Reborn since 1993

Chapter 266: The trees are beautiful in the forest, but the wind wants to destroy them

Li Dongling did not talk too much about Sanzhu and the health care product company with Ren Yuefeng and Yao Luoying. The right and wrong, and the fate of the health care product industry, can basically be seen in the past two years. As for the barbaric and crazy experience of health care products, , how history will evaluate it is not something Li Dongling needs to worry about.

Today is a meeting at the headquarters of Tanglin Hi-Tech. After the launch of PHS, the entire Tanglin Hi-Tech has been busy. Executives from all walks of life have traveled all over the world and have now returned to the headquarters.

"How are the sales of PHS now?!" Li Dongling took the lead in asking PHS.

Zhang Ao, who was in charge of the marketing department of Donglin Hi-Tech, took out several documents and distributed them to everyone in the conference room.

"Compared with the initial launch period, PHS sales have declined, and sales in both the mainland and Japanese benzene markets have begun to enter a stable period.

PHS's current monthly sales in mainland China are around one million units. This year's sales in mainland China are expected to exceed 10 million units. In Japan, sales are expected to exceed four million units this year! "

After Zhang Ao finished speaking, there was a big round of applause in the conference room. A new mobile phone can have annual sales of more than 10 million units, which is enough for Donglin Hi-Tech to join the ranks of the world's leading mobile phone shipping manufacturers.

The PHS in the hands of Dongling High-tech in this life is much more powerful than in the previous life. In the previous life, PHS was launched several years later. By that time, the PHS in Japan had already declined.

Coupled with PHS technology and patents, there are no supporting PHS base stations in China, and there are too few cities with signals. The initial development of PHS was not rapid. Later, with the support of China Telecom, China Netcom, China Railcom, etc. PHS skyrocketed, but it took several years to increase sales. Starcom, which launched PHS, had annual revenue of more than 20 billion and was directly listed on the Nasdaq.

According to the reward system formulated by Li Dongling, as long as the sales volume of a product can meet expectations, a certain amount of profit will be used as a reward and distributed to senior executives, departments, employees, etc. based on the profit.

If nothing else happens, except for the salaries of Ren Yuefeng, Zhang Ao, Hu Xian, and Chen Tao this year, they will basically receive bonuses starting at at least one million, and even option rewards, while companies such as the R&D Department, Sales Department, and Logistics Purchasing Departments such as science and finance can also receive large bonuses equivalent to half a year or even a year as year-end bonuses. How can this not make everyone excited?

At this time, Ren Yuefeng poured cold water on everyone, looked at Li Dongling and said, "There is news that mobile phone manufacturers, R&D institutions, and academic personnel who support GSM and CDMA technology are very dissatisfied with PHS and GSM competing for the market. , want to restrict the development of PHS!”

Hu Xian, the chief financial officer of Dongling Hi-tech, was in a pretty good mood at this time. It was really beyond everyone's expectation that PHS could become so popular and make such huge profits. No one had ever thought about PHS before. , such a mobile phone can actually bring such huge benefits.

Whether it is mobile phones or call charges, PHS has an advantage. In this world, ordinary people still account for the majority. When PHS has a clear advantage, promotion and sales will become easier. Zhang Ao is confident that it will PHS is sold to Brazil, Colombia and other places.

Zhang Ao is quite optimistic. The key is that PHS is cheap. Tanglin Hi-Tech has high profits, but with such high profits, the phones are cheaper than those from Nokia and Ericsson. You know they sell a lot of phones. Expensive.

"This year's PHS business is expected to bring more than 62 billion US dollars in revenue to Tanglin Hi-Tech, a quarter of which comes from Japan, Siam, and Malaysia. If the overseas market develops smoothly, the revenue is expected to The revenue can be increased by quite a bit!”

Now, the full set of patents and technologies for PHS within ten years are in the hands of Tanglin Hi-Tech. Under the authorization of Tanglin Hi-Tech, PHS-related supporting facilities are developing in full swing in the country. Big cities that have opened PHS cities are much better than There were too many in the previous life. There was a market and demand, which naturally made PHS sell like crazy in China. Sales increased rapidly. The only thing that can limit the sales of PHS is price and production capacity.

"Overseas markets are expanding. Orders from Siam and Malaysia have been received. Ning's Trading Company, the agent of the port city, is also discussing the plan to introduce PHS with the port city telecommunications administration. Zhu Zhaojiang and the others are waiting for markets in Brazil. Looking for partners, if the overseas sales go smoothly in the second half of the year or next year, then maybe next year’s overseas sales of PHS may exceed 10 million units!”

All the senior executives of Donglin Hi-Tech looked very excited. The sales volume and revenue of PHS are closely related to these senior executives, as well as the entire Donglin Hi-Tech, various departments and employees.

"The Posts and Telecommunications Department is likely to go further and restrict the use of certain frequency bands by PHS and PHS, and delay the promotion of PHS in the country by China Telecom!"

