Reborn since 1993

Chapter 321 Easy to catch
"Today is the darkest day for the global memory industry and a disaster for the global technology industry. History will remember this day!"

Harari, the president of SanDisk, said with a sad expression when being interviewed by the media. When he returned to the office, he couldn't help but cursed.

"Fuck!"

Harari is really uncomfortable, not only because he did not get a quota to produce USB flash drives, but the most important thing is that SanDisk's valuation has plummeted.

SanDisk, which was originally established seven years ago, submitted a listing application to Nasdaq this year and is expected to be listed by the end of this year.

But losing the U disk market, for SanDisk, not only did it fail to grab the U disk ticket, but its valuation also plummeted. Stock underwriters suggested Harari to reduce the size of SanDisk’s financing, which also It means that his net worth has shrunk a lot. It's strange that he doesn't feel sad. Those are just dollars in vain.

Harari feels that competition in the memory industry has become increasingly fierce. In the past, although there was competition in this industry, as long as it produced memory products for computers, digital cameras and other products, it would basically be able to eat the meat.

But since Samsung entered the market, competition in the memory industry has suddenly become fierce. But what Harari never expected was that there were companies like Donglin Hi-Tech that directly destroyed their jobs.

After walking back and forth in the office several times, Harari was really unwilling to give in. SanDisk now has many products, but the most important thing is the CF memory card developed by SanDisk last year, which allowed SanDisk to stand out in the memory industry.

SanDisk is now the leader in CF memory cards, which is the main reason why it was allowed to be listed on Nasdaq.

Harari has a feeling that competition in the entire memory product industry will probably become even more fierce in the future.

After thinking for a moment, Harari took out his phone and dialed a number, which was to the mainland Star Island Technology Company.

It can be said that before Dongling Hi-tech launched the Shenzhou USB flash drive, SanDisk was the most beautiful player in the memory industry, with unparalleled glory. For the camera industry, CF memory cards are simply artifacts. Since last year, SanDisk has been The invention has been accepted by major camera manufacturers and users this year, and SanDisk's revenue has been rising.

Harari heard that many companies in mainland China are now imitating Shenzhou U disk. Shenzhou U disk cannot be wiped out by all those copycat factories in mainland China.

Even if it is not authorized by Tanglin Hi-Tech to produce USB flash drives, it is probably possible. Tanglin Hi-Tech has nothing to do with SanDisk's vest company.

Currently, SanDisk's own brand is not allowed to produce U disks. Companies such as Tanglin Hi-Tech, IBM, Toshiba, and Philips are keeping an eye on it. It is difficult for SanDisk to make any big moves. However, it allows Majia Company to copy U disks and the five major manufacturers of U disks. What can I do about Sandi?

……

Even industries including aviation, aerospace, military industry, etc. are considering the application of CF cards in the industry. This has caused the valuation of SanDisk, which has not yet been listed, to skyrocket.

Use a mainland vest company to produce U disks, and then reverse the operation, allowing Star Island to sell domestically and re-export, and hand over the U disks produced in the mainland to SanDisk for overseas sales. In this way, SanDisk can sell them in disguise. Your own USB flash drive!
It’s not that Harari wants to make a fuss, it’s that SanDisk, which is about to go public, really needs the revenue brought by the USB flash drive to increase its stock price and performance. This is related to his worth, so how can Harari be willing to give up so easily.

Harari has been to the mainland, and he is aware of the mainland's current patents and the market for copycats. He feels that if Star Island is a copycat, it cannot be said to be a copycat. SanDisk can produce the Shenzhou U disk technology itself.

This company is SanDisk's domestic vest, responsible for operating SanDisk's domestic retail stores, after-sales and other businesses. Like Kingston, SanDisk opens its own retail stores in order to control sales and after-sales channels.

But now, SanDisk is not even allowed to enter the USB flash drive door, while companies such as Shenzhou Storage and Kingston can enter the CF memory card industry.

In this situation where SanDisk cannot hit others, but others can attack SanDisk, I don’t blame the Wall Street people who are not optimistic about the future of SanDisk. Even Harari himself is a little worried.

However, at this juncture, Donglin Hi-Tech has launched a universal memory product, USB flash drive, and the application of CF card is still limited. It is only spread in the camera, camcorder and other photography industries, but USB flash drive is universal, and the company It can be used, and ordinary computer users also have needs. The sales volume is destined to be far beyond what SanDisk's CF card can compare with!

Inside Samsung Semiconductor, Zheng Jingnan, the head of Samsung Semiconductor's storage department, was standing in front of Samsung Semiconductor President Lee Sang-ho with his head down and fear.

Lee Sang-ho is the right-hand man of Samsung President Lee Kun-hee. He is also the general who led Samsung from being unknown in the semiconductor industry to becoming the number one in the global memory stick industry.

Samsung debuted a 256M flash memory stick in the world last year, earlier than Japanese and American manufacturers. Now computers equipped with Intel 386 and 486 processors are equipped with 256M memory sticks. From the launch of 256M memory sticks last year, to this year, Samsung has captured more than 35% of the market share among the latest computers shipped worldwide. It can be said that Samsung Semiconductor has become the world's number one in memory sticks.

"I'm sorry. This time, I failed to get the USB flash drive authorization quota. It was my dereliction of duty!" Zheng Jingnan did not dare to refute in front of Li Sanghao.

