Reborn since 1993

Chapter 296 The West Wind Rises (two chapters in one)
The news coming back from old Europe made the country dumbfounded for a while. Shenzhou USB flash drives have been sold very fast in China, but I didn’t expect that after arriving in Europe, the sales were even more fierce than in China!

According to the order for the Shenzhou USB flash drive, the USB flash drive with 16M memory is priced at US$60, and the USB flash drive with 32M memory is priced at US$75. The Shenzhou USB flash drive is in Europe, and the USB flash drives with 16M and 32M memory were added up on the same day. Revenue of more than 367 million US dollars, converted into RMB depreciation of more than million!
As soon as the news came out, the entire domestic technology industry, large and small technology companies, looked at Donglin Hi-Tech with some jealousy. They had also known before that Donglin Hi-Tech had very high revenue overseas, accounting for most of the entire Donglin Hi-Tech's revenue. , all come from overseas markets, but I didn’t expect it to be so profitable.

I still remember that just a few months ago, Tanglin Hi-Tech was shouting to survive through Pingyang Metropolis Daily and other media. Tanglin Hi-Tech was only one step away from bankruptcy. As a result, turning around, within one day, by A single Shenzhou USB flash drive product has made a huge profit of 367 million from foreigners. Does this look like it is going bankrupt?

If the hell is going bankrupt, then other domestic technology companies feel like they might as well just go bankrupt!
Moreover, these 367 million are earned in foreign exchange. In the domestic technology industry, there are many companies that spend foreign exchange, but there are a few that can earn foreign exchange.

The emergence of the Shenzhou USB flash drive has allowed the domestic technology industry to see for the first time what high-tech products are, what patents are, and what high profits are. There have been a group of companies in China that have dismantled the Shenzhou USB flash drive and created a Shenzhou USB flash drive. The cost of a USB flash drive is no more than 35% of the selling price, not even 30%!
But Dongling Hi-Tech dares to sell it for 500 or 600 yuan, and both domestic and overseas people are willing to pay for "high-tech products." How to make money from high-tech products has been completely presented to countless people in China for the first time. This is very important to everyone. This is a big shock for technology companies large and small.

After the news from overseas came back to China, many domestic media, after being stunned, began to report more and more fiercely.

There are also many media and companies analyzing the reasons why Shenzhou USB flash drives are selling so well overseas.

"The modern offices in old Europe are higher than those in mainland China. For example, Microsoft's revenue in the Netherlands is higher than the revenue in the domestic market. The number of computer users in Europe is second only to America, and the demand for USB flash drives is also higher than in China. market.

Not only products, Shenzhou’s parent company, Dongling Hi-Tech, is currently the only company in China that has established a relatively complete set of publicity, promotion, and sales channels in the European market, and has cooperated with local European retail channels such as Wanjia Electric City. business and established a strategic cooperative relationship!
Our newspaper office interviewed users living in Europe over the phone. According to the news, we learned that the sales department of Tanglin Hi-Tech Europe Branch employs a considerable number of local international students and students in England, Germany, France, Italy, the Netherlands and other places. College students, housewives, third-party sales personnel, etc. help them sell products as agents.

These people are hired on a commission basis to promote and sell Shenzhou USB flash drives offline. For every Shenzhou USB flash drive sold, the commission given to these sales staff reaches 15%, which is about ten US dollars.

"Today I went to several major electrical appliance stores in Europe such as Metro, Saturn, and Vanguard Electric City. Originally, I wanted to buy a microwave oven, but when I came out, I was holding a Shenzhou USB flash drive and a Silver Sable optical mouse!"

But now, with the reports of domestic football newspapers and magazines such as football clubs, Ronaldo's heroic performances in European football matches are constantly being reprinted back to China, so that domestic football fans are beginning to know that Ronaldo is becoming a new star in Europe and even the world. A rising football superstar, even a football king!

Domestic companies now know why Tanglin Hi-Tech can make those local promoters in Europe go crazy and sell products for Tanglin Hi-Tech.

In addition, Tanglin High-tech has Ronaldo, a rising star in European football, as its spokesperson, helping it quickly increase its product visibility! "

"A product from an Asian company has caused a storm in Europe. Since the Shenzhou USB flash drive was launched in Europe, the sales of floppy disks and CD burners have begun to halve in Europe!"

In the future, if Ronaldo becomes the new generation of football king, then the endorsement contract with Tanglin High-tech will not only be a question of gold content, but also a sign of making a lot of money.

