Reborn since 1993

Chapter 406 Proxy War

Li Dongling looked at Du Guoying and could only shake his head. To be honest, it was already pretty good that Du Guoying could carry the Beibeijia project to its current level. It was much better than just cutting leeks in his previous life.

“We will make some further improvements to the Beibeijia project, such as adding a timer to remind users of the usage time each time. We will continue to improve this product in the future to enhance its role for users.

When promoting... don't exaggerate too much. As for the publicity and promotion, let you and Focus Media be responsible for it!
We need to find agents not only for the domestic market, but also for the overseas market, especially for Korea, Singapore, Japan, America, and old European markets, which need to be developed!"

Li Dongling explained to Du Guoying that he did not need to worry about publicity. Instead, it was Li Dongling who should remind Du Guoying to be more restrained and not to cut the leeks or else cut the roots of the leeks. He should focus on long-term efforts. If word of mouth was ruined, it would take more than ten years to repair it.

Beibeijia can be sold to overseas markets, especially the Korean and Japanese markets. There is definitely a demand for Beibeijia. Korean young people stay up late at night and drink a lot of coffee in the gym. Beibeijia definitely suits their taste!
"According to your instructions, Mr. Li, Beibeijia is going to establish a Beibeijia Foundation and cooperate with the Zhixing Foundation and the insurance company. For every Beibeijia sold, 1% of the sales will be deposited into the Beibeijia Foundation.

In the future, the Beibeijia Foundation will provide personal safety protection for Beibeijia users, and will also provide scholarships, etc. for Beibeijia users!"

Du Guoying is still thinking about the title of "Scholar-businessman". He has no awareness of making money from others now. He treats it as an important career in his life. He is full of energy and is ready to make money while standing.

"If Beibeijia's sales are ideal and its revenue can meet expectations, Beibeijia will also launch waist protectors for adults in the future!"

Du Guoying said that for his company that developed Beibeijia, as long as it can build a reputation with Beibeijia and does not act recklessly in the future and its product quality can be relied upon, it will basically be a natural thing for the company to continue to enter the home medical device industry and develop electronic thermometers, blood glucose meters, blood pressure meters and other products.

It is possible that a giant company will be established in the future, provided that we do not rush for quick success and can maintain quality. Otherwise, everything is empty talk. These are things that are used by people, and the quality must be guaranteed!

"Beibeijia is Focus Media's last battle this year and also the key promotion project next year!"

Li Yan also stated at this time that Focus Media has now completely opened up television advertising channels, especially the "Super Girl" project, which has made central media accept cooperation with Focus Media.

Currently, among the domestic satellite TV stations, except for those in border provinces which have not yet launched TV shopping services due to difficult logistics issues, the rest of the satellite TV channels, as well as many provincial, municipal and even county TV stations, are all engaged in TV shopping, because it really makes money quickly!
"There are too many TV shopping companies now. In the past six months alone, one or two hundred have emerged. There are also a large number of TV shopping companies that are being registered and are looking for TV stations to cooperate with. The most threatening ones are several TV shopping companies such as Acorn International!

Focus Media’s TV shopping at least has a product selection team that audits product quality, and the hosts are trained so they won’t exaggerate their promotions.

Other TV shopping companies really dare to brag if they are paid. They are clearly three-no products, but they dare to make all kinds of promises. Some TV stations now have more than half of their 12-hour programs a day for TV shopping!"

Talking about the chaos in the TV shopping industry, Li Yan couldn't help but complain. Not to mention TV viewers, even he himself would turn on the TV and watch a 20-minute TV drama, and in the middle of it, there would be a TV shopping program by Focus Media, which would give him a headache.

"Next year, Focus Media must work with the Television Administration, Central Media, Hanxi TV, Guangdong TV, etc. to launch a set of TV shopping industry guidelines. Otherwise, Focus Media's TV shopping business will be ruined by those bastards!"

Li Yan said murderously that for Focus Media, establishing national TV shopping guidelines does seem like an attempt to strike at rivals and prevent them from threatening Focus Media.

However, Li Yan did take the entire TV shopping industry into consideration. The entire TV shopping industry was developing rapidly. Not long after Focus Media was established, one or two hundred peers emerged, and the scale of the industry was already close to tens of billions of RMB.

Li Yan feels that if no rules are set for the industry, the entire TV shopping industry will fall into corruption, and Focus Media will not be immune.

Even if Focus Media can abide by the rules, its peers are all in a mess. In this mess, Focus Media cannot explain itself. In order to avoid losing its job, Li Yan can only take drastic measures and dismantle all the peers who do not abide by the rules to prevent them from bringing disaster to Focus Media.

Of course, it would be bullshit to say that Li Yan has no selfish motives. In this world, no one is willing to do something that has no benefits.