What is good from above will be affected by what is good below. The current head of Samsung behaves in a domineering and even ruthless manner. He does not allow employees to look down on him. When he went to inspect a Samsung factory, he did not allow employees to look at him, who is 1.65 meters tall, through the window. , so as not to be disrespectful to the leader, let alone look at it or not, even think about it!

Samsung employee cars must also be parked behind the building to avoid being seen by the boss. They and their cars are not worthy of appearing in front of the iron-blooded boss of Samsung...

As for the rest, when you enter the building, you have to lay out a red carpet to greet you. When taking pictures, the head of Samsung is sitting, and the other executives stand behind him. No one is allowed to leave during the meeting, and you have to hold back even if you pull your pants. It is commonplace to follow various rules such as leaving your bed or else packing up and leaving.

The current head of Samsung is also famous for his ability to hold meetings, often lasting six hours or more than ten hours. This has resulted in these powerful people within Samsung, who are also high-ranking elites outside, during meetings. They all have to wear diapers just in case.

Being able to lead Samsung Semiconductor to catch up with Nippon and America, the current head of Samsung is definitely a ruthless character, but his behavior is just like that of an ancient emperor. He is ruthless and does not allow anyone to refute his opinions. Allow anyone to challenge the rules you set.

In his eyes, the people under his command are really no different from grass and trees. If he cannot fulfill his orders and requirements, then this person, in his eyes, may not be as useful as the grass and trees outside!
It is not yet the time when the head of Samsung is at his most prosperous. After more than ten years, after the Samsung family contributed more than 20% of the GDP of Bangzi country, this style began to spread to the entire Bangzi chaebol. That was I really treat the cows and horses of Bangzi as cows and horses...

As for why the chaebol lady made the flight attendant of Bangzi Airlines kneel down on the plane, the chaebol son bumped into the patrol police on the street, the chaebol son scolded the judge in the court, the chaebol's misbehavior in the Bangzi entertainment industry, etc., can only be regarded as "gay behavior", the news came back Mainland China also left the country dumbfounded.

But in Bangzi, it is really commonplace and can only be regarded as "unremarkable". Even if the fuss is not too big, Bangzi Media will not report it, because Bangzi Media is also a chaebol. When Bangzi Media starts to report another chaebol's When there is a scandal, it goes without saying that the two chaebols must have started the movie, and the media reports are here to add to the entertainment...

This style of conduct of the head of Samsung is to establish his absolute authority within the company. The advantages and disadvantages are very obvious. The advantage is that the government orders are clear. When the head gives an order, everyone in the entire company will focus on this The orders are busy and no one dares to stop or do tricks. The entire company can explode with amazing combat effectiveness and achieve results that many people can't imagine.

But the shortcomings are also obvious. This kind of one-word management means that the entire Samsung Empire can only hear the voice of the leader and no longer hear the voices of others.

It is a great test of the ability of the successor as head. If you meet the "Mingjun", you can take the empire to a higher level. As for those who are not capable, you can take the entire empire on a roller coaster.

Following Lee Sang-ho, the current head of Samsung, and other generals, you can imagine any style. Zheng Jingnan does not dare to have any idea of ​​​​shirking responsibility. If he dares to pass the blame, he will probably have to pack up and leave.

He was already prepared to be scolded, or even scolded, but he lowered his head and waited for a while, but did not hear Lee Sang Ho's curse. Zheng Jingnan couldn't help but feel strange. He quietly raised his head and took a look, only to see Lee Sang Ho. He is working on documents with his head down.

Li Xianghao did not raise his head, but he seemed to have seen it, "I can't blame you completely for this U disk incident. Even the headquarters did not expect that Tanglin Hi-Tech dared to play like this, and it would really allow it to establish a U disk alliance. !
Samsung Semiconductor will have the opportunity to enter the USB flash drive industry sooner or later! "

Lee Sang-ho said with certainty, and it seemed that he was sure of victory. For Samsung Semiconductor, it is now a global giant in the storage industry and has surpassed Toshiba. Naturally, it is confident.

“Now for Samsung’s storage department, the most important thing is to maintain the leadership in memory module technology, and then the hard disk industry. In the next few years, Samsung will have the pricing power in the hard disk industry!
These two things are what you need to do the most, and what President Li is most concerned about. If... you can't do it, you will bear the consequences yourself! "Li Sanghao raised his eyelids and said to Zheng Jingnan with cold eyes.

"Yes!"

Zheng Jingnan broke into a cold sweat when he heard that Li Sanghao had moved out as the head of the company.

"Donngling Hi-Tech, Shenzhou Storage!"

After Zheng Jingnan left, Li Sanghao muttered something, and then sneered. At present, Tanglin Hi-tech cannot make Li Sanghao a real opponent.

In Lee Sang-ho's eyes, the Shenzhou USB flash drive was just taking advantage of a loophole, playing tricks on it when the major giants were not paying attention, but its real strength was far from the moment that Samsung needed to deal with it with all its strength.

Lee Sang-ho is planning to completely defeat Toshiba and the Japanese benzene manufacturers in the memory industry, and then turn around and kill the newly emerged Shenzhou Memory. In his eyes, as long as Samsung defeats Toshiba, which is so powerful and invincible in the eyes of stick men, it will Isn't it easy to deal with Dongling Hi-Tech and Shenzhou Storage?
(End of this chapter)