Reborn since 1993

Chapter 295 Regrouping
After leaving the TV station, Jobs was still thinking about the idea in his mind. He was not deceiving the TV host when he said he had a new computer idea.

Nowadays, people who like and dislike Jobs are basically divided in half, but they can lead Apple through difficulties and reach the heights of previous lives, and they cannot deny Jobs' vision and ability.

The emergence of the USB Alliance allowed Jobs to capture the changes that were taking place in the computer industry. The new computer project that appeared in his mind just now in the studio was to get rid of the miscellaneous interfaces on the current computer and only retain the USB interface and the power interface. .

This is a minimalist computer that abandons various interfaces and floppy drives. It only has USB, optical drives, and the Ethernet interface of the recently popular Internet in Silicon Valley. The more he thought about this project, the more excited Jobs became.

In its previous life, this computer was named iMac G3. Each unit sold for US$1299. A total of 650 million units were sold worldwide, helping Apple earn US$ billion and helping Steve Jobs return to Apple. The CEO's throne has become a tyrant in the eyes of countless designers in the empire...

However, for Jobs now, this new project is just an idea. It is far from mature. Before returning to Apple, even if he is worth a lot of money, the cost of developing a computer and the subsequent publicity , promotion, and sales channels are not something he can handle alone.

And the most important point is that Steve Jobs’ reputation is really not very good now. Because of his character and temper, the current computer industry is basically his enemy. It’s okay if he doesn’t enter the computer hardware industry. He dares to show his face. Over the years, The computer giants he ridiculed were determined to add insult to injury and trick him into death.

Another point is that in recent years, except for Pixar, which was an accident, in other projects, Jobs has been doing one job at a time, and no one dares to believe him. Even Pixar, he accidentally won the Oscar and embraced Disney. It was just developed. As for his main business, the NeXT computer system, no one is interested in it. Anyway, no computer manufacturers who have taken advantage of him are willing to purchase it. It is estimated that no one is willing to invest in his computer projects.

Therefore, Jobs must return to Apple and use Apple's funds and channels to fulfill his long-cherished wish. The order cannot be reversed!

……

Logitech is much more famous than Silver Sable in the mechanical mouse industry. Relying on its heritage and investment in R&D funds, Logitech can confidently say that they have already surpassed Silver Sable when it comes to mechanical mice.

Logitech, which is making rapid progress in the mechanical mouse industry, has focused almost all its efforts on this. Although the concept of optical mice has been spread in the industry, Logitech has not paid attention to it. It is really a mechanical mouse that makes too much money. , as the largest brand of mechanical mice now, Logitech is somewhat difficult to give up.

But now, looking at this silver sable optical mouse that Logitech obtained from mainland China through connections, even though it has not yet been sent to the laboratory for disassembly, after experiencing it, it can make Marini, who has always been arrogant, This kind of demeanor is enough to explain the performance of the Silver Sable optical mouse.

The other two Logitech founders, Daniel and Pacosta, saw Marini holding a Silver Sable optical mouse in his hand, and their expressions changed drastically.

"It's so much better than a mechanical mouse, damn, how the hell did they even think of that!"

Computer giants such as Dell, HP, and Compaq have given mouse orders to Logitech, which is also the best proof.

Logitech is now the largest company in mechanical mice. Except for some markets such as mainland China and Hong Kong, Logitech occupies the majority of the mouse industry in other markets.

It can be said that after Silver Sable Mouse launched these mouse concepts, Logitech took the biggest advantage!

The past few years have been the most comfortable for Logitech. After the patent lawsuit between Silver Sable and Microsoft, Microsoft has been very restrained in the hardware industry and has not been as aggressive in the hardware industry as before. This makes Logitech took a deep breath.

In the past few years, Logitech has launched a number of classic mice in the mouse industry. Although the concepts of wheel mice and ergonomic mice were first developed by the Silver Sable mouse, Silver Sable was not available in America and Europe. There are many markets, but Logitech has carried these forward.

Within the Swiss Logitech company, Marini, one of the three founders in charge of Logitech's R&D department, said in pain, covering his head.

Daniel's face was ashen. Who would have thought that Logitech had been preparing to compete with Silver Sable in the mechanical mouse industry, but Silver Sable made a false move and gave up the mechanical mouse and started an optical mouse instead. This shot, The shaking Logitech is so uncomfortable!

"enough!"

Daniel shouted to Marini and Pacosta, "Now is not the time to regret. Silver Sable Mouse Optical has found Ronaldo to endorse and has started advertising in Europe.

