Reborn since 1993
Chapter 568 Trend
Chapter 568 Trend
At this time, Zhang Ao's phone also rang. After answering the call, Zhang Ao smiled and raised the phone in his hand to Li Dongling and said, "Speak of the devil, the devil is here, and someone will give you a pillow when you are sleepy!
This is a call from Yangcheng agent Chen Zuhan. He is right outside the Yuhe Leisure Resort! "
Li Dongling and Zhang Ao exchanged a glance. After so many years, Li Dongling naturally understood Zhang Ao's thoughts. "Then please invite him in and see if he is willing to be the first cannon!"
This time, Dongling Hi-Tech not only wants to release the electronic dictionary, but also wants to take the opportunity to restructure and upgrade Dongling Hi-Tech's domestic sales channels.
Back then, Dongling Hi-Tech had just started out and was controlled by channel dealers. It even had to ask for favors from them and did not dare to do anything to those channel dealers.
But this is a different time now. The status of Dongling Hi-Tech and its channel dealers has long since changed. There is no need to look at the faces of those channel dealers, nor to indulge them. Now, we have to follow the rules of Dongling Hi-Tech!
If they want to reform Dongling Hi-Tech's channel dealers, they must have an insider. The channel dealers are also seeking wealth. As long as one of them turns to Dongling Hi-Tech, the rest will basically scatter and will not confront Dongling Hi-Tech head-on.
Outside the gate of Yuhe Leisure Resort, Chen Zuhan felt refreshed after finishing the call, and the worry in his heart also dissipated for the most part.
The gate is right there. It is easy to buy a ticket to enter the Yuhe Leisure Resort, but it is not so easy to meet Li Dongling, Zhang Ao and others without permission.
That's why Chen Zuhan made this call. Before making the call, he didn't know whether Zhang Ao would answer the call.
But fortunately, Zhang Ao, the general manager of Dongling Hi-Tech's marketing department and the god of wealth for these agents, not only answered the call, but also invited him in!
A moment later, several golf carts drove over and took Chen Zuhan into the leisure resort.
When Chen Zuhan saw that Zhang Ao was actually outside to greet him personally, he was flattered for a moment. He quickly got out of the car and stretched out his hand to Zhang Ao, "Mr. Zhang, please come out in person!"
Looking at Chen Zuhan, Zhang Ao couldn't help but recall the scene when they first met. At that time, Chen Zuhan was not as reserved as he is now when facing him.
With Chen Zuhan's wealth, he is basically flattered wherever he goes. But facing Dongling Hi-Tech, Chen Zuhan's identity is useless. Zhang Ao alone is enough to control him.
Holding Chen Zuhan in his arms, Zhang Ao looked at Chen Zuhan, who was obviously exhausted from the long journey. "Go to the hot spring pool and take a shower first. Rest for a while. President Li will come to see you in person in the evening!"
"Mr. Li wants to see me?!"
Chen Zuhan shouted in surprise. Hearing that Li Dongling wanted to see him, Chen Zuhan was more surprised than happy. He was happy that Zhang Ao could see him, but he was a little worried that Li Dongling, the head of Dongling Hi-Tech, wanted to see him.
"Why, you don't want to see Mr. Li?" Zhang Ao asked Chen Zuhan with a smile.
"No no!"
Chen Zuhan waved his hands repeatedly, "Boss Zhang, this kind of thing is not something you can joke about."
Zhang Ao waved his hand and called over a staff member of the Yuhe Leisure Resort, asking him to take Chen Zuhan to soak in the hot springs. Although the hot springs in the resort are man-made, they are fully equipped with hot spring pools, saunas, and sweat steamers. Once autumn and winter come, they are in short supply.
"Old Chen, we are old acquaintances. As long as you cooperate well with Dongling Hi-Tech this time, Dongling Hi-Tech will never treat you unfairly!" Pushing Chen Zuhan onto the golf cart, Zhang Ao said to him.
After Chen Zuhan got in the car, he was still a little uneasy. He didn't know what Dongling Hi-Tech wanted him to do, and he was not in the mood to take a hot spring bath.
……
"If I could add another slogan to this commercial, my mom wouldn't have to worry about my studies anymore!"
This was the first sentence Li Yan heard when he brought Hu Yujun into the Yuhe Leisure Resort Hotel, where Li Dongling and others were staying.
After watching the first advertising film produced by the marketing department, Li Dongling told Ren Yuefeng and others the advertising slogan that had been popular for twenty or thirty years in his previous life.
In the past, this slogan was deeply rooted in people's hearts and touched the sore spots of countless parents. It seemed to relieve the parents' worries, but it actually manipulated human nature. Any family with a little means would probably buy a machine for their children's grades after hearing this slogan.
In the Internet age, this slogan is still extremely active, and has spawned countless famous quotes.
After seeing Li Yan, Li Dongling waved his hand and asked Li Yan to sit down. The latter also saw several Shenzhou electronic dictionaries on the table.
"Is this the new product that Dongling Hi-Tech is going to release?" Li Yan asked, picking up the Shenzhou electronic dictionary.
