Reborn since 1993

Chapter 219 Savage Growth
After Telecom, Focus Media successively released big news, and then announced a cooperation with China Unicom to undertake China Unicom's SMS business business.

With two major SMS platforms, China Telecom and China Unicom, Focus Media has almost become the largest SMS business platform in China. If you want to advertise through SMS, you have to go to Focus Media!
The main reason why Telecom and China Unicom support Focus Media so much is of course because of Donglin Hi-Tech. Without Li Donglin and Donglin Hi-Tech, Telecom and China Unicom would not treat Focus Media like this at all.

The profits from selling PHS mobile phones and the large number of users brought by PHS are the reasons why China Unicom and China Telecom favor Focus Media.

On the other hand, Focus Media's proposal to use the SMS platform for advertising has also aroused the interest of telecommunications. If the SMS platform can be used, there is no doubt that as an operator, they will be able to gain new profits and revenue.

Text messaging is still a fashionable product, and most domestic users only started using it after buying a PHS.

Nowadays, text messages can only send a maximum of seventy characters, and text messages cost only a dime each. The value of text messages has not yet been taken seriously, or the value of text messages has not been discovered.

After all, a dime is really inconspicuous, and no one would have imagined how big the market would be. But after Focus Media entered the market, the situation became somewhat different.

Especially after Tanglin High-tech invested in Focus Media, everyone noticed that text messaging is already a market with millions of users. Even if a user sends a text message, it costs 100,000 yuan. But is it possible for a user to only send one text message? !
The number of PHS mobile phone users is expanding at an alarming rate, and the increase is visible to the naked eye. Focus Media's entry into the SMS market makes people wonder, how big is this market?

After the establishment of Focus Media, Li Yan officially recruited technical and local promotion personnel. The technical staff prepared to build the Focus SMS management platform, while the local promotion personnel found merchants to advertise with Focus Media.

……

"Yep!"

Bulk SMS software is not technically difficult. The entry threshold for this market is not high. It mainly requires the support of operators. After all, only operators can provide so many user SMS numbers and attract enough users. of advertising publishers.

"Just like in the PHS commercials, where the car owner is notified by text message to come over?!"

Hearing this, Boss Yu's eyes lit up. Indeed, as Liang Weidong said, those who buy a PHS may not necessarily be able to afford a car, but those who own cars, and even drivers, have bought PHS. After all, there are no other brands of mobile phones to choose from now.

Although the release date of PHS in Yangcheng and Guangdong Province is later than that of Hanxi, the economy here is more developed than other regions, and the user income is higher, so the demand for PHS is naturally greater.

But no matter what Liang Weidong said, his mouth was dry. Boss Yu of the auto repair shop that was about to open in front of him was a little indifferent to what he said. Just when he felt that there was no chance, he heard Boss Yu in front of him say something. .

"Just like in the advertisement, we can help you with this auto repair shop and notify PHS mobile phone users through text messages to come here to repair their cars. Now users with PHS mobile phones may not have a car, but users who have a car will definitely have a car. There is a PHS!" Liang Weidong said.

"How much would it cost to open a professional advertisement in your company?!" Boss Yu hesitated and asked.

In an auto repair shop in Yangcheng that was preparing to open for business, Liang Weidong, a salesperson from Focus Media in Guangdong Province, worked hard to sell the business to the owner of the auto repair shop.

"Focus Media is a company that cooperates with PHS, China Telecom, and China Unicom. Our users are divided into urban users, provincial users, and national users. Based on their basic needs, you can choose the user groups to target..."

Liang Weidong hurriedly said that even if he said a lot of things, it would be better to just move out the PHS advertisement.

In the early stage, before seeing the potential and influence of SMS, it was difficult for Focus to find cooperation with giant companies in the securities, insurance and other industries. It could only find auto repair shops, supermarkets and other companies in some cities to advertise.

Focus Media's mass text messaging platform is still under intensive development and construction, but the sales staff it has recruited have already begun to be dispatched.

"For four thousand yuan, we, Focus Media, will help the auto repair shop to deliver opening advertisements to 30,000 PHS mobile phone users in Yangcheng at one time. If we need to send advertisements to more PHS mobile phones in Yangcheng, the cost may be higher!" Liang Weidong said! .

"I'll put in an ad!"

After Boss Yu thought for a while, he said directly, the advertising cost of four thousand yuan is the cost of several advertisements in newspapers. For this amount of money, don't even think about investing in TV station advertisements. Give it a try. If the effect is not good, You won’t lose too much. Liang Weidong was overjoyed when he heard this. He quickly took out the mobile phone assigned to the salesperson by Focus Media Company and asked the company's legal affairs to send him a contract.

This PHS phone is also one of the benefits of joining Focus Media. As long as you sign a contract and join the company, you will be assigned a PHS phone to use. As long as you have been employed for three years, the phone will still belong to the user even if you leave the company.