Regardless of the media and public opinion, Shenzhou USB flash drives have begun to be sold in old Europe, Hong Kong City, Japan, Singapore and other places.

"The sales volume exceeded 70,000 units in a single day, which is really crazy. I have no intention of questioning the role of Shenzhou USB flash drives, but now it is too crazy. Do you dare to imagine that today I have more than six waves of door-to-door salesmen selling Shenzhou USB flash drives at home. people!"

As soon as this report came out, someone dug up the news about Tanglin High-tech's previous signing of Ronaldo for a sky-high price of US$8 million.

At that time, when Tanglin High-tech signed Ronaldo, countless people were puzzled, questioned, and even ridiculed that Tanglin High-tech had lost its mind and had lost all its money. It spent such a large sum of foreign exchange to hire a foreigner to represent it. A swollen face pretends to be fat.

As soon as this detailed report came out, it discouraged many companies that wanted to try their luck overseas. They did not have Tanglin Hi-Tech's overseas sales channels, nor did they have the ability to spend large sums of money on advertising.

Tanglin Hi-tech signed a ten-year contract with Ronaldo for US$8 million. This endorsement does not seem to be a loss. On the contrary, as Ronaldo performs in the football industry, it becomes more and more valuable...

That kind of experienced salesperson with customer channels can even get hundreds of orders. One order is equivalent to the salary of an old middle-class European office worker with a monthly salary of 1,500 US dollars. How can he Don't make people crazy about it.

As a result, sales of Shenzhou USB flash drives in Europe not only did not start to decline after the launch, but instead continued to set new sales highs in Europe.

Old Western Europe has a developed economy, high per capita income, and many computer users. U disks are a necessity for computer office work, so naturally more companies and users buy them.

Donglin Hi-tech has established sales channels in Europe, as well as a large number of offline promotion personnel, ensuring that Tanglin Hi-tech can quickly promote a product to countless people in Europe in a short period of time!
"However, it is still debatable whether Tanglin High-tech's overseas situation can be replicated. If it ventures into overseas markets, it may encounter huge difficulties. Related companies need to consider carefully."

The next day, the Industrial and Commercial Times used a large space on its first page to "reveal" the reasons why Shenzhou USB flash drives were so popular in Europe. There were both external factors and Dongling Hi-Tech's own internal factors. The right time, right place, right people, and both were indispensable.

With sales of 57,000 units, in order to earn high commissions, major electronic and electrical retail malls in Europe, as well as local promoters from Donglin Hi-Tech Europe, are frantically promoting Shenzhou USB flash drives.

The Industrial and Commercial Times used this report to tell the companies in China that envied and recruited Donglin Hi-Tech that the Shenzhou USB flash drive was selling well in Europe not because of luck. It also reminded other domestic companies that if they rush to Europe rashly, , that scumbag might even lose even a little bit.

As for the 15% commission for offline local promoters, to sell a product, you need to give local promoters a commission of ten dollars, which is converted into RMB . For domestic companies, it is even more impossible. They sell a Each product does not necessarily have a profit of yuan, let alone yuan for the salesperson.

If you sell a Shenzhou USB flash drive, you can get a commission of ten dollars. Taking advantage of the current hot sales of USB flash drives, if you can reach a cooperation with a company and sell a dozen or even dozens of USB flash drives a day, you can get hundreds of dollars in commission income.

European media have also begun to report on the performance of Shenzhou USB flash drives in Europe. Some are praising, and some are dissatisfied with the local promotion model of Shenzhou USB flash drives. Various public opinions continue, but they still cannot stop the hot situation of Shenzhou USB flash drives in Europe. After all, there is no Opponent now.

"The daily sales volume of Shenzhou USB flash drives in Hong Kong City exceeds 3,000. Due to supply reasons, some USB flash drive retail stores in Hong Kong City have increased their sales!"

"Singapore's USB flash drive sales are booming. Singapore's United Daily News claimed that Singapore's Trek Company is seeking to obtain a USB flash drive patent license from the parent company of Shenzhou USB flash drives!"

"M-systems, a Hebrew technology company, officially announced its entry into the USB flash drive industry. However, the company questioned the legality of Shenzhou USB flash drive's patent on the USB interface. It believed that the USB flash drive patent should not be profitable, which hindered the development of USB flash drives. Development in the world!”

