Reborn since 1993

Chapter 252 Pursuit
"This potted plant is nice!"

On the TV shopping channel, after selling only 99 pieces of 58-yuan Sanyang brand T-shirts that could not be sold out no matter how much they sold, a different channel host came on and started selling potted plants.

Li Dongling talked with Li Yan, General Manager of Focus Media, that Focus Media’s TV shopping channel should not focus solely on cutting leeks, but should also intersperse some other programs, such as health care and celebrity interviews, to attract more viewers’ attention.

In addition, Focus Media will also have some projects to help farmers and make people rich, that is, to centrally purchase some fruits, regional specialties, etc. from the production areas and transport them to big cities for sale.

It is definitely not profitable to do these projects, not because of the high procurement costs, but mainly because of the transportation and warehousing costs, which are too high, because the current road is really not easy to travel.

However, these projects are of great help to Focus Media's TV shopping projects. This kind of agricultural assistance project has made many regions in the country welcome Focus Media to cooperate in the past. Major TV stations rely on shopping channels to make money. TV station leaders How can we not welcome Focus Media when we can still achieve great achievements? !
Likewise for Focus Media, these "non-profitable" projects have attracted the attention of many departments in Yanjing for Focus Media's shopping channel, adding an extra layer of buffs to it. Anyone who wants to target Focus Media must consider the consequences. .

In addition, this kind of agricultural assistance and wealth-making projects have made the relationship between Focus Media and units and departments in various places very good. Departments of agriculture, railways, transportation, banks, etc. have all given a lot of green light to Focus Media.

Now on the shopping TV station, potted plants appear. The host is explaining the types and differences of various potted plants, as well as some tips on raising potted plants, including different physical constitutions, which are suitable for raising different potted plants, etc.

Many of these things are professional knowledge, which have been specially consulted by the shopping channel and the Academy of Agricultural Sciences. These things are still very bluffing.

At least Wang Xiulan watched it with gusto and was fascinated. Finally, the host revealed the price of the potted plants. Li Dongling was quite moved when he saw Mrs. Wang.

Wang Xiulan only thought that Li Dongling was joking, but Li Dongling saw that there was still some expectation in Wang Xiulan's eyebrows.

Focus Media is not unwilling to open Binh Duong, the market where Focus Media's major shareholder is located, but it is mainly due to transportation issues.

With such road conditions, even if they dare to place orders for local audiences outside big cities, Focus Media cannot deliver them. Logistics and labor costs are too high.

However, as long as Li Dongling opens his mouth, no matter whether it is difficult or not, Focus Media will have to open the Pingyang market.

"Uncle Li, Aunt Wang!"

Li Dongling listened to Wang Xiulan's words, looked at the potted plants on the TV shopping channel, smiled and said to Wang Xiulan, "In two days, just ask Li Yan to send a few pots to the house!

With Wang Xiulan here, she basically cooked the food herself, and the Li family all ate at home. During this period, no matter how busy he was, Li Dongling always came back to eat.

Next month, Focus Media’s TV shopping channel may be able to open shopping services in Binh Duong. By then you will also be able to buy things through TV shopping! "

Otherwise, why would Li Zhenlin react so much when Yao Zhengru said that the entire main road in Pingyang would be built into asphalt roads all the way to the town at Yuhe Leisure Resort.

"This potted plant is really good, but it's a pity that it is only sold in big cities, otherwise I would have bought two pots back!" Wang Xiulan muttered.

Just after dinner, the entire Li family was there. When Li Dongling asked Li Dongyue which university she wanted to apply for, the door was pushed open.

The country is too big, and it is not yet an infrastructure maniac. It has not yet reached the time when railways, highways, electricity, and communication base stations have covered the land of Shenzhou. Outside the big cities, especially the roads in towns and villages, it is quite difficult. Part of it is still mainly dirt roads.

To dare to say this, formulate a road construction plan, and implement it requires a lot of courage and money for road construction. Before Yao Zhengru, no one in Pingyang had said this.

At present, Focus Media's shopping channel is only targeted at Yanjing, Shanghai, Yangcheng, Hangcheng, Rongcheng and Hanxi Provincial City, which are large cities with large audiences. The remaining cities are still under preparation. As for when Whether it can be opened is unknown.

As for the distribution issue, what should we do if Focus Media’s products are not delivered to towns and villages? There is no way to do it in other places. There must be a way in Pingyang. As long as the old lady is happy, let alone towns and villages, even deep mountains and old forests must be delivered. Just go over there!
"Isn't this appropriate? The TV station said it only delivers to urban areas!"

"Brother Li!"

Li Yan and Gao Peng, who was in charge of Dongling High-tech Logistics, suddenly walked in together. After the two came in, they greeted Li Zhenlin and Wang Xiulan, and then called to Li Dongling.

"Have you eaten yet? I'll prepare some food for you." Wang Xiulan, who was in the kitchen, came out and said to the two of them. She had never met Li Yan, but she was familiar with Gao Peng. Gao Peng had been to the Li family many times. . "Thank you Aunt Wang, no, we have already eaten!" Li Yan and Gao Peng waved their hands repeatedly.

