Reborn since 1993

Chapter 569: Don't Be a Famous Scholar

The biggest regret of Victoria's Secret in its previous life was not that the fashion trends in America and old Europe changed, but that in the hottest years, it was too reserved to raise prices, and ended up missing the opportunity and not going public.

As a result, after the fashion trends in America changed and Victoria's Secret was sold and went bankrupt, it rushed to go public. However, the great opportunity was wasted and its valuation was only two or three billion US dollars when it was no longer popular.

Don't just seek fame by imitating the Overlord. There is the precedent of Victoria's Secret in the previous life. For Diweiss, it is time to go public. Don't wait until the product is cold before rushing to go public. By then, the opportunity will probably be gone.

But how much can you get from cutting domestic leeks? You have to cut foreign leeks to make more money. After packaging them, Diweisi can go to the New York Stock Exchange to cut leeks, and he will probably make a lot of money!

“After listing on the Hong Kong Stock Exchange, Deweisi can try to enter markets such as America and old Europe and open flagship stores and authorized stores overseas!
Dongling Hi-Tech can help Diweisi contact Hong Kong City Peregrine Securities Company and assist Diweisi in going public!" Li Dongling said.

Dongling Hi-Tech directly holds 35% of the shares of Deweis, Focus Media also holds 25% of the shares, and the remaining 40% of Deweis' shares are in the hands of founders and management such as Hu Yujun.

Not only Deweis, but also other brands that are supported by Focus Media, such as Jinmen Yipintang, which launched Beibeijia, have a large amount of equity held by Focus Media.

As I said, who would be willing to do something that has no benefits? Dongling Hi-Tech and Focus Media have put in so much effort and resources to make these brands from obscurity into well-known brands. It is impossible for them to make the other party famous and then be kicked out by the other party.

There must always be a way to restrain the other party. This is why the management of Diweis wants to go public and has to ask Focus Media and Dongling Hi-Tech for help.

After Diweis went public, Dongling Hi-Tech was also able to make a fortune. However, Li Dongling did not think about cashing out right after the listing.

If Deweiss were listed on the New York Stock Exchange, its market value would reach the peak valuation of Victoria's Secret in its previous life, exceeding 290 billion US dollars. If Deweiss could reach that point and then cash out, wouldn't that be great?

Moreover, Diweisi can not only go public to cash in and reap profits, but if its products become popular, it can also provide a large number of jobs in the country!
For Peregrine, it is not difficult to operate a company like Deweis to be listed in Hong Kong. It is just that Deweis' business is somewhat different from traditional industries. Otherwise, with Deweis' revenue and profits, whether listed in A-shares or the Hong Kong Stock Exchange, they are quite impressive.

"Thank you, Mr. Li!"

Hu Yujun couldn't help showing joy on his face, and said to Li Dongling that he felt that this trip was much smoother than he had imagined.

Li Dongling raised his hand to stop Hu Yujun. "Whether it is listed or not, I still said at the beginning that the quality and after-sales service of Diweis must be guaranteed. If it just relies on hype, there will always be a day when it will end!"

Hu Yujun's face changed when he heard this. He knew that since the beginning of this year, the management of Diweis has been busy with the listing and has indeed not paid much attention to the product quality.

"In the future, after Diweisi has established itself overseas, it can launch women's clothing, handbags, cosmetics, etc. In addition, it can choose a city in China to establish a production base!"

Li Dongling said to Hu Yujun that in any industry, if it is achieved to the extreme, profits will be generated by scale, just like the lighter business that Torch Group is doing.

Underwear is basically a necessity for women. Even if it is not an expensive branded product, its annual market share is still there, and it is needed in the global market.

If Diweisi can build an underwear production base, it will be enough to change the industry landscape of a county or even a city.

Just like a county town under Haizhou, a major bulk province in the previous life, became the world's sexy lingerie capital, a county town occupied 70% of the domestic market and 50% of the overseas market, with annual revenue of several billion.

This industry has supported a large number of small companies, e-commerce companies and family workshops, providing more than tens of thousands of jobs.

If Diweis succeeds and becomes an "international brand", then its underwear, women's clothing, cosmetics, handbags and other businesses, together with store salespeople, will have the opportunity to create a large number of jobs like the Torch Group and become a pillar industry of a medium-sized city!

……

Chen Zuhan followed Zhang Ao nervously into the suite of the Yuhe Resort Hotel. Over the past few years, Chen Zuhan had met Li Dongling several times, but they had never had a deep conversation.

Chen Zuhan made a lot of money as an agent of Dongling Hi-Tech, but when facing Li Dongling alone, Chen Zuhan couldn't help feeling a little nervous, especially when he didn't know what Dongling Hi-Tech wanted him to do this time.

"Boss Chen, we are old acquaintances. Dongling Hi-Tech's success today is inseparable from the support of Mr. Chen and other channel partners!"

As soon as he saw Chen Zuhan, Li Dongling personally poured him a cup of tea, but the more he did this, the more nervous Chen Zuhan became.

He was familiar with this routine. Usually, when he needed someone to take the blame, he would treat the person with courtesy, even if the person was a small figure. After all, how could he be less polite when asking someone to take the blame? Compared with Dongling Hi-Tech, Chen Zuhan's agency looked like the one taking the blame.

