Reborn since 1993

Chapter 255: Comparing people with others is infuriating, so comparing goods has to be thrown away
When he walked out of Li's house, Li Yan hadn't fully recovered yet. He felt that he was walking lightly and one foot was heavy. When Gao Peng saw Li Yan's expression, there was nothing strange about him.

No one who had approached Li Dongling or Dongling Hi-tech for cooperation before had ever experienced this situation, including the Japanese Japanese Japanese leader Takeo Nakamura, the president of Nippon Telephone and Telegraph Company. When he left Hanxi, wasn't he also in a state of complacency?

When he got outside, Gao Peng stopped and threw a cigarette to Li Yan. He set up a customer service call center and express logistics company, and the logistics department of Donglin Hi-Tech would definitely be the main force.

After thinking for a moment, Gao Peng said to Li Yan, "I will apply for funds from the budget management committee. For the customer service call center project, Focus Media will be responsible for it, the express logistics company will do it, and the logistics department will do it!
You can ask the technical department to help handle technical issues in the customer service call center. "

Tanglin Hi-Tech's Budget Management Committee has been formally established and is slowly taking over Tanglin Hi-Tech's investment projects. Previous projects, such as Dongxin Semiconductor's chip research and development, Dongfang Optoelectronics' panel projects, etc., continue to invest money in research and development as usual. , but new projects require funding from the Budget Management Committee.

Li Yan nodded when he heard this. With the support of Tanglin Hi-Tech's technical department, there would be no technical difficulties in establishing a customer service call center. Next, Focus Media needs to establish customer service call centers in multiple places.

The last time Focus Media appeared in the news media, it was because of SMS advertising. With the explosive sales of PHS, the SMS advertising market has begun to become increasingly popular.

Especially according to previous media reports, after Focus Media’s revenue from SMS advertising exceeded 10 million, many companies swarmed into this industry.

SMS advertising has become a new trend, but in this industry, Focus Media is the undoubted leader. China Telecom and China Unicom are mainly cooperating with Focus Media.

In the past, Focus Media relied solely on SMS advertising, but now its methods have been gradually upgraded, and it has developed SMS newspapers, SMS weather, SMS customized novels and other businesses. Securities, insurance, banking, real estate and other industries have also approached Focus Media to start advertising to users. The large-scale sending of text messages has also attracted cooperation orders from the Yanjing City Government Office, fire protection and other departments. Currently, Focus Media's revenue from text message advertising has almost doubled every month.

Although there are many challengers, none of them can threaten Focus Media's position in the SMS advertising industry. After all, PHS is its sister company, which makes Focus Media almost invincible.

Offline, Focus Media is also constantly seeking cooperation with property companies in hotels, airports, stations, and mid-to-high-end communities in Yanjing, Yangcheng and other places. The reason why it seeks cooperation with mid-to-high-end communities is because the old communities are all It’s a step ladder, there’s no elevator installed at all…

What Focus Media seeks is to advertise on the elevators in the community. If there are no elevators, how can Focus Media advertise?

Focus Media is making rapid progress in SMS advertising and offline advertising. Focus Media is now the fastest growing company in the domestic advertising industry, if not the only one. There are many large companies, especially overseas brands of clothing, electrical appliances, home furnishings, jewelry, etc. The industry has begun to cooperate with Focus Media.

These offline advertisements from Focus Media have already appeared in America and Europe. Compared with traditional publicity methods such as television, radio, newspapers, magazines, etc., these overseas brands are more receptive to outdoor advertising and are more willing to try to follow the trend. Focus Media Cooperation.

Just as the advertising industry is watching the rapid development of Focus Media, many overseas investment institutions are beginning to be optimistic about Focus Media. Companies in the advertising industry are also speculating when Focus Media will become a giant company, and even when it goes public, a sudden news shocks the entire industry. News is breaking out in the advertising industry.

“Focus Media’s Focus Select TV shopping project, which cooperates with TV stations, saw revenue exceed RMB 4700 million last month, becoming Focus Media’s new high-revenue business after SMS advertising.

Some people in the TV industry predict that TV shopping may have just begun to take off in China!
Referring to the overseas TV shopping industry, America's live TV shopping has developed for more than 1982 years since , and has given birth to two TV shopping giants with annual revenue of more than billion US dollars, Crovis and Family TV Shopping Network. , these two TV shopping companies cover more than million household users in America!
In addition, TV shopping in Europe, Bangzi, Japan, Asan and other regions is also developing. TV shopping initiated by Focus Media will likely set off a new retail industry in China! "

The latest issue of Continental Television, the authoritative newspaper in the television industry, reported the news about Focus Media’s TV shopping. As soon as the news came out, it caused a sensation in the entire domestic advertising and media industry. Previously, major TV stations were vying to cooperate with Focus Media on TV shopping. They knew that this thing could make money, but they did not expect that it could be so profitable. Open In one month, revenue exceeded 47 million, and this was just the beginning.