Li Dongling looked at the two figures, and it was obvious that they came here in a hurry. Li Yan ran over from Yanjing in a hurry, and he must have something to talk about.

He got up and took the two of them to the study. Li Dongling poured a cup of tea for each of them, and then asked Gao Peng first, "How did you go about asking about the things I asked you to inquire about?!"

Gao Peng drank the tea like a cow, wiped his mouth, and said, "Brother Li, don't forget my name. There is nothing in Pingyang that I, Old Gao, can't find out!"

"Brother Dongshan's sister-in-law Miao Jiahui is now in Shangzhong City next door, working as a temporary financial worker in a state-owned ceramics factory, with a monthly salary of 358 yuan."

After coughing, Gao Peng said with gossip, "Miao Jiahui is not married yet. I heard from a friend in the business school who helped me find out the news that the Miao family arranged a lot of blind dates for my sister-in-law, but she didn't take any fancy to her." Maybe I’m still thinking about Brother Dongshan, I feel like there’s still a chance..."

Li Dongling glanced at Gao Peng and tapped the table with his fingers. Li Zhenlin and Wang Xiulan have been making arrangements for Li Dongshan's marriage recently. There is no shortage of female employees in Dongling Hi-Tech. Even the Pingyang City Hall is working for Li Dongshan. Make bridges and connect lines.

But Li Dongshan laughed at these introduced persons and had no intention of meeting them, let alone talking about them. For this reason, both Li Zhenlin and Wang Xiulan were a little worried.

Li Dongling felt that Li Dongshan might not have forgotten Bai Yueguang. No one could compare with Bai Yueguang. This was not a matter of appearance or figure, but the stubbornness in his heart.

Without conditions before, Li Dongshan might have buried that stubbornness in his heart, but now with the conditions of the Li family, Li Dongshan no longer needs to hide that stubbornness.

Li Dongling asked Gao Peng to inquire about Miao Jiahui's situation. Now that Li Dongshan and Miao Jiahui were both unmarried, Li Dongling couldn't help but feel a little worried.

In his previous life, Li Dongshan delayed himself for Li Dongling and Li Dongyue, and now Li Dongling doesn't want Li Dongshan to make the same mistake again.

Gao Peng is a good person. When he saw Li Dongling was silent, how could he not guess what Li Dongling was thinking? He immediately patted his chest and said to Li Dongling, "Brother Li, I will be responsible for this matter. I will ensure that Brother Dongshan brings his sister-in-law home." !”

Li Dongling looked at Gao Peng. Li Dongling believed what he said. With Gao Peng's brains and methods, he might be the most suitable to do this.

"If you can really accomplish this, the old lady will give you a big red envelope!" Li Dongling said with a smile to Gao Peng.

After finishing speaking, Li Dongling looked at Li Yan, who had an obviously anxious look on his face, "Why are you running all the way here in such a hurry?!"

"Brother Li, I really can't bear it anymore!"

Li Yan complained to Li Dongling with a helpless face, "Currently, the customer service numbers of Focus Media's TV shopping channel have been overwhelmed. The number of customer service seats for the shopping channel alone has increased to 900, which is simply not enough!"

"In addition, when it comes to goods distribution, whether it is warehouses, logistics or delivery personnel, they are far from enough!"

There were too many orders, the customer service phone number was overwhelmed, and logistics and express delivery were also broken down because of too many orders. Li Yan now experienced what it was like, and for a moment, he didn't know whether to be happy or helpless.

Originally, the TV shopping channel project was launched just to increase revenue for Focus Media so that Focus Media’s SMS advertising could be put to use. However, this project is now on the trend of becoming a big hit. Compared with the advertising fee brought by TV shopping, The revenue is almost not worth mentioning!
Now there is no electronic payment or e-commerce shopping platform. Focus Media TV shopping channel adopts the phone and text message ordering model, that is, calling customer service to make a reservation, or using text messages to send the products and addresses to be pre-ordered. , customer service will call back to confirm, and finally door-to-door delivery and payment collection.

This ordering and delivery model is not very efficient, but this is what I can think of. It is currently the most appropriate method. As for the bad debt rate, there will definitely be one, but it is also within an acceptable range. As for the kind of continuous ordering, Users who cancel their orders are basically blocked. The company's landline, PHS, and text message reservations will no longer be accepted.

"Currently, Focus Selected Shopping Channel, a subsidiary of Focus Media, has cooperated with Yanjing, Shanghai, Xiyuan, Yangcheng, Pengcheng, Hangcheng and other TV stations to open shopping channels, and its monthly revenue has exceeded 4700 million yuan. This The order was completed despite insufficient warehousing and insufficient delivery capacity!" When talking about the revenue of the TV shopping channel, Li Yan himself was a little surprised.

However, users these days have a strong demand for material goods, which far exceeds Focus Media's expectations and the TV station's expectations. As for Li Dongling, he did not expect that the "fashionable" shopping method of TV shopping would be so popular. sought after.

(End of this chapter)