Reborn since 1993

Chapter 420: Comparing people with others is infuriating, so comparing goods has to be thrown away
After the Industrial and Commercial Daily reported the sales volume of Beibeijia, Beibeijia began to gain ground in the country, and financial media began to continuously report on the sales volume of Beibeijia.

"The sales volume of Beibeijia exceeded 210,000 sets in three days!" Yanjing Business Daily reported, and also attached a picture of a long queue in front of a store selling Beibeijia in Yanjing Shopping Mall.

"The new Miss Hong Kong champion, Li Shanshan, went out wearing a nice back, showing off her Miss Hong Kong style!"

The entertainment newspapers also came out to join in the fun, with a photo of Miss Hong Kong champion Li Shanshan while she was out riding in a car. In the photo, Li Shanshan was wearing a back-back suit under her coat.

The signs of staged photography in this photo are too obvious. In fact, this is the advertisement that Focus Media paid money to run in Hong Kong.

Not only the Miss Hong Kong champion, but also the third runner-up Lin Li, Focus Media invited many celebrities from Hong Kong, including Cherie Chung, Rosamund Kwan and other actresses to advertise for Beibeijia, preparing to shape Beibeijia into a trendy and fashionable product.

Nowadays, Hong Kong culture has a huge influence not only in China, but also in Taiwan, Korea, Siam, Malaysia, Singapore, Japan and other places. These regions are known as the foreign box office for Hong Kong movies. Otherwise, how could Hong Kong dare to produce movies with a cost of tens of millions of Hong Kong dollars just based on the Hong Kong box office market, and how could it be called the Hollywood of the East!
The Hollywood of the East is not just a boast, but the real overlord of Asian films. Every year, the film revenues from Southeast Asia and other regions bring huge box office revenues to Hong Kong films. These regions are just like the box office revenues from English-speaking regions such as Canada, Mexico, and the UK, in their contribution to Hollywood.

What Focus Media is going to do next is to promote Beibeijia to those areas affected by the Hong Kong trend and invite Hong Kong celebrities to endorse it, which is naturally the most cost-effective.

Never mind whether the routine is old or not, with overwhelming advertisements and media coverage, even Hong Kong stars in movies and on TV have started wearing Bei Bei Jia. Can you still say it is useless?

The original positioning of Beibeijia, coupled with the fashion and trend concepts brought to Beibeijia by Hong Kong celebrities, made Beibeijia a huge hit when it first sold out.

"After one week of sales, Beibeijia has sold over 360,000 units and achieved sales of over 107 million RMB!"

"Beibeijia has set a new record in the TV shopping industry, becoming the fastest product in TV shopping history to break through 100 million in sales!"

"Some professionals estimate that Beibeijia's net profit is around 37%. Beibeijia earned million RMB for its developer in a single week!"

"Due to the overwhelming sales, offline Beibeijia retail stores in some areas are already out of stock!"

"According to rumors, more than 70 agents have gathered at Focus Media's headquarters, hoping to become Beibeijia's agent in various places. Currently, the Beibeijia agent sales rights in Yangcheng and other places have exceeded 3.28 million!"

The continuous news reports have made everyone who pays attention to Beibeijia products feel one thing, that is, Beibeijia is selling like crazy, with a turnover of 100 million yuan in a single week.

Not to mention the TV shopping companies, which were all very surprised. Even the health supplement companies, which were always considered to be making a fortune, were a little greedy. This speed of making money was only slightly slower than the Three Plants Health Supplement Empire, whose advertisements were even on the pig sty...

But Sanzhu, which made 40 billion yuan this year, made that much profit because of how much advertising it put in and how many sales staff it hired. Beibeijia's profit is almost %, almost crushing Sanzhu's profit.

The news that followed caused an uproar in the entire TV shopping industry.

The news is still leaked by the Mainland TV Newspaper, "Focus Media, the operator and promoter of Beibeijia, is currently in contact with Korean TV stations such as CBS, MBC, SBS, and CJ Group.

Focus Media officially announced the establishment of Focus Media Korean Branch, hoping to cooperate with Korean TV stations on TV shopping projects to bring domestic products such as Deweis and Beibeijia into the Korean market. In addition, it will seek to promote variety shows such as "Super Girl" to Korea, and in the future cooperate with Korea in TV shopping, advertising, variety shows, elevator advertising, SMS advertising and other aspects.

The Korean market is Focus Media's first step into overseas markets. In the future, Focus Media will also seek opportunities to enter Japan, Singapore, Siam, Malaysia and other places! "

One or two hundred domestic TV shopping companies, including Oaknut International, were shocked by the big investment of Focus Media. Even Yang Dongjie, the founder of Oaknut International, felt a little sad when he saw the report about Focus Media in the TV newspaper.

Yang Dongjie was not surprised that Focus Media could sell Beibeijia to such a level. It was more because he felt the gap between Oaknut International and Focus Media. This gap was not only in revenue, but more in the pattern!

Compared with Focus Media, which is promoting the TV shopping industry rules in China and developing overseas markets, Acorn International is just a makeshift team playing house...

This feeling of never being able to surpass the other person and never having the chance to defeat the other person is what makes people feel helpless and desperate.

Yang Dongjie, who was a big shot in the TV shopping industry in his previous life, now feels disheartened when facing Focus Media, and his faith is somewhat shattered.