"According to statistics from Hong Kong City Ta Kung Pao, as the only independently developed Shenzhou USB flash drive by a mainland company in the technology industry, sales in Asia and markets other than mainland China have exceeded 110,000 units!"

"The Shenzhou USB flash drive has been in trouble in Japan, with sales of less than 1,000 units in a single day. The Japanese city government agencies and related companies are not willing to accept the Shenzhou USB flash drive!"

The entire Shenzhou USB flash drive is in full swing in mainland China, Hong Kong, Singapore, old Europe and other places, with sales continuing to hit record highs. However, in Japan, it has rarely been cold.

"Shenzhou USB flash drive, what's going on in Japan?!"

At Hanxi Dongling High-tech Company, Zhang Ao, who was in charge of the sales department of Dongling High-tech Company, was a little dumbfounded when he got the sales volume of Shenzhou U in Japan.

The sales volume of U disks in Japan is even lower than that in markets such as Hong Kong City, Singapore, and Bangzi, and even worse than Siam and other places. At least some departments of the Siam City Government have purchased a batch of 20,000 U disks. Used for city government offices.

But in Japan, USB flash drives cannot be sold at all. Neither the city government offices nor the companies seem to be interested in USB flash drives at all. You know, Japan is now a major computer manufacturer. There are a lot of computer brands such as Toshiba, Hitachi, NEC, Epson, Sharp, Panasonic, Fujitsu, etc., plus the per capita income, there are many home computer users, but only one day. Zhang Ao was a little confused that he could sell hundreds of USB flash drives.

Li Dongling took the sales form, took a look at it, put it aside, and said to Zhang Ao, "Don't worry about the sales of U disks in Japan!"

"Don't worry about it?" Zhang Ao asked in surprise, "Japan is a major computer country in the world. If we just give up..."

"It's not just us. If we change to another USB flash drive manufacturer, even the USB flash drives produced by Toshiba cannot be sold in Japan!" Li Dongling said to Zhang Ao.

As soon as these words came out, Ren Yuefeng, Hu Xian, Chen Tao, Gao Peng and others who were sitting in Li Dongling's office also looked at Li Dongling in surprise. You know, no matter which industry in the world now, no one dares to directly say that they will give up Japan. Marketing.

"Japanese benzene is a very special industry, both radical and conservative. In order to become the world's number one in a certain industry, it will pay any price and get it.

But when it becomes the world's number one in a certain industry, it will be... extremely conservative and will not change easily. Japan's floppy disk industry is now the world's number one, both in terms of floppy disk production and floppy disk users. First, Japan Benzene will not give up floppy disks easily. It may use floppy disks for thirty or even forty years. Who knows? ! Li Dongling spread his hands and said.

This time it was Ren Yuefeng, Zhang Ao and others' turn to be dumbfounded. A floppy disk with a memory size of 1.4M can be used for thirty years. If Li Dongling hadn't said this, it wouldn't have been a joke when he said it. , they all thought that Li Dongling was making some cold joke.

With the performance and memory size of floppy disks, it is obvious that they will be eliminated. Now some computer industry manufacturers are no longer planning to produce computers with floppy disks. In two years at the latest, floppy disks are expected to disappear from the mainstream computer industry. But it still takes thirty years, which sounds like a ghost story!
However, Li Dongling really didn't tell them any cold jokes. Japan's floppy disks were indeed used for more than thirty years. Thirty years after the previous life, the main office equipment used by Japan's city government departments were still fax machines, floppy disks, Tapes, CDs, etc.

It was only after the relevant supporting facilities and parts could no longer be replaced that the Japanese city government, police station and other departments issued a notice banning the use of CDs and floppy disks to store files.

Therefore, let alone Shenzhou USB flash drives, they cannot capture the mobile storage device market in Japan. Even if a local Japanese company like Toshiba produces USB flash drives, they will not be able to capture the market in Japan.

Not only U disks, but also after entering the Internet era, when physical records are almost disappearing all over the world, they are still selling like crazy in Japan. No one can figure out the brain circuits of Japanese people.

Nowadays, Nippon Benz is a pioneer in the technology industry. Various new technologies, especially new electronic products, are led by Nippon Benz. Companies around the world follow companies such as Nippon Benzene and Sony.

No one knew that one day, Japanese benzene would turn from technological radicals to conservatives, and finally become diehards and start to close the country. It can only be said that those who received compensation from the Qing Dynasty eventually became the Qing Dynasty. This The iron law no one can break!