This machine has captured the hearts of Liang Weidong's group of salesmen. In addition, there are rumors within Focus Media that the salary will be closer to that of Tangling Hi-Tech in the future, and they may even have the opportunity to be assigned to the Oriental Training Center prepared by Donglin Hi-Tech for their employees. Jiayuan Residence.

So even though he was looked down upon and rejected from time to time when making sales, Liang Weidong did not give up. Today's order is also Liang Weidong's first order since he joined the company. It is an order of 2400 yuan. Telecom will take away yuan and the remaining one. One thousand six is ​​the profit belonging to Focus Media.

As for Liang Weidong, Focus Media gave him a 5% commission on this order, which means he can earn yuan per order, which is equivalent to about ten days’ salary of a full-time employee!

But this is just the beginning. If Focus Media takes off in the future, then maybe Liang Weidong won’t need to come out to do business and attract customers. Someone will come to him to give him results...

The first one to eat crabs usually gets the best of it. Liang Weidong and the others who are the first batch of salesmen to join Focus Media will have the opportunity to make a lot of money in the future, and their net worth may soar quickly, although sales are indeed not easy to do. , but it really sharpens one's ability. If one enters the door, it can quickly complete a person's transformation and even complete the accumulation of wealth.

The order that Liang Weidong received was actually the first order in Yangcheng and Guangdong Province after the establishment of Focus Media. Focus Media also attached great importance to it and immediately sent technical personnel after the Focus Media mass messaging platform was completed.

In the early morning, after a burst of firecrackers, Boss Yu's auto repair shop officially started work. Boss Yu was also a little nervous. He spent so many years of savings to build this auto repair shop. If he lost the money, he would lose money over the years. All for nothing.

It was approaching nine o'clock. This was what Liang Weidong told Boss Yu last night. Focus Media sent a mass text message about the opening time of his auto repair shop. This mass message was for local users in Yangcheng. The text message did not include the brand and address of Boss Yu's auto repair shop. In addition, for example, car owners who come for repairs and maintenance today can enjoy a 15% discount by sending a text message, and they will also receive a free car wash!
Whether this SMS advertising model will work or not, let alone Boss Yu who is looking forward to seeing what is going on, even Liang Weidong, who came here early, has no idea.

Just when Liang Weidong and Boss Yu were having various thoughts in their minds, a dusty Jetta drove over. The owner rolled down the window glass with his hand and showed the text message in his hand to Boss Yu, "Today's car maintenance was really bad. Get a discount and get a car wash!”

"Yes!"

After Boss Yu came to his senses, he quickly said and asked Jetta to drive the car into the auto repair shop.

After the first car came over, Boss Yu's auto repair shop never stopped again. Cars drove over one after another. Soon, the originally wide road started to be filled with cars. , the entire auto repair shop became crazy busy at this time.

Looking at the extremely busy auto repair shop, Liang Weidong breathed a sigh of relief. When it was time for dinner, Boss Yu dragged Liang Weidong into a restaurant and threatened that his auto repair shop would cooperate with Focus Media for a long time.

This morning, Liang Weidong didn't know how many cars came to Boss Yu's auto repair shop and how many orders he took. But looking at Boss Yu's completely different attitude at this moment from before, Liang Weidong felt that he was really making a lot of money. …

In the afternoon, some media from Yangcheng came over to join in the fun. In the evening, the Yangcheng Evening News reported that Boss Yu’s auto repair shop had become the store with the largest traffic volume in Yangcheng Auto Repair Shop today thanks to Focus Media’s SMS advertising!

This news report was of course a public relations effort by Focus Media, but the effect was remarkable. After the news report came out, Liang Weidong’s mobile phone was immediately flooded with calls. First, various car repair shops in Yangcheng called him one after another, asking for Focus Media. Advertise.

Later, local supermarkets, clothing stores, and even some large companies began to turn to Focus Media for advertising, and industries such as securities, insurance, and banking also saw the potential of SMS advertising.

Not only in Yangcheng, but also in cities such as Yanjing and Shanghai where there are many PHS mobile phone users, Focus Media's list also suddenly began to increase.

Seeing the SMS advertising model launched by Focus Media, a large number of companies related to SMS advertising suddenly emerged.

Some are promoting the use of SMS to subscribe to the weather, and there are also people and companies that specialize in producing SMS works, such as SMS jokes, SMS love words, SMS stories, etc. There are people who specialize in editing and writing, and even professional SMS writers have begun to appear, and publishing The company also followed the trend and began to publish books teaching people how to write text messages. For a time, the entire text message industry became extremely popular.

Seeing this barbaric growth of the text message industry, Li Dongling shook his head and let future generations know that he would have been scolded for daring to use text messages to advertise so unscrupulously. But now, there is no clear law on text message advertising. regulations, this has led to text messages being regarded as a gold mine by countless people, who all want a piece of the pie.

But this kind of brutal growth has indeed made more people familiar with text messages, which has caused a surge in demand for text messages. Countless companies and practitioners have begun to make a living on the 10 cent text message fee, even practitioners. It’s a high-paying career!
(End of this chapter)