Reborn since 1993

Chapter 251 The ancient moon shines on today’s people

Until the news on the TV had passed, the Miao family was silent at the moment. Miao Jiahui still looked at the TV with her eyes warily, then stood up, pursed her lips, and returned to the room without saying a word.

Miao Qinggong and Mei Hong were lost for a long time before they came back to their senses. They looked at Miao Jiahui's room and remembered the news they had just seen. They were silent for a while.

The world has changed so fast, far beyond their expectations. At this time, their hearts are full of mixed emotions and they don't know what to say.

……

"Mr. Wang, the Oriental Times Plaza in Pingyang, Hanxi, which claims to have an investment of 300 million yuan, started construction today. Will the Oriental Times Mall become a rival in Asia?"

"Li Dongling, an investor in Oriental Times and the founder of Donglin, claims that Oriental Times is a shopping mall comparable to Carrefour and Wal-Mart. Mr. Wang, you are the predecessor of local shopping malls in China. What do you think of Oriental Times Mall?!"

As soon as Asia Manager Wang Suizhou got out of the car in Shangdu City, Yuzhou, he was surrounded by a group of media and reporters who had been waiting for a long time and asked him various questions.

Wang Suizhou, whose face was full of fatigue, put on a smile when facing the shots of long guns and short cannons, and acted "calm and gentle", as if he was not worried at all about Oriental Era becoming Asia's rival.

If we talk about the past, Wang Suizhou tried every means to pursue exposure, hired media and reporters to cover Asia Mall overwhelmingly, and made Asia Mall live under the flashlight.

After leaving the reporter, the smile on Wang Suizhou's face disappeared. He didn't even think about Yaohan and the Eastern Era. The biggest trouble in Asia now is not his opponents, but himself!

But now facing questions from the media, involving Tangling Hi-Tech and the Li family, Wang Suizhou had to respond.

However, behind the scenes, Yaohan, like Asia, is owed a lot of debt and faces the risk of bankruptcy. In Japan, Yaohan is no longer popular, but in mainland China, these foreign brand shopping malls can still gain huge popularity. flow.

But now, Wang Suizhou doesn't want that much exposure, especially now that Asia Mall is surrounded by negative news, he really doesn't want to appear in front of the media anymore.

However, Wang Suizhou and Asia do not need to worry about "booking" opponents. Asia cannot hold on anymore, and Yaohan will not be much better. In the next year or two at the latest, Yaohan will basically be in trouble and owe a thousand 60 billion yen, the largest bankruptcy case in Japan’s history.

Nowadays, Asia relies on bank loans to survive. Due to arrears in payment to suppliers, some Asia shopping malls have no suppliers to deliver goods, have no goods to sell, and are in a state of closure. There are also arrears of salary for store staff, which makes Asia in some cities The shopping mall is only one step away from bankruptcy!
As long as one Asia shopping mall closes down, the wave of closures of Asia shopping malls will no longer be able to stop it. This game will also come to an end. The shopping malls that were once so prosperous that even central media produced large-scale documentaries for them will also come to an end. Like fireworks that bloom and then dissipate.

"Asia and Oriental Times Mall will not become rivals. Our biggest rival at present is the Japanese-Benz Yaohan shopping mall in Shanghai. Asia has to fight to the death with Yaohan, not Oriental Times!"

Wang Suizhou's decision to regard Yaohan as his rival is not without purpose. Riben Yaohan opened in Shanghai this year and received 107 million visitors on its trial opening day, setting a new Guinness World Record.

Asia's capital chain is already at risk of rupture. Due to the continuous opening of new stores and the fierce price war, the seemingly prosperous Asia Mall actually makes no money at all, and is completely making money at a loss.

Facing the camera, Wang Suizhou said with great momentum, it seemed that Asia was going to have a decisive battle with Yaohan in Shanghai, so of course he didn't care about Eastern Times.

Even in the Asia Mall in the current headquarters of Shangdu, the number of customers visiting the mall now is much less than in the past two years, because the types of malls in Asia and the prices, including the services that they are proud of, are compared to other shopping malls. There is no advantage anymore.

Back in the office, Wang Suizhou picked up the phone and called the bank supervisors he knew well one by one. He wanted to invite the bank's loan manager out for dinner. However, when faced with his invitation, all he received was rejection, and even direct invitations. Just take back the loan from him.

