Reborn since 1993

Chapter 154 Landslide

Different from when he came, when Zhou Hualiang left, it was Raymond, the president of Atlantic Bell, who personally sent Zhou Hualiang out. Both of them were smiling and looking like they were having a good conversation. This made the people of Atlantic Bell , couldn’t help but be surprised.

After getting in the car, Zhou Hualiang couldn't help but wave his fist vigorously. After returning to the place where he stayed, he immediately called Li Dongling, "Boss, Raymond agreed to cooperate!"

"Thank you for your hard work, the follow-up will proceed as planned!"

In the Tangling Hi-tech office, Li Dongling, Ren Yuefeng, Hu Xian, Zhang Ao, and Gao Peng, who has been promoted to the general manager of the Logistics Department of Dongling Hi-tech, are all waiting for news.

After the beginning of the new year, Li Dongshan resigned from Tangling Hi-tech and began to be busy with shopping malls. Gao Peng officially took over as the manager of the logistics department of Tangling Hi-tech.

"It's done!"

After putting down the phone, Li Dongling said to everyone in the office. Ren Yuefeng, Zhang Ao and others looked relieved for a moment.

"It's time to give Siemens a big gift!" Zhang Ao's tone was a bit unkind, as if he was sharpening his sword.

In the past few days since the launch of Shenzhou Phone in America, Tanglin Hi-Tech has been making preparations instead of just watching.

"Contact Shougang NEC. Sirius chip production must be guaranteed!" Li Dongling looked at Ren Yuefeng. In this war with Siemens in North America, Sirius chips are the key to victory or defeat.

"Faced with the problem of shipwrecks again, why did Shenzhou, which swept the European market, encounter acclimatization in America?!"

The chip foundry industry has only emerged in less than ten years. TSMC is the pioneer of this industry. Domestic Huajing, Shougang NEC, etc. are also following this path, but this industry is not considered mainstream now. , Intel has its own chip production plant and does not use TSMC at all.

Nowadays, all major chip manufacturers in the world, from Intel and Motorola to Toshiba, Texas Instruments, Hitachi, Philips, Siemens, Fujitsu, etc., all have their own chip factories, covering design, production, testing, and packaging.

"Losing" the American market does not seem to be unacceptable to Tanglin Hi-Tech. Feng Miaoyu thought, at least in the digital cordless phone market, Tanglin Hi-Tech also has Asian and European markets such as mainland China and Hong Kong...

"Mr. Li, there is a reporter from Yanjing Business News who wants to interview you. He has been waiting for several days. Do you want to meet that reporter?"

This makes many parts suppliers of Tanglin Hi-Tech feel panic. Previously, Tanglin Hi-Tech had placed a large number of orders with suppliers in the parts industry chain. If Shenzhou, Coolpad and Simon Mobile sell If they don't go out, the parts suppliers and parts produced by Shenzhou Phone will fall into their own hands, and they may even go bankrupt. How can we not make people panic.

Ren Yuefeng nodded, "I know, not only Shougang NEC, but also Huajing and some domestic manufacturers that can OEM chips. We have all placed orders. If necessary, we can contact other chip OEMs such as TSMC." place an order!"

Siemens has been making phone calls to Shenzhou for several days in a row. At its peak, the sales volume in a single day exceeded 400,000 units. On the other hand, the daily sales of Shenzhou Plus, Coolpad, and Simon in America only reached a peak of 150,000 units. Even if you include the North American markets of Mexico and Canada, the daily sales volume of the machine is only 210,000 units. You can imagine how important the American market is!

If you just read the news in the newspaper, Feng Miaoyu began to have a pessimistic attitude. She felt that Shenzhou's defeat of America was a done deal, and there was no chance of another European comeback.

Li Dongling thought for a while and then said, in the past half month, there has been no response from Dongling Hi-Tech. As Siemens has been making rapid progress, many media have begun to tend to recognize that Siemens has won this war.

Feng Miaoyu, who had been in Pingyang for a few days, looked at the news in her hands, including domestic media reports and reprinted foreign reports, but basically she had a pessimistic attitude towards the Shenzhou Phone and in America.