"Don't worry about the sales of Shenzhou U disk in Japan. We should do a good job in promoting Shenzhou U in Hong Kong City, Bangzi, Old Europe, America, Canada and other places."

"Over in America, the sales of Shenzhou USB flash drives haven't been calculated yet?"

Li Dongling asked, Dongling Hi-Tech did not have its own sales channels in America, and in addition to the previous agreement with Microsoft to establish a USB alliance, it simply handed over the general agency rights of U disks in America to Microsoft.

Upon hearing this, Zhang Ao immediately said, "The first batch of Shenzhou USB flash drives have been airlifted to America and have started to be sold, but the sales volume has not been calculated yet!"

Li Dongling nodded, preparing to discuss with Ren Yuefeng, Huxian and others about the overseas sales of Silver Sable mice. This was also the main reason for calling them here today.

Compared with the Shenzhou USB flash drive, which has been selling well overseas after the press conference, the Silver Sable mouse is also a bit "acclimated" and is far from the sales frenzy in China.

There is no way around this. There are no competitors for Shenzhou USB flash drives. If you want to use them, you can only buy Shenzhou USB flash drives. But the mouse is different. Even though the performance of the Silver Sable optical mouse is more advanced and the user experience is better, it is not strictly needed.

Except for those who are crazy about the details of mouse control, or those who use special mice for office work and games, other computer users don't actually care that much about what mouse they use.

We have to wait until the computer market is fully mature and everyone becomes a "proficient" computer user from a novice. Only then will they start to pay attention to the details of computer equipment. In addition, the arrival of gaming and e-sports competitions, e-sports is the catalyst for computer equipment!
After the arrival of the e-sports era, the requirements for computer products such as chips, graphics cards, screens, mice, keyboards, and e-sports chairs will suddenly increase. At that time, even single products such as graphics cards, chips, and mice will be less important to users. It has surpassed computer brands.

At that time, users no longer cared about the computer brand, but cared about the graphics card performance, chip performance, keyboard, mouse, and headset experience. For these products, they were willing to pay separately.

Even NVIDIA's Huang Yida has become a presence that countless men love and hate in the electronics industry. His Yida has controlled the performance and differences of each graphics card to the extreme.

Huang Yidao will not let people who have paid for his high-performance graphics card suffer, nor will he let people who don't want to spend money to buy a high-performance graphics card take advantage of it. With his superb knife skills, he chopped the graphics card into a Hermes in the eyes of men!

But that is for the future. The golden age of graphics cards, screens, mice, keyboards, etc. has not yet arrived, and it cannot become a selling point. NVIDIA has just started to get started. The sales of the first graphics card it launched were dismal. This is the case for NVIDIA. , other computer accessories companies, you can only imagine what kind of life they are having.

It is not easy for Donglin Hi-Tech to promote the Silver Sable optical mouse overseas. It cannot be based on its performance, and it will surely win the market. Otherwise, Logitech would not have to OEM mice for computer manufacturers such as HP and Dell.

Just as Li Dongling was about to speak, a sales manager hurried in, handed a Shenzhou digital cordless phone to Zhang Ao, and whispered, "The call is from America!"

Li Dongling and others also became quiet after hearing this, and Zhang Ao answered the phone.

"I am Zhang Ao!"

"Has the sales statistics of Shenzhou USB flash drives in America been calculated?"

"Are you telling the truth?!"

The voice coming from the phone made Zhang Ao stand up with a bang and his breathing became heavier.

After hanging up the phone, Zhang Ao gasped and said, "It's Zhou Hualiang, the manager of the American branch of Dongling Hi-Tech. The sales volume of Shenzhou USB flash drives in America exceeded 90,000 units in a single day, and the sales exceeded 50,000 units in a single day." One million and seven hundred thousand dollars!”

In the office, after a moment of silence, there was a burst of applause. As the world's largest computer market, Shenzhou USB flash drive delivered an answer that exceeded expectations in America!

The sales volume of America is enough to overcome the experience of U disk being cold in Japan. You must know that U disk is a long-term product. As long as it establishes a firm foothold, it can make a lot of money for Donglin Hi-Tech in America. Dollars that keep coming!

Li Dongling also clapped. At this time, a phone on his table suddenly rang. After Li Dongling answered the phone, he heard the person announcing his door, and then couldn't help but said in surprise, "What did you say, Yin?" Mink is out of stock in Europe?”

(End of this chapter)