I have received news that Silver Sable has begun to sell products in electronic and electrical shopping malls such as Wanjia Electric City through Shenzhou Digital Cordless Phone sales channels in Europe, and will soon go on sale in Europe! "Ronaldo is now a football star in European football, but compared to his fame on the court, his favor from advertisers makes other European football stars more jealous!
The Shenzhou digital cordless phone defeated Siemens in Europe and became the largest digital cordless phone manufacturer in Europe. Ronaldo, who endorsed the Shenzhou phone, also became famous in the advertising industry.

Nowadays, countless advertisers for sneakers, jerseys, cars, clothing, food, appliances, etc. are looking for Ronaldo to endorse. The advertising endorsement fees he has received are more than those of a group of long-established stars. Ronaldo is not surprised. , becoming the player with the highest annual income in European football this year.

When I approached Ronaldo at the European branch of Tanglin Hi-Tech and asked him to endorse the Shenzhou USB flash drive and Silver Sable optical mouse, Ronaldo agreed without any hesitation.

As for the Shenzhou digital cordless phone, the sales channels previously established in Europe, as well as those promotion personnel, are now available. Shenzhou USB flash drives and silver sable mice can be sold through these sales channels!
Not to mention, there is also Vanjia Electric City, a retail electrical appliance mall owned by Donglin Hi-Tech's own sales department. However, Vanjia Electric City is mainly concentrated in France and has not been able to enter the entire Europe. It will take time to expand.

But these European sales channels alone are more than enough for Shenzhou USB flash drives and Silver Sable mice, allowing them to enter the hands of companies and home users in major European cities.

"What we need now is to immediately develop a Logitech mouse that can match the performance of the Silver Sable optical mouse. The speed must be fast. We don't have much time left!" Daniel said with a frown.

Marini raised his head with a painful expression on his face, "But even if we imitate the Silver Sable optical mouse, we still need time. In addition, there are patent issues. If we want to get the patent authorization from Silver Sable this time, I'm afraid it won't be that easy. "

"Then go to Silver Sable and their parent company Donglin Hi-Tech. If necessary, I will personally fly to the mainland. Logitech must obtain the patent for the optical mouse. Logitech must not lose the optical mouse market!" Daniel said with a smile. said angrily.

Back then, when Dongling Hi-Tech, the parent company of the Silver Sable mouse, was in a lawsuit with Microsoft, it licensed the Silver Sable mouse patent to Logitech at a bargain price.

This time, Daniel didn't know how much Logitech had to pay to obtain the patent for the Silver Sable optical mouse. Thinking of this, Daniel felt his head hurt.

……

"Sorry to excuse you, our company has launched two new products, which are very suitable for your company. This is the Shenzhou USB flash drive. Yes, it is a new product launched by the same company as the Shenzhou digital cordless phone, endorsed by Ronaldo.

It has a memory equivalent to 20 floppy disks and can be carried anywhere. It is a product that complies with the USB Alliance standards and can be used by all computer brands in the future. The 16M Shenzhou USB flash drive only costs $60! "

A salesperson in a suit appeared in a company in an office building in London, trying hard to sell the product in his hand.

The same formula, the same taste, the scene when the Shenzhou phone appeared in Europe last year, appeared again in the Europa continent this year, but the product was changed from a digital cordless phone to a Shenzhou USB flash drive and a silver mink mouse.

Countless salespeople wearing salesperson clothes and carrying a backpack appeared in office buildings and homes in streets and alleys in major European cities and started door-to-door sales. This was the offline sales channel originally established by Shenzhou Telephone, Tanglin Hi-Tech European companies have been undergoing maintenance, and now they are restarting.

Compared with the Shenzhou Phone, which could only be promoted offline, it is now much more heroic. On TV stations in France, Europe, Germany, Italy and other countries, advertisements featuring Ronaldo wearing clothes and playing with the Shenzhou USB flash drive in front of the computer appeared!

Not only in Europe, but also in Hong Kong City, Japan, Singapore, Bangzi, Siam and other places, advertisements for Shenzhou USB flash drives and Silver Sable mice have begun to appear on sale in these places.

In the mainland market, due to the size of the number of computer users, sales of the Silver Sable mouse have begun to decline. However, Shenzhou USB flash drives are still performing fiercely. Although sales have also declined, single-day sales have remained at around 20,000 units.

While the domestic media were still reporting on the domestic sales of Shenzhou USB flash drives, a piece of overseas news directly ignited public opinion.

"Shenzhou USB flash drives have been launched in Europe, setting a single-day sales record of 57,000 units. Shenzhou USB flash drives have begun to run out of stock in England, Germany, the Netherlands and other places!"

(End of this chapter)