Reborn since 1993

Chapter 570 On Sale

In the previous life, Ms. Dong of Gree had a relationship with that group of dealers. As for who was right and who was wrong, and who was treacherous, only they themselves knew clearly.

But for Dongling Hi-Tech, it is necessary to avoid making the same mistake as Gree in its previous life. If it is controlled by dealers and channel merchants, then Dongling Hi-Tech's pricing power and product launch volume will be controlled by others in the future!

Li Dongling, Ren Yuefeng, Hu Zixian, Zhang Ao and others plan to divide Dongling Hi-Tech's channel dealers into two types: Dongling Hi-Tech's flagship stores and third-party authorized retail stores in the future.

To put it simply, the flagship store is managed and operated by Dongling Hi-Tech itself and only sells Dongling Hi-Tech's products.

Third-party authorized stores are managed by channel dealers. They can sell Dongling Hi-Tech’s products and act as agents for other brands, and the management is relatively loose.

But no matter it is a flagship store or a third-party authorized store, the price of products sold in the future will be decided by Dongling Hi-Tech!

This is to avoid the fate of electrical appliance brands such as Gree, Changhong, and Haier in previous lives. In the early days of the domestic electrical appliance market, Gome and Suning shared the world and were also the two largest retailers in the domestic electrical appliance industry.

When Gome was at its peak, it was extremely domineering. It often held events and offered special promotions, but before doing so, it would never consult with other electrical appliance brands like Gree.

In other words, Gome will set the price for the air conditioner at whatever price it thinks is appropriate. As for the price, it does not care whether the brand owner will make compensation or not. This is the arrogance of channel dealers!
It took several years for Dongling Hi-Tech’s marketing and logistics departments to build their own flagship store. By cooperating with Wanjia Electrical Appliance City and Oriental Times Square, which are also part of the Dongling Hi-Tech system, Dongling Hi-Tech was able to basically establish its own sales channels!
As for third-party authorized retail stores, they will still exist, but will gradually become "auxiliary" existence, and the entire sales channel will not be implicated because of problems with agents in a certain area.

"Boss Chen!"

Li Dongling looked at Chen Zuhan who was still wiping his sweat, "Dongling Hi-Tech, we hope that Mr. Chen's agency will become the first company to introduce Dongling Hi-Tech's inventory management system. What do you think?"

Zhang Ao also looked at Chen Zuhan, "Old Chen, you don't have any objections, do you?"

Chen Zuhan knew very well what this meant. It was to make him a traitor among the channel dealers.

There must be many channel dealers, distributors, agents and even retail stores who are unwilling to accept Dongling Hi-Tech’s “recruitment”.

Being controlled by others is not as satisfying as making your own decisions. Once you are directly managed by Dongling Hi-Tech, you cannot do anything like raising prices at will in the future. This will be a considerable loss for many agents.

Another point is that Dongling Hi-Tech now says that it will not interfere with third-party authorized stores, but what if one day Dongling Hi-Tech suddenly demands that authorized stores be prohibited from selling competitors' products? Will those authorized stores listen?

When you live under someone's roof, you sometimes have no choice but to do things your own way. When things really fall out, people will use any means necessary.

"Of course I am willing to cooperate with Dongling Hi-Tech, but other agents may not..."

Chen Zuhan stammered that if he became a traitor, his reputation in the underworld would be ruined and he didn't know how much hatred he would suffer from his peers.

"As long as Boss Chen is willing to cooperate with Dongling Hi-Tech in this technological upgrade, the credit will go to you!
In the past few years, everyone has witnessed the performance of Mr. Chen's agency in Guangzhou.

I think it is only natural for Boss Chen to serve as the third-party general agent of Dongling Hi-Tech in Guangdong Province in the future. What do you think, Manager Zhang?"

Li Dongling looked at Zhang Ao and asked, if you want a horse to run fast, you must feed it well. Similarly, if you want someone to be a traitor, you must give him enough chips.

"I think Lao Chen deserves to be the third-party general agent of Dongling Hi-Tech in Guangdong Province. I just don't know if Lao Chen wants to be the general agent!" Zhang Ao also cooperated with Li Dongling.

When he heard about the general agent in Guangdong Province, although it was nominally a general agent authorized by a third party, Dongling Hi-Tech had not yet built several flagship stores in Guangdong Province. In a short period of time, Chen Zuhan would be the general agent of Dongling Hi-Tech in Guangdong Province.

