Reborn since 1993

Chapter 575 Spread
Unlike overseas markets, Dongling Hi-Tech has the right to set the market price of Shenzhou electronic dictionaries in China, although the price of the machines in the hands of scalpers has also increased due to insufficient supply and shortages at the beginning.

But domestic scalpers are worried about Dongling Hi-Tech and dare not raise the price too much. Otherwise, once Dongling Hi-Tech's production capacity increases, all the machines they have stockpiled will be sold out.

However, the overseas market is different. Dongling Hi-Tech’s overseas sales channel system has not yet been established, and Dongling Hi-Tech has not built many overseas flagship stores.

Another investment, Wanjia Electric Appliance City, has not yet become a mainstream overseas sales channel for electronic and electrical products. In the short term, Dongling Hi-Tech still mainly relies on overseas agents to sell goods, and cannot interfere too much with the pricing power of those agents.

In other words, the price of Shenzhou electronic dictionaries sold overseas is determined by those agents.

For example, when supplying goods to Korean agents, after Dongling Hi-Tech deducts tariffs and freight, the cost price of Shenzhou Electronic Dictionary when it sells it to local agents is higher than that in China, but at most it is only about 20% higher, which is about 840 yuan, equivalent to about 105 US dollars.

But after seeing the hot sales of electronic dictionaries in Korea, the Korean agents raised the price three times in one week, from US$120 to US$130 and then to US$150!

But it is human nature to buy when prices rise and not to buy when prices fall. The more the price of Shenzhou Electronic Dictionary increases in Korea, the more popular its sales become. On the third day after it went on sale, its sales more than tripled!

As the most inward-looking place in the world, Korea's involution is extremely involutionary. Whether it is to get into a good university in Korea, to work as a slave in a big chaebol group after graduation, or to join the powerful inspection agency in Korea, the whole thing will be very complicated.

Every year when Koreans take the college entrance examination, younger students kneel down and pray for their seniors, hoping that they can pass. It’s not that they have a very good relationship with those seniors who are promoted based on seniority, but they are afraid that those seniors will not pass and will have to repeat their years to compete with them for the places!

Not only is the Korean paper similar to that of the previous year's senior students, but it is basically a patchwork. Not only does it continue the Confucian system, but it has also absorbed the university recommendation letter system from America and old Europe, which was not abolished until 20 or 30 years later.

That is to say, now Korean students who apply to Yonsei University and other universities still need three letters of recommendation from teachers. Anyone who has received a letter of recommendation knows what this thing is. It is basically equivalent to Korean students being controlled by the people who have the letters of recommendation, and they dare not resist at all!
As for how many cram schools there are in Korea, I guess even the Koreans themselves don’t know. Anyway, in a country with a population of 50 million, there are over 100,000 cram schools, which means that basically everyone goes to cram schools. If they don’t go, they can’t catch up with others. It’s really like trying to catch up until you die.

Some Korean families even spend more than 80% of their income on tutoring fees!
In this case, when the Shenzhou Electronic Dictionary put out an advertisement in Korea that it could improve Koreans' English scores, a must-take test in the college entrance examination, it was almost like a "magic weapon" to the Koreans, who are very particular about everything!

Koreans really have to take every point into account in the college entrance examination, otherwise they wouldn't sign up for so many cram schools. No matter how helpful the Shenzhou electronic dictionary is in improving English scores, Koreans have to try it. If they don't buy it themselves, what if their competitors buy it and find it useful?
Moreover, with the current income of a Korean family, buying a Shenzhou electronic dictionary is much more cost-effective than enrolling in a cram school!
As for what is meant by "three ups and four downs" in Korea, if you sleep three hours a day, you have a chance of getting into a good university in Korea, but if you sleep four hours a day, you may not be able to get in.

This is not surprising. It is rumored that young people in South Korea do not sleep. After working hard in the chaebol groups during the day, they still have energy in the second half of the night to go shopping, dining, working out and dancing. This is a habit they have developed over the past decade, and they rely on iced American coffee from America to keep them going every day.

In a pound of Han River water, there are probably 8 ounces of caffeine, and 2 ounces of a certain drug originally used to treat heart disease...

According to media reports, after the sales of Shenzhou Electronic Dictionary in Korea exceeded 30,000 units in a single day, the sales of Shenzhou Electronic Dictionary in the Korean market began to grow rapidly, and the price changed every day!

"According to the TV shopping platform jointly launched by SBS TV and Focus Media, the distributor of Shenzhou Electronic Dictionary, the sales volume of Shenzhou Electronic Dictionary in Korea has exceeded 90,000 units. Currently, the first batch of Shenzhou Electronic Dictionary released in the Korean market has been sold out!
The latest price of Shenzhou electronic dictionary in Korea has exceeded 165 US dollars! "

The big yellow scalper Shen Anming clenched his fists and watched the news on TV, muttering to himself, "The price of Shenzhou electronic dictionaries in Korea has doubled!"

