Reborn since 1993

Chapter 407 Gonghuo
In the past, countless domestic companies went overseas, but less than one in ten were able to gain a foothold overseas, and countless companies were cheated.

These are tuition fees. Whether it is Nippon Benz or companies in America and other places, they have all paid tuition fees. Some are big pits and some are small pits.

The markets in Korea, Siam, Singapore and other places can still be tried out, but as for the Indian market, forget it. Anyway, Li Dongling is not going to let Dongling Hi-Tech take the risk of going to the Indian market, no matter what.

In the past life, which of the major domestic mobile phone manufacturers had not been defrauded of billions by India? India made money and India fined them, and they could not take a single cent away. In the end, they lost the entire mobile phone industry chain in vain.

Of course, it is not only domestic companies that have to pay tuition fees in India. America, South Korea, old Europe and other places have been cheated even worse by India. All companies that have had illusions about India's market of more than one billion users have been cheated miserably in the end.

As for markets in South Korea, Southeast Asia and other places, whether it is Focus Media or other products of Dongling Hi-Tech, they need to find a local leader to cooperate with, otherwise they will probably be cheated.

Just like in the past, when Focus Media entered the Korean market, it wanted to install an advertising screen in the elevator of an apartment building, but it also suffered a lot of losses.

Southeast Asia is a society based on personal relationships. In order to win over an apartment owner's committee, you need to give high-end mobile phones, luxury goods, perfumes, etc. to several leaders of the committee before they agree.

But don't think that the apartment owners' committee is so noble. Basically, the elevator advertising fees are taken away by a few responsible persons, and the other residents can only get three or five yuan a month. In this case, the apartment residents will definitely not be happy, and they will start to complain about the elevator advertisements disturbing them and demand their removal.

This resulted in us finally reaching an elevator advertising agreement with an apartment owners' committee, but after paying the money, the committee turned against us within two months, terminated the contract, and replaced us with another local elevator advertising company!

Moreover, they cannot win the lawsuit because the apartment owners' committee represents all the residents of the apartment. In addition, the local people are generally biased towards the locals, making it impossible to win the lawsuit.

In its previous life, Focus Media was cheated for several years before it changed its strategy. It established a new company locally and then introduced local tyrants to cooperate with it, letting the local tyrants act as Focus Media's agents.

It is very easy for Koreans to control their own people. These local companies have intricate ties with local legislators, police stations, prosecutors' offices, etc. They even have connections with local "vibrant" social groups. They are quite skilled in controlling Koreans.

Li Yan was stunned when he heard Li Dongling's words. He had never dealt with overseas before and didn't know that there were so many tricks in it. If he was unprepared and plunged into it, Li Yan felt that Focus Media might lose half its life.

Du Guoying is not much better. It is true that he is good at fooling people, but he only relies on his words. Overseas, he really cuts with a sickle and does not waste any words.

Now, Li Yan somewhat understood why Li Dongling needed Focus Media to expand its media channels overseas. If there were no local people there, anyone who went there would be in trouble.

"Focus Media needs to make more preparations, first contacting local companies in Korea, Singapore, Siam and other places, and then entering the local market!" said Li Yan.

Li Dongling drank the last sip of wine and was a little tipsy. "There are definitely risks overseas. There are different risks in different periods, but opportunities are also there!"

"Right now, in Southeast Asia, talent shows, TV shopping, advertising text messages, elevator advertising and other businesses are just beginning to take off. This is also the best opportunity for Focus Media!"

As the saying goes, the bigger the storm, the more expensive the fish. In recent years, the economic conditions in Korea, Singapore, Siam, Malaysia and other places are different from those in China, but the quality of their TV programs and communications are not much better than those in China.

Talent show variety shows have just begun to become popular all over the world. Not to mention now, in ten or twenty years, domestic variety shows, TV dramas, songs, short videos, etc. will be quite popular in Jiaozhi, Siam, Malaysia and other places, and they are still remaking domestic songs and TV dramas there.

Focus Media holds the copyright for the Super Girl singing talent show. Although it has trouble gaining traction in old Europe and America, it has no worries about gaining traction with Southeast Asian TV stations.

The same is true for TV shopping. In Southeast Asia, it is just beginning. However, in Korea, the TV shopping industry has grown seventy times in ten years. The scale of TV shopping is even larger than in China, accounting for 10% of the domestic retail market in Korea, with an annual output value of more than billion US dollars.

In addition, the scale of TV shopping in Siam, Singapore, Malaysia and other places is also increasing day by day, at least this was the case before the e-commerce era became popular in the local areas. If Focus Media can get a share of the local TV shopping market, it would be almost equivalent to creating another Focus Media overseas!