This means that all the money will flow into his pocket. According to the profit that Dongling Hi-Tech has given to channel dealers in the past, it is generally more than 15%. For example, when Xiaolingtong was first launched, agents could earn more than 20% profit by buying a machine!
Once he becomes the general agent of Dongling Hi-Tech in Guangdong Province, Chen Zuhan's net worth would not double in a year, but it would not be difficult to increase it by more than 50%. This is also the case if he abides by the rules and shares the money with the distributors below. If he is more stingy, he would probably earn more!

"I... am willing to cooperate!"

Chen Zuhan gritted his teeth and said, knowing that this was a rope around his neck, but he had no choice.

Li Dongling came forward personally and extended an olive branch to him. If he didn't know what was best for him, he would probably have to find someone else who knew what was best for him to be the vanguard.

Li Dongling used tea instead of wine and raised the teacup to Chen Zuhan. The latter clinked glasses with Li Dongling and drank it all in one gulp, showing a determination to sacrifice his life.

However, the tycoon's fearless look only lasted for a few seconds, and Chen Zuhan asked Li Dongling for help, "Boss Li, I'm afraid I'll have to ask Dongling Hi-Tech to send a few people to take me back to Guangdong Province!"

It's not that Chen Zuhan is a coward, it's that channel dealers nowadays are really tough and ruthless. They have no idea how many scalpers they have under their control. He is afraid that if he becomes a traitor, he will be shot by those channel dealers and thrown off the mountain halfway. This is really possible!
Those channel dealers didn't dare to provoke Dongling Hi-Tech, but they could still kill Chen Zuhan.

"You are the general agent of Dongling Hi-Tech in Guangdong Province. You belong to Dongling Hi-Tech. Dongling Hi-Tech will not let that happen!"

Li Dongling looked at Chen Zuhan solemnly and said, after hearing this, Chen Zuhan's worries were mostly put to rest.

The "Safe Hanxi" operation has not yet ended. Chen Zuhan heard that the number of gangsters who wanted to eat peanuts exceeded one hand. Rumors are still circulating in the underworld that Dongling Hi-Tech is dealing with that group of so-called gangsters.

As long as Dongling Hi-Tech gave the order, those channel dealers, no matter how dissatisfied they were with Chen Zuhan, would not dare to do anything to him. It would not matter if they provoked Chen Zuhan, but if they provoked Dongling Hi-Tech, who knew that what happened in Ping'an Hanxi would happen to them.

"Let Oriental Express deliver the first batch of electronic dictionaries for Guangdong Province to you!"

Li Dongling thought for a moment and said that letting Dongling Hi-Tech's Oriental Express put up a sign to deliver goods basically expressed Dongling Hi-Tech's attitude. It also had a warning meaning. What was express delivery called in ancient times? It was an escort agency for escorts!

The current public security on the roads, coupled with the fighting within the express delivery industry, is really similar to that of a security escort agency. All major express delivery companies, as long as they are well-known, are quite capable. This capability is in the physical sense!
With iron rods and machetes, they can deliver goods safely despite being blocked by street fighters and bandits. When express delivery and logistics companies fight for territory, they also fight with real guns and swords.

Although Oriental Express is an internal logistics company of Dongling Hi-Tech, it has expanded its business to major cities since its establishment. Wherever it goes, it has had several battles with local tyrants, otherwise they would have been driven away long ago. To gain a foothold in the local area, one must have some means and be able to fight!

Guangdong Province is also the headquarters of Oriental Express, but with Oriental Express there, anyone who wants to take action against Chen Zuhan will have to think twice.

……

"Tonight, Dongling Hi-Tech's new product, the electronic dictionary, will be officially advertised in both the domestic and overseas markets!"

In the auditorium of Dongling Hi-Tech Electronic Industrial Park, dealers, agents, etc. who came to Dongling Hi-Tech today were all gathered here.

Zhang Ao said on the stage, "Starting with electronic dictionaries, Dongling Hi-Tech's marketing department will upgrade the technology of all channel partners and connect them to Dongling Hi-Tech's self-developed digital inventory management system."

Zhang Ao then explained the concept of the inventory management system to the almost full seats of agents.

When they heard that Dongling Hi-Tech wanted to "recruit" them, there was a huge noise from below.

