Reborn since 1993

Chapter 577: Car Door Welded
It is now late October 1996, and the New Year is just three months away. According to the current production capacity of Shenzhou electronic dictionaries, it will be a great struggle to produce one million units per month this year.

After all, it is a new product. It does not mean that we can just assemble it once the production line is opened. New products will have more or less problems in the early stage, and the functions must be continuously upgraded and the components will also be improved. Generally, the first generation of products need to be run-in.

This means that the production capacity of Shenzhou Electronic Dictionary cannot soar too fast. This year, the shipment volume of Shenzhou Electronic Dictionary has exceeded 1.1 million units. According to Li Dongling's requirements, the production department must ship 3.4 million units within three months this year!

This is equivalent to increasing the monthly production capacity to about 1.2 million units, which is not so easy. It requires Dongling Hi-Tech's production department to set up a new production line.

The supply chain manufacturers that supply parts to Dongling Hi-Tech also need to increase their production capacity!
But what worries Duan Youli the most is the production capacity next year. More than 15 million machines makes Duan Youli feel overwhelmed.

The situation now is different from the future. China has not yet built the world's best supply chain. A machine with an annual shipment volume of over 10 million units will definitely be a hit. But for Duan Youli, how to produce these 10 million units is his problem.

Ren Yuefeng, Zhang Ao, Hu Zixian and others were a little surprised to hear that Li Dongling had set sales targets for Shenzhou Electronic Dictionary before the New Year and for next year.

Such a sales target is absolutely amazing. If the sales can be achieved, it will almost create a tens of billions of industry for Dongling Hi-Tech again!

“Isn’t this sales target a bit…risky?”

Ren Yuefeng hesitated and said, "It is too early to draw a conclusion about the popularity of electronic dictionaries next year. If the popularity of electronic dictionaries is the same as that of electronic pet machines back then, I am afraid that the inventory pressure will be very great!"

The electronic pet machine was a lesson for Ren Yuefeng and other senior executives of Dongling Hi-Tech. When the electronic pet machine business was at its peak, Li Dongling suddenly sold the electronic pet machine business to Nippon Bandai.

At that time, Ren Yuefeng and everyone in Dongling Hi-Tech were puzzled. Not only them, but there were also many voices abroad criticizing Dongling Hi-Tech for being short-sighted.

But, within just half a year, the trendy electronic pet machine that became a global hit and made Americans crazy suddenly collapsed. It was as if no one knew why it became popular overnight and then disappeared overnight. Suddenly, no one wanted to play with it!

Bandai was nearly bankrupted by the hundreds of millions of dollars of inventory of electronic pet machines. It was Makoto Yamashina, who was in charge of Bandai, who managed to survive by chance. In order to prevent the Yamashina family, which founded Bandai, from being driven out, he played the game of "better to be friends with foreign countries than with domestic slaves".

He actually gave the controlling rights of Bandai to Dongling Hi-Tech, and then joined forces with Dongling Hi-Tech to maintain the Yamaka family's controlling rights over Bandai.

Given the precedents of electronic pet machines and Bandai, Ren Yuefeng couldn't help but worry when Li Dongling set such a high sales target for the electronic dictionary.

Of course, given Dongling Hi-Tech’s current position in domestic science and technology, it is not to the point where it is too big to fail.

But if there really is a huge loss, the Hanxi Provincial Government, Development and Reform, Economic and Trade Commission, Foreign Exchange Bureau, Hanxi State Investment, Pingyang Municipal Government, etc. will definitely pull Dongling Hi-Tech back and will not let it collapse.

However, if the sales and inventory of electronic dictionaries explode, millions of machines and goods worth hundreds of millions of dollars will be piled up in Dongling Hi-Tech's warehouse and cannot be sold. The entire Dongling Hi-Tech will be seriously damaged. It is possible that the Dongling Hi-Tech parts industry chain that has been built with great difficulty will also collapse.

Although Zhang Ao, Hu Zixian, Gao Peng and others did not say anything, their expressions showed that they were obviously worried.

"Perhaps, even if the Shenzhou electronic dictionary shipments can reach 15 million units next year, it will still be far from enough!"

Li Dongling smiled and said, "In the short term, at least within two to three years, if there are no other teaching auxiliary electronic products that can replace the Shenzhou electronic dictionary, it will have a market, and not only in China!"

In the past, during the peak period of domestic electronic dictionaries, annual shipments were around 10 to 20 million units. This was only the data that could be counted, that is, the shipments of major brands and overseas brands.

As for small brands and counterfeit goods, there are even more of them, just like the VCDs that have been popular in recent years. The number of VCDs sold by small workshops, such as miscellaneous brands and counterfeit goods, adds up to their sales volume, which is not much different from those of the big brands!

Although the electronic dictionary is jokingly called a scaled-down version of a domestic handheld game console, it is, after all, a serious educational auxiliary product with real practical functions. It is fundamentally different from an electronic pet machine, which you will get tired of playing with after a year or two at most.

In a word, there are individual cases where a person can say that he or she does not like attending classes or studying during the nine-year compulsory education period. However, among the millions or tens of millions of students every year, such cases are very rare.

The same goes for the Shenzhou electronic dictionary. Whether you like it or not, it is helpful for learning English, so it has a market until it is replaced by new products of the same type in the future!

