established media, which were overturned when they last reported on the Shenzhou Phone.

A lesson learned. This time in America, the same start made the media afraid to immediately report that Shenzhou had lost to Siemens in America, for fear of capsizing in the gutter!

"According to confirmation from many overseas media, Shenzhou and Siemens are currently entering the American market with their digital cordless phones. Siemens' current single-day sales volume is ahead of Shenzhou Phone!

However, many industry analysts claimed that the battle between Shenzhou and Siemens has not yet been decided. Currently, Siemens is indeed in the upper hand in America! "

Phoenix TV in Hong Kong was the first to report it, and then many domestic TV stations and newspapers began to quote Phoenix TV's reports.

"Should our newspaper report the news about Shenzhou Telephone in America?!"

In the Yanjing Business Daily, Feng Miaoyu was meeting with a group of managers, editors, and reporters in the newspaper to discuss whether to publish the news that Shenzhou Telephone lost to Siemens in America. The newspaper was hesitant.

At the Yanjing Business Daily, the reporter responsible for reporting on American news said that according to the news reports he had obtained from overseas channels, American media such as the New York Times and the Wall Street Journal were all leaning towards Siemens winning.

People who often have contact with foreign companies and watch foreign news reports will inevitably have a sense of despair and the idea that overseas giant companies are invincible when they see the modern life and advanced technology abroad and compare it with the current situation of domestic life that is far inferior to overseas life. a feeling of.

"According to the analysis of overseas media and experts in the electronics industry, Siemens has a great advantage in America this time!"

Domestic brands from all walks of life, including Haier, Changhong, Lenovo and other company bosses, have expressed their determination to fight against foreign goods. Of course, it is also true that they took advantage of their emotions to bring a wave of goods. It is not shabby to make money.

The current thoughts of the two groups of reporters in the Yanjing Business Daily actually represent the two completely different minds and attitudes of domestic people facing foreign brands.

After the book "Chinese Can Say No" is published next year, this sentiment will be completely detonated. I don't say how good this book is, but in the atmosphere of today's era, it has indeed made many people in the country express their feelings. Vent the anger in your heart.

And many domestic people, faced with the continuous siege of overseas giant companies in the country and the acquisition of domestic brands and companies, food, beverages, daily necessities, automobiles, computers and other industries are constantly dominated by foreign companies, and they seem to want to buy Across the country, the domestic people's sense of crisis and national sentiment are constantly soaring, and the voices of resistance to foreign brands have begun to grow louder and louder.

Another reporter in charge of domestic news reports in another newspaper office asked directly, "Last time about the Shenzhou incident, users who subscribed to the newspaper were already dissatisfied with our newspaper. If the report makes another mistake this time... "

If a newspaper repeatedly reports wrong news, even in this era when TV stations and newspapers have the highest authority, the newspaper may lose a large number of subscribers. Who wants to read fake news? !

Today's reporters in the Yanjing Business Daily are divided into two groups. In fact, the attitudes of countless people in the country are the same at this moment.

"But what if Shenzhou makes a comeback and wins in the end?!"

The Shenzhou phone number is really weird. The last time Yanjing Business News reported that Shenzhou was defeated by Europe, who would have thought that Shenzhou would eventually overturn it. Although Yanjing Business News reported it truthfully based on the news from overseas, there was no No matter which side you take sides, the final result is that the Yanjing Business Daily is overturned.

"Quiet!"

Seeing that the reporters of the newspaper were about to divide into two groups and the quarrel was turning into a pot of porridge, the editor-in-chief of Yanjing Business News had to stop the quarrel between the two parties.

"First report truthfully, the sales volume of Siemens and Shenzhou in America, don't add subjective opinions, and don't predict who will win or lose!" The newspaper editor said, this kind of report, to put it bluntly, is copying overseas reports, and the audience will definitely not like it. News reports, but no newspaper comments or opinions, are the safest for newspapers. They don’t have to worry about overturning, but don’t expect sales to increase much.

After hearing the words of the newspaper editor, the reporters on both sides of the dispute were a little dissatisfied, but they said no more. This plan was indeed the safest.

At this time, Feng Miaoyu, who was sitting aside, said to the editor-in-chief of the newspaper, "I want to go to Hanxi on behalf of Yanjing Business News to interview Li Dongling, the founder of Dongling High-tech!"