Zhang Ao didn't care about this and continued, "Yangcheng Hanhai Trading Company has signed an agreement with Dongling Hi-Tech to formally introduce an inventory management system. Hanhai Trading will also start with electronic dictionaries and become the general agent of Dongling Hi-Tech in Guangdong Province!"

At that moment, countless eyes in the conference hall were looking at Chen Zuhan. Hanhai Trading was his agency company.

Many dealers looked at Chen Zuhan with unfriendly eyes. As a traitor, he posed a difficult problem to other agents. With Hanhai Trading in the lead, other agents would not agree to accept Dongling Hi-Tech's management. Wouldn't that be a hindrance to Dongling Hi-Tech?
Zhang Aoke didn't care what the people below thought and continued on the stage, "The first batch of electronic dictionaries will be distributed to various dealers in the same way as before, but the second batch of electronic dictionaries will be distributed first to agents who are willing to upgrade the technology of retail stores!"

After saying that, Zhang Aochao left immediately, and Chen Zuhan found a good opportunity to slip away in advance, as he was afraid that if he didn't leave, he would be beaten up.

After Zhang Ao left, the noise in the meeting room continued. An agent sitting inside asked the person next to him, "Boss Ma, should we also join this inventory management system?"

The man called Boss Ma seemed to be quite prestigious, and many people around him turned their eyes to him.

With a snort, Boss Ma slowly lit a cigarette.

Ma Yingxian, the person who asked questions just now, and several people around him are all agents of Dongling Hi-Tech in various cities in Hanxi.

Glancing at the few people and then the noisy meeting place, Ma Yingxian said, "This is Hanxi. Dongling Hi-Tech has spoken. Do you still have any objections?!"

"Don't forget how you got your wealth. Now that you're strong enough, do you want to go against Dongling Hi-Tech?"

Ma Yingxian raised his voice a few decibels. He made his fortune by being an agent for satellite dishes. Since then, he has been the product agent of Dongling Hi-Tech in Shangzhong City, Hanxi. His current net worth is among the highest in the entire Shangzhong area. He also helped Shangzhong to attract a Dongling Hi-Tech parts industry chain company to settle in Shangzhong.

Not only Ma Xian, but also all the Dongling Hi-Tech agents in other cities in Hanxi, as long as they have been with Dongling Hi-Tech for a long time, have made a fortune now. As long as they have not been involved in bad habits such as gambling, they are now well-known figures in the local area.

"No matter what you do, I, Old Ma, will go to Mr. Zhang and introduce this inventory management system to my retail store in Shangzhong!"

Ma Yingxian knew the role of a letter of surrender. The earlier one submitted, the more useful it would be. If it was too late, wouldn't it just be a nuisance?

……

After broadcasting the weather forecast, CCTV One will start to broadcast the TV series "Thunderstorm" during prime time tonight.

Countless families, parents and children who had finished their homework, crowded in front of the TV, waiting for the broadcast of "Thunderstorm".

This is happening in countless families across China. After all, what else can you do at night if you don’t have any entertainment activities but watching TV? !
While waiting for the thunderstorm to be broadcast, countless people who are familiar with CCTV-1 know that this is the last advertisement, but today's advertisement is a little different from previous ones.

On the TV screen, a little girl was lying on the table doing her homework, thinking hard and obviously stumped. This scene attracted many people in front of the TV, especially parents and children.

When seeing the little girl scratching her ears on TV, many parents can't help but think of their own kids doing their homework.

And on TV, just as the parents expected, the little girl's mother started to roar like a lioness. No cursing words were played on TV, but the background music became intense, and just from the body language and the little girl's listless expression, you could tell that the cursing was severe.

At this moment, the little girl's father came home, and the girl's mother immediately complained to her husband, covering her head, and it was obvious that she was about to faint from anger.

The father entered the little girl's room and saw the little girl secretly wiping her tears. At this time, the father took out a palm-sized computer from his briefcase and placed it in front of the girl.

The scene changed and showed the girl holding a perfect English test paper and handing it to her mother. It was a far cry from the previous chaos and the howling of a lion.

At this time, the little girl on TV picked up the machine given by her father and said to the camera, "Shenzhou Electronic Dictionary, my mother doesn't have to worry about my studies anymore!"

(End of this chapter)