"Siemens phone sales continue to be hot, with single-day sales hitting record highs!"

Feng Miaoyu wrote down all the Tangling Hi-Tech information she had researched in the past few days in her notebook. The rest included Tangling Hi-Tech's huge investment in scientific research, the establishment of the Qilin Prize, the He Zun Prize, etc. Although there is no specific data yet, Feng Miaoyu feels that Dongling Hi-Tech is the company that invests the most in R&D and earns the most foreign exchange among private companies!

At this time, it is still necessary to release some news to stabilize the morale of the military, and not to let Shenzhou parts suppliers give up their burden. Although there were spare suppliers for these parts when the supply chain was rebuilt last time, it still takes time to replace them. Right now What Shenzhou Telephone needs most is to increase production capacity!

Feng Miaoyu even discovered that Dongling Hi-Tech Electronics Industrial Park seemed to be preparing to produce a new product, and the second phase of the Tangling Hi-Tech Electronics Industrial Park project was also in full swing.

Before leaving the office, Ren Yuefeng asked Li Dongling in an inquiring tone. During this period, Dongling High-tech was the busiest and they declined interviews with the media. However, after Feng Miayu came to Pingyang, she has been persistent. The waiting made Ren Yuefeng a little helpless.

The entire Tanglin Hi-Tech Electronics Industrial Park does not seem to be affected by America. The Tanglin Hi-Tech Electronics Industrial Park is in full swing. The road leading to the entrance of the Tanglin Hi-Tech Electronics Industrial Park is lined up with parts and materials every day. There are so many trucks pulling goods that this road has become the most "congested" road in Binh Duong City.

Feng Miaoyu's research found that Tangling Hi-Tech is still mass-producing silver sable mice, OEM electronic pet machines for Nippon Bandai, and producing digital cordless phones.

"America's multiple channel retailers, including Best Buy, Target, Costco, etc., have announced that they have reached a cooperation agreement with Siemens and have begun selling Siemens phones!"

"Many media outlets are pessimistic about the sales of Shenzhou, including its Coolpad and Simon digital cordless phones, in America!"

But in the past few days since arriving in Pingyang, although she has not been able to interview Li Dongling, Feng Miaoyu, who is conducting research on Dongling Hi-Tech and collecting overall information, has a different feeling.

"Let her in!"

Unknowingly, a large amount of information related to Dongling Hi-Tech was densely written in her notebook. In Feng Miaoyu's mind, the image of Dongling Hi-Tech had vaguely become the kind of "high-tech" company in the minds of countless people.

Just as she was thinking about it, there was a knock on the door of the hotel room she rented, and a service staff shouted to her, "Reporter Feng, I have your phone number. It's from Donglin Hi-Tech..."

"I'll come right away!"

Hearing this, Feng Miaoyu's face lit up, she stuffed her notebook into her bag, picked up the bag containing the interview equipment, and ran out in a hurry.

"Mr. Li, I'm sorry to bother you at this time!"

After arriving at the headquarters of Tangling Hi-Tech, Feng Miaoyu entered the office of Tanglin Hi-Tech out of curiosity.

Feng Miaoyu looked at Li Dongling's office with her peripheral vision. She saw that Li Dongling's office was very simple. Apart from a computer on the table, it was just a wall cabinet with books. There was also a dart board, which was far inferior to the ones she had been to. The office of the company boss is so luxurious.

Hearing Feng Miaoyu's words, Li Dongling just smiled gently, "Want something to drink?!"

“Water will be fine!”

After taking the water poured by Li Dongling himself, Feng Miaoyu thanked him and said to Li Dongling, "I have been paying attention to Dongling Hi-Tech for a long time. The electronic pet machine project was the first one I reported in China!"

Feng Miaoyu told the story that when she was on the phone with her sister Feng Miaoyu who was studying in London, she accidentally talked about the popularity of electronic pet machines in Europe and reported it in the Yanjing Business Daily.

