Reborn since 1993

Chapter 250 The world has changed
Just like many domestic industries such as food, electronics, clothing, refrigerators, color TVs, washing machines, automobiles, computers, etc., they are facing the impact of overseas brands. Those overseas brands have more money, better technology, and more experience. When they come to China, they have no impact on the domestic market. Brands generally focus on dimensionality reduction. Similarly, retail malls are also key targets of overseas brand strategy.

And unlike other industries, the retail industry involves many products, and the supply chain also affects countless suppliers.

When retail giants such as Asia and other domestic brands fall and are replaced by Wal-Mart, Carrefour, Aeon, etc., it will not be as simple as switching to another mall to buy things.

Suppliers in shopping malls such as Asia have to change their business and beg Wal-Mart, Carrefour and other shopping malls to let their products enter, and then they are manipulated by Wal-Mart and other shopping malls and take away large sums of their profits.

Shopping malls such as Wal-Mart, Carrefour, and Aeon are actually equivalent to retail channel operators. It is not easy for channel operators to control brand owners.

Just like Ms. Dong from Gree in the home appliance industry, she was irritating the sky and the ground, but when she faced Gome, she was frustrated at every turn. The angry Ms. Dong yelled at Gome Huang for being overbearing, which allowed Ms. Dong to scold others for being overbearing. It can be seen that Gome Electric was at that time of strength.

Shopping malls such as Wal-Mart and Carrefour are much stronger than Gome!

A motorcade drove over, and Li Dongling and Li Dongshan ended their interviews with reporters and media.

"Yao Shi, please!"

Li Dongling stretched out his hand to Yao Zhengru, who had just got off the car. Then Li Dongling, Li Dongshan, Yao Zhengru and others walked to the open space with the banner, each took the shovel, and shoveled a few handfuls of soil in front of the camera. Oriental Times Project , which can be regarded as the official groundbreaking.

The supply and marketing cooperative has withdrawn from the stage, leaving behind a huge supply chain and procurement chain, which can be borrowed by the Eastern Times.

In front of the camera, in front of many media and reporters, Yao Zhengru said to Li Dongshan, this actually shows how much he values ​​Eastern Times.

In addition, a large number of companies such as Zhongnong Chemical Fertilizer, China Re Capital and Environment, Zhongnong United, and China Supply Cold Chain Logistics are also industries under the supply and marketing cooperatives, some of which have been listed. There are also dozens of logistics and warehousing industrial parks in the country.

But that may not be the case when we leave Pingyang in the future. Li Dongling will definitely need to establish his own supply chain for the Eastern Era.

After the opening of Oriental Times Mall, there will definitely be competitors. Everything that Asia Mall experienced back then, Tanglin Hi-Tech will definitely have to experience again.

Not only domestically, supply and marketing cooperatives can import Kenyan coffee, Bulgarian rose essential oil, Malaysian tropical fruits, Brazilian sugar, soybeans, etc. from abroad to China. Even if they cannot buy them, they can still find sales channels.

However, with Yao Zhengru here, the major local shopping malls in Pingyang, whether it is Pingyang Department Store, the clothing wholesale market on Huanghe Road, etc., will never dare to suppress Oriental Times like the commercial capital did to Asia.

But this does not mean that the behemoth of the supply and marketing cooperative has completely disappeared. It has just retreated from the front to the background. In the future, twenty years later, it will still be a behemoth with an annual revenue of more than 900 billion US dollars.

Domestic sales of chemical fertilizers, pesticides, seeds, and various agricultural tools, as well as the buyback of agricultural products such as cotton, are all handled by supply and marketing cooperatives.

"I believe that Oriental Times will become the most eye-catching shopping mall in Pingyang and even Hanxi, and will also become the pride of all Pingyang people. In the future, Oriental Times will go out of Pingyang, Hanxi, and even the mainland!"

In recent years, the decline of retail stores in supply and marketing cooperatives has become more and more obvious. Now supply and marketing cooperatives in counties, towns, and villages are still operating normally, but supply and marketing cooperative stores in big cities have slowly disappeared. In the future, these cooperatives will The stores and buildings of supply and marketing cooperatives are basically rented out.

Yao Zhengru looked back at the construction site where the machines were roaring behind him, with a bit of a smile on his face. The Oriental Era Project was also one of the projects he took up, and it will be included in his resume in the future.

After Asia Mall opened in the commercial capital, it was jointly attacked by five major local shopping malls and banned suppliers from supplying Asia!
In the end, Asia relied on a brutal price war to establish its own supplier channels. Not only Asia had experienced it, but Pang Donglai also experienced it. In the end, it relied on four-party joint procurement to barely gain a foothold. It is also true for Eastern Times. Unavoidable.

However, what Li Dongling values ​​​​more is whether local snakes such as supply and marketing cooperatives can support Oriental Times Mall.

With Yao Zhengru’s words, Eastern Times has basically given the green light in Binh Duong. Binh Duong Bank, Binh Duong State-owned Assets Supervision and Administration Commission, etc. will fully support Eastern Times.

In addition to setting up his own supply chain, Li Dongling is also preparing to find a towering tree for Oriental Times Mall to enjoy the shade. Looking around, there is nothing bigger than the supply chain and warehousing logistics center under the Supply and Marketing Cooperative that covers the entire country. Tree? !