"The market for electronic dictionaries will not only be the domestic market in the future, but also the overseas market. We need to continue to promote it, especially entering the markets of Russia, India, Pakistan and so on.

However, agents in these markets require payment before delivery! "

Li Dongling said that it is never too cautious when it comes to the Indian market, as too many people have been cheated. No matter what product you sell there, you have to pay first, otherwise you may end up throwing meat buns at a dog.

As for whether electronic dictionaries have a market in India, there is no doubt about it. Although the official language in India is English, which was left over from the colonial master Britain, the proportion of people in India who can master English fluently does not exceed 10%!

There are more than twenty languages ​​in India, and each state even has its own local language. Apart from English, the most commonly used language in India is Hindi, which is used in Indian movies.

However, all members of the upper class in India speak English. To enter university, study abroad, or hold an important position in the Indian city government, one needs to know English, no matter whether one has a curry accent or not.

But learning English in India also requires certain conditions. If everyone in India had the opportunity to learn English, then this thing would not become a threshold for entering the upper class in India.

In the past, more than 1200 years later, when the Internet was in full swing around the world and various English translation and learning software such as Google Translate appeared, the version of NetEase Youdao Dictionary Software launched for the Indian market had a monthly user activity of more than million. Although that NetEase Youdao Dictionary was free, more than years later, it still had such a large market in India, and many things could be discovered.

If the Shenzhou electronic dictionary can enter the Indian market, even if it is a OEM and sold under an Indian local brand, there will definitely be a market for it, and it may continue to sell well for many years.

But the same thing still applies, whether you are dealing with the Indians or the Russians, you must remember one principle: we will never ship the goods if you don’t pay!

It is time to reap the benefits of India, so we have to do it. In the past, the trade volume between China and India was more than 130 billion US dollars each year, and China could earn more than 90 billion US dollars from India. That is, India says that it hates China, but like America, it is very honest with its body and imports products from China every year.

Dongling Hi-Tech is trying to test the waters of India first for the domestic market and to set an example for its domestic counterparts!

"The marketing department needs to continue promoting overseas and find reliable agents as soon as possible to enter the Russian, Eastern European, Indian and other markets!"

Li Dongling said to Zhang Ao, and then turned his attention to Chen Tao, who was in charge of Dongling's high-tech department.

"The technical department needs to upgrade and improve the Shenzhou electronic dictionary and develop more versions and functions!
Not only will we have electronic dictionaries for learning English, we can also launch electronic dictionaries for learning Japanese, Korean, German, French, etc.!"

In the future, there will be more and more Chinese students studying abroad. Japan, South Korea, Germany, etc. are all potential targets. There will definitely be a market for electronic dictionaries in these languages.

"In terms of functions, the second-generation version of the Shenzhou electronic dictionary to be launched next year must add a pronunciation function that can play the pronunciation of words and sentences.

In addition, we should also add some grammar explanations, Tang and Song poetry, literature, scientific knowledge, etc.

There is a built-in question bank for practice. The official website should regularly update the vocabulary and question bank for users to update! "

Chen Tao wrote down all of Li Dongling's requirements. The requirements that Li Dongling set for the technical department definitely could not be completed in one or two generations of products. Each generation of products would improve some functions, and it would probably take several generations of products.

"In addition to learning functions, entertainment functions should also be added. Let Xishanju develop more games for users of Shenzhou Electronic Dictionary to experience!"

……

“It’s rising, and rising again!”

"The share price of Chuanrong Electronics has exceeded 58 yuan!"

"This month, Chuanrong Electronics' stock price has doubled!"

The first branch of Shuchuan Securities is crowded with people at this moment. Online trading is not popular yet. Although computers are available, there are still countless people who trade stocks and go to securities trading halls in various places to watch the market and then buy and sell stocks manually.

When the Myanmar A market was doing well, if you went there late, you wouldn’t be able to squeeze into some trading halls, and there would be no place to stay.

During this period, the most eye-catching stocks in the entire A-share market are naturally Dongling Hi-Tech concept stocks, which have been rising like crazy.

Chuanrong Electronics Co., Ltd. is a local company in Shuchuan that makes capacitors and resistors. It is one of the parts suppliers of Dongling Hi-Tech, and it is also the leader of the surge in Dongling Hi-Tech concept stocks and one of the stocks with the most rapid increases.

Because its market cap is small, it is easy for investment institutions to push up the price, which gives those institutions the opportunity to manipulate the market.

"Can you make it 60 today?"

"Why is it rising again? It has been rising for several days in a row!"

"Son of a bitch, you're such a fool, you won't even give me a chance to get on the bus!"

“It’s too early again!”

There was constant noise in the trading hall. Seeing that Chuanrong Electronics had soared again, there were all kinds of cheers and curses. Those who cheered were naturally those who had bought Chuanrong Electronics stocks, and those who cursed were those who sold too early or those who had been watching but did not get on board.

"Chuanrong Electronics has released a new announcement and received a new order worth 1.8 million yuan from Dongling Hi-Tech!"

"boom!"

The sudden explosive news caused an uproar in the trading hall. A large number of people ran to the trader's window, waving money and wanting to buy Chuanrong Electronics' stocks.

At this time, even the most cautious investors could not resist the temptation of such a project. The stock price of Sichuan Rong Electronics continued to soar visibly. Subsequently, Sichuan Rong Electronics issued a number of announcements in succession, which completely muddied the waters.

(End of this chapter)