Li Dongling didn't expect that there was something like this, which made him burst into laughter.

Seeing that the atmosphere was almost over, Feng Miaoyu took the opportunity to say, "Mr. Li, the electronic pet machine project is still selling well all over the world. Why is this project suddenly sold? I think many people are curious about this!"

Looking at Feng Miaoyu who was opening his notebook to record, Li Dongling pondered for a moment and said, "Too much is not enough, I have always believed in not earning the last steel penny!"

"Is it too much or too little?!"

Feng Miaoyu was obviously stunned for a moment when she heard this answer, and then she realized, "Mr. Li, do you think the electronic pet machine industry will undergo changes?!"

"But now, Nippon Bandai Company has announced that in the new quarter of this year, global sales of electronic pet machines will hit a new high..."

Li Dongling just laughed and did not argue with Feng Miaoyu. Feng Miaoyu stopped writing and asked Li Dongling, "Mr. Li, can I publish this paragraph of yours in the Yanjing Business News?!"

"Please feel free to do so!"

Li Dongling wouldn't mind. What he said would have an impact on the electronic pet machine industry and Nippon Bandai. Even if Nippon Bandai was unlucky because of the electronic pet machine project, what impact would it have on Dongling Hi-Tech? The most advantageous thing, I can’t say, is that I can take something away from Nippon Bandai!

After Feng Miaoyu asked Li Dongling a few more questions, such as his views on several celebrities such as Boss Shi, a giant in the technology industry, as well as the computer and other industries that are struggling with foreign brands, she asked Li Dongling about this trip to Hanxi. The most important question.

"Mr. Li, the current situation of Shenzhou Telephone in America does not seem to be ideal. What do you think?" When Li Dongling heard this question, he said directly without thinking about it, "The victory of this war in America , will definitely belong to Tanglin Hi-Tech!"

Feng Miaoyu clearly felt that when he said these words, Li Dongling's gentle and elegant temperament disappeared without a trace. Instead, he suddenly felt an indomitable momentum. His words were full of confidence, and it seemed that what he said would be achieved!

This change made Feng Miaoyu stunned for a moment, and then she realized that she had seen this kind of confidence in other top company bosses. In this era, those who dare to start a business are without exception extremely confident, even with a Some arrogant people, without this thought, would never be able to get where they are now. Sometimes, people just rely on a thought to survive!

"But now it seems that the situation is not favorable for Shenzhou Telephone. Thomas, general manager of Siemens America, has announced that he will completely drive Shenzhou out of America and even North America within three months!"

Feng Miaoyu looked at Li Dongling and said, Thomas has been acting in a high-profile manner during this period and often made wild remarks in front of the media. In addition to promoting Siemens phones, Thomas' actions have made major electrical appliance retailers in America align with Siemens. , also meant to test Shenzhou Telephone’s trump card.

“You can’t know the present without studying history. The German philosopher Hegel once said that the only lesson history teaches people is that people never learn any lessons from history!

Siemens, who was born in Germany, obviously, like those empires that once appeared in Germany, has never learned the lesson of popping champagne at half time! "

Li Dongling's words were very rude, and he directly said that Siemens was about to lose miserably by opening champagne at halftime.

Feng Miaoyu's eyes lit up, "Mr. Li means that Tanglin Hi-Tech and Shenzhou Telephone have new plans in America?!"

Li Dongling didn't say much, "I hope it won't take long for Manager Thomas to receive the gift from Shenzhou Telephone. I hope he likes it!"

After the interview, Feng Miaoyu exchanged contact information with Li Dongling, returned to her residence, sorted out the news from today's interview, and then went straight to the provincial capital to fly to Yanjing.

Li Dongling looked at the phone number left by Feng Miayu, thought for a moment, and left the business card. Yanjing, Shanghai, and Yangcheng were the three major media camps in the country, and they might need Feng Miayu's side one day.

Feng Miaoyu, who returned to Yanjing, quickly reported the interview in the Yanjing Business Daily, which immediately attracted the attention of many in the technology and economic industries.

