Reborn since 1993

Chapter 253 Recruiting troops
Due to geographical and channel reasons, buyers these days are not like in the Internet era. They can hold their mobile phones and open Taobao, Tmall, JD.com, Pinxixi or a certain audio and video mall to buy products from all over the world and even overseas. Products of.

Even in the current Asia Mall, Carrefour Mall, Yaohan, and the most famous Saite Mall in Yanjing, the types of products that can be selected in the mall are actually limited.

As for the viewers who watch the TV shopping channel, they have seen that Focus Media brought them a wide variety of fashionable and cheap T-shirts, jeans, sunglasses, as well as home appliances, furniture, etc. from various production areas from Guangdong Province. Focus Media purchases products from manufacturers, so the prices are cheaper than those sold in local cheap stores. This has made TV shopping channels incredibly popular.

Just a short time after the launch of the TV shopping channel, the revenue of Focus Media's TV shopping channel has exceeded 47 million. This performance is absolutely explosive!

However, for Li Yan, the popularity of TV shopping projects is definitely a worry for happiness. How many companies want this worry, but they have not had a chance, but Focus Media has already obtained it.

Li Dongling scratched his head when he heard Li Yan's complaints. For Focus Media, the rate of making money is too fast now, and the supporting facilities cannot keep up.

However, in fact, Focus Media just lit a fire. In the previous life, the domestic TV shopping market also developed by leaps and bounds in the past two years. Nearly a thousand companies competed in this industry, creating an annual revenue of more than 20 billion yuan. industry!
A person with a good back can earn 4.6 million yuan a year by promoting TV shopping. This is more than million yuan in the s. This is just one of many TV shopping products. There are many in this industry. Huge profits can be imagined.

When TV shopping is most popular, if a product is placed on a shopping channel on a municipal TV station like Pingyang, it will receive more than 3,000 phone calls within ten minutes. During peak times, tens of thousands of calls will be made within half an hour to purchase the product. The phone number is possible.

For TV shopping companies, the advertisements placed on TV stations all start with tens of millions. At that time, it really fulfilled that sentence. Even if it is just a piece of shit, as long as it is promoted well, you can still make money on the TV shopping channel. Got money.

At the moment, Focus Media’s revenue from the TV shopping channel can only be regarded as a small one. When the market develops and more users accept this shopping model, the revenue will grow explosively in the future. At that time, Focus Media will I guess I will be even more busy.

However, with the emergence of thousands of TV shopping companies, in order to sell goods, they have resorted to all sorts of deceptive and deceptive methods. They have lied and boasted about product functions, which has allowed all kinds of fakes and piracy to flourish, quickly destroying the market. In the end, the stall was completely overturned. TV shopping has almost become synonymous with fakes and scammers, and has become the target of everyone's beating. In the eyes of users, there is no credibility at all...

Although there were several waves in the future, they all quickly extinguished like flashbacks. Until the advent of the Internet era, television was swept into the history pile, let alone TV shopping.

Of course, this will be a problem for more than ten years. At present, TV shopping is still an emerging industry and a gold mine that has not yet been excavated.

"Brother Li, the customer service problem, as well as the warehouse, logistics, and distribution problems must be solved, otherwise the TV shopping project may collapse!" Li Yan poured out his bitter words to Li Dongling.

"We have tried our best!"

At this time, Gao Peng couldn't help but speak, and said to Li Yan with a bit of helplessness and annoyance, "In order to support Focus Media's project, the Logistics Department of Dongling High-tech will be located in Yanjing, Shanghai, Yangcheng and other places. The warehouse and fleet were all lent to Focus Media, and the warehouses were filled with goods.

Three shifts of the fleet are not enough. Do you know how much the Tanglin Hi-Tech Logistics Department spent last month on purchasing fleet trucks for Focus Media? "Focus Media also uses the logistics system of Donglin Hi-Tech. Otherwise, given how long ago Focus Media was established, how could the general logistics of Caotai Team be able to support business in ten cities at the same time.

Nearly half of Focus Media’s TV shopping product selection team are from the logistics department of Tanglin Hi-tech. In addition, Tanglin Hi-tech’s customer service, warehouses, logistics fleets, etc. in Yanjing and other places are all open to Focus Media, which has given Focus Media what it is now situation, otherwise how could Focus Media’s TV shopping project be so smooth.

Gao Peng was brought here by Li Yan today. Hearing Li Yan's complaints, he, the logistics manager, couldn't help it.

For Gao Peng, Focus Media's project is about spending less and doing more. Products from Dongling Hi-Tech and its subsidiary Feiyan Technology, etc., the logistics department only needs to bring in the raw materials and then put the produced machines into production. Just transport it to warehouses in various places and deliver it to stores. There is no need to be as cumbersome as Focus Media's project.

The key is profit. Although the profit of Focus Media's TV shopping project is not low, it cannot compare with the profits of electronic pet machines, Shenzhou digital cordless phones, and PHS.

Li Yan looked a little embarrassed. He didn't dare to challenge Gao Peng. Regardless of how Gao Peng behaved in front of Li Dongling, outside, Gao Peng was definitely a big shot in the domestic technology industry. Companies, whoever face Gao Peng, a man who can decide their destiny, have to be in awe. How many companies begged Gao Peng and tried every means to win over him, just to enter the industrial chain of Donglin Hi-Tech.

Focus Media also needs to rely on the support of Donglin Hi-Tech Logistics Department. Li Yan is also aware of the troubles Focus Media's TV shopping project is encountering and Gao Peng has done his best.

Li Dongling waved his hand and stopped the two from continuing to argue. He looked at Li Yan and said, "Focus Media needs to form a professional team, whether it is customer service, logistics, or express delivery!"

"The Logistics Department of Donglin High-tech also needs to join in and form a professional team for the fleet and warehouse of the Logistics Department of Donglin High-tech!" Li Dongling turned to Gao Peng and said.

In the future, Donglin Hi-tech and its subsidiary Feiyan Technology, as well as a number of investors such as Oriental Times and Focus Media, will have increasing demand for warehousing centers, logistics, and express delivery.

Especially in the Internet era, if Donglin Hi-Tech is involved in the e-commerce industry, these demands will become even larger, so it is better to make some preparations in advance.

Doing it now may cost some money, but Li Dongling needs to support Focus Media so that it can become an aircraft carrier in the advertising industry, have enough say in public opinion, and even complete overseas expansion, which is very important for Dongling Hi-Tech.

"Dongli Hi-Tech can join forces with Focus Media to set up large-scale customer service call centers in Yanjing, Shanghai, Hanxi Provincial Capital, Pingyang and other places. The entire customer service business of Tanglin Hi-Tech can be handed over to this customer service call center. , in addition, we can also undertake the customer service needs of other companies, including communication companies, securities, insurance, bank outsourced customer service, etc.!
Leave professional matters to professionals!

The Logistics Department of Donglin Hi-Tech, together with Focus Media, will cooperate with Yanjing Supply and Marketing Cooperative to jointly establish an express logistics company. In the future, the express logistics and distribution business of Donglin Hi-Tech, Feiyan Technology, Focus Media, Oriental Times and other companies will be provided. Leave it all to this company. If there is an opportunity, it can also take over the express delivery business of other companies! "

(End of this chapter)