What other thigh is thicker than the supply and marketing cooperative? The supply chain of the supply and marketing cooperative, even if it only opens the door to the tip of the iceberg for Eastern Times, is enough to last the Eastern Times Mall for more than ten years.

With this thigh, whether it is Pingyang, Hanxi or other domestic shopping malls, if you want to snipe and suppress Dongfang Times, you have to consider whether you can beat the supply and marketing cooperative.

Even in the future, Eastern Times Mall will one day have the opportunity to enter overseas markets. The strong supply chain of domestic supply and marketing cooperatives can still help Eastern Times stabilize its rear. Of course, Eastern Times will definitely need to establish its own supplier channels, but in addition The supply chain of supply and marketing cooperatives is of great benefit at any time. After the reporters dispersed, Li Dongling and Yao Zhengru walked towards a temporary construction headquarters built by Eastern Times.

"Mayor Yao, I hope that the Pingyang City Government can take the lead in setting up a connection and help Eastern Times start cooperation with the supply and marketing cooperatives in Hanxi Province!"

After hearing Li Dongling's words, Yao Zhengru glanced at him, thought for a moment, and then understood Li Dongling's intention.

Then he smiled and nodded, "No problem, I will ask the city government to help arrange for the person in charge of the supply and marketing cooperative in Hanxi Province to come over!"

……

In a staff building in Shangzhong City, the gentle-looking Miao Jiahui opened the door, and a voice immediately came from inside.

"Xiaohui is back, wash your hands and eat!"

Miao Jiahui responded. After washing the hands, she entered the kitchen familiarly and started to work. She is now working as an accountant in a state-owned ceramics factory in Shangzhong. Although she has not become a full-time worker, her income is compared to When I was at Binh Duong Steel Plant, there was an extra part.

The Miao family all went to the table to eat. The black and white TV was showing news from the local TV station in Shangzhong. Miao Jiahui had two brothers. The eldest brother was married and had children. The second brother also worked as a temporary worker in a factory. When he found a partner, the Miao family all worked in state-owned factories, and their family background was pretty good.

At the dinner table, Miao Jiahui's parents, Mei Hong and Miao Qinggong, looked at each other. Mei Hong touched Miao Qinggong with her arm, and the latter coughed and said, "Xiaohui, your aunt arranged to meet you a few days ago. What about that young man? He is a member of the company, and you are already a grown man. It’s time to get married. "

After hearing this, Miao Jiahui just responded, then buried her head in her meal without saying anything else.

Seeing Miao Jiahui who was silent, Miao Qinggong couldn't help but slapped the table angrily, "I know you still blame us for letting your aunt transfer your job from Pingyang to Shang Dynasty without telling you. "But how can you live with that Li Dongshan? He has a younger brother and sister. How much does it cost to go to college? He is not a formal worker. How can you live alone?"

"You don't need to tell me, I know!"

Hearing this, Miao Jiahui raised her head and replied Miao Qinggong, but her eyes were still a little red.

At this moment, a name suddenly appeared on the news on the black and white TV station, making Miao Jiahui look over.

"We are now reporting news from Hanxi Province. Today, the Oriental Times large-scale complex shopping mall project in Binh Duong officially started construction. This is a large-scale project with a total investment of over 300 million yuan. After completion, it will become a major project in Hanxi, and even domestically. The largest shopping mall project.

The entire Oriental Times Mall will radiate throughout Hanxi Province. Li Dongshan, general manager of Oriental Times Mall and others, attended the groundbreaking ceremony..."

Oriental Times Mall has invested a lot of money in advertising, especially TV stations, radio stations, newspapers, magazines, etc. in more than a dozen urban areas in Hanxi Province have reported on it. This is just a teaser. When it opens, the advertising intensity will increase. It will continue to expand, and by then text message ads, flyers, bus ads, etc. will all start to be used.

The report on Shangzhong TV Station was also funded by Oriental Times Mall.

Miao Jiahui looked at the figure on the black screen. Although she had not seen him for a long time and the image on the black and white TV was not very clear, the figure of Li Dongshan, as well as the familiar expression and inadvertent movements, Miao Jiahui would never recognize. Wrong.

Seeing Li Dongshan surrounded by a large group of media vying for interviews, Miao Jiahui couldn't help showing a surprised look on her face. The Li Dongshan on the TV was almost completely different from the Li Dongshan who worked as a temporary worker in the steel factory. The difference!
Miao Jiahui knew roughly the situation of the Li family, and also knew that Li Dongshan had younger siblings. However, after leaving Pingyang, she lost contact with Pingyang and never heard about the situation of the Li family again.

Of course, the Miao family has heard of the name Dongling Hi-tech, but Li Dongshan has never appeared in the media before. There are not many news reports about the Li family from the outside world, and the Miao family has not contacted Tangling Hi-tech and Li Dongshan. Live together.

Now when they saw Li Dongshan on the TV station, Miao Qinggong and Mei Hong's eyes widened. They couldn't believe their eyes and even wondered if they had the same name.

Before leaving Pingyang, Li Dongshan worked as a temporary worker in a steel factory. In just a few years, he became the general manager of a shopping mall with an investment of hundreds of millions!

Miao Qinggong and Mei Hong wondered if they had seen fake news, but when they saw Miao Jiahui looking at the news with a stern look and pursed lips, they knew that this was probably not fake news, and that they could not see it. A fancy temporary worker has now become a shopping mall boss with hundreds of millions of dollars invested. The world is changing so fast!

(End of this chapter)