Feng Miaoyu was one of the first reporters in China to pay attention to Donglin Hi-Tech, and she was also the first to report on the electronic pet machine in China.

From the silver sable mouse to the electronic pet machine and now the Shenzhou phone, the public opinion surrounding Tanglin Hi-Tech has always been complicated.

The lawsuit between Silver Sable Mouse and Microsoft has greatly boosted the confidence of the domestic technology industry. The electronic pet machine has swept through Japan, America, Europe and other markets, and the Shenzhou Phone has defeated Siemens in Europe. The momentum has been pushed to a height that domestic technology companies have never reached before!

Under the overwhelming media reports, countless domestic users believe that Donglin Hi-Tech can be compared with overseas giant technology companies.

But there are also a large number of people, including scholars in academia, who have dealt with foreign giant companies, or are currently cooperating with companies, foreign brand agencies, some media people who report overseas news, etc., and are not satisfied with this kind of praise of Tanglin Hi-Tech. Some are dismissive, thinking that Tanglin Hi-Tech just takes advantage and has nothing more than a fictitious chart.

As a result, not to mention overseas media, even in China, countless people either praise or belittle Tanglin Hi-Tech. Some people say that Tanglin Hi-Tech is the pride of the domestic technology industry, while others think that Tanglin Hi-Tech is just lucky. That's all, it turns out that it has been touted to a status that is not worthy of its height. Sooner or later, its true colors will be revealed and so on.

From Tangling Hi-tech to Li Dongling, they are all involved in this kind of controversy. Feng Miaoyu has witnessed the development of Tangling Hi-tech and is quite curious about Dongling Hi-tech, especially Li Dongling.

After hearing Feng Miaoyu's words, the editor-in-chief of Yanjing Business News thought for a moment and nodded in agreement. At this time, if he could interview Li Dongling, he would indeed attract a lot of focus and attention.

There are many media and commentators who share the same thoughts as Yanjing Business Daily. They are all afraid of capsizing in the gutter. Even Yan Lixiang, a famous media commentator who has been criticizing Dongling Hi-Tech, did not comment immediately. He was obviously waiting and watching!

And in this atmosphere, in the next week, Siemens phone sales continued to soar, with single-day sales soaring from 24 units to 37 units, showing the style of a world giant in America!

Relying on huge advertising promotions, Siemens almost suppressed Shenzhou's phone calls. Compared with Siemens's Sturm und Drang, Shenzhou plus Coolpad and Simon's performance was a bit tepid.

Although the single-day sales of Shenzhou in America increased to 110,000 units, the scene of Mars hitting the earth as expected by the outside world did not happen in America.

Siemens's attitude of sweeping the digital cordless phone market in America surprised the Telephone and Telegraph Company, General Electric, Philips, Panasonic and other companies that were also preparing to enter this industry. They did not expect that Siemens would be so strong. And Shenzhou, which defeated Siemens in Europe, seems to be somewhat "unworthy of its name"!

"Shenzhou Phone has not shown its due dominance. In the American digital cordless phone market, Siemens Phone already has an advantage. According to the cost estimate of Shenzhou Phone, Coolpad and Simon may not have much room for price reduction!

Some Wall Street analysts predict that if this continues, Siemens phone sales will reach a peak in the future and may exceed 71 units, accounting for more than % of the digital cordless phone market in America! "

After the Wall Street Journal, the "authoritative" media in the global economic field, made a "final conclusion" report, public opinion instantly turned to Siemens. For a time, media in North America, Europe, Asia and other places began to report on it.

"Yes, we are trying to cooperate with more corporate customers in America, as well as retail channels such as Best Buy, Target, and Costco. Siemens phones will be sold in these retail stores. I believe it will not take long!

Will Siemens cooperate exclusively to drive Shenzhou Phone out of electronics stores such as Best Buy? "

Thomas, who was being interviewed by NBC, couldn't help but smile a little, "I don't know this, but I think shopping malls such as Best Buy have the right to make decisions about which best-selling phone brands to recommend to users, and they cannot force users to buy some. An unknown third-rate brand, right?

Even after purchasing these products, there may not be any maintenance or after-sales service. This is so unfair to users! "

And just when Thomas was talking and giving advice in front of the camera, a face of mixed Chinese descent walked into Atlantic Bell Company headquartered in Philadelphia, Pennsylvania.

(End of this chapter)