As soon as this news came out, those companies that used to be envious of Focus Media are now a little jealous. Who is Focus Media's background? When it was established, Dongling Hi-Tech invested tens of millions in it. Compared with other advertising companies that have developed through hard work, they are not at all the same. It's different.

It’s okay to be from the second generation of rich people, but this advertising company has been established for less than a year. It has been doing all kinds of big projects, including SMS advertising and TV shopping. Focus Media is completely unconventional. Road, I have directly opened up a new track, leaving other advertising companies to do what they want!
But then, Li Yan, who returned to Yanjing from Hanxi, accepted an exclusive interview with the Central Media Station. This interview caused an uproar.

“There is no success without rules. If any industry wants to develop, it must have rules, otherwise the entire industry will fall into chaos!
Focus Media is willing to contribute a small amount to the domestic TV shopping industry. It hopes that the Television Broadcasting and Television Administration, CCTV, Yanjing TV, Hanxi Provincial Station, Guangdong Provincial Station, etc. can join forces with the Industrial and Commercial Administration Bureau to jointly formulate mainland TV Shopping Guidelines. Focus Media is willing to abide by these TV shopping guidelines, operate in compliance with the law, pay taxes, and provide users with the best shopping services.
In the future, Focus Media hopes to promote the mainland TV shopping model overseas, reach cooperation with more overseas TV stations, and allow more domestic products to go abroad with the help of the TV shopping industry! "

Although Li Yan said that he wanted to invite relevant departments and TV stations to jointly formulate TV shopping management regulations, anyone in the advertising industry could hear the implication. Li Yan wanted to Let Focus Media formulate domestic TV shopping management conditions. It will set rules for the TV shopping industry!

When they saw this interview, many companies in the advertising industry were shocked and angry, especially companies that were preparing to enter the TV shopping industry to make money. When they saw the interview, they all scolded Li Yan for being dishonest and themselves. After having eaten the rice bowl of TV shopping, it is too overbearing to burn bridges and not let other companies play.

But no matter how much you criticize, Li Yan’s words at the end of the interview raised this interview, and the TV shopping industry, to a new level. TV shopping has even affected its international reputation, and even exported to earn foreign exchange. , everyone knows that the introduction of TV shopping guidelines is probably a certainty, otherwise this trend would not have spread.

After all, for all parties, formalizing TV shopping is beneficial to industry and commerce, TV stations, and taxation. After TV shopping companies are formalized, they can provide tax revenue, jobs, and reduce user complaints. If they can go overseas, , that would be even better, but it’s not easy for those companies that are exploiting the sidelines to cut leeks in this industry.

After being interviewed by the central media, Focus Media announced that it would join forces with its parent company Dongling Hi-Tech to establish large-scale customer service call centers in Yanjing, Guangdong Province, Hanxi and other places to serve Focus' selected TV shopping channels. , it is expected that the first batch of customer service seat recruitment will exceed 3,500 seats!

The customer service call center will use modern equipment to work, all using telephones, computers, printers and other office equipment. Users will call and send text messages to make reservations, and the order forms will be entered into the computer, and then the computer will contact the shipping center and warehousing center, and finally complete the delivery.

The entire call center project sounds very high-end, and Focus Media announced that the monthly salary of the customer service call center will exceed 1500 yuan, and there will also be overtime pay, bonuses, etc. You know, the current salary of a flight attendant is only At two thousand yuan, the salary of a call center call clerk is almost as much as that of a flight attendant.

The reason why such a salary package is set is for Focus Media's TV shopping project. When you know that the salary of call center employees is the same as that of flight attendants, will it make people feel that TV shopping is high-end and not the kind of grass-top team on the street? Although there is actually no difference.

This is the same as the decoration of luxury stores. After entering a luxury store, the high-end decoration and carefully selected merchandise guides will make the buyers think about what they are about to buy. It has the feeling of Bige, which is what the customer service call center wants.

As soon as the customer service call center project came out, it immediately became a hot topic and attracted countless people to discuss it. Many girls who saw the news were eager to join Focus Media's customer service call center.

After the customer service call center, another piece of news came out. It was not like the uproar caused by the customer service call center, but it caused huge waves in the express delivery industry that was still in hiding.

Donglin High-tech Logistics Department took out its fleet and warehouses across the country to form Oriental Express Company. Then there were rumors that Yanjing Supply and Marketing Corporation had invested in Oriental Express. After hearing the news, STO, SF Express and other express delivery companies couldn't help but look at their new counterpart, Oriental Express.

(End of this chapter)