Xue Jingwu, an old hand, was also excited. He did not expect that this day would come so soon. The Shenzhou electronic dictionary in the Korean market was sold out, so how could other Southeast Asian markets be far behind?
"Shenzhou Electronic Dictionary sales in Hong Kong have hit a record high. Ning's Trading Company claims that Hong Kong's inventory is also in short supply!"

"The price of electronic dictionaries in Japan has also been rising continuously. Currently, the daily sales of Shenzhou electronic dictionaries in Japan have exceeded 20,000 units!"

"Electronic retailers in Singapore, Malaysia, Siam and other places have declared that they hope Tanglin Hi-Tech can provide more Shenzhou electronic dictionary products to the local area as soon as possible!"

"The marketing department of Dongling Hi-Tech announced that the first batch of one million Shenzhou electronic dictionaries launched in China and overseas have been basically sold out!"

All kinds of dazzling news were constantly transmitted back to China through the media in Hong Kong, leaving a number of companies in the domestic electronics industry stunned. They saw that the Shenzhou electronic dictionary was selling well in China.

But when the Shenzhou electronic dictionary was also selling well abroad, domestic electronic and electrical appliance manufacturers such as BBK, Amoi, TCL, Kejian, and Changhong became jealous.

Over the years, they have been struggling in China, but Dongling Hi-Tech has been going crazy overseas, and the products they launched can create huge waves overseas!
It is not a problem if you don't know the goods, but it is a problem if you compare the goods. For example, domestic home appliance industries are still struggling to resist the attack of overseas brands in the domestic market, but Dongling Hi-Tech's products are selling well overseas and earning a lot of foreign exchange. This contrast is too obvious.

Especially in the news and newspapers, it was reported that on the Korean side, hundreds of people lined up in a long queue to grab a Shenzhou electronic dictionary, which irritated countless people!
……

After class at a school in Pengcheng, as soon as the teacher left, a group of students gathered around a fat boy, took out a dollar from their pockets, and said to him, "I want to rent it for an hour!"

"It's my turn now. You rented it this morning!"

A group of people waving money in their hands and wanting to rent the fat boy's Shenzhou electronic dictionary started arguing.

"Don't make any noise, don't make any noise!"

The little fat man said, skillfully taking a dollar from a man, handing the machine to him, and then said to the others, "Everyone line up, everyone has a share, you can make a reservation in advance now, come to my house tonight to play with the electronic dictionary!"

In the blink of an eye, several dollars were stuffed into the little fat boy's hands. He smiled happily and rolled up the pieces and put them in his pocket. He felt that he had enough money to buy coins at the arcade this week, and he could even buy a few bags of snacks.

Otherwise, it can be said that unscrupulous businessmen are born and can discover business opportunities from a young age!
The fat boy was ranked first or second in English in his class. Originally, his family bought him a Shenzhou electronic dictionary to help him improve his grades. However, the fat boy soon discovered that in addition to learning English, the Shenzhou electronic dictionary also contained several games such as Gobang and electronic pet machine. The one that attracted them the most was the "Demon Conqueror".

After bringing the electronic dictionary to school to play with it once, a group of people would gather around him during breaks. Xiaopang discovered a business opportunity and rented the electronic dictionary to his classmates at one dollar an hour.

The rent is not much, but it is enough for Xiaopang to go to the arcade every week to buy game coins, and also buy snacks. This kind of business, he has made it happen...

"It's the Tungsten Dragon Sword!"

A group of people gathered around to watch the man who rented the machine from Xiao Pang play games. When the news of the Tungsten Dragon Sword being dug out came out, there were excited voices around. According to the planning of Conquering Demons, this is a peerless divine sword in the game, and it is of the same nature as those legendary weapons in later online games. For those who have not experienced many PRG games, this style of game is really too attractive.

Yin Weihao was also among the group of little kids watching. On his way home, he was still thinking about the game in The Demon Slayer.

During dinner, Yin Weihao finally couldn't hold it in any longer and said to his father, "Dad, I want a Shenzhou electronic dictionary!"

Yin Zhuangjie was stunned. "What electronic dictionary?"

He had been busy with company matters recently and had not watched TV much. His wife flipped through several TV stations and came to a Focus Media TV shopping channel, where an advertisement for an electronic dictionary immediately appeared.

"This is a new product that helps improve English performance. I heard it's selling really well right now!"

Yin Zhuangjie looked at the Focus Media advertisement and felt that it looked very familiar. Then he suddenly said, "Is it the company that sold Beibeijia?!"

Yin Zhuangjie couldn't help but think of the scene last year when Beibeijia was on sale. He was almost surrounded by Beibeijia advertisements. TV advertisements, newspapers, elevator advertisements, bus advertisements, and shopping mall billboards were all Beibeijia advertisements.

