Reborn since 1993

Chapter 233 Life never ends, and the routines continue

These days, there is no such thing as user experience. Perhaps, no one cares at all if they receive frequent spam text messages and their interests are damaged.

What really makes spam text messages notorious is the various virus-laden spam text messages that allow card fraud, social account theft, and the advent of the era of electronic fraud. The Yanjing Ministry of Information put an end to the era of spam text messages. .

As for now, and even the next ten years, spam text messages are still rampant. Even if Focus Media doesn't do it, someone else will do it. After all, the cake is too fat.

Now, Focus Media can earn several million in revenue a month by relying on its mass text messaging platform. In the future, the text message market will include China Unicom, China Telecom, China Mobile, China Railcom, China Netcom and other communication operators. It can send 900 billion text messages per year. The combined text message revenue of several major operators is around 90 billion. At its peak, global text message revenue exceeded US$120 billion!

This situation lasted until about 2012 in the previous life, because that year, following the PC Internet era, the global mobile Internet wave broke out, and text messaging on Facebook, WeChat and other platforms was losing ground.

But before that, SMS was undoubtedly the king-level industry. Relying on this industry, SMS service companies worth hundreds of millions of dollars were born!
Li Dongling looked at Li Yan, opened the window, and threw him a cigarette. Communication between men sometimes only requires a cigarette.

Sitting on a raised ledge by the window, Li Dongling lit a cigarette and threw the lighter to Li Yan.

I glanced out the window and saw that the outside had almost turned into a large construction site. Construction was going on everywhere. Construction was going on on both sides of the road. Various buildings were being built. The road was being widened, and sewers and gas pipelines were laid underneath.

The development of Pingyang now is completely different from that of the previous life. In his previous life, Li Dongling remembered that Pingyang was still in a slow pace of life at this time, but now, Pingyang is like a roaring train, and the whole of Pingyang is undergoing earth-shaking changes. The change.

Li Dongling said directly to Li Yan, "Now there are no barriers to the SMS advertising platform. Other SMS advertising companies will appear soon. If they don't transform, Focus Media will have a price war with other companies!

"Subscribe actively?!"

Li Dongling said to Li Yan. Li Yan had a panic look on his face when he heard this. Once this function is launched, the power of SMS advertising will be greatly reduced.

Li Dongling looked away from the window and turned to Li Yan, who was smoking a cigarette and asked.

"Brother Li, I'm afraid Focus Media's revenue will be..."

"By the end of the year at the latest, PHS mobile phones will be upgraded to add a text message classification "blocking" function. Numbers marked as spam text messages by users can be blocked and no longer receive text messages from the same type of numbers in the future!"

Even compared to the provincial capital, it was a bit more rapid. After all, Pingyang was smaller than the provincial capital, so the changes felt a bit more intense!
“Focus Media’s work cannot be too rough. If this continues, users will regard Focus Media’s advertisements as junk advertisements. When no one is willing to see Focus Media’s advertisements, what do you think? Will big companies, even in the luxury goods industry, still cooperate with Focus Media?”

"PHS mobile phones are to be exported overseas, and they must maintain their reputation. They cannot let spam text messages affect their reputation.

We need to get users to actively subscribe to Focus Media’s text messages! "

Of course, even if PHS mobile phones launch the SMS blocking function, they will target Focus Media, but Focus Media must change! "

Li Yan, who had not experienced too many routines, couldn't help but be a little shocked when he heard Li Dongling's words. Who would have nothing to do but subscribe to advertising text messages.

Li Yan, who was asked by Li Dongling, also hesitated a little. Of course he understood that it would be strange for users who receive spam text messages every day to be happy.

Li Dongling glanced at Li Yan meaningfully, "Focus Media can seek cooperation with other TV stations to jointly launch a TV shopping channel. Focus Media will provide products and launch them on TV stations, allowing users to make calls and send text messages to purchase products!"

Some TV stations have already begun to engage in TV shopping. It will really become popular in the next few years when Yanjing TV Station starts to do TV shopping. After that, it detonates the entire TV industry. TV shopping has become popular all over the country.

While TV shopping has received mixed reviews, it is a powerful sales channel.

The Haojixing learning machine with an annual revenue of 2.5 billion, as well as Beibeijia, etc., all relied on TV shopping to become popular. Gionee Voice King can break out of the mobile phone industry, and it is also inseparable from the overwhelming bombardment of TV shopping. Buying A Gionee, a Konka camera, a Konka induction cooker, etc., this set of silky little combos, let alone that era, now, who can see who is not confused by the incense... As for which e-commerce platform in future generations, with The most similar thing to TV shopping is the brother-in-law Pin Xixi. The nine-dollar advertisement attracted countless people to click on it.