Once the national TV shopping industry guidelines are issued, Focus Media, which promotes this set of guidelines, will have an unchallengeable status in the TV shopping industry. After all, the rules were established by Focus Media, and the right of interpretation lies with Focus Media. What can other TV shopping companies use to compete with Focus Media?
However, it is not so easy to implement this set of guidelines. When Li Yan was interviewed on the central media TV station before, he mentioned the establishment of TV shopping industry guidelines, but there was a lot of opposition.

It is not only other TV shopping companies that are unwilling to let Focus Media ride on their heads, but also small TV stations, especially county-level TV stations, are particularly opposed. Small TV stations have always been short of funds, with few advertisers sponsoring them, and the local governments do not have spare money to invest in TV stations. TV shopping has finally come, which can make them earn a lot of money. If the TV shopping industry guidelines are issued to prohibit TV shopping companies from placing certain advertisements, it will definitely make small TV stations very uncomfortable.

Li Yan knew that if he wanted to push the plan forward, he would definitely need support from other areas. It would be much easier if he could get support from the Economic and Trade Commission, state-owned assets, industry and commerce and other departments.

But these are not resources that Focus Media can mobilize, and Dongling Hi-Tech needs to step in to help Focus Media coordinate.

Li Dongling glanced at Li Yan, knowing what he was thinking. After thinking for a while, he said, "Dongling Hi-Tech can help Focus Media coordinate, but Focus Media must also abide by the industry rules. We can't let the dragon slayer turn into a dragon in the end!"

"I see!"

Li Yan said quickly, "Focus Media will not target other competitors. Once the industry rules are determined, Focus Media will abide by them. In addition, we will also launch more guarantees for TV shopping users, such as price discounts, authentic product guarantees, after-sales service, etc.!
In the second half of this year, with the support of warehousing, logistics and express delivery from Oriental Express, the Focus Select team has started to assist farmers, and started centralized procurement with supply and marketing cooperatives and county-level municipal governments, and shipped agricultural products from some areas to big cities for sale! "

Domestic infrastructure construction has just started, and roads covering rural areas have not yet been built. Given the current road conditions, it is impossible for Focus Media to purchase agricultural products directly from farmers. It can only purchase them centrally through local supply and marketing cooperatives and agricultural departments, and then transport them to cities and sell them through television shopping.

Focus Media has just started this business and it is hard to say how far it can go, but it is an attempt to allow agricultural products to be directly available to users.

It is impossible for Focus Media to start with a large-scale operation right away. It can only test the waters slowly and start by trying to cooperate with certain regions. If it spreads its business too wide, it may easily suffer and more people may suffer as a result.

Li Dongling nodded. It was not easy for Focus Media to achieve this step. After all, for Focus Media now, the most important thing is to survive, otherwise everything is empty talk.

"Next year, Focus Media will launch the second Super Girl program. By then, the talent show will cover more provinces, and we will also try to launch some new variety shows!"

Having tasted the sweetness brought by Super Girl, even if Focus Media itself does not want to do it, the central media TV station, Hanxi Provincial TV station and others are unwilling to do it, as it involves a large amount of advertising fees every year.

Focus Media does not want to give up this piece of cake and wants to try to launch some new variety shows. Regardless of whether it makes money or not, it will be profitable for Focus Media as long as it can increase its popularity and maintain its relationship with the TV stations.

"Next year, Focus Media plans to license the copyright of Super Girl to overseas TV stations, and also seek to start TV shopping cooperation with overseas TV stations. Focus Media is looking to open up overseas markets!"

Li Yan remembered that Li Dongling supported him in establishing Focus Media in order to expand Focus Media's media channels and resources to overseas markets and to promote Dongling Hi-Tech's products.

In fact, in its previous life, Focus Media also promoted elevator advertising throughout Southeast Asia, and elevator advertising was placed in more than 70 cities including South Korea, Malaysia, Siam, Singapore, and Jiaozhi.

However, Focus Media went overseas too late in its previous life, nearly ten years late, allowing elevator advertising companies in Korea, Siam, Singapore and other places to develop.

In addition, due to the local climate and the fact that the local market mainly relies on vehicle billboards and outdoor large-screen billboards, Focus Media's overseas expansion has not been smooth. Focus Media's overseas expansion still relies on domestic companies that make money by advertising on Focus Media's overseas advertising platforms, but the losses are greater than the profits.

"When Focus Media went overseas, it had to cooperate with local bosses. The rules overseas were different from those in China. The installation of elevator advertisements in places like Korea required the approval of the apartment or residential property management committee. As an outsider, Focus Media would be at a disadvantage if it did this!

Focus Media can set up a company locally, cooperate with local companies, and let the local companies act as agents to negotiate with the apartment owners' committee. In addition, it should occupy the outdoor advertising, traffic advertising and other advertising markets! "

Li Dongling explained to Li Yan that if Focus Media went directly to Korea, Siam and other countries, it might be targeted, but it could avoid a lot of trouble by getting local companies to cooperate with it.

(End of this chapter)