Ren Yuefeng said, "The Shenzhou electronic dictionary is in trial production. If the trial production is successful, large-scale mass production will begin, and the first batch of machines put on the market will be one million!" The first batch of mass production of one million machines, this is what Dongling Hi-Tech dared to do. The reason why it dared to make such a big move is that in recent years, every time Dongling Hi-Tech launched a new product, it was sold out in a few days. This time, Dongling Hi-Tech launched an electronic dictionary and started a big move.
When he heard that the starting price of the Shenzhou Electronic Dictionary was 699 yuan, Hu Yujun, the general manager of Deweis, who was sitting next to him, couldn't help but rub his teeth.
If one million electronic dictionaries were all sold out, that would mean a revenue of nearly 700 million yuan. Although Diweis' performance exploded this year, its annual revenue was only 400 million yuan.
But the first batch of sales of Dongling Hi-Tech's new product is expected to generate 700 million in revenue, which means that if Dongling Hi-Tech sells a batch of electronic dictionaries, it is equivalent to Diweisi working very hard for two years!
This gap made Hu Yujun truly understand what a truly giant company is like. The pride he had previously felt because of Diweis' explosive performance suddenly disappeared.
"Of the first batch of one million machines, 500,000 will be sold domestically, and the other half will be sold overseas, mainly targeting markets such as Korea, Japan, Siam, India, and Russia!"
Li Dongling looked at Li Yan, "So this time, Focus Media has a heavy task, especially the overseas promotion of the electronic dictionary, which all needs to be handled by Focus Media!"
"no problem!"
Li Yan said in a deep voice that he understood why Li Dongling supported him in establishing Focus Media, which was to advocate for Dongling Hi-Tech overseas.
Now that it has come to a critical moment, he cannot afford to take a step back. No matter what, Focus Media must move forward. If Li Yan can't do it, then even if Li Dongling is optimistic about him, he will probably have to change the leader of Focus Media.
Li Dongling has basically never interfered with Focus Media, but the prerequisite is that Focus Media completes the tasks assigned by Dongling Hi-Tech. Otherwise, does Li Dongling want a group of senior executives of Focus Media to receive annual salaries and bonuses of hundreds of thousands and just sit there and do nothing?
"This year, Focus Media's overseas expansion has been relatively smooth. We have already reached preliminary TV shopping cooperation agreements with many TV stations in Korea, Japan, Siam, Singapore, and Malaysia!
In addition, we have formed a joint advertising company with local companies to promote outdoor advertising, elevator advertising, etc. in the local area. Focus Media plans to achieve a break-even in advertising business in overseas markets within three years!"
When it first went overseas, Focus Media could only spend money to grab market share. As an outsider, Li Yan followed Li Dongling's instructions and looked for local giants to cooperate with in overseas markets. Although this would inevitably lead to pitfalls, it would not lead to being cheated too badly.
"Old Duan," Li Dongling said to Duan Youli, who was in charge of the production department of Dongling Hi-Tech, "The production department must ensure the production capacity of electronic dictionaries!"
"I understand. The new production line is constantly expanding. In addition, a group of production line personnel have been recruited and are currently undergoing training. The production department will increase production capacity as quickly as possible!" Duan Youli said in a deep voice.
Ren Yuefeng also spoke up at this time, "Then in three days, we will officially start placing electronic dictionary advertisements in TV stations, newspapers and other media both at home and abroad!"
Li Dongling nodded. To know whether it is a mule or a horse, one has to take it out for a walk. It is useless to just shout slogans.
What is the trend of technology and who is the top player in the electronics industry this year? Dongling Hi-Tech needs to release the electronic dictionary to find out if it wants to consolidate its undefeated myth!
If the electronic dictionary sells well, the myth of Dongling Hi-Tech will become more deeply rooted in people's hearts. Another new track for educational equipment will be created because of Dongling Hi-Tech. Other companies are following suit, but Dongling Hi-Tech has always been creating new tracks and industries!
As the launch approached, Dongling Hi-Tech had a lot of affairs waiting for Ren Yuefeng, Hu Zixian, Duan Youli and others to deal with. After discussing with Li Dongling, they left in a hurry.
Li Dongling took a sip of tea, refreshed himself, and looked towards Hu Yujun, "I heard from Li Yan that Diweisi is going to go public?"
"Yes!"
Hu Yujun straightened his back and sat upright in front of Li Dongling, "There is this idea within Diweisi. If it can be listed, Diweisi may be able to go further.
We will never forget Mr. Li’s advice to Deweisi last year. If we can go public, Deweisi will try to go overseas and even start internationalization! "
Last year, Li Dongling pointed out a path for Deweis that Hu Yujun had never thought of, which was to internationalize Deweis, sell Deweis' underwear to America and old Europe, and put Deweis' underwear show on America's Super Like!
Even though America claims to be a fashion country, they still haven't had any good food these days. Otherwise, Victoria's Secret wouldn't have been such a hit in America in the past.
“Maybe, it’s an opportunity!”
When Hu Yujun was feeling uneasy, he couldn't help but show joy on his face when he heard Li Dongling's words. He didn't expect that Li Dongling would be so straightforward and support his decision.
"Let's go public in Hong Kong first, and maybe in the future, we can also go public in America!"
It’s no big deal to cut leeks from your own people, it’s more exciting to cut leeks from foreign countries!
(End of this chapter)
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