TV shopping has even given rise to giant companies like Acorn International, which became rampant in the country and was listed on the Nasdaq.

As for Boss Du, who was the vice president of Acorn International, he is even more famous. He is responsible for Haojixing, Beibeijia, E-Ren E-book, 8848 mobile phone, Xiaocan Tea, etc.

Focus Media's TV shopping can not only increase revenue, but also provide an additional sales channel. This requires Focus Media to obtain enough cooperation rights with TV stations.

Of course, just like the star-gazing satellite pot, Focus Media can play TV shopping, but it still has to have a certain bottom line, so as not to be like those people who cut leeks, dare to brag about anything, regardless of age group Chinese chives.

In essence, there is not much difference between TV shopping and the anchors who have emerged in later generations. The key is to control product selection and play it well. This will also become a big killer, and many companies will seek cooperation from Focus Media.

“In addition to TV shopping, Focus Media can also cooperate with TV stations on reality shows, reality idols and other programs.

For example, it has jointly launched some popular entertainment talent shows with Hanxi Provincial Television, such as Happy Story, Super Girl, Happy Boys, Avenue of Stars, and The Voice of China.

Anyone who likes singing and is over 16 years old can sign up to participate. Promotion requires elimination and screening, and third-party judges select singers with real potential. Each promotion requires auditions, PK, etc. Each promotion requires users You can vote for your supporters by text message, and even vote by text message to have the opportunity to decide the candidate you support and become the overall champion! "

Li Dongling said that text messaging voting for drafts is not very profitable. This kind of voting is not a dime per text message, but a yuan per text message. After a draft, the total cost of text messaging voting alone exceeds tens of millions. Not only that, but what is the cost? It’s basically profit.

Li Yan listened to the TV shopping and real-life idol talent show, and couldn't help but have the idea in his mind that he could actually play like this. Compared with these two routines, he let Focus Media send out advertising text messages all over the world, and the work was simply not too easy. It's so rough that I can't bear to look at it.

"Whether it is TV shopping or the copyright of real-life idols, it must be placed in Focus Media's own hands, including product selection, advertising, etc., all must be represented by Focus Media, even if it gives the TV station an extra portion of the profit!"

Compared with advertising revenue, the revenue from talent show advertisements and copyrights are the major contributors. As long as they hold on to the copyrights, Focus Media can make a large amount of income every year. It may even have the opportunity to sell the copyrights to Japan, Siam, and other countries. Go to Cochin, England, and America, and earn royalties for many years.

“In addition, we can also launch mobile weather SMS, SMS lottery, mobile newspaper SMS subscription, SMS customized novels, etc., so that users can actively subscribe to Focus Media’s SMS products!
When Focus Media has enough users, in the future it will have to cooperate with banks, securities, insurance, the Ministry of Railways, airlines, as well as TV stations, fire departments, and local municipal government units.

For example, if the Yanjing City Government can get orders from the city government, the city government will send text messages of blessings to users during various holidays every year, as well as text messages to remind users of sandstorms, heavy rains, and fire safety.

How many people are there in Yanjing? If Focus Media takes such a deal, it will have fixed text message income for the next ten years!

In China, there is a demand for text messages not only in Yanjing, but also in Shanghai, Yangcheng, Hangcheng, Rongcheng and other major cities! "

Li Dongling said to Li Yan, with these businesses, Focus Media is basically in a dominant position in the SMS industry. Why bother to focus on those three melons and two dates and let mobile phone users scold them? Let them subscribe to Focus Media's SMS messages. It will not Does it smell good? !
"I...remembered!" Li Yan said quickly after remembering everything Li Dongling told him.

Li Dongling had spoken to this point, and the road had been pointed out to him. If he couldn't do it again, there would be no need for Li Dongling to speak, and Li Yan would have no shame to continue sitting in the position of the general manager of Focus Media.

Li Dongling nodded, looked at Li Yan and said, "I hope that Focus Media can become Dongling Hi-Tech's publicity and promotion channel domestically and even overseas!

Not only text messages, but also elevator advertising, outdoor advertising, shopping mall advertising, etc. must be invested as soon as possible. A set of advertising channels must be established as soon as possible to cover the entire domestic market!
This time, setting up sales and publicity channels for Torch Group is also an opportunity for Focus Media. I don’t want this matter to be messed up! "

Li Yan quickly nodded in agreement. He knew how much the Torch Group was taken seriously. From top to bottom, countless pairs of eyes were staring at it. If Focus Media pulls its buttons, then the list between the city government and the unit will , don’t count on him.

(End of this chapter)