"After buying that Beibeijia, how many times did he wear it honestly?"

Yin Zhuangjie thought of Bei Bei Jia and couldn't help but say, after buying that thing, that bad boy Yin Weihao only wore it obediently for less than a month and then put it in a corner to collect dust.

Furthermore, Yin Zhuangjie looked at Yin Weihao suspiciously. No one knows a son better than his father. He knew Yin Weihao's character. Not to mention how bad he was in studying, but he was definitely not a person who was so active in studying. He had hired a tutor for Yin Weihao before, but the prodigal son's grades did not improve much.

"Are you really using the Shenzhou electronic dictionary to study?" Yin Zhuangjie asked Yin Weihao, staring at him.

Yin Weihao nodded reluctantly while being stared at. He couldn't say that he bought it just to play The Legend of Conquering the Demons, because he would probably beat Yin Zhuangjie's leather belt to pieces.

"Just buy him one, just in case it comes in handy?" Yin Zhuangjie's wife said at this time.

"What's the use? I guess it's just a matter of three days of fishing and two days of drying the nets!"

Although he said so, Yin Zhuangjie still softened his heart when he saw the bastard. The next day when he went to the company, he went to an electronics retail store near the company and prepared to buy one for the bastard.

As a result, after going to two stores in succession, Yin Zhuangjie came back empty-handed as there was no stock at all. One of the stores asked Yin Zhuangjie to pay first and then threatened to wait half a month before picking up the goods. This made Yin Zhuangjie surprised at the popularity of the Shenzhou electronic dictionary.

After coming out of another retail store, Yin Zhuangjie didn't want to go to other stores anymore. He felt that it would be a waste of time to go!
Just as Yin Zhuangjie was about to leave, Cao Taizheng, who had been observing outside the store for a long time, walked towards Yin Zhuangjie and asked, "Boss, are you looking for this?"

Seeing the Shenzhou electronic dictionary in the hands of the little yellow scalper Cao Taizheng, Yin Zhuangjie's eyes showed joy, but then he looked at Cao Taizheng warily, "Yellow scalper?"

Cao Taizheng did not deny it. "I'm just begging for a living. This is genuine product I bought from Yangcheng Department Store. I have complete invoices and after-sales service. Boss, do you want to take a look at the product?"

Seeing Yin Zhuangjie still hesitating, Cao Taizheng said with a smile, "The Shenzhou electronic dictionary is out of stock in the whole city of Guangzhou now. In the shopping malls throughout Guangdong Province, only about a hundred units can be sold every morning, and then they are out of stock!"

After hearing this and recalling how he had gone to so many stores today, Yin Zhuangjie knew that the scalper in front of him was probably not lying.

"How much is it?" Yin Zhuangjie took the machine and looked through it.

"One price, one thousand dollars. No bargaining for small business!"

"How many?"

Yin Zhuangjie's hands trembled, and the machine in his hand almost fell to the ground. He glared at Cao Taizheng, "Why don't you go and grab it? The store only sells it for 700 yuan, and you sell it for 1,000 yuan?"

Cao Taizheng's heart also trembled with this tremor, "Boss, do you know what this is? It's a high-tech product!"

"Over in Korea, do you know how much this machine costs now? Three hundred dollars a piece!"

"At this price, it's out of stock in Korea. You can't buy it even if you want. I'll sell it to you for one thousand yuan. If you don't believe me, go to Guangzhou and ask around. This is definitely a 'conscience' price!" Cao Tai was making a gesture to take back the machine in Yin Zhuangjie's hand.

When Cao Tai was about to touch the machine, Yin Zhuangjie held the machine tightly and said, "I want it!"

After Yin Zhuangjie drove away, Cao Taizheng counted the money again. He had sold most of the 100 machines in the past few days. He could make more than 30,000 yuan after selling them all. In less than a month, he made 30,000 yuan from reselling Shenzhou electronic dictionaries!

However, Cao Taizheng knew that what he did could only be considered a small-scale operation. He heard that Shen Anming and his gang of scalpers were the ones who played big games. Tens of thousands of machines were resold overseas by that gang. The profits they made were all foreign exchange, and they doubled the profits!
When the official stores of Dongling Hi-Tech and the authorized stores of various agents were no longer able to buy the machines, the price of Shenzhou electronic dictionaries in China began to soar.

But compared with the prices in South Korea, Japan and other places, the domestic price increase is already considered "gentle". The prices in South Korea have almost tripled or quadrupled!

In the market, both at home and abroad, the popularity of electronic dictionaries has skyrocketed.

In particular, the game function in it has also become well-known to users, and the audience of electronic dictionaries is increasing.

After all, the domestic version of the handheld game console is not exaggerated. If you can't afford Sony or Nintendo game consoles, can you not afford the domestic version of the electronic dictionary?
(End of this chapter)