In the future, Focus Media will be able to gain a firm foothold overseas and even have the opportunity to become a bridgehead for domestic products overseas, selling domestic electrical appliances, clothing, daily necessities, toys, etc. through Focus Media's channels. As long as the quality can be guaranteed and with the price advantage of domestic products, why not be afraid of not being able to make a breakthrough?
After Li Yan and Du Guoying stayed in Yuhe Leisure Resort for a night, they left in a hurry. Next, they would be busy with the release of Beibeijia. They probably wouldn't have any free time this year.

As for Beibeijia, Li Yan is planning to use the entire Focus Media's publicity channels and resources to promote it, and also to test how much influence Focus Media has in the domestic media industry. In addition, Li Yan once boasted in front of the media that Focus Media will support 100 companies like Diweisi, the largest underwear brand in China.

Deweisi became famous through Focus Media's TV shopping platform. In a short period of time, it has become one of the most well-known underwear brands in China. Before the end of this year, it has been reported that Deweisi's revenue has exceeded 2.23 million yuan. Although a large part of this revenue has to be shared with Focus Media, TV stations, etc. that help with advertising for it, its own profit is not high.

But Deweis's performance was so explosive that it was one of the reasons why so many TV shopping companies emerged. Deweis's performance directly ignited the entire TV shopping industry because it was so crazy.

Now when you turn on the TV and scroll through the advertisements of several channels, you can still see the advertisements of Deweis. And Focus Media is planning to support 100 companies like Deweis...

Everyone knows that this was Li Yan's bold statement at the time. But if Beibeijia, the second product supported by Focus Media, also stands out and can reach the height of Deweis or even exceed it, how will the outside world view Li Yan's bold statement at the time?

Li Yan is not sure whether Beibeican can reach the heights of Deweis underwear, but he wants to give it a try. If he succeeds, then he, Li Yan, and Focus Media will probably be enshrined in the world. By then, let alone the A-share market or the Hong Kong Stock Exchange, even the New York Stock Exchange will probably welcome Focus Media with open arms!

After Li Yan and Du Guoying left, Dongling Hi-Tech also held a meeting in the staff auditorium of Dongling Hi-Tech Industrial Park. Supervisors from Dongling Hi-Tech headquarters, as well as branch and department heads from all over the country, and outstanding staff nominated by various departments also attended the meeting.

It is basically impossible to discuss any major issues at this kind of meeting. It basically makes Dongling Hi-Tech's performance this year public. It has more symbolic significance than practical significance. To a certain extent, it is also a means to enhance cohesion. After all, those who attend this meeting represent their status and identity in Dongling Hi-Tech.

Li Dongling, Ren Yuefeng, Hu Zixian, Zhang Ao, Gao Peng and other key management members of Dongling Hi-Tech all made their appearance.

"This year, the shipment volume of Xiaolingtong is 11.2 million units, ranking among the world's fourth largest mobile phone manufacturers. In the future, Dongling Hi-Tech's mobile phone goal is to become the industry's number one..."

On the stage, Ren Yuefeng shouted that he would punch Nokia, kick Motorola, and surpass Ericsson. There was a burst of applause in the auditorium, especially from the people in the mobile phone business line. The more money Xiaolingtong made, the higher their income would naturally be.

Li Dongling and Hu Zixian looked at each other. There were many people attending the meeting today. Zhang Ao's words would definitely be spread out, and would inevitably cause an uproar.

But, Li Dongling actually wanted to use the media to shout these words out. In the past few years, he wanted to build momentum for Xiaolingtong and attract more financial buyers to pay attention to it. Otherwise, who would take over?

……

"Dongling Hi-Tech's performance hit a new record high. The PHS mobile phone business is becoming Dongling Hi-Tech's largest business. PHS has become the world's fourth largest mobile phone brand!"

In Hanxi Province, the Huashang Daily, which was just founded this year, was the first to report the contents of the Dongling High-tech Conference on its front page, faster than Pingyang local media.

Compared with the old newspapers, the new newspapers have insufficient resources, but they are full of energy. The Huashang Daily specially sent reporters to Pingyang to basically report the news of Dongling Hi-Tech, and this time the speed was very fast.

As soon as the news from the Huashang Daily came out, it instantly caused an uproar in the domestic technology industry. After the Xiaolingtong went on sale, everyone knew that Xiaolingtong was very profitable, but no one expected that it could be so profitable.

It sounds scary that a new mobile phone brand has soared to become the world's fourth largest mobile phone shipper.

"If the production capacity of Xiaolingtong can be further improved, it will be expected to surpass Ericsson next year and become one of the world's top three mobile phone brands!"

The Yanjing Business Daily also followed up with a prediction, causing an uproar in the already noisy market.

At this time, the Economic Daily also added fuel to the fire, "At present, overseas, including Japan, Siam, Malaysia, Brazil, Colombia and many other places, have successively launched PHS services. In the future, the scale of global PHS mobile phones is expected to increase further!"

(End of this chapter)