"There is also news from Nippon Telephone and Telegraph Company that Nippon Sony, Panasonic, Sharp, Hitachi, Fortis, Kyocera and other manufacturers are discussing to sue PHS for unfair competition in Nippon and taking advantage of price advantages to dump products. Nokia , Motorola, Ericsson, Samsung and other companies, there are also rumors about PHS in America, Europe and other places!”

As soon as Ren Yuefeng said these words, the conference room at Dongling High-tech Headquarters fell silent. Su Chicheng, who was responsible for recording the meeting, couldn't help but shake his hands. It's all groundless, but if there are rumors, there must be some signs. PHS's performance is so brilliant and so fierce that the overseas mobile phone giants have begun to worry about PHS. I was even scared. Before this, even Nokia had never done this. When they first entered the mobile phone industry, they challenged a group of established mobile phone giants!
The Posts and Telecommunications Corporation wants to restrict PHS partly to protect the domestic GSM and CDMA industries so as to prevent them from being beaten to death. Behind this, there are a lot of industrial chains trying to make a living with the practitioners.

Nippon mobile phone manufacturers are targeting PHS. They are completely Nippon mobile phone brands. They are almost out of business due to PHS. Now eight out of ten new mobile phone users of Nippon have purchased PHS. This makes Kyocera, Fortis and Panasonic mobile phone manufacturers were almost unable to survive in Japan, their home base, and they had no choice but to sue PHS, which was represented by Japan Telephone and Telegraph Company.

In other overseas markets, the mobile phone industry has always been dominated by American and old European brands. Now, Japanese mobile phone brands and Bangzi mobile phone brands have not yet emerged, but now a mobile phone brand emerging from mainland China has challenges. What they naturally meant was that the old mobile phone manufacturers couldn't help but start chasing PHS in advance and ban PHS from entering their markets.

In addition, this is actually the case between Europe, which supports GSM, and America, which supports CDMA. This implies targeting PHS. America and Europe have invested so many dollars in preparation for the communications they support. How can they be allowed to be overturned? , it must be targeted.

Ren Yuefeng's words were also filled with worry. Everything good in the forest will be destroyed by the wind. PHS has now become a thorn in the side of the global mobile phone and communications industry. If it is targeted by overseas regions, its sales will definitely be affected, and it may even be inexplicably fined. of.

While everyone in the conference room was worried, Li Dongling sneered, "Don't worry about PHS in overseas markets!"

Seeing the looks from Ren Yuefeng, Zhang Ao and others, Li Dongling smiled and said, "Do you think PHS has a chance to enter the markets of developed countries such as America and Europe?!"

Ren Yuefeng was stunned for a moment, and then shook his head. Although he was said to be Dongling Hi-Tech's own cub, he still knew how much the PHS weighed. In areas with less developed economies, PHS with cheap phone bills was a magic weapon. , but in developed countries, if you say a few words about PHS, you may utter an exclamation of "Hey, hey, hey, crap". America and other places will never tolerate the instability of PHS calls.

“Why is PHS popular?”

Li Dongling looked at everyone, "It's because the local income level is not enough, communication companies can't afford the high base station costs, and they can't spend huge patent fees to introduce GSM or CDMA. It's because local mobile phone users can't afford the mobile phone costs of more than a thousand US dollars. I will make a compromise between PHS base station and PHS!
It is the market and users who choose PHS. As long as there is demand, PHS will exist! "

America and Europe have money and can build base stations with better call quality. They don't like PHS base stations at all, and PHS cannot sell them. Li Dongling has no hope at all, so there is no disappointment.

“The markets that PHS wants to enter overseas are GSM and CDMA, as well as markets that Nokia, Ericsson, Motorola, etc. are not interested in for the time being. They cannot stop PHS!

There is also the Japanese Telephone and Telegraph Company, which is a grasshopper on the same rope as PHS. At this time, it is impossible to watch the show from across the bank. It is a dream! "

Li Dongling sneered, "When PHS encounters trouble overseas, go to the legal department of Japan Telephone and Telegraph Company to resolve it. I want to see who gets anxious first!"

"As for the domestic market..."

Li Dongling pondered for a moment, then smiled and said, "When you should cry about poverty, cry about poverty. Why should you be stubborn? Dongling Hi-tech can also cry about poverty. If you are targeted, then lower the price. The first wave will be reduced to 499 yuan, and the PHS machine The price has dropped to 4500 yuan. In order to survive, it’s not a shame to lower the price!”

In the overseas market, PHS has nothing to do with those overseas mobile phone manufacturers. But in China, if Tanglin Hi-Tech can't deal with them, it can't be justified. They don't want PHS to sell phones, right? Well, in order to survive, The PHS price reduction promotion is not excessive.

Li Dongling wanted to see who would suffer more in the end. If he sued PHS for dumping, he would really dump it once and show it to them. Look at how many mobile phone brands like Nokia, Motorola and Ericsson can still sell in China. Lingtong can use half of its profits to fight price wars, do they? !

Ren Yuefeng, Zhang Ao, and Hu Huxian all took a breath of cold air. Originally, PHS had a price advantage, but if the prices were reduced again, the inventory of the friendly mobile phone manufacturers would have to be liquidated.

(End of this chapter)