Especially after reading the opening chapter, Li Dongling said "don't make the last steel penny", which made many people sneer, thinking that this was an excuse for selling the electronic pet machine project last year.

Later, Li Dongling threatened that Siemens was just popping champagne at halftime, which attracted the attention of countless people. I wonder what backup plans Li Dongling and Dongling Hi-Tech had prepared.

But as soon as this interview report came out, suppliers in the Dongling Hi-Tech parts industry chain headed by BYD were temporarily relieved. As long as the boss survived, the younger ones behind him, waving flags and shouting to charge into the battle, would naturally not give up. For a time, every Dongling family The factories of high-tech parts suppliers have begun to work overtime in full swing.

"People should face reality instead of living in imagination. It is harder to admit failure than success!"

Yan Lixiang, a senior media commentator who had been holding back for a long time, finally couldn't help himself and published his comments in columns through several newspapers.

"How many multinational companies around the world have encountered acclimatization, and how many giant companies have suffered heavy losses when entering the global market, including those companies such as America and Japan Benzene that entered the mainland. Those excellent companies have also suffered failures. Why? , Tanglin Hi-Tech can have smooth sailing?!

The courage to admit failure is more important than success. Companies such as Nippon Toyota, Toyo Rubber, and Mitsubishi have all bowed and apologized for their mistakes and finally stood up again.

Instead of blindly avoiding failure and holding on to unrealistic illusions like some companies, this self-deception will not only bring disaster to yourself, but will also push more companies off the cliff!

I don't want to dampen the confidence of domestic brands in overseas markets, but I want to remind some digital cordless phone manufacturers to face up to the gap with foreign companies. Temporary rejoicing does not mean real technological leadership. Panasonic and others will soon launch The company that develops digital cordless phones is the company that truly owns the technology! "

After finishing the eloquent writing, Yan Lixiang still had some unfinished ideas. If the space was not limited, he would also like to list the advantages of Panasonic and other companies.

He has been holding back this report for a long time, and finally wrote it. He has never used digital cordless phones from brands such as Siemens, Panasonic, Philips, and General Electric, but in his opinion, the chips must be imported from Toshiba. How can Shenzhou be technically superior to these truly technological brands? !

As soon as the Yanjing Business Daily's interview report on Li Dongling came out, it caused quite a controversy. Coupled with reports from various media and comments from media people like Yan Lixiang, the matter became a hot topic.

Li Dongling's comments about the electronic pet machine were also reprinted by Hong Kong City and Japanese media and spread to Bandai.

Hearing what Li Dongling said that the electronic pet machine project would undergo changes, Bandai Marketing Manager Ikezawa Miao couldn't help but feel a little worried. Li Dongling was the one who launched the electronic pet machine, and his views had to worry Ikezawa Miao.

"President Yamako Makoto, should we temporarily reduce the production of electronic pet machines?!" Ikezawa Nao asked Yamako Makoto.

Makoto Yamashina, who had recently emerged from the haze due to the huge loss of the game console, sneered, "Manager Ikezawa Nae, I didn't realize before that you are so cowardly!"

"That Li Dongling said this out of reluctance and complaint after selling the electronic pet machine to Bandai!

Although piracy and copycats are indeed a problem, electronic pet machines are still hot-selling all over the world. The joint-branded electronic pet machine we launched has hit a new high in Japan. At this time, just because of Li Dongling’s words, we will reduce production? ! "

Makoto Yamako looked at Ikezawa Nae and said, "Don't care what he says, continue to expand production capacity, and Bandai's revenue this year will defeat all doubters. As for him, he should pay more attention to whether the Shenzhou phone can be sold in America." Bar!"

"Yes, President!"

After hearing Yamako Makoto's words, Ikezawa Nao didn't dare to say anything, got up and went out, ready to continue increasing production capacity.

……

America, in the Siemens office building, Thomas asked irritably to Compton, a consultant from AXA Consulting Company, "What do you mean you don't want to cooperate exclusively with Siemens?!

We have given Best Buy, Target, and Costco enough revenue sharing. Now Siemens only has 15% of profit from a phone. What else do they want? "

Siemens digital cordless phones sell for US$120 in North America, and the production cost is about US$45. Siemens' phone chips are produced by its own chip factory Infineon, but the high labor costs in Western Europe make the cost of Siemens phones quite high.

There are also transportation fees, warehouse management fees, sales, advertising and other expenses, plus commissions for retailers such as Wal-Mart, Best Buy, Target, Costco, etc., and finally fell into the hands of Siemens, leaving only about eleven US dollars. of income.

Looking at the irritable and restless Thomas, Compton also felt a little numb, "Calm down, Thomas, our consulting company is negotiating with retailers such as Best Buy, Target, Costco, etc. to let them mainly promote Siemens machines, but These shopping malls are not willing to give up Shenzhou Phone, there must be something we don’t know about it!”

"Those bitches, those greedy sons of bitches, how much commission and commission can Shenzhou Phone give them? We have already given them enough. If Shenzhou Phone gives them more commission than us, then Shenzhou Phone will have to pay more. Sold at a loss..."

At this point, both Thomas and Compton were stunned, and then both of them were shocked. Thomas's eyes turned red, "What is the cost now for Shenzhou, Coolpad, and Simon?"

Compton hurriedly picked up the phone and prepared to call the headquarters AXA Consulting Company to ask the headquarters to find out how much it cost Shenzhou to produce the phone.

But just when Compton pressed the number, the office door was pushed open, and the head of Siemens' marketing department ran in sweating profusely and said to Thomas, "Coolpad and Simon phones have begun to reduce their prices, and Atlantic Bell Started selling Shenzhou phones and launched an event..."

Thomas didn't have time to finish listening, so he grabbed the document from the head of the marketing department. After seeing the new pricing of Coolpad and Simon, he collapsed in his chair in an instant.

Compton bit the bullet and took a look at the document. Just one glance made his blood pressure soar. It clearly stated that the price of the Coolpad phone had been reduced from US$70 to US$72, and the price of the Simon phone had been reduced from US$45 to US$. , the selling price of the Simon brand is the same as the production cost of Siemens, how can this be done!

"Crazy, they're crazy!"

Thomas murmured to himself. He knew people's psychology very well. What kind of bullshit advertising is almost worthless when faced with the absolute price!

Nearly half a month after entering the American market, Shenzhou finally began to take action. As a high-end brand, Shenzhou still maintains the price of $150.

However, the two major brands, Coolpad and Simon, have slashed prices across the board. On the other hand, Bell Atlantic, America's largest telecommunications company, has 2100 million home users and serves two million companies and merchants from Maine to Virginia. The company has also launched a campaign in its stores, offering free Coolpad and Simon phones when you open a new account and pre-store phone bills!

The digital cordless phone industry, which has been reported by the Wall Street Journal, the New York Times, America Electronic News and other media, and which is recognized as having been won by Siemens, has almost completely changed in a day, and a landslide has occurred suddenly!

"Shenzhou and its subsidiaries Coolpad and Simon have made significant price cuts today. Affected by the price cuts, sales of the Shenzhou series of phones exceeded 41 units today!"

The Wall Street Journal reported that day that in just one day, Shenzhou counterattacked Siemens in sales, telling everyone that price is always the king!

"Atlantic Bell Company, relying on the free digital cordless phone campaign by recharging phone bills, attracted more than 5.1 new registered users in two days, attracted more than 24 users to participate in the event, and collected over million US dollars in pre-stored phone bills!"

"Atlantic Bell's share price soared 9.8% today, hitting a record high since the Bell split!"

"The Shenzhou series of phones sold more than 64 units in a single day, setting off a phone storm in America. Digital cordless phones are replacing wired phones!"

"Many telecommunications operators in America, including Sprint, WorldCom, Pacific Bell, Chicago Bell, Southwestern Bell, Western Telecom, Pacific Bell and Bell Canada, have successively announced their willingness to cooperate with Shenzhou Telephone... "

(End of this chapter)