"Boss Li, Boss Zhang," Chen Zuhan smiled bitterly as he looked at the steaming tea in front of him. "I, Chen Zuhan, can only have this much wealth today thanks to the support of Dongling Hi-Tech. If there is anything I can do, I will go through fire and water without hesitation!"

Chen Zuhan knew clearly that he had no power to resist Dongling Hi-Tech. If he wanted to continue making a lot of money without doing anything, he had to get goods from Dongling Hi-Tech. It was he who needed to get goods from Dongling Hi-Tech, not Dongling Hi-Tech begging him to sell goods!
"That's too much. How could Dongling Hi-Tech let Boss Chen do those things?"

Li Dongling comforted Chen Zuhan, "But Dongling Hi-Tech does need Boss Chen to help with a little bit!"

Li Dongling glanced at Zhang Ao, who took out a document and pushed it in front of Chen Zuhan, saying, "This is an internal document of Dongling Hi-Tech. Boss Chen is the only person who has seen it besides the senior executives of Dongling Hi-Tech."

The subtext of this statement is that if the contents of this document were leaked, Chen Zuhan would be the biggest suspect. How should a traitor be treated?

Looking at the file at hand, Chen Zuhan hesitated for a moment, but still opened the file and looked through the contents. He saw that the first page read, "Dongling Hi-Tech Marketing Department Digital Upgrade Plan!"

This title made Chen Zuhan a little confused and he didn't know what it meant.

“It is planned that within the next 12 months, all agents and retail stores at or above the county level that sell Tanglin Hi-Tech products will be equipped with computers and connected to Tanglin Hi-Tech’s production and inventory management system!
In the next three years, all retail stores selling Tanglin Hi-Tech products will be equipped with computers and inventory software. Stores will use the inventory management system to report the sales of various products every day so that the headquarters can adjust product prices, inventory, promotional posters, etc...."

When he first saw it, Chen Zuhan was still a little confused, but the more he looked, the more frightened he became, and sweat broke out on his forehead unknowingly.

Dongling Hi-Tech is planning to recruit channel dealers. This was the first thought that came to Chen Zuhan’s mind.

Now is the era where channels are king. No matter what you sell, you need offline channels. Strong channel agents can sometimes suppress the brand!
However, Dongling Hi-Tech wants to recruit channel dealers. Once major channel dealers and retail stores are connected to this inventory management system, the number of products sold every day, what sells well, what sells poorly, and how much goods are left in the warehouse can all be clearly displayed on the background of the software.

Even more strictly, the selling price, whether there is cross-regional mixing of goods, etc., may all be controlled by Dongling Hi-Tech. Channel dealers and retail stores will be controlled by Dongling Hi-Tech, and they will no longer be able to use so many tricks and tricks as before.

"Boss Chen, is it hot?"

Li Dongling looked at Chen Zuhan, who was sweating profusely, with "concern" and asked.

"I……"

"This..." Pointing at the document in his hand, Chen Zuhan felt a little dry in the mouth for a moment.

"Allowing distributors and retail stores to access Dongling Hi-Tech's inventory management system is also to better adjust production capacity. The production department can adjust production capacity based on daily sales.

In addition, we can better distribute products based on sales volume. For example, if the products that Boss Chen represents sell quickly, he can get the contracted machines faster, instead of having to wait like before. "

Li Dongling smiled at Chen Zuhan and said, "This inventory management system is also very beneficial to Boss Chen's company. It can record each batch of incoming transactions, as well as inventory quantity, out-of-stock reminders, machine serial number authenticity authentication, after-sales maintenance, etc., all with accounts to follow!"

Dongling Hi-Tech is preparing to carry out a thorough integration of its offline sales channels in the name of upgrading technology.

Offline sales channels will remain the king of channels in the next thirty years or so. The most famous domestic brands are none other than OPPO and Vivo. They have been able to stay on the top of the mobile phone sales charts for many years thanks to their offline store channels.

Even in the e-commerce era, 76% of domestic mobile phone shipments are sold through offline stores. As for home appliances such as computers, televisions, washing machines, refrigerators, and air conditioners, the proportion is even higher.

When buying these home appliances, most people still prefer to "see is believing". In addition, the after-sales service also makes people feel more at ease. It is hard to say whether it is really useful, but at least there is a store there and they can find it.

As for Samsung, which has always been the world's number one in mobile phone shipments, it relies on the experience stores that have been established all over the world in advance, as well as the offline retail stores of various agents, to ship crazy products every year. When buying mobile phones and computers abroad, people mainly rely on these offline stores. Samsung has many stores, so after-sales service is naturally guaranteed.

It is the most appropriate time for Dongling Hi-Tech to recruit and reorganize these agents. Now that these agents have made money with Dongling Hi-Tech, they certainly want to continue making money and are unwilling to turn against it directly.

But among these agents, there are already some people like Chen Zuhan who are worth a lot of money. If we drag it on, I am afraid that it will become too late to control the situation. It is possible that something like what happened to Gree in its previous life, where the dealers turned against it!

(End of this chapter)