Luo He, an investor of Acorn International, noticed the change in Yang Dongjie's mentality, patted Yang Dongjie on the shoulder, took a bottle of wine from his office, and poured a glass for Yang Dongjie. "Yang, Focus Media is a subsidiary of Dongling Hi-Tech. How many companies in the mainland are rivals of Dongling Hi-Tech?"

Luo He's words were very clear. Oaknut International was not as good as Focus Media, but that was because Focus Media had a big sponsor. There was nothing shameful about losing to Dongling Hi-Tech. Not to mention domestic companies, even overseas companies had lost to Dongling Hi-Tech.

When Yang Dongjie heard Luo He's words, he always felt that there was something wrong with them, but it seemed that there was nothing wrong with them.

“This is also an opportunity for Acorn International. The bigger the market that Focus Media develops, the more opportunities it will bring to us!
Nasdaq, you know, we don’t need to compete with Focus Media. As long as we can maintain profitability, Acorn International will have the opportunity to list on Nasdaq, Yang. At that time, there will be a lot of dollars waiting for us! "

There was a fiery look in Luo He's eyes. The crazy sales of Beibeijia proved that the scale of the TV shopping market was much larger than imagined.

As the second largest player in the domestic TV shopping industry, Oaknut International cannot compete with Focus Media. But it’s not too much to say that Focus Media gets the meat while Oaknut International gets the soup, right?
What Luo He cares about is not whether Acorn International can surpass Focus Media, but whether Acorn International can be listed on NASDAQ!
As an American investor, Roch knows that Wall Street is the place to achieve financial freedom. As long as the company is listed, he can get a lot of dollars, which is much more than what he can earn by working hard to sell products on TV shopping!
……

It is not only Acorn International that is envious of the crazy sales of Beibeijia. Many companies in other industries also envy it, including the somewhat declining "giant" company Soitong.

In the past few days, the overwhelming coverage of Beibeijia made Duan Yongji a little upset, especially when compared with the Soitong Group, whose revenue hit a record high this year, reaching 66 billion yuan, but its stock price in Hong Kong City has been falling.

The main business of Situng today is still typewriters, and it also acts as an agent for the domestic sales of overseas printers, computers, etc. It seems that it makes a lot of money, but the profit is frighteningly low, and typewriters are becoming less and less profitable, which has caused the share price of Situng Group in Hong Kong to fall continuously.

Lenovo, a subsidiary of Taishan Industry Research Institute, is in the same boat. Lenovo's revenue this year is 67 million higher than Solitaire's, reaching billion yuan, but its stock price has also plummeted due to the failure of motherboard research and development.

"Is it true that as long as Li Dongling and Dongling Hi-Tech invest in a product, it will sell well?"

Duan Yongji threw the newspaper in his hand onto the desk with force and couldn't help but sigh, "The building built by Soitong Group in Zhongguancun was completed these few days. It is now the tallest building in Zhongguancun and one of the landmark business districts, but there is not even a bit of popularity. The media are all chasing after Beibeijia and Focus Media."

It's really frustrating to compare yourself with others. Sitong worked hard to sell so many things and made 66 billion yuan a year, but it was still criticized and its stock price kept falling.

But Beibeijia, which suddenly emerged, sold 100 million products in just one week and is now trying to sell them overseas to earn foreign exchange.

How could Duan Yongji not be annoyed? It was fine that Dongling Hi-Tech's products were hot-selling before, but later it was Feiyan Technology, a subsidiary of Dongling Hi-Tech, and now it was the turn of a company that Li Dongling invested in, and it could also make so much money. Duan Yongji was really getting overwhelmed.

Duan Yongli's confidants such as Li Wenjun and Chu Zhong who were standing aside all lowered their heads and dared not say anything. It was really that Sitong had never won against Dongling Hi-Tech, which was simply too weird.

Duan Yongji sighed. He really regretted that he did not acquire Dongling Hi-Tech when it just became famous. If so, would the fame of Dongling Hi-Tech belong to the Sitong Group today?

Although Duan Yongji also knew that this might be a fantasy, the real helmsman of Dongling Hi-Tech was Li Dongling. Without Li Dongling, could Dongling Hi-Tech have reached this point today?

But at this time, Duan Yongji couldn't help but think that if Dongling Hi-Tech was in the hands of Soitong, then taking Focus Media as an example, he would have plenty of ways to raise the stock price.

For example, every one or two years, Focus Media would create a brand, like Deweisi and Beibeijia, and then acquire them, so that they could continuously raise the stock price and reap the profits...

But now, he could only watch helplessly without getting any benefits. Even Duan Yongji, who was always very cunning, couldn't hold it back any longer.

……

"Mr. Li!"

When Du Guoying and Li Yan rushed to Li Dongling's yard behind Dongling Hi-Tech's headquarters, after passing the security guard and entering the door, they saw that in addition to Li Dongling, there were two other people in the yard. They were sitting at a stone table with Li Dongling, drinking tea and seemed to be talking about something.

Du Guoying didn't know these two people very well. When Li Yan saw them, he didn't dare to neglect them and hurried forward to greet them. You know, on ordinary days, many people wanted to meet these two people, but they didn't have the opportunity.

(End of this chapter)