There is no one smarter than banks. No one else knows what is happening in Asia's shopping malls, but banks are well-connected. Asia's debt ratio has reached 710%, and its total debt is close to billion yuan. This is no longer what any bank dares to do. It’s time to take over, and now we don’t urge Asia to repay its debts. Asia’s reputation has been supporting it for so many years. As soon as he got off the phone, Wang Suizhou felt dizzy, and it took him a moment to recover. He was now sick from overwork, and his body was just holding on.

After taking a sip of water, Wang Suizhou picked up a newspaper at random. It was a report about Oriental Times Mall and a rendering.

Looking at the modern renderings of Oriental Times Mall, Wang Suizhou couldn't help but feel envious. If he had known that it would be like this today, he would never have let Asia expand wildly by borrowing from banks, and ended up burying himself in it.

As for whether the Oriental Times mall can be built, Wang Suizhou has nothing to worry about. Compared with the major shareholders of Oriental Times, the major shareholders of Asia Mall are completely out of sight.

He felt that even if Oriental Times Mall continued to lose money, as long as Li Dongling wanted to keep it alive, it would lose money for ten or eight years, and it would probably be able to survive. But if it were Asia, Wang Suizhou shook his head helplessly and sighed... …

……

“With a flower on your chest and a clock on your waist, standing on the street is the top of the wave of the times!
Now we focus on selected TV shopping channels and cooperate with direct sales from manufacturers. We are limited to 99 pieces of Sanyang brand POLO shirts. It does not cost 1998 yuan, nor 998 yuan, nor 298 yuan. It only costs 58 yuan, which is comparable to the Sanyang brand of Montagnard. Take your POLO T-shirt home! "

When Li Dongling returned to the small courtyard behind Dongling High-tech Headquarters, Li Zhenlin and Wang Xiulan were watching the shopping channel on TV.

During this time, Li Zhenlin and Wang Xiulan were both in the city. My younger sister Li Dongyue had to apply for a college entrance examination. Oriental Times Mall, where Li Dongshan was the general manager, started construction. The three brothers and sisters of the Li family were all in the city. Li Zhenlin and Wang Xiulan, I knew I couldn't help out, but I still stayed in the city and cooked for the Li family.

The TV channel Wang Xiulan watches the most recently is this TV shopping program produced by Focus Media and Hanxi Provincial Channel. Shopping is a woman's nature, regardless of age or region. Women all over the world are basically the same.

Even Li Zhenlin sometimes took a look at it. Although they didn't buy it, they watched it with relish.

Because Focus Media and TV stations have created a TV shopping channel, the price is much cheaper than those on the market. In addition, the selected hosts of the shopping channel are professional hosts and have outstanding ability to mobilize the audience's emotions. .

On the shopping channel, the host and assistants are very passionate. If you think about what the live broadcast will be like in the future, you can imagine what the shopping channel is like now.

Because the shopping channel that Focus Media cooperates with the TV station adopts a share-sharing system, the host of the shopping channel is given an 8% share. That is, if he sells a product, he will get an 8% commission, and the TV station will receive a 25% commission. Excluding procurement costs, logistics, customer service, after-sales, etc., Focus Media can earn about 30% of the revenue from one order!
As for whether the shopping channel is profitable, look at the presenter of the shopping channel, who is eloquent and eloquent in introducing products, and look at how long it has been just one month since Focus Media and Hanxi Provincial Channel launched the first TV shopping channel , ten provincial TV stations approached Focus Media to cooperate in launching a TV shopping channel.

There are even rumors from CCTV that they want to test the waters of TV shopping and bring down CCTV. You can imagine how profitable the shopping channel is.

Just look at the state of Li Zhenlin and Wang Xiulan at this time, and you can know what the other viewers, men, women, old and young, who are watching the TV shopping channel are like, because the products on TV look really cheap...

The products that appear on the TV shopping channel are all selected by the supply chain established by Focus Media. They are directly connected with the manufacturers. The prices are much cheaper than those on the market. With the addition of the TV shopping channel, they can directly meet dozens of millions of consumers. The audience is much larger than the customers entering the store, so the sales volume is quite good. In turn, Focus Media's supply chain team can further reduce the price.

Now on the shopping channel, there are food, clothing, home appliances, jewelry and other products.

In terms of quality, Focus Media does its best to check the quality, but to say that there are no flaws at all would be nonsense. However, the shopping channel created by Focus Media will never be as messy as the TV shopping channels in the previous life, with all kinds of fair and honest fakes. Hengxing doesn't know how to cut leeks with his words.

(End of this chapter)