Reborn since 1993

Chapter 421 Waving the Flag and Shouting
The weather was rare to be nice today. Although it was winter, there was no wind and the sun was shining brightly. Li Dongling and two others were sitting at a stone table drinking tea.

"Director Yang!"

"Manager Song!"

Li Yan saw two people sitting in the courtyard and walked up to them and spoke. Du Guoying heard the identities of the two people from Li Yan and also hurried forward.

Yang Bohua and Song Luancheng were both promoted from Hanxi to Yanjing. Yang Bohua was the previous head of the postal and telecommunications department of Hanxi. Now his promotion to Yanjing can be said to be the most important step in his official career.

Song Luancheng was previously the general manager of the telecommunications company Hanxi, and is now the general manager of the PHS business of Yanjing Telecom Corporation.

Telecom has not yet obtained a mobile business license. If it obtains a mobile business license in the future, Song Luancheng will basically be in charge. One can imagine how powerful he is within the telecommunications company now.

No matter whether it is Yang Bohua or Song Luancheng, in fact, both are beneficiaries of the development of PHS business in China, and their promotion is also related to the support of PHS and Xiaolingtong business.

When Dongling Hi-Tech promoted the PHS service, they were the most direct supporters in the postal and telecommunications departments and telecommunications companies, and naturally the two of them were the biggest beneficiaries.

"Manager Li!"

Yang Bohua and Song Luancheng were also familiar with Li Yan. Li Yan had been in the limelight recently, so they naturally paid attention to him.

"This must be Mr. Du, right? What a great idea! The guy in my family has bought two sets of Beibeijia!" Song Luancheng said with a smile while looking at Du Guoying.

The fact that Song Luancheng could say this clearly means that the Beibeijia is almost sold out, and most of the purchases are by middle-class and above families.

"Don't dare take it!"

"In fact, exercise is the best medicine, which is also a sentence printed on the Beibeijia manual. We also hope that Beibeijia can provide due help to users. The original intention of the Beibeijia project is to hope that there will be no illness and suffering in the world, and that medicine on the shelf will be covered with dust!"

After hearing what Song Luancheng said, Du Guoying didn't dare to praise Beibeijia to the sky in front of Song Luancheng and Yang Bohua.

Influenced by Li Dongling, the current Du Guoying is different from his previous life. Although he still wants to make money, he is not just focused on making money. He still cares about his reputation, and he still wants to be called a Confucian businessman.

Upon hearing this, Song Luancheng and Yang Bohua looked at Du Guoying in surprise. They remembered that their Beibeijia, which included reminders of usage time and after-sales visits, was indeed much better than those who sold health products. Although they were all cutting leeks, some of them were not disgusting...

Li Yan and Du Guoying looked towards Li Dongling. They came here today to report to Li Dongling on the sales of Beibeijia and some other things. The sales of Beibeijia was enough to prove that their efforts were not in vain. Of course, it also proved the role of Focus Media and Du Guoying in Dongling Hi-Tech.

Seeing the expressions of the two men, Li Dongling picked up the tea that was boiling on the small stove and made a cup of tea for Li Yan and Du Guoying.

"Director Yang, Manager Song, we are old friends. There is no need to be so formal!"

Li Dongling said, Yang Bohua and Song Luancheng also smiled when they heard it.

In fact, Li Dongling did intend to get closer to the two of them. In recent years, domestic units and departments have also been constantly adjusting.

Not only has the Economic and Trade Commission merged several departments in one go to become the most powerful department in Yanjing, but there are also reports that the Postal and Telecommunications Department will also be undergoing changes.

The postal and telecommunications department may be merged with the electronics industry department to form a new Ministry of Information Industry that will have a huge influence on many future domestic industries such as telecommunications, electronics, Internet, and software!

Dongling Hi-Tech's current and future businesses will basically have to deal with the Ministry of Information Industry.

Yang Bohua, who works in the post and telecommunications department, will be one of the most influential figures in the domestic Internet, telecommunications, and electronics industries in the next ten years. He may even be involved in certain industry policies, regulatory regulations, and rules and regulations.

There is an old saying that it is easy for someone in the imperial court to be an official. Although it sounds bad, it is the truth. Li Dongling does not need Yang Bohua to take sides with Dongling Hi-Tech, but he does not want Dongling Hi-Tech to be bullied! In the overseas market, as an outsider, it is fine to be bullied, but damn, in your own territory, you are still bullied. Is that justifiable? Is there any justice?
Li Dongling has always followed a rule that Dongling Hi-Tech does not need to use tricks to target other opponents, but it must have means to stop other opponents from using tricks to target Dongling Hi-Tech.

Having a gun but not using it and having no gun at all are two completely different situations. Who would like to be treated as a prey rather than a hunter?

With the support of the Economic and Trade Commission and the Ministry of Information Industry, as long as we can ensure that Dongling Hi-Tech will not be targeted, that's enough!
After hearing what Li Dongling said, Du Guoying and Li Yan looked at each other, and Du Guoying spoke first, "Currently, the sales volume of Beibeijia has exceeded 400,000 sets, which exceeded our previous expectations.

Sales may slow down in the future, and what we are going to do is to stabilize the domestic market and then enter the overseas market!"

Du Guoying's tone was slightly excited. If he only sold Beibeijia in China, he would be making money by profiting from it. But if he sold it overseas, he would be creating foreign exchange and employment markets for the country. Do those people selling health products have the ability to trick foreigners into becoming leeks?

"If the overseas market goes well, the global sales target for the Beibeijia project this year is to reach 40 million units, of which % will be sold overseas!"

Listening to Du Guoying's words, Yang Bohua and Song Luancheng couldn't help but take a deep breath. Two million six hundred thousand sets of Bei Bei Jia, what does that mean? The price of one set is 299 yuan, and the overseas price must be more than fifty US dollars. If two million six hundred thousand sets of Bei Bei Jia are really sold, the revenue will basically exceed 40 million yuan, of which % must be foreign exchange...

Yang Bohua and his colleague, who are familiar with the domestic situation, are aware of the current situation of domestic companies. A large number of companies are still struggling for survival. However, a product of "Sui Shou" investment under Dongling Hi-Tech is actually clamoring to go overseas for foreign exchange. The contrast is really too strong.

Now they know why the Economic and Trade Commission, the Foreign Exchange Department, the State-owned Assets and other Yanjing departments are so protective of Dongling Hi-Tech. Who is close to Dongling Hi-Tech? At this time when the country’s economic development is the top priority, do they still need to worry about their political achievements?
Li Dongling listened to Du Guoying's words without any special expression on his face. He raised his teacup and clinked glasses with Du Guoying with tea instead of wine, basically expressing his approval of Du Guoying.

But in fact, Li Dongling doesn't care too much about the sales volume and revenue of Beibeijia. Just like Li Dongling asked Focus Media to launch the telecommunications advertising business before, the Beibeijia project is also to hope that Focus Media can survive.

Li Dongling hopes that Focus Media can serve as a publicity channel and mouthpiece for Dongling Hi-Tech, and can cheer for Dongling Hi-Tech, especially in overseas markets. This is a disadvantage of Dongling Hi-Tech and also a disadvantage of domestic companies overseas.

By now, the theory that good wine needs no bush is outdated. Foreign companies went overseas earlier, advertised more, and had higher visibility, so they had more buyers. Domestic companies went overseas later and had no visibility, so naturally they couldn’t compete in sales. Now, the whole world is like this: whoever has a louder voice and is more convincing can sell more…

"How is Focus Media's preparation for overseas business going?" Li Dongling asked Li Yan the most crucial question.

"The Korean subsidiary of Focus Media is being established. We are planning to cooperate with local leaders in Korea to jointly establish the Korean subsidiary of Focus Media.

Then we will cooperate with CBS and other Korean TV stations to launch the Focus Select TV Shopping Channel, promote products such as Deweisi and Beibeijia, and cooperate with variety shows such as Super Girl. In the future, we will enter the Korean elevator advertising, outdoor advertising, car body advertising, SMS advertising and other markets. "

Li Yan listened to Li Dongling's previous instructions and did not rush to the Korean market to get killed. Instead, he sought cooperation with several small and medium-sized Korean chaebols.

The reason for seeking cooperation with small and medium-sized Korean chaebols is that Li Yan asked the team in Hong Kong with international experience to seriously consider it. If Korean chaebols such as Samsung, Hyundai, and Daewoo were chosen, on the one hand, the other party might not necessarily value the cooperation with Focus Media, and it is more likely that they would turn against Focus Media in the future and directly swallow up the Korean subsidiary of Focus Media.

South Korea's small and medium-sized chaebols have certain connections and resources in South Korea. They cannot swallow up Focus Media, which makes it easy for Focus Media to control them. Such small and medium-sized South Korean chaebols are actually easier to cooperate with.

"If Focus Media Korea can gain a firm foothold, in the next few years, it will enter markets in Japan, Siam, Cochin, Singapore, Malaysia and other places.

We plan that half of Focus Media's business in the future will be in overseas markets. Of course, China is Focus Media's base and we must not give up!"

In the domestic advertising market, except for the gradually declining newspaper advertising, the rest of the advertising, such as television, elevator, text message advertising, outdoor advertising, etc., will experience explosive growth.

As long as it can occupy the domestic market, Focus Media will have a base. Even if it suffers one or two setbacks overseas, it will be able to regroup and fight back.

Li Dongling nodded. He was quite satisfied with the development speed of Focus Media. Every time Focus Media entered a region overseas and established a firm foothold there, it was like Dongling Hi-Tech had a loud speaker in the local area, which could cheer for Dongling Hi-Tech's products through various channels!
"We need to be cautious when entering overseas markets, but we also cannot miss opportunities. These past few years are the best opportunities for Focus Media overseas!" Li Dongling said to Li Yan.

Looking at Li Yan and Du Guoying, Li Dongling painted another big picture for them, "In the future, if the timing is right, Focus Media and Beibeijia can both choose to go public, and Dongling Hi-Tech headquarters will support them!"

Hearing this, Li Yan and Du Guoying couldn't help but breathe heavily.

(End of this chapter)