Reborn since 1993

Chapter 417 Indiscriminate bombing
Li Dongling received calls from Du Guoying and Li Yan and knew that they were preparing to make a big fuss about Beibeijia.

Du Guoying needs Beibeijia to make a comeback, and Li Yan also wants to use Beibeijia to test his limits. To be honest, Li Dongling is a little curious about how powerful Focus Media's advertising and sales capabilities are now, and what kind of sparks can be created when the two sides are combined.

But if Beibeican is successful, then Focus Media's status in the industry will be confirmed. First, it launched Deweiss, now the largest underwear brand in China, and then created Beibeijia. Who dares to say that Focus Media cannot launch a third brand?

If Beibeijia can succeed, Focus Media will become the one who can "create gods". In the future, countless companies will flock to Focus Media, hoping to rely on Focus Media to become the next company to be deified!
……

In Pingyang's winter, cold winds blow from time to time, and the yellow leaves of the ginkgo tree in the yard have long since fallen. But if you come to the yard where Li Dongling lives in autumn, you can see the yard covered with golden ginkgo leaves.

However, the pomegranate tree still has many branches and leaves, and has produced quite a few pomegranates, which taste quite good.

The winter wind was biting outside, but the house was well heated. Yao Luoying leaned comfortably in Li Dongling's arms. When Li Dongling lowered his head, he could smell the faint fragrance of Yao Luoying.

The courtyard where Li Dongling lives now, as well as the surrounding courtyards, have now been bought by Dongling Hi-Tech's logistics department and some senior executives.

Now the logistics department of Dongling Hi-Tech acts as the property management company of this area. It has laid heating pipes and is responsible for cleaning, trash transport, etc. on weekdays. It supplies heating to its own people, especially to Li Dongling's residence. Naturally, it is impossible for them to fool around, so the heating supply is very sufficient.

"That girl Dongyue, will she be back soon?" Yao Luoying, lying in Li Dongling's arms, felt a little hot. She took off her coat, revealing a thin sweater underneath, which brought out her figure.

Li Dongling glanced at the time and said, "It should be in the next few days. I may go to Hong Kong City by then. Dongyue, you can pick me up!"

"You don't necessarily need me to answer it. If you can't tell me, I'll answer it for you!"

Not knowing what she remembered, Yao Luoying suddenly stood up, gave Li Dongling a blank look and said.

Of course Li Dongling knew who Yao Luoying was referring to. He smiled bitterly and pulled Yao Luoying over. Yao Luoying tried to refuse, but finally leaned back into Li Dongling's arms.

Yao Luoying never took the initiative to mention An Ruxue in front of Li Dongling, but Li Dongling didn't need to guess about An Ruxue and Li Dongling's past, he knew that she must have inquired about it.

Thinking of An Ruxue, Li Dongling felt a complicated feeling in his heart, and then he couldn't help but recall some events in his previous life. At this time in his previous life, An Ruxue was sent by the provincial TV station to exchange and study with overseas TV stations. At that time, the two were not in harmony. An Ruxue had been overseas for more than a year. After she came back, the two separated peacefully and had no contact since then.

"what happened?"

Seeing that Li Dongling suddenly became absent-minded and a tired look appeared on his face, Yao Luoying stood up, stroked Li Dongling's cheek, and asked Li Dongling softly.

Shaking his head and looking at Yao Luoying, Li Dongling said, "I remembered something."

Just after he finished speaking, Li Dongling felt something soft at the corner of his lips. Yao Luoying put her arms around Li Dongling's neck and kissed him on the lips.

In the bedroom, the LCD TV developed by the Oriental Optoelectronics Laboratory was playing pictures.

Oriental Optoelectronics' LCD panels have not yet been mass-produced, but the laboratory has developed some LCD TVs and LCD computer screens. The LCD TV in the bedroom is a product of the Oriental Optoelectronics laboratory.

Yao Luoying lay on Li Dongling's chest, pushing Li Dongling's big hands down from time to time, but after a few times, she had to give up and let Li Dongling's big hands do whatever they wanted.

Yao Luoying, with a blush on her face, raised her head and said to Li Dongling, "Comrade Yao, I want you to come to my house for a simple meal before the New Year!"

"You have found a lot of work for Comrade Lao Yao this year. Ms. Han even complained to me that Comrade Lao Yao is so busy that he almost never comes home!"

Hearing Yao Luoying's words, Li Dongling couldn't help but smile. Yao Zhengru was indeed very busy this year, especially at the end of the year. There were all kinds of meetings, big and small, including meetings at the municipal government, meetings at the provincial government, and a series of projects he was promoting in Pingyang, all of which required Yao Zhengru to do it personally.

"I'll go there when I come back from the port city!" Li Dongling said to Yao Luoying.

Given Li Dongling and Yao Zhengru's current status, this meal is not something they can just have casually. If they visit privately, there will be plenty of opportunities.

Back then, when Luo Junwu, the new head of Pingyang Municipal Government, was promoted from Pingyang to the provincial capital, the competition for the position of head of Pingyang Municipal Government was very fierce.

At the critical moment, Li Dongling went to visit the Yao family. It was hard to say how much Li Dongling had to do with Yao Zhengru's ability to take the position of the head of Pingyang Municipal Government, but on that occasion, Li Dongling expressed Dongling Hi-Tech's attitude to the outside world.

Although it was not stated explicitly, everyone could guess that if Yao Zhengru had not become the current head of Pingyang Municipal Government, it would be hard to say whether Dongling Hi-Tech would still be in Pingyang.

By now, Yao Zhengru has firmly established himself as the head of Pingyang Municipal Government. Even without external help, Yao Zhengru has established his own authority in Pingyang.

But Yao Zhengru also needs to show his relationship with Li Dongling and Dongling Hi-Tech from time to time, so that it will be more convenient for him to do things whether in Pingyang or the provincial capital.

Today, the relationship between Pingyang or Hanxi and Dongling Hi-Tech has quietly changed. Today, Dongling Hi-Tech cannot be compared with those giant overseas companies.

But now more than three-fifths of Pingyang, and Hanxi's considerable import and export trade volume, foreign exchange income, and employment positions are all contributed by Dongling Hi-Tech. If something happens to Dongling Hi-Tech, Hanxi will probably be more anxious than Li Dongling. With the support of Dongling Hi-Tech, there is no need to worry about funding, and a large number of job lists can be obtained, which means that it is easier to get a few points!

……

“Are you still worried that your child’s spine may be twisted and their height may be affected due to bad sitting posture?”

"Are you still worried that your sitting posture is not correct and you are getting closer and closer to the book, which may lead to myopia?"

"Uneven shoulders, different lengths of legs, not growing tall, hunched backs, all have to do with the spine during physical development..."

When Li Dongling was talking to Yao Luoying, the volume on the TV suddenly became louder. Li Dongling and Yao Luoying couldn't help but look at the advertisement on TV.

The opening scene is the classic creation of anxiety, which is a classic tactic in the advertising industry. If there is no problem, how can you highlight the things that solve the problem, and how effective will they be?
"Use your back to prevent hunchback, improve your sitting posture, straighten your body, and shape your future!"

This is the first wave of advertisements released by Beibeijia. The entire advertisement is nearly two minutes long. It basically first throws out the problems caused by the spine, and then shows that wearing Beibeijia can prevent hunchback, myopia, etc.

But unlike the exaggerated propaganda in the past, Beibeijia now promotes that it can prevent hunchback, myopia, and avoid problems caused by poor spinal development, but it does not claim that it can cure spinal problems. There are some exaggerations, but at least it is not too outrageous.

"Is this a new product launched by Focus Media?"

"This thing is priced at 299 yuan, will anyone buy it?!"

After watching a wave of advertisements, Yao Luoying became curious and couldn't help but ask Li Dongling a question.

It's just a vest-like thing with a few extra straps. Although the advertisements boast about the ergonomic design, medical-grade aluminum plates, improvement of spinal problems, and correction of sitting posture in 30 days, it's still a bit scary to sell it for 300 yuan.

Yao Luoying didn’t know how many people would buy this. You know, three hundred yuan, even if it was used to buy meat, would be enough for many families to eat for several months.

"According to the plan of Focus Media, Beibeijia will be sold not only in China, but also in South Korea, Japan, America, and old Europe. This is an important part of Focus Media's overseas expansion plan!" Li Dongling said, stroking Yao Luoying's snow-white shoulders.

“Are you going to sell it overseas?” Yao Luoying widened her eyes.

"Foreign publicity costs, shipping costs, plus licensing fees, the estimated selling price is over fifty dollars!"

Li Dongling said that Beibeijia is not only preparing to sell overseas, but also selling it at a much higher price than in China. What is a patent, what is technology? When Beibeijia is overseas, is it selling a product? It is selling health. Can health be measured by price?

After this wave of Beibeijia ads, a TV series started playing. It was the Lv Songxian version of Swordsman. Yao Luoying just asked Li Dongling, "Who does Linghu Chong like more, the Huashan Junior Sister or Ren Yingying?"

Before Li Dongling could answer, the Beibeijia advertisement appeared on TV again. This time it was nothing fancy, just four girls dancing ballet, and then the Beibeijia advertisement appeared.

As soon as this advertisement was over and Yao Luoying was about to continue speaking, she saw a new advertisement appear. It was in a company. A man with long hair and black-framed glasses shrugged his shoulders. When a female colleague passed by, he raised his head and glanced at her. The female colleague seemed to notice his gaze and when she looked back, the man quickly lowered her head. The girl stayed for a few seconds and left silently.

The scene in the advertisement changed and it appeared at the girl's wedding. The man and his colleagues came together. The man lowered his head and handed a red envelope containing a gift to his female colleague. The female colleague looked at him for a moment and whispered thank you. Then the man watched the wedding with his shoulders hunched and his back slightly hunched.

"Beibeijia, let love leave no regrets!"

When the advertisement was played here, a slogan suddenly appeared, and then the scene went back to the beginning of the commercial, but unlike before, this time the man wore a back bra because of shoulder discomfort.

When he met his female colleague, the man no longer hunched his shoulders, but straightened his back. This time, the man smoothed his long hair and gave the woman a bright smile. Then the scene at the wedding became the man and his female colleague accepting blessings from others.

The ad is ridiculous, but it is effective. After all, even Yao Luoying watched it and seemed to see different meanings in it. Although after watching it, she still felt it was ridiculous...

Then from that moment on, Yao Luoying saw on all major televisions, no matter if it was the end of the news, after the weather forecast, or during commercials on TV dramas, variety shows, or anything else, as long as there were commercials, they would definitely be the non-repetitive Beibeijia commercials. The youth Beibeijia and adult Beibeijia commercials were played in turns.

"If you make a phone call now, you can enjoy multiple gifts. Whether it is for yourself or your child, give Beibeijia a chance, and also give yourself a chance. For the sake of your child's life, you can't lose at the starting line..."

As for turning on TV shopping, well, no matter which TV station's Focus TV shopping program, the host is promoting Beibeijia with all his might, without exception.

"Stop watching!"

After enduring another round of advertising bombardment, which seemed to be endless, Yao Luoying finally couldn't stand it anymore. She threw down the remote control in no mood, wrapped herself in a bath towel and rushed to the bathroom.

(End of this chapter)