Reborn since 1993

Chapter 194 Gold Mine

Looking at the blind box plan in his hand, Shan Kecheng raised his head and glanced at Ren Yuefeng first, "Is this the plan prepared by Mr. Li Dongling for Bandai?!"

Seeing Ren Yuefeng nod his head affirmatively, Shan Kecheng opened the plan book.

"The essence of the blind box is to satisfy the buyer's curiosity and desire to collect, and to use the "uncertainty" and "gambling" psychology to stimulate the desire to buy and the sense of satisfaction..."

At the beginning, Li Dongling pointed out what a blind box is. To describe it in one sentence, "What you can't get is always in commotion." Fish, if there is a big fish once in a while, it will definitely make the angler's mouth curl up, and he will not sleep for three days while fishing.

The same is true for blind boxes. As soon as you start buying, every time you open a blind box, your expectations are high. When you want a certain collection, you can't help but open it!
In the end, even if the blind box you want is not taken out, the money paid and the sense of expectation will continue to increase the sunk cost of users who buy the blind box. In the end, if you don’t buy the whole set and take out the collection, it is probably Never willingly!
When he first read it, Shan Kecheng's expression remained normal, but when he saw the back of the plan, Shan Kecheng finally couldn't hold back in front of Ren Yuefeng, and showed excitement and enlightenment from time to time.

Bandai is a toy giant. Shan Kecheng naturally understands the level of this plan. In his eyes, this plan is definitely a very mature and feasible plan. Even Li Dongling is the name of the blind box project. Get ready, Bubble Mart!

At the back of the plan, Li Dongling also proposed a "recycling" plan, which is to hold regular blind box auction exchange meetings. Bandai will send invitations to players to participate in the Bandai Cospaly Global Festival. In addition to allowing Bandai users to come to play parties In addition to watching the performance, you can also take the opportunity to hold an auction!

Taking advantage of the global festival, Bandai can auction some collectible figures. In addition, it can take the opportunity to hype the blind box. As for how high it can be, it doesn’t depend on how many trustees are hired. It is best to concoct the kind. For example, a user collects a certain News about a rare blind box, and then something happened to the family. In desperation, he sold the collectible blind box and got tens or even millions, which solved all the family difficulties!

How many times have I heard this kind of news, I'm afraid that if Bandai's blind boxes are not promoted to the sky, it may even spread that hiding gold and silver is not as good as collecting Bandai figures and blind boxes, like in the cultural and entertainment industry Wenwan Walnut, Wenwan Bodhi, Wenwan Bracelet, etc. are not all in this routine.

Looking at the plan in his hand, Shan Kecheng couldn't help but think of Li Dongling in Hanxi. Although he was unwilling to admit that his skills were inferior to others, this plan still made Shan Kecheng feel that there was indeed a difference between people. There is a difference!

Pokémon hasn't been released yet, and Nintendo hasn't launched this money-making tool yet. As long as Bandai comes up with Pokémon comics and animations in advance, it won't be considered a cut-off.

Ren Yuefeng looked at Shan Kecheng who was still in deep thought, and took out a document from his handbag and handed it to Shan Kecheng.

Ren Yuefeng feels that even if the "Bubble Mart" project does not rely on Bandai, it is very likely to be completed.

Especially those who want to enter this industry to pick up leaks and take advantage of the opportunity to make a lot of money, even the leek roots are gone.

Wenwan can do it, why can't Bandai's blind box? Bandai does this, but the regular army, a listed company with a market value of billions of dollars, can't be compared to Wenwan's grassroots team, those Wenwan companies can only cut off a few peripheral The leeks in urban areas have been harvested by one country or even more than one country for generations. Bangzi, Siam, Cochin, America, etc. will definitely be harvested if they have the opportunity.

"The blind box project is a genius idea. This project is by no means inferior to the electronic pet machine project, no, it may exceed the profitability of the electronic pet machine!"

Shan Kecheng read the plan once, put down the document in his hand with some reluctance, closed his eyes, and thought about the operations in the plan.

"In addition to the blind box project, Mr. Li hopes that President Shan Kecheng can complete another project!"

Even if Ren Yuefeng was not the general manager of Donglin Hi-Tech and was in charge of Donglin Hi-Tech, which has a valuation of more than 5 billion US dollars, he felt that if he got this plan, he could completely start over and build a new toy giant. .

With that said, Ren Yuefeng pushed the document in front of Shan Kecheng, "Mr. Li requested that this project be carried out as soon as possible. For this purpose, more resources can be invested, more cartoonists and animators can be recruited, and the "treasure" "Pokémon" comics and animations will be released as soon as possible. In addition, "Pokémon" can also become one of the first batch of blind boxes released by Bandai!"

If Shan Kecheng can say that the electronic pet machine project is just a matter of good luck, then this blind box plan with a mature plan cannot be summed up by just a word of good luck.

As for Bandai's equity, Tanglin Hi-Tech can rely on Bandai's dividends to continue to acquire Bandai's equity in the future. The more Bandai earns, the more dividends Tanglin Hi-Tech will receive, and the more Bandai equity it will hold, which is equivalent to Wandai will earn money to buy itself instead of Dongling Hi-tech. In the future, Wandai will become the sharp weapon in Dongling Hi-tech's hands to cut leeks!

Ren Yuefeng saw Shan Kecheng's expression in his eyes. He could see that Shan Kecheng was excited for a while and frowned for a while. It was obvious that he was already immersed in the plan.

"President Makoto Yamashina!"

Ren Yuefeng was not surprised that Shan Kecheng had such an expression. He had also read the plan. His expression management at that time was not much better than Shan Kecheng's now.

Pokémon has earned over 100 billion U.S. dollars in the past 20 to 30 years through games, anime, action figures, movies, licensing, peripheral products, etc. With such a gold mine behind it, it is unreasonable for Bandai to continue to be suppressed by Nintendo. .

For blind boxes, what is most needed is IP, which is precisely what Bandai is best at. Whether it is those classic IPs, or the development of new toys or figure IPs, Bandai has no problem at all. It is just a bowl of rice, and it can also It’s impossible to lose your job!
Even Yamako Makoto could imagine that old wine could be repackaged in new bottles, and the Gundam, Ultraman, and Dragon Ball figures in Bandai's hands could be put into blind boxes through blind boxes, and he would definitely be able to make a lot of money.

Shan Kecheng pressed the plan with his hand and said to Ren Yuefeng that he felt that the blind box project might be more powerful than the electronic pet machine in attracting money.

Li Dongling was afraid that Bandai would not be able to handle it and would really give up. In addition to the blind box, he would give Bandai a super IP. With the help of Pokémon, Yamako Makoto and Bandai would be unable to stand up, and it would be unjustifiable.

For example, when the Wenwan walnut market was at its peak, two Wenwan walnuts were sold by the boss at a "loss" of NT$1980, making a tearful profit of NT$. It still attracted countless people to work as leeks...

Developing the copyright and IP of Pokémon does not happen overnight and requires a professional team to operate it. It is impossible for Tanglin High-tech to establish a new department just for an IP. In the future, Tanglin High-tech will become the absolute majority shareholder of Bandai. Meng, this piece of meat, also rotted in the pot of Dongling Hi-tech, and it was impossible to give others an advantage.

With the Bandai skin, Pokémon is more likely to be popular in America, Europe and other places than if it were directly in the hands of Tanglin High-tech, and it is less likely to be targeted. Just like the international version of a certain short video, it is obviously a big hit in America. It is popular, but it is targeted at every turn by the American Capitol. Once Pokémon becomes a global popular culture, there is no guarantee that it will not be targeted if Tanglin Hi-tech operates it directly. Tanglin Hi-tech uses Pokémon to cut leeks. Not for it to turn into a leek.

Shan Kecheng naturally would not have thought about the value of the second plan given to him by Li Dongling. What he valued most was the first plan. The blind box project would have the opportunity to stop Bandai from the electronic pet machine project. And the wounds that are constantly bleeding, and the blood quickly returns to restore vitality.

As for the Pokémon project, Shan Kecheng is interested, but it has not reached the stage of stud. Even Nintendo, at the beginning, probably would not have thought that Pokémon would have such a big impact and its ability to attract money. It was only after decades that After years of polishing, it slowly took shape.

However, there is one thing to say: Nintendo's production and development capabilities are indeed quite outstanding, allowing Pokémon to maintain its popularity for decades. Although there are also ways to hide it, it has never failed, which allows it to continue to be popular in the market. It attracts money from all over the world, which is much more sincere to players than other skin-changing games. "Mr. Li, please rest assured that Bandai will launch blind boxes and Pokémon projects as soon as possible!"

Shan Kecheng expressed his attitude to Ren Yuefeng. Shan Kecheng knew his current situation very well.

Although he has retained his position as president, without the support of Bandai's major shareholder, Tanglin Hi-Tech, he would have been ousted by Binshan Yuki and his gang immediately.

This made Shan Kecheng have to listen to what Li Dongling said. If he didn't listen, he would just leave Bandai Company and replace him with someone else.

Now that there are blind box and Pokémon projects, Bandai has a chance to turn around. Yamako Makoto is not willing to be eliminated halfway and make a wedding dress for others, so Yamako Makoto, at least for now, must hold on to Tanglin Hi-Tech. Only the thighs will do.

……

"Hey Hey hey!"

"Can you hear me?"

"This broken phone has no signal!"

In Yuhe Leisure Resort, Zhang Ao held up an experimental PHS cell phone. After feeding it for a long time, he finally couldn't help but curse.

Upon seeing this, Chen Tao, manager of the Dongling High-tech Technology Department who was responsible for the research and development of the PHS project, said with a somewhat embarrassed expression, "It is still in the experimental stage, and there may be some problems with the signal!"

Regarding the research and development of PHS, Dongling Hi-Tech is quite fast. After all, this thing is a signal amplified version of a cordless phone. Tanglin Hi-Tech is now the world's largest manufacturer of digital cordless phones. It has developed PHS. , it is quite convenient, and a prototype has now been developed.

After hearing Chen Tao's words, Luo Zheng, who was responsible for the research and development of PHS communication technology and also came from Lenovo, said, "Even if the PHS project is fully developed, the signal may not be ideal!"

“Essentially, the PHS technology used by PHS is a backward technology. Now, apart from Dongling Hi-tech, the only companies that develop PHS technology are Nippon Kyocera and Nippon NTT.

Domestic companies such as ZTE, Juhua Factory, China Mobile, China Unicom, etc. all believe that the future mobile phone communication industry belongs to GSM and CDMA! "

Tangling Hi-tech's PHS technology was developed by itself. It did not introduce PHS technology from Japan Benzene. Whether it is the machine or the communication technology, it was all developed by Tanglin Hi-tech.

Hearing Luo Zheng's words, Zhang Ao, who was fiddling with the PHS in his hand and waiting for the signal, changed his expression, "The PHS we developed is technically inferior to other brands of mobile phones?!"

Luo Zheng hesitated for a moment and did not speak, although he said that PHS technology was backward and not many companies were developing it. Siemens abroad, ZTE, Juhua Factory and the two major communication operators in China all looked down upon this thing.

But in fact, PHS technology still has merits. The most important thing is that it is low cost. Both the requirements for mobile phones and base stations are much lower than those of GSM and CDMA.

"There is no perfect technology in the world. If there is, just think of him as a liar.

In the future, PHS and PHS technology will indeed lag behind mobile phones using GSM and CDMA signals, but that will be ten years later. Now, it is the most suitable mobile phone for China and even Southeast Asia, South America, the Middle East, and Africa! "

After Li Dongling took the PHS from Zhang Ao, he spoke to Zhang Ao and others.

Everyone knows that mobile phone signals using GSM and CDMA technology are good, but a GSM or CDMA signal tower is more than ten meters high. It is not easy to build it across mountains and ridges. It will not take more than ten years to cover the entire country. .

But as for the PSH signal tower, it is enough to just put it on the roadside telephone pole or on the roof of the building. It is not difficult to build tens of thousands of signal towers a year and cover more than a dozen or dozens of cities with signals. In the future, domestic PHS signals Over a million towers were built in a few years, and this is how they came about.

Li Dongling looked at the PHS in his hand. This machine was also built according to Li Dongling's design. Li Dongling designed the first PHS based on Nokia's 6110.

The appearance is a candy bar mobile phone design, with a black and white screen plus buttons, and a protruding antenna in the upper left corner. Looking at Dongling Hi-Tech's PHS from the perspective of later generations, it seems a bit "old-fashioned", but if you get this PHS now On the street, compared to the bulky big brother, the PHS is pretty and beautiful. It is said that it is the ceiling of appearance among domestic mobile phones, and no one can object!
Today, during the first day of testing of PHS, many senior executives from Tanglin Hi-Tech came over. PHS is one of the most important projects of Tanglin Hi-Tech in the second half of this year, so Tanglin Hi-Tech cannot help but pay attention to it.

But after trying it, the problems that arose in PHS made Zhang Ao, Hu Xian and other executives a little worried. Although the signal of Big Brother was not much stronger, PHS is currently the most technologically advanced one in the country. Dongling Hi-Tech dares to come out.

Li Dongling had nothing to worry about. He picked up the PHS phone in his hand and talked to the tester one kilometer away for a few minutes. He felt that it was acceptable.

"The PHS technology must be improved as soon as possible. At least calls in urban areas must not be subject to too much interference."

Li Dongling handed the PHS to Chen Tao and said to him with a smile, "I don't hope that when it goes on sale, the people who buy it will say that they can't get through while holding the PHS and standing in the wind and rain, changing their left hand to the right. Come on!"

Hearing Li Dongling's words, Zhang Ao, Hu Huxian and others also couldn't help laughing. These words were so vivid. Zhang Ao looked like that when he held it just now.

"I'll try my best!"

Chen Tao couldn't help laughing, and said with a grimace that poor signal is the fatal flaw of PHS. The test conditions created in the laboratory are much better than those in interference environments. PHS has signal problems. When it is used on a large scale, This problem will be magnified countless times.

However, no matter how many problems there are, in the face of absolute price, PHS is a gold mine. If you play well, you can still go overseas to earn foreign exchange